smartseller - the travel food & duty free company

Name

smartseller - the travel food & duty free company

Legal name

smartseller gmbh & co. kg

Website

https://mysmartseller.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Airport Travel Retail and Food & Beverage Concessions

NAICS

Convenience Retailers and Vending Machine Operators (44513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Convenience Stores (5412), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Travel Hub Convenience Alcohol/Tobacco Retail (Newsstand/Convenience in Airports/Stations) (CRANAIAJ)

Keywords

• Airport retail
• Duty-free shopping
• Travel food and beverage
• Airport concessionaire
• Automated vending retail

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain

Revenue model

1. Duty-Free Retail Sales: Traditional duty-free retail of perfumes, cosmetics, alcoholic beverages, tobacco products, fashion accessories, and toys at airport locations.
2. Food & Beverage Sales: On-site dining and takeaway food service including hot dishes, sandwiches, salads, snacks, and beverages at 'All Yours' branded outlets within airport terminals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Smartseller operates duty-free retail and food & beverage outlets at small and medium-sized European airports, organized under the 'You Are Here' retail concept, 'Little Slovenia' local-products concept, and 'All Yours' restaurant brand. Its offering combines international duty-free favorites (perfumes, cosmetics, wines, spirits, tobacco, fashion accessories, toys) with local specialties and on-site dining, served both through staffed counters and a 24/7 automated Self-Service Shop with QR-code ordering. The portfolio is designed to serve air travelers passing through airport security at Ljubljana, Nuremberg, Leipzig/Halle, and Münster/Osnabrück airports.

Product overview

Smartseller is a joint venture between Gebr. Heinemann and casualfood that operates airport retail and food & beverage concepts at small and medium-sized airports. The company offers a unified portfolio comprising the 'You Are Here' retail shop brand (featuring duty-free classics, cosmetics, wines, spirits, tobacco, and travel essentials organized into four needs-oriented zones), the 'Little Slovenia' local specialty concept, the 'All Yours' food outlet brand (serving warm dishes, all-day dining, breakfast, sandwiches, and drinks), and a 24/7 Self-Service Shop (automated vending modules with QR code collection). Operations span four airports: Ljubljana, Nuremberg, Leipzig/Halle, and Münster/Osnabrück.

Differentiator

Problem solved

Functional benefit

Brands

• you are here: Main retail brand concept at airports offering duty-free products, local gifts, and food outlets.
• little slovenia
• All Yours

Products and services

• You Are Here - Airport Retail Shop Main marketplace-style retail shop operated by smartseller at airports, offering duty-free perfumes, cosmetics, wines, alcoholic beverages, tobacco products, fashion accessories, and toys organized in a needs-oriented layout (rather than traditional category departments). Located past security at Ljubljana, Nuremberg, Leipzig/Halle, and Münster/Osnabrück airports and targeted at air travelers.
• Little Slovenia - Local Products Shop & Restaurant Shop and restaurant concept at Ljubljana Airport focused on local Slovenian products and personalized souvenirs, combining local specialty retail with on-site dining for air travelers seeking a regional gift or meal.
• All Yours - Food & Beverage Outlet Food and beverage restaurant/outlet brand serving warm dishes, all-day dining (breakfast items from €3.90–€14.90, main dishes from €5.50–€18.50), sandwiches, salads, snacks, sweets, and hot and cold drinks (hot drinks €2.00–€4.70, alcoholic beverages €4.90–€9.90) at smartseller's airport locations, primarily for air travelers in the gate area.
• 24/7 Self-Service Shop (Automated Vending Concept) Fully automated, unmanned 24/7 self-service vending concept in the non-Schengen area at Münster/Osnabrück Airport. Customers use a central ordering terminal to select and pay for items including snacks, cold drinks, barista-quality coffee, fresh sandwiches, bowls, alcoholic beverages (with age verification), and duty-free items (verified via boarding-pass scan), then receive a QR code and collect products from automated vending modules.
• You Are Here Duty Free (Schengen Gate Area Shop) Standalone duty-free shop under the 'You Are Here' brand operated by smartseller in the Schengen gate area at Ljubljana Airport, offering classic duty-free products to Schengen-passenger travelers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Gebr. HeinemanncoreStrategic or Co-development PartnerJoint venture partner providing expertise in duty-free retail operations. Gebr. Heinemann is an industry powerhouse with decades of experience in duty-free retail, bringing unparalleled expertise and resources to the partnership. This alliance enables leveraging established industry knowledge alongside innovative start-up approaches.
• casualfoodcoreStrategic or Co-development PartnerJoint venture partner specializing in food and beverage solutions. Provides innovative F&B expertise and resources to the partnership. Decades of experience in food and beverage operations complement the retail expertise of Gebr. Heinemann, creating a comprehensive airport retail offering.

Scale indicators2 records

Broad incumbents

• Gebr. Heinemann: Hamburg-based global duty-free and travel retail distributor and operator; smartseller's JV partner and the dominant incumbent in European travel retail with broad category coverage and far larger scale.
• SSP Group: UK-listed operator of branded food and beverage outlets in airports and train stations worldwide; comparable in-store F&B and travel hub dining model to smartseller's All Yours brand.
• HMSHost: North American airport food and beverage operator with extensive travel hub restaurant portfolio; highly analogous F&B travel hub model, though primarily US-focused.
• Lagardère Travel Retail: Major European travel retail operator with duty-free, specialty retail and F&B across airports and stations; overlapping customer base and integrated retail/F&B offering similar to smartseller's pitch.
• TR Partners / 3Sixty Duty Free: US-based duty-free operator serving airports and cruise terminals; broader scale and geographic reach but comparable duty-free merchandising model at travel hubs.
• Avolta (formerly Dufry + Autogrill): World's largest travel retail and F&B operator following the Dufry/Autogrill merger, combining duty-free shops and airport restaurants globally; directly comparable F&B-plus-duty-free model, but at international hub airports.
• Aelia Duty Free: Lagardère's duty-free banner operating airport shops across Europe; comparable core duty-free assortment and traveler target to smartseller's You Are Here brand.

Direct peers

• casualfood: German airport and station F&B operator; smartseller's JV partner and a direct peer for in-terminal dining concepts in Germany and adjacent European travel hubs.
• Selecta: European unattended retail and vending operator with airport and transit hub presence; directly comparable to smartseller's 24/7 self-service automated shop concept.

Emerging players

• Retail inMotion: Dublin-based airline retail and onboard services specialist with growing airport retail advisory work; overlaps with smartseller on travel retail concept design and operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartseller-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smartseller - the travel food & duty free company