Aelia

What Aelia does

Aelia is a private applied life science company headquartered in Burbank, California that sells topical hemp oil extract wellness products directly to consumers through its e-commerce storefront at aeliastore.com. Operating with a headcount band of 11-50 employees, the company targets athletes and active individuals for post-workout muscle recovery, alongside a secondary wellness-conscious consumer segment seeking everyday strain relief.

Aelia's product line is built around a patented Polarization Technology applied to broad-spectrum hemp oil extract formulations, with company claims of up to 5x potency and 5.6x more absorption compared to non-polarized hemp products. The portfolio comprises five topical SKUs—a Topical Roll-On ($39.99), Topical Spray ($39.99), Topical Rub ($49.99), Head Relaxation Roll-On ($24.99), and Foot Recovery Roll-On ($39.99)—plus a $69.99 Recovery Bundle. Formulations combine polarized hemp oil extract with all-natural ingredients including menthol, arnica, peppermint, camphor, turmeric, and various essential oils.

The business runs a direct-to-consumer model with subscription pricing offering 25% recurring savings and a 30-day money-back guarantee, supplemented by an application-based wholesale program for retailers and resellers. Marketing is conducted through an owned email newsletter (10% first-purchase incentive), an affiliate program, and video testimonials. In October 2025 Aelia partnered with Highlight for consumer validation research ahead of a planned Spring 2026 skincare brand launch, signaling a planned category extension beyond its current recovery-focused positioning. No revenue, funding, or management information is publicly disclosed in the available source data.

Name

Aelia

Legal name

Aelia Store

Website

https://aeliastore.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Aelia is a private applied life science company selling hemp-based topical recovery products direct via its e-commerce storefront, targeting athletes and wellness consumers with proprietary polarization technology for enhanced absorption.

Ownership category

akta.pro rank

Product category

Topical Hemp Wellness Products

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

akta.pro secondary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Topical hemp products
• Wellness recovery topicals
• Hemp extract roll-ons
• Sports recovery sprays
• Polarized absorption technology

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of topical hemp oil extract products (roll-ons, sprays, rubs) through e-commerce storefront. Customers can also subscribe for scheduled delivery with 25% savings.
2. Wholesale: B2B wholesale distribution through application process for retailers and resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aelia manufactures and sells topical hemp oil extract wellness products, including roll-ons, sprays, and rubs, formulated for muscle recovery, relaxation, and targeted relief. The products are enhanced with the company's proprietary Patented Polarization Technology, which the company claims improves absorption of hemp oil into the skin. The line is sold primarily direct-to-consumer through the Aelia e-commerce store and includes purpose-specific SKUs such as head relaxation, foot recovery, and combined recovery bundles.

Product overview

Aelia is a wellness company selling topical hemp oil extract products enhanced with proprietary Patented Polarization Technology, which claims to deliver up to 5.6x more absorption than conventional formulations. The product portfolio consists of six distinct topical recovery products: Topical Roll-On ($39.99), Topical Spray ($39.99), Topical Rub ($49.99), Head Relaxation Roll-On ($24.99), and Foot Recovery Roll-On ($39.99), plus a Recovery Bundle ($69.99) combining two top-selling items. All products feature polarized all-natural ingredients including hemp oil extract, menthol, arnica, and various essential oils. The company sells direct-to-consumer through its e-commerce platform at aeliastore.com, with operations based in Burbank, California. Products are targeted at athletes and active individuals for post-workout recovery support.

Differentiator

Problem solved

Functional benefit

Products and services

• Topical Roll-On Roll-on applicates of Aelia's topical hemp oil extract enhanced with Patented Polarization Technology for muscle recovery and targeted relief. Sold at $39.99 to consumers via the Aelia e-commerce site.
• Topical Spray Spray-format topical hemp oil extract product enhanced with Patented Polarization Technology, designed for broader application on muscles and recovery areas. Priced at $39.99.
• Topical Rub Premium rub-format topical hemp oil extract product enhanced with Patented Polarization Technology for muscle recovery, priced at $49.99.
• Head Relaxation Roll-On Targeted roll-on hemp oil extract product formulated for head relaxation and tension relief, priced at $24.99.
• Foot Recovery Roll-On Targeted roll-on hemp oil extract product formulated for foot recovery, priced at $39.99.
• Recovery Bundle Combined bundle of multiple Aelia topical hemp oil extract products offered at a bundle price of $69.99.
• Aelia Subscription Recurring-delivery subscription for Aelia topical hemp products that delivers products on a schedule and provides subscribers with approximately 25% savings compared with one-time purchases.
• Wholesale Program Wholesale program through which retailers and other resellers can purchase Aelia's topical hemp products in bulk for resale to end consumers.

Quantifiable outcome

• Up to 5.6x more absorption compared to non-polarized hemp oil products
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• HighlightcoreStrategic or Co-development Partner · 3 October 2025Aelia partnered with Highlight for consumer validation research to refine go-to-market strategy ahead of Spring 2026 launch. The research confirmed strong consumer satisfaction with product texture and hydration, with nearly 90% rating it as competitive with established mineral sunscreens.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Papa & Barkley: Papa & Barkley is a California-based cannabis wellness brand known for topical relief balms and tinctures. Directly comparable to Aelia on hemp-derived topicals, recovery/wellness positioning, and California-anchored brand identity.
• Charlotte's Web: Charlotte's Web is a publicly-traded CBD wellness brand with topical creams and sports/recovery SKUs. Comparable to Aelia in hemp-CBD topical category, recovery use cases, and DTC subscription model.
• CBDfx: CBDfx is a large, established CBD wellness brand selling topicals (creams, balms, roll-ons), tinctures, and gummies direct-to-consumer. Most directly comparable to Aelia on product format, hemp/CBD topical positioning, and DTC subscription economics.
• Green Roads: Green Roads is a pharmacist-formulated CBD brand with a strong topical lineup (creams, roll-ons) sold through DTC and wholesale. Comparable to Aelia on target customer (wellness/active adults), product format, and multi-channel distribution.
• Medterra: Medterra sells CBD topicals, tinctules, and wellness products DTC with a science-forward, third-party-tested positioning. Closely aligned with Aelia on CBD topical category, recovery/wellness use cases, and emphasis on product purity.
• Lord Jones: Lord Jones is a premium CBD skincare and wellness company specializing in topicals. Directly comparable to Aelia on premium positioning, hemp-derived topicals, and emphasis on sophisticated formulations (now under Cronos).

Broad incumbents

• Tiger Balm: Tiger Balm is a globally established herbal topical pain-relief brand (camphor/menthol rubs). Comparable to Aelia on topical pain-relief format and ingredient overlap (menthol, camphor, essential oils), though it is a legacy incumbent without hemp positioning.
• Biofreeze: Biofreeze is the leading OTC topical analgesic brand (menthol-based pain relief) widely used in physical therapy and sports recovery. Comparable to Aelia on topical pain/recovery positioning and target customer (athletes, active adults), though it operates without a hemp extract angle.

Emerging players

• Hyperice: Hyperice is a sports-recovery brand offering percussive devices and topical recovery products targeting athletes and active individuals. Comparable to Aelia on the athletic-recovery use case and target persona, though Hyperice emphasizes hardware alongside topicals.
• Therabody: Therabody (Theragun) is a leading athletic recovery brand combining percussive therapy devices and recovery topicals. Comparable to Aelia on the active-lifestyle/athlete customer and recovery use cases, though at much larger scale and with a hardware-led portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aeliastore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aelia