MYRGA MEDIA LAB
Myrga Media Lab GmbH is a German media agency founded in 2023 and headquartered in Karlsruhe that delivers holistic media consulting, programmatic advertising, paid social, and AEOS-data-driven TV/video planning for enterprise brands across multiple verticals.
- Company typePrivate
- Founded2023
- HeadquartersKarlsruhe, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MYRGA MEDIA LAB does
Myrga Media Lab GmbH is a German media agency headquartered in Karlsruhe (Grötzinger Strasse 26a, registered HRB 756100, Amtsgericht Mannheim) that was founded in 2023 and serves enterprise brands with holistic media consulting and advertising execution. The company positions itself as a disruptor of legacy media systems, offering eight integrated service lines: holistic media consulting, digital and paid social advertising, programmatic advertising via client or own DSPs, AEOS-data-driven TV and video planning, classic media channels (DOOH, print, special implementations), measurement solutions, reporting dashboards, and TikTok Marketing Partner services. Service delivery follows a documented six-step methodology: Business Deep Dive, Strategic Blueprint, Media Execution, Performance Tracking, Optimize & Scale, and Reporting & Learnings.
The company's underlying technology stack relies on programmatic infrastructure (DSPs for automated media buying), AEOS data integration for cross-channel TV and video planning, and proprietary real-time reporting dashboards for transparent performance measurement. The core differentiation thesis combines human strategy expertise with data-driven optimization, with an explicit emphasis on real measurability over platform-reported KPIs. There is no evidence of proprietary AI/ML models, patented technology, or API products; the technology layer is primarily configured third-party platforms rather than built in-house IP.
Revenue is generated through professional services fees (media consulting, strategy, paid social planning) and managed services revenue (programmatic media buying and management fees). Pricing is project-based and quote-driven with no publicly disclosed tiers. The company employs approximately 10 to 11 people, with named team members including Managing Director Katharina Pohler, Director Media Janik Kessel, Director New Business Julia Wrobel, Senior Strategy Consultants, Senior Programmatic Consultant, and Media Consultants. Named enterprise customers include Vodafone, Jack Wolfskin, easyCredit, FitX, Parship, FOCUS Online, Mushroots, BBL, and 3LINE, distributed across multiple verticals. The firm is privately held with no disclosed external investors, funding rounds, or parent company.
MYRGA MEDIA LAB firmographics
Firmographics- Name
- MYRGA MEDIA LAB
- Legal name
- Myrga Media Lab GmbH
- Website
- https://myrga.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Myrga Media Lab GmbH is a German media agency founded in 2023 and headquartered in Karlsruhe that delivers holistic media consulting, programmatic advertising, paid social, and AEOS-data-driven TV/video planning for enterprise brands across multiple verticals.
- Ownership category
- akta.pro rank
MYRGA MEDIA LAB industry classification
Industry- Product category
- Media Planning and Buying Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
Keywords
Where MYRGA MEDIA LAB is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MYRGA MEDIA LAB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Media Consulting Services: Holistic media consulting providing the right media mix, measurable and impact-oriented. Revenue generated through professional service fees for strategic planning and campaign management.
- Programmatic Advertising: Customized, precise and transparent programmatic advertising through proprietary or client DSPs. Revenue derived from media buying and management fees.
- Digital & Paid Social: Analysis and strategy for digital platforms including paid social campaigns, adapted to specific target group analysis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
MYRGA MEDIA LAB product offering
Product offeringCore offering
MYRGA Media Lab is a media agency that delivers holistic media consulting, programmatic advertising, digital and paid social campaigns, TV and video planning, classic media channels (DOOH, print), measurement, and reporting dashboard services to enterprise brands and advertisers. The agency follows a six-step methodology from business analysis through media execution, performance tracking, optimization, and reporting, and serves as an official TikTok Marketing Partner Agency.
Product overview
Myrga Media Lab is a next-generation media agency offering holistic media consulting and advertising services. The company provides a comprehensive suite of eight integrated services: holistic media consulting, digital and paid social advertising, programmatic advertising (via client or proprietary DSPs), next-level TV and video planning using AEOS data, classic media channels (DOOH, print, special implementations), measurement solutions, reporting dashboards, and TikTok marketing partnership services. The offering is delivered through a structured six-step methodology: Business Deep Dive, Strategic Blueprint, Media Execution, Performance Tracking, Optimize & Scale, and Reporting & Learnings. The company positions itself as disrupting legacy media systems with data-driven, flexible, and transparent strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Holistic Media Consulting (Holistische Mediaberatung) Strategic media consulting service that identifies the right media mix, delivers measurable and impact-oriented outcomes, and is targeted at enterprise brands seeking holistic media strategy across channels.
- Digital & Paid Social Digital advertising and paid social campaign service adapted to target group analysis and bespoke strategy beyond common platforms, for enterprise brands seeking audience-tailored digital execution.
- Programmatic Advertising Automated programmatic advertising executed via client or agency DSPs, delivered customized, precise, and transparent, for enterprise advertisers seeking efficient media buying at scale.
- Next Level TV & Video Integrated TV and video planning service based on AEOS data for advanced targeting, targeted at enterprise brands seeking measurable broadcast and video planning.
- Classic Media Channels (Klassische Media-Kanäle) Classic media channel service covering DOOH, print, and special implementations, for brands seeking execution support across traditional out-of-home and print media.
- Measurement Measurement service that delivers real measurability in place of platform-specific KPIs, providing accurate performance evaluation for enterprise media campaigns.
- Reporting Dashboards Reporting dashboard service providing data visualization and learning reports presented in well-prepared dashboards, for enterprise clients seeking transparent campaign performance insights.
- TikTok Marketing Partner Agency Official TikTok Marketing Partner service offering enterprise clients access to diverse TikTok advertising and marketing solutions through the agency.
Companies that use MYRGA MEDIA LAB
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
MYRGA MEDIA LAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MYRGA MEDIA LAB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TikTokcoreMyrga is an official TikTok Marketing Partner Agency with access to various TikTok solutions. This partnership provides the agency with enhanced capabilities for serving clients seeking TikTok advertising and marketing solutions.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
MYRGA MEDIA LAB competitors and assessment
Company assessmentBroad incumbents
- Mindshare Germany: WPP's global media agency serving Germany with adaptive media planning, programmatic, and analytics. A traditional holdco peer whose enterprise client overlap directly competes with MYRGA.
- Scholz & Friends: German creative and media agency group operating across brand, content, and media. Comparable as a full-service German agency competing for cross-channel enterprise mandates.
- Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, with an integrated media arm. Comparable in offering full-service media and digital solutions to enterprise clients in DACH.
- Havas Media Germany: Global media network with a German footprint, providing media planning, programmatic, and content-driven campaigns. Comparable as a broader incumbent serving enterprise brand advertisers in DACH.
- OMD Germany: Omnicom's global media agency network operating in Germany, offering media planning, buying, and analytics across all major channels. Comparable as a full-service media agency competing for similar enterprise budgets.
- GroupM Germany: WPP's media investment arm operating in Germany, covering media planning, programmatic, and measurement at scale. Represents the legacy holdco incumbent that MYRGA explicitly positions against.
- Dentsu Germany: Dentsu's German media operations offer end-to-end media services including programmatic, content, and measurement. An incumbent peer competing for the same enterprise advertiser wallet share.
- Ströer: German digital multi-channel media company with significant DOOH and digital advertising operations. Comparable as a DACH-based media provider covering programmatic and classical media channels.
Direct peers
- Pilot Group: Independent German media agency offering strategic media planning, programmatic, and cross-channel execution for enterprise clients. Closely comparable to MYRGA in service scope and DACH enterprise focus.
- Mediaplus: Germany's largest independent media agency, providing holistic media consulting, programmatic, digital, and cross-channel campaign management. Strong direct competitor to MYRGA in the same customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MYRGA MEDIA LAB social profiles
Digital presenceMYRGA MEDIA LAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYRGA MEDIA LAB leadership team
Management profileNumber of profiles
Profiles3 records
MYRGA MEDIA LAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYRGA MEDIA LAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYRGA MEDIA LAB
What does MYRGA MEDIA LAB do?
MYRGA Media Lab is a media agency that delivers holistic media consulting, programmatic advertising, digital and paid social campaigns, TV and video planning, classic media channels (DOOH, print), measurement, and reporting dashboard services to enterprise brands and advertisers. The agency follows a six-step methodology from business analysis through media execution, performance tracking, optimization, and reporting, and serves as an official TikTok Marketing Partner Agency.
Is MYRGA MEDIA LAB a public or private company?
MYRGA MEDIA LAB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MYRGA MEDIA LAB founded?
MYRGA MEDIA LAB was founded in 2023. It employs 11 to 50 people.
Where is MYRGA MEDIA LAB based?
MYRGA MEDIA LAB is headquartered in Karlsruhe, Germany, in the Europe region.
How does MYRGA MEDIA LAB make money?
Three revenue lines are on record. Media Consulting Services are the primary driver. The others are programmatic Advertising and digital & Paid Social.
Who are MYRGA MEDIA LAB's main competitors?
Broad incumbents on record are Mindshare Germany, Scholz & Friends, Serviceplan Group, Havas Media Germany, OMD Germany, GroupM Germany, Dentsu Germany and Ströer. Direct peers are Pilot Group and Mediaplus.
Does MYRGA MEDIA LAB have an API?
No public API is recorded for MYRGA MEDIA LAB.
What industry is MYRGA MEDIA LAB in?
MYRGA MEDIA LAB's product category is Media Planning and Buying Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services. Its NAICS code is 541810 and its SIC code is 7311.