What Classplus does

Classplus is a Noida-headquartered B2B edtech SaaS company founded in 2018 that enables educators, tutors, and coaching institutes in India to launch their own branded mobile applications and websites for online teaching, without requiring technical expertise. The platform provides an integrated suite covering live classes, course selling, student management, marketing assistance, and AI-powered content creation tools, with the latter achieving 92% adoption among creators on the platform. The company serves a long tail of more than 100,000 educators, with 78% of its top content creators based in Tier-2 and Tier-3 Indian cities where it has established first-mover distribution advantage.

The company's revenue model is primarily subscription-based SaaS, augmented by content monetization following the 2025 acquisition of Testbook, a test preparation platform that now overshadows the core SaaS business in revenue contribution. Go-to-market blends product-led growth (mobile apps on iOS/Android, self-serve onboarding) with inside sales for mid-market coaching institutes and enterprise field sales for larger institutional customers. Marketing channels span content marketing, YouTube, Facebook paid social, App Store optimization, PR placements, and pan-India OOH campaigns. AI tools for content creation represent a domain-specialized layer with high creator engagement but no disclosed proprietary model or research output.

Classplus has raised approximately $135 million+ across multiple rounds, with Series D ($70M, March 2022) co-led by Tiger Global and Alpha Wave Global at a ~$600M post-money valuation. The company is exploring an IPO with discussions targeting ₹400-600 crore as of early 2026. Strategic M&A has been a consistent lever, including acquisitions of Merak Software Solutions (2020), Saarthi (2021), and Testbook (2025). Co-founder Mukul Rustagi serves as CEO alongside co-founders Bhaswat Agarwal, Nikhil Goel, and Vatsal Rustagi, with operations spanning 501-1,000 employees.

Name

Classplus

Legal name

Classplus

Website

https://classplusapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Classplus is a Noida-based B2B edtech SaaS platform founded in 2018 that enables 100,000+ Indian educators and coaching institutes to launch branded mobile apps and websites, conduct live classes, sell courses online, and use AI-powered content creation tools, with a strong concentration of top creators in Tier-2 cities.

Ownership category

akta.pro rank

Product category

EdTech SaaS - Online Teaching Platform

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Group & Class-Based Live Tutoring Platforms (EDANAGAB)

akta.pro secondary industries

Enterprise/School-District Virtual Tutoring Providers (B2B2C) (EDANAGAF), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

Keywords

• Edtech SaaS platform
• Online teaching software
• Branded app builder
• Course selling platform
• Live class software

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Classplus operates primarily as a B2B SaaS platform providing educators and coaches with software tools to create their online teaching businesses. The platform generates recurring subscription revenue from educators and coaching institutes.
2. Content/Testbook Revenue: Following the acquisition of Testbook, the company has diversified into B2C content offerings for test preparation, which has significantly increased overall revenue and now overshadows the core SaaS business.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Classplus offers a mobile-first B2B SaaS platform that enables educators, tutors, and coaching institutes to launch their own branded mobile apps and websites, conduct live online classes, package and sell courses, and access marketing assistance tools. Following its acquisition of Testbook, the company has expanded into B2C test preparation content, with the Testbook business now reportedly overshadowing core SaaS revenue.

Product overview

Classplus operates as a B2B edtech platform offering educators and creators a unified SaaS solution to build their online teaching businesses. The core Classplus Platform enables users to launch branded apps and websites, conduct live classes, sell courses online, and access marketing assistance. Following its acquisition of Testbook, a test preparation platform, the company has expanded into B2C content offerings alongside its original SaaS model.

Differentiator

Problem solved

Functional benefit

Products and services

• Classplus Platform A B2B SaaS platform that enables educators, tutors, and coaching institutes to launch their own branded mobile apps and websites, conduct live online classes, package and sell courses, and access marketing assistance. Targeted at individual tutors, small coaching operators, and mid-market coaching institutes, particularly in Tier-2 and Tier-3 Indian cities.
• Testbook An acquired test preparation platform offering B2C educational content for students preparing for competitive exams in India. Now part of the Classplus portfolio, the Testbook business contributes substantially to overall revenue and expands the company's offerings into the B2C test prep vertical.

Quantifiable outcome

• 100,000+ educators using the platform for online teaching
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and flagship.

• The Media AntminorGTM or Marketing Partner · 22 September 2024The Media Ant executed a Pan-India OOH (Out-of-Home) advertising campaign for Classplus, supporting the company's marketing efforts in the Indian market.
• TestbookflagshipStrategic or Co-development PartnerClassplus acquired Testbook, a test preparation platform, which has significantly increased revenue to the point of overshadowing the core SaaS business. This is the company's most significant strategic move for vertical integration.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Toppr (BYJU'S): Toppr, now part of BYJU'S, is an Indian K-12 learning platform offering adaptive practice and test preparation. It overlaps with Testbook (acquired by Classplus) in the test prep vertical and competes for educator and student mindshare.
• Think & Learn (BYJU'S): BYJU'S is India's largest edtech incumbent offering a broad portfolio of K-12, test prep, and skilling products. While not a direct SaaS competitor, BYJU'S overlaps with Classplus's educator ecosystem and represents the dominant player in the same addressable market.
• Unacademy: Unacademy is a major Indian edtech platform that connects educators with students for live classes and test preparation. It competes for the same educator talent pool that Classplus enables to launch independent businesses, particularly in competitive exam prep.
• Classplus WhiteHat Jr (BYJU'S subsidiary): WhiteHat Jr, a BYJU'S subsidiary, offers online coding and math classes for K-12 students in India. While focused on live 1:1 instruction, it competes for the same educator-student relationships that Classplus's platform enables.
• Vedantu: Vedantu is an established Indian edtech platform offering live online tutoring for K-12 and competitive exams. It targets overlapping student and educator segments and represents a broader incumbent alternative to Classplus's SaaS model.

Emerging players

• Embibe: Embibe is an Indian AI-driven education platform focused on test preparation and personalized learning outcomes. It overlaps with Testbook in test prep and competes for educator and student relationships in Classplus's addressable market.
• Cuemath: Cuemath is an Indian edtech platform offering math learning programs through a network of trained tutors. While more focused on math curriculum, it competes for the same pool of individual educators that Classplus enables to launch online teaching businesses.
• Quizizz: Quizizz is an emerging player in the K-12 engagement and assessment space, offering tools that teachers use to create interactive learning experiences. It overlaps with Classplus's educator enablement thesis through complementary classroom engagement tools.

Others

• Google Classroom: Google Classroom is a free LMS used by educators globally, including in India. While not a direct SaaS competitor, it represents a free alternative for basic course delivery that could limit Classplus's ability to monetize budget-constrained Tier-2 educators.

Direct peers

• Teachmint: Teachmint is a direct competitor to Classplus, offering a SaaS platform that enables tutors and coaching institutes in India to launch branded apps, conduct live classes, and sell courses online. Both target the SMB tutor segment with similar mobile-first infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/classplus_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds9 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classplus