My Safe Place

What My Safe Place does

My Safe Place operates the YOLO247 brand, an India-focused online gaming platform that combines a casino product (300+ games including video slots, live dealer tables, crash games, and Indian card games such as Teen Patti and Andar Bahar) with a sportsbook covering 20+ sports with deep cricket and IPL market coverage. The platform is built on enterprise-grade server infrastructure with 99.5%+ uptime, 256-bit SSL/TLS encryption, a real-time odds engine for in-play sports betting, and a mobile-optimized responsive web application (PWA) that avoids native app distribution. Content is sourced from third-party providers including Evolution, Pragmatic Play, Ezugi, Spribe, and NetEnt, with no proprietary game development disclosed.

The business model is transactional: revenue is generated from the house edge on casino games, margins on sportsbook wagers, and commissions on affiliate-driven player referrals. Customer acquisition is primarily affiliate-driven with promotional welcome bonuses (100% up to ₹10,000 at 25x wagering), free spin campaigns, and a tiered loyalty program (YOLO247 Club). The platform supports INR-denominated transactions via UPI, PhonePe, Google Pay, Paytm, and Net Banking with no platform fees, and additionally accepts BTC and USDT (TRC20). The stated registered player base exceeds 50,000 individuals based in India, and the operating entity is privately held with no disclosed funding, ownership, or financial figures; firmographic data lists 7 employees and a 2020 founding in Mumbai.

Name

My Safe Place

Legal name

My Safe Place

Website

https://mysafeplace.co.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

My Safe Place operates YOLO247, an India-focused online casino and sportsbook offering 300+ games and 20+ sports markets to 50,000+ retail players via a mobile-optimized web platform with INR payment rails.

Ownership category

akta.pro rank

Product category

Online Gaming & Sports Betting

NAICS

Gambling Industries (7132)

SIC

Finance Services (6199)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino gaming
• Sports betting platform
• Live dealer casino
• Cricket betting markets
• Mobile casino platform

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Casino House Edge: Revenue generated from the mathematical house edge embedded in casino games including slots, table games, crash games, live casino, and specialty games like Teen Patti and Andar Bahar
2. Sports Betting Margins: Revenue from sports wagering through odds margins on cricket, football, kabaddi, and 20+ sports disciplines offered on the platform
3. Affiliate Referrals: Website contains affiliate links generating commissions when players register through referral links at no additional cost to the player

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

My Safe Place (DBA: YOLO247) operates an India-focused online real-money gaming and sports betting platform that offers 300+ casino games including slots, table games, live dealer, crash and instant-win titles, alongside a sportsbook covering cricket (including IPL), football, tennis, basketball and kabaddi. The platform accepts INR deposits and withdrawals via 15+ methods including UPI, Net Banking, cards, e-wallets and crypto, and is delivered through a mobile-optimized web application with 24/7 multilingual customer support.

Product overview

YOLO247 is a unified online gaming platform combining casino entertainment and sports wagering under one account. The platform consists of two core products: the Online Casino Platform (300+ games including slots, live casino, crash games, table games, and Teen Patti) and the Sportsbook (20+ sports with extensive cricket/IPL betting markets). The Welcome Bonus Program and Loyalty Club provide additional value layers. All products share a unified account system, payment infrastructure supporting Indian payment methods and cryptocurrency, and 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• YOLO247 Online Casino Platform
• YOLO247 Live Dealer Casino
• YOLO247 Sportsbook

Quantifiable outcome

• 80%+ of withdrawal requests processed within 24 hours
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Evolution GamingcoreTechnology or IntegrationEvolution Gaming provides live casino table games and professional HD dealer broadcasts featured on the YOLO247 platform. Their live dealer tables include Blackjack (99.5% RTP), Roulette, and Indian-specific games like Teen Patti and Andar Bahar.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play provides video slot titles to the YOLO247 game library with 96.5% average RTP. Featured slots are included in promotional campaigns for free spin distributions and welcome bonus eligibility.
• EzugicoreTechnology or IntegrationEzugi provides live casino content including Teen Patti (96.8% RTP) and Andar Bahar (97.85% RTP) tables, along with additional live dealer roulette options, specifically tailored for Indian players.
• SpribecoreTechnology or IntegrationSpribe provides crash games including Aviator (97.0% RTP) to the YOLO247 platform. These fast-paced transparent gaming experiences have built a dedicated following among Indian players seeking quick gameplay.

Scale indicators9 records

Expansion highlights4 records

Direct peers

• 4rabet: 4rabet is a smaller, India-targeted online casino and sportsbook with INR support, cricket markets, and a similar tier of bonuses and content providers. It is an approximate peer in scale, branding, and target customer segment.
• Parimatch: Parimatch is a Cyprus-licensed international sportsbook and casino with active India marketing, cricket markets, and INR/UPI deposits. It competes in the same mid-tier international operator bracket that targets Indian players seeking licensed platforms.
• 10Cric: 10Cric is an India-focused online sportsbook and casino brand built specifically around cricket, INR deposits, and Indian payment methods. It targets the same Indian sports bettor and casino player segments as YOLO247 with comparable product depth in cricket markets.
• 1xBet: 1xBet is a global online casino and sportsbook operator with a significant India-facing presence, offering cricket/IPL markets, INR support, UPI deposits, and 300+ casino games from many of the same providers (Evolution, Pragmatic Play). It is the closest direct competitor to YOLO247 in product scope and target customer.

Regional players

• Junglee Games: Junglee Games is an India-based real-money gaming operator focused on rummy and fantasy sports with INR-native payments. It targets Indian real-money players and represents a plausible regional/segment competitor for the same wallet share.
• Paytm First Games: Paytm First Games is a domestic Indian real-money gaming platform offering fantasy sports and casual games using Paytm's payment stack. It is a regional/peer-like competitor for Indian gamers' wallet share, though more fantasy- than casino-leaning.

Broad incumbents

• Stake.com: Stake is a global crypto-native casino and sportsbook widely accessed by Indian players, supporting INR/crypto deposits and extensive cricket betting. It overlaps with YOLO247 on casino + sportsbook product and crypto rails, but at much larger scale.
• Dafabet: Dafabet is an established Asia-focused (with India presence) online sportsbook and casino operator, offering cricket markets, INR support, and Evolution/Pragmatic content. It is a comparable incumbent competitor in the same India-facing niche.
• Betway India: Betway is a globally licensed sportsbook and casino operator with a localized Indian site offering cricket markets, INR, and UPI deposits. As a larger incumbent, it competes for the same Indian sportsbook customers but offers a broader international brand portfolio.
• Bet365 India: Bet365 is one of the largest global online sportsbooks, with deep cricket markets and India-relevant payment options. It competes for the same Indian sports-bettor base as YOLO247 but at far greater scale and brand recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mysafeplace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Safe Place