Sanctuary Church

What Sanctuary Church does

Sanctuary Church, doing business as Alliance Ministries, is a US-based Christian ministry founded by Pastor Jay Haizlip in 2002 in Huntington Beach, California. Originally operated as a local congregation called The Sanctuary, the organization transitioned in 2016 into Alliance Ministries, a multi-platform ministry focused on equipping pastors, ministry leaders, and committed believers through teaching, mentorship, and global revival initiatives.

The ministry's core products are weekly live teaching sessions — Monday Night Live (in-depth Bible teaching) and Thursday War Room (strategic prayer and spiritual warfare) — delivered through a tiered online community called 'The Alliance' hosted on the Skool platform, with a higher-touch 'Founder's Circle' sub-brand for premium members. Technology infrastructure is built entirely on third-party SaaS: Skool for community and live sessions, Shopify for merchandise and resource sales, Tithe.ly for online donations and tithes, and TextInChurch for SMS-based outreach. There is no proprietary technology stack and no AI/ML capability disclosed.

The business model combines four revenue streams: recurring Premium and VIP subscription memberships on Skool, donations and tithes processed via Tithe.ly, merchandise and resource sales through the Shopify storefront, and professional services revenue from speaking engagements, conferences, and revival crusades. Pricing is freemium for the community tier with paid monthly subscriptions for Premium and VIP (specific pricing not publicly disclosed). Distribution spans a global online community, a national traveling ministry preaching at churches and conferences, and television/media appearances (Oxygen's Preachers of L.A., UPRISING, TBN, 700 Club). The organization is privately held with no disclosed parent company, funding rounds, or institutional investors, and is operationally led by founder Jay Haizlip with reported headcount of 77.

Name

Sanctuary Church

Legal name

Alliance Ministries

Website

https://mysanctuarychurch.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Sanctuary Church (Alliance Ministries) is a US-based Christian ministry founded by Pastor Jay Haizlip, offering tiered online community, weekly live Bible teaching, prayer sessions, and revival events through Skool, Shopify, and Tithe.ly for pastors, ministry leaders, and committed believers.

Ownership category

akta.pro rank

Product category

Religious Ministry Services

NAICS

Religious Organizations (8131), Religious Organizations (81311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

Keywords

• Christian ministry services
• Live Bible teaching
• Online community membership
• Revival evangelism
• Pastor speaking engagements

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Premium and VIP Membership Subscriptions: Multi-tiered membership model with free community access and paid Premium/VIP tiers that provide live session access, full teaching archive, and direct interaction with Pastor Jay.
2. Speaking Engagements and Events: Revenue generated through church events, conferences, and revival crusades where Pastor Jay preaches and ministers.
3. Merchandise Sales: Online store selling ministry resources and merchandise through Shopify-powered e-commerce platform.
4. Donations and Tithes: Giving platform integrated via Tithe.ly allowing supporters to donate and give tithes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Alliance Ministries (DBA of Sanctuary Church / The Sanctuary) operates an evangelistic and revival ministry led by Pastor Jay Haizlip. Core offerings include weekly live Bible teaching (Monday Night Live), weekly strategic prayer and spiritual warfare sessions (The War Room), a tiered online covenant community (The Alliance / Founder's Circle) hosted on Skool, and a traveling preaching ministry at churches and conferences.

Product overview

Alliance Ministries operates as a strategic leadership movement offering a suite of live teaching and community membership products. The core offerings include Monday Night Live (weekly Bible teaching on Mondays) and The War Room (spiritual warfare prayer sessions on Thursdays), both delivered through the Skool online community platform. The Alliance serves as the overarching community membership structure, with the Founder's Circle providing an exclusive inner circle tier. The ministry provides tiered access: free community membership for basic access, Premium and VIP tiers for live session access and full teaching archives. The portfolio is unified around equipping, covering, and mobilizing believers through mentorship, teaching, community, and global outreach initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• The Alliance: A covenant community of revival carriers going deep in the Word, deep in prayer, and deep in the fire of God. An online community on Skool for Kingdom Warriors.
• Founder's Circle

Products and services

• Monday Night Live Weekly in-depth Bible teaching and discipleship session led by Pastor Jay Haizlip, held every Monday at 6 PM PT. The flagship weekly teaching event where the Word is opened and the Spirit leads the discussion, accessible to Premium and VIP members of The Alliance community.
• The War Room Strategic spiritual warfare and prayer session held every Thursday at 5:30 PM PT. A community lock-in focused on prayer, strategy, and spiritual warfare rather than a lecture format, hosted within The Alliance community.
• The Alliance Covenant online community of revival carriers hosted on Skool, providing deep engagement in the Word, prayer, and the fire of God. Free tier provides basic community access, with Premium and VIP tiers adding live session access, full teaching archive, and direct interaction with Pastor Jay.
• Founder's Circle Exclusive online inner-circle community of believers advancing revival and the move of God across the world, offering deeper engagement within Alliance Ministries.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• SkoolcoreTechnology or IntegrationAlliance Ministries uses Skool as its primary online community platform for hosting live teaching sessions (Monday Night Live and War Room), member discussions, teaching archives, and direct interaction with Pastor Jay. The platform is central to the ministry's community-led GTM motion.
• ShopifycoreTechnology or IntegrationAlliance Ministries' e-commerce store is powered by Shopify, enabling the sale of ministry resources and merchandise. Shopify provides the technical infrastructure for the online shopping experience, payment processing, and order fulfillment.
• Oxygen NetworkmajorGTM or Marketing PartnerPastor Jay Haizlip was selected as one of six high-profile ministers for the Oxygen Network's docu-series Preachers of L.A., bringing his ministry to millions of households nationwide and significantly expanding brand recognition.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Churchome: Digital-first church with online small groups, app-based community, and a focus on reaching people beyond the church walls. Directly comparable to Alliance Ministries' Skool-based community and remote-discipleship model.
• T.D. Jakes Ministries: Founder-led media-driven ministry with national television presence, paid digital content, conference circuits, and a personal-brand-driven teaching model. Directly comparable to Alliance Ministries in how it converts a single charismatic leader's media reach into diversified ministry revenue.
• Transformation Church: Derrick McRae-led charismatic, culturally engaged church with strong digital content and emphasis on personal transformation. Comparable in its raw, contemporary approach to charismatic teaching and digital-first community.
• Elevation Church: Steven Furtick-led charismatic megachurch with strong digital content distribution, online small groups, and a focus on younger demographics. Comparable in its blend of pastoral authority, modern media, and digital community engagement aimed at next-generation believers.
• The Belonging Co: Henry and Alex Seeley-led Nashville church with strong worship culture, revival emphasis, and digitally engaged younger audience. Comparable in revival theology, contemporary branding, and multi-channel content strategy.
• Relentless Church: John Gray-led charismatic church with national television exposure (电视 appearances) and emphasis on personal restoration narratives. Comparable in founder-led media brand, redemption-story positioning, and digital outreach beyond a single local market.

Broad incumbents

• Gateway Church: Large Texas-based charismatic church with leadership development (Gateway Leadership Institute), national conferences, and digital content distribution. Comparable in combining pastoral equipping with consumer-facing teaching content.
• Hillsong Church: Globally recognized charismatic megachurch network with strong music, conference, and leadership-training operations. Comparable in evangelical theology and pursuit of younger, culturally engaged audiences, though far broader in geographic footprint.
• Bethel Church: Large Redding, CA-based charismatic movement known for revival culture, worship content (Bethel Music), and leadership-equipping programs. Comparable to Alliance Ministries in revival theology and equipping-of-leaders value proposition, but at significantly larger institutional scale.

Others

• Tim Keller Center for Preaching: Legacy pastoral equipping and teaching organization distributing training content digitally to pastors and ministry leaders globally. Comparable as an adjacent enabling player in the pastor-formation / leadership-covering space Alliance Ministries targets, though more academic and less charismatic in tone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jayhaizlip
• YouTubeyoutube.com/JayHaizlip
• Facebookfacebook.com/JayHaizlip
• Instagraminstagram.com/jayhaizlip
• LinkedInlinkedin.com/company/sanctuary-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary Church