Myrqvist
Myrqvist is a Swedish premium men's footwear brand founded in 2016 that designs in Stockholm and handcrafts shoes in Portugal using Goodyear-welted and Blake-stitched construction, selling direct-to-consumer through e-commerce and flagships in Stockholm, New York, London, and Oslo.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Myrqvist does
Myrqvist is a Swedish premium men's footwear brand founded in 2016 that designs in Stockholm and manufactures by hand in northern Portugal. Its product portfolio centers on classic men's dress and casual footwear — loafers (penny, tassel, horsebit), Oxfords, Derbys, monk straps, sneakers, boots, and sandals — using traditional European construction methods (Goodyear welted, Blake stitched, cemented, and sidewall stitched) sourced from two specialized factories. Pricing spans roughly $169 for entry sneakers and sandals to $429 for boots, with loafers and Oxfords in the $224-$399 band, positioning the brand as a quality-and-craftsmanship alternative to higher-priced European heritage labels.
The company operates a direct-to-consumer model combining a Shopify-powered e-commerce storefront (myrqvist.com) with company-owned physical retail flagships in Stockholm (HQ/Mood), New York (Madison Avenue), London (Jermyn Street), and Oslo (Valkyriegata). Distribution is supplemented by concession partnerships with NK department stores in Stockholm and Gothenburg, and Steen & Strøm in Oslo. Myrqvist serves individual style-conscious male consumers globally, with stated reach of 125,000 customers worldwide and shipping operations covering at least eight countries including the US (via a wholly-owned subsidiary, Myrqvist Inc.), UK, Germany, France, Switzerland, Denmark, Sweden, and Norway. Recognition from GQ, Esquire, and The Telegraph, plus a 4.1/5 Trustpilot rating across 1,378 reviews, provides third-party validation of the brand's quality positioning.
Revenue is generated through one-time direct product sales at retail prices, with no subscription, licensing, or wholesale anchor customers disclosed. Customer acquisition runs through organic social (Instagram, TikTok, Pinterest, Facebook), email marketing, fashion press coverage, and seasonal promotions. Free shipping is offered above $200 USD and the brand explicitly markets DDP (delivered duty paid) pricing to neutralize cross-border duty friction for international consumers.
Myrqvist firmographics
Firmographics- Name
- Myrqvist
- Legal name
- Myrqvist
- Website
- https://myrqvist.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Myrqvist is a Swedish premium men's footwear brand founded in 2016 that designs in Stockholm and handcrafts shoes in Portugal using Goodyear-welted and Blake-stitched construction, selling direct-to-consumer through e-commerce and flagships in Stockholm, New York, London, and Oslo.
- Ownership category
- akta.pro rank
Myrqvist industry classification
Industry- Product category
- Premium Men's Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Luxury & Designer Footwear (CRAAACAI)
- akta.pro secondary industries
- Casual & Lifestyle Footwear (CRAAACAB), Luxury & Designer Footwear Retail (CRAAADAH)
Keywords
Where Myrqvist is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Myrqvist business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Myrqvist generates revenue through direct-to-consumer sales of premium footwear and accessories. Products are sold through their e-commerce platform and physical retail locations at fixed retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium footwear price range |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Myrqvist product offering
Product offeringCore offering
Myrqvist designs and sells premium men's footwear and accessories, including loafers, oxfords, sneakers, monk straps, boots, sandals, and derbys, complemented by belts, socks, and shoe care products. Footwear is handcrafted by experienced artisans in northern Portugal using traditional European construction methods such as Goodyear Welted, Blake Stitched, Cemented, and Sidewall Stitched, with designs originating from the company's Stockholm headquarters. The brand is sold primarily direct-to-consumer through its own e-commerce platform and company-owned retail stores.
Product overview
Myrqvist is a premium men's footwear brand offering handcrafted shoes and accessories. The product portfolio centers on classic dress footwear including loafers (Sigtuna, Lysekil II, Stenhammar II), Oxfords, monk straps, and sneakers (Oaxen, Stensund), complemented by sandals and boots. The brand also offers leather and suede belts, socks in cotton and merino wool, and shoe care products. All footwear is designed in Stockholm and handcrafted by artisans in northern Portugal, featuring various construction methods including Goodyear Welted, Blake Stitched, Cemented, and Sidewall Stitched.
Differentiator
Problem solved
Functional benefit
Products and services
- Loafers Classic slip-on shoes defined by simplicity and elegance, including penny loafers, tassel loafers, and horsebit loafers available in suede and calf leather constructions (Blake and Goodyear welted).
- Oxfords The most classic of men's dress shoes with closed lacing, intended for formal occasions, offered in leather and suede options.
- Sneakers Comfortable rubber-soled shoes with padded uppers in discrete minimalist designs, suited for matching with formal attire for a casual look.
- Monk Straps Buckle-closure dress shoes offering a distinctive alternative to lace-ups, featuring cap toe designs and half-rubber soles.
- Boots Lace-up boots including the Abisko model in black country calf and waxed suede variants with sturdy rubber soles.
- Sandals Warm-weather footwear designed for premium materials, including the Solvik sandal with cork sole and suede options.
- Derbys Lace-up shoes with open lacing system, suitable for both formal and casual wear with Blake stitched and cemented construction methods.
- Belts Expertly crafted belts from high-quality materials in black and dark brown leather and suede with square buckles.
- Socks Cotton and merino wool socks available in various colors and lengths including knee-high socks and loafer socks.
- Shoe Care Products Leather care, suede care, and sneaker care products including shoe trees, brushes, polishes, creams, and waterproofing sprays.
- Gift Cards Digital gift cards available for purchase as presents.
Quantifiable outcome
- Trusted by 125,000 customers worldwide
Companies that use Myrqvist
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Myrqvist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Myrqvist partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NK (Nordiska Kompaniet) StockholmcoreMyrqvist operates a retail presence at NK department store in Stockholm (Hamngatan 18-20, 111 47 Stockholm) as part of their distribution strategy.
- NK (Nordiska Kompaniet) GothenburgcoreMyrqvist operates a retail presence at NK department store in Gothenburg (Östra Hamngatan 42, 411 09 Göteborg) as part of their distribution strategy.
- Steen & Strøm OslocoreMyrqvist operates a retail presence at Steen & Strøm department store in Oslo (Nedre Slottsgate 8, 0157 Oslo) as part of their distribution strategy.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Myrqvist competitors and assessment
Company assessmentBroad incumbents
- Allen Edmonds: Established US premium men's footwear brand with Goodyear-welted construction, broader retail footprint, and longer heritage (founded 1922). Competes with Myrqvist in dress shoes at slightly higher price points and offers a more extensive catalog across formal and casual.
- Berluti: LVMH-owned French luxury shoemaker producing ultra-premium men's footwear at $1,500-$5,000+ price points. Represents the luxury ceiling of the men's dress shoe market and the most aspirational comp for Myrqvist's accessible-luxury strategy.
- Church's: British heritage luxury shoemaker (now owned by Prada) producing premium Goodyear-welted men's dress shoes at $700-$1,500+ price points. Represents the traditional luxury incumbent above Myrqvist's accessible-premium positioning.
- Cheaney: Northamptonshire-based heritage shoemaker offering Goodyear-welted men's footwear at $300-$700 price points with a mix of own retail and wholesale distribution. Comparable to Myrqvist in construction and price tier with broader heritage.
- Loake: British heritage shoemaker (founded 1880) producing Goodyear-welted men's dress shoes with broader distribution through independent retailers and a few own stores. Comparable to Myrqvist in construction and category but with more traditional wholesale-led model.
- Crockett & Jones: English heritage shoemaker (founded 1879) producing Goodyear-welted men's dress shoes at $500-$1,200+ price points. Represents the traditional luxury tier above Myrqvist, with comparable construction and similar product categories but higher price positioning.
Direct peers
- Beckett Simonon: US-based DTC premium men's footwear brand using direct-to-consumer made-to-order model with leather dress shoes and sneakers at $200-$400. Targets the same accessible-premium segment as Myrqvist with similar editorial and PR-led marketing approach.
- Meermin: Spanish-Mallorcan shoemaker offering Goodyear-welted and Blake-constructed men's dress shoes direct-to-consumer at $200-$450 price points. Direct competitor to Myrqvist with similar construction methods and overlapping customer demographic of style-conscious men seeking premium value.
- Thursday Boot Company: US DTC premium footwear brand offering boots and dress shoes at $200-$500 price points with similar direct-to-consumer growth playbook, social-media-driven marketing, and accessible-premium positioning.
- Idrese: Swedish DTC premium men's footwear brand with made-to-order model and Italian craftsmanship, positioned at similar accessible-luxury price tiers. Closely comparable to Myrqvist given shared Swedish heritage, premium positioning, and DTC focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Myrqvist social profiles
Digital presenceMyrqvist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myrqvist leadership team
Management profileNumber of profiles
Myrqvist subsidiaries and ownership
Company hierarchySubsidiaries1 record
Myrqvist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myrqvist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myrqvist
What does Myrqvist do?
Myrqvist designs and sells premium men's footwear and accessories, including loafers, oxfords, sneakers, monk straps, boots, sandals, and derbys, complemented by belts, socks, and shoe care products. Footwear is handcrafted by experienced artisans in northern Portugal using traditional European construction methods such as Goodyear Welted, Blake Stitched, Cemented, and Sidewall Stitched, with designs originating from the company's Stockholm headquarters. The brand is sold primarily direct-to-consumer through its own e-commerce platform and company-owned retail stores.
Is Myrqvist a public or private company?
Myrqvist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Myrqvist founded?
Myrqvist was founded in 2016. It employs 11 to 50 people.
Where is Myrqvist based?
Myrqvist is headquartered in Stockholm, Sweden, in the Europe region.
How does Myrqvist make money?
One revenue line is on record: direct Product Sales.
Who are Myrqvist's main competitors?
Broad incumbents on record are Allen Edmonds, Berluti, Church's, Cheaney, Loake and Crockett & Jones. Direct peers are Beckett Simonon, Meermin, Thursday Boot Company and Idrese.
Does Myrqvist have an API?
No public API is recorded for Myrqvist.
What industry is Myrqvist in?
Myrqvist's product category is Premium Men's Footwear. Its primary akta.pro industry code is CRAAACAI, Luxury & Designer Footwear, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 3162 and its SIC code is 3140.