My Startup TV

What My Startup TV does

My Startup TV is an India-based digital media company founded in August 2019 and headquartered in Hyderabad, Telangana, that operates as the country's first media platform dedicated exclusively to startup and entrepreneurship content. It produces a multi-format output spanning a Web TV property, an over-the-top (OTT) streaming product, podcasts distributed via Spotify and Google Podcasts, a news portal, a digital magazine, a WhatsApp channel, and live broadcast coverage of industry events. Its editorial core is founder and ecosystem interviews, with a cumulative library of more than 2,000 interviews and an audience footprint of 10M+ views, 100K+ subscribers, and reach into 100+ countries.

The platform monetizes through three intertwined streams: B2B media partnerships with event organizers and ecosystem institutions, advertising across its owned and distributed channels, and (with the 2026 launch of My Startup OTT) subscription-based access. It maintains embedded media partnerships with the Indian startup and innovation ecosystem, including T-Hub, ISBA, IKP, SINE IIT Bombay, CII, ASSOCHAM, TiE Hyderabad, the Karnataka IT Department, IIT Guwahati, NIPER Hyderabad, BIRAC, and CSIR-CCMB, which generate recurring event-driven content and co-branded coverage. Sub-brands include My Startup OTT, My Startup Life, MyStartup Life, and Daily MyStartup TV Pulse. The operation is supported by 31 employees.

The business model relies on niche dominance in a vertical that generalist media under-serves: systematic coverage of Indian founders, incubators, investors, and public-sector innovation programs. The 2026 launches of My Startup OTT and the My Startup Life magazine represent a deliberate expansion from short-form video and audio into long-form and subscription-capable surfaces, intended to broaden monetization and lock in deeper audience engagement. No public pricing, revenue figures, or funding rounds are disclosed, which limits visibility into unit economics and capital structure.

Name

My Startup TV

Legal name

My Startup TV

Website

https://mystartuptv.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

My Startup TV is an India-based digital media platform founded in 2019 in Hyderabad that produces startup-focused content across Web TV, OTT, podcasts, a news portal, a digital magazine, and WhatsApp, serving founders, investors, and the Indian innovation ecosystem.

Ownership category

akta.pro rank

Product category

Startup Digital Media Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Startup media platform
• Digital news portal
• OTT streaming service
• Podcast distribution
• Event media partnerships

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Media Services: Event organizers and brands partner with My Startup TV for event coverage, content creation, and promotional services. The platform monetizes through media partnerships with startup summits, conferences, and ecosystem events.
2. Content Distribution Licensing: Distribution of startup content across multiple platforms including Spotify, Google Podcasts, YouTube, and own digital channels creates advertising and sponsorship revenue opportunities.
3. Platform Subscriptions for Enablers: Startup enablers can host curated content on branded OTT channels through My Startup OTT platform, creating B2B revenue from the exclusive startup-focused OTT platform.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

My Startup TV is a multi-platform digital media company producing and distributing startup-focused content including video interviews, news, podcasts, and live event coverage. It operates a Web TV platform, an OTT streaming service for startup enablers, podcast channels on Spotify and Google Podcasts, a news portal, a digital magazine, and a WhatsApp channel. The company also provides B2B media partnership services covering major startup ecosystem events and summits across India.

Product overview

My Startup TV is a comprehensive multi-platform media company described as the world's first full-stack media platform for startups. It operates as a portfolio of interconnected digital media products spanning video content distribution (Web TV and OTT), audio/podcast (Spotify, Google Podcasts), news publishing (news portal, digital magazine, blog), messaging (WhatsApp channel), and live streaming. The platform covers India's vibrant startup ecosystem with exclusive founder interviews, startup news, panel discussions, and event coverage. Key portfolio products include My Startup TV (Web TV), My Startup News Portal, My Startup OTT (exclusive startup streaming platform), Podcast (multilingual), My Startup Life (blog/magazine), Digital Magazine (fortnightly), WhatsApp Channel, and Live Broadcast. The platform has produced over 2,000 interviews, achieved 10M+ views, and reached 100K+ subscribers across 100+ countries since August 2019.

Differentiator

Problem solved

Functional benefit

Brands

• My Startup OTT: World's first OTT platform designed exclusively for startup content. Startup enablers can host curated content on branded channels, including live events.
• My Startup Life
• MyStartup Life
• Daily MyStartup TV Pulse

Products and services

• My Startup TV Web TV Platform The primary 24x7 web TV platform delivering startup interviews, news bulletins, business events, and panel discussions for India's startup ecosystem audience.
• My Startup News Portal A real-time digital news platform delivering verified startup, MSME, business, policy, funding, and innovation news from India and globally at mystartupnews.in.
• My Startup OTT Platform The world's first OTT platform designed exclusively for startup content, enabling startup enablers to host curated content on branded OTT channels including live events.
• My Startup TV Podcast A multilingual podcast platform broadcasting startup content distributed across Spotify and Google Podcasts, featuring founder interviews and ecosystem stories.
• My Startup Life Digital Magazine A fortnightly digital magazine aimed at Gen Z and millennials covering startup ecosystem stories, founders, and innovation narratives.
• Daily MyStartup TV Pulse Live Broadcast 24x7 live content sourced from partners and enablers, streamed on the TV app, OTT, and social media platforms.
• Interview Scheduling Service A service allowing startup founders and entrepreneurs to book interview slots with My Startup TV through studio online (Zoom) or in-studio formats to be featured on the platform.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• T-HubcoreStrategic or Co-development PartnerT-Hub (India's largest innovation ecosystem) collaborates with My Startup TV for content coverage of startup programs, masterclasses, and events. The platform features T-Hub's startup innovation initiatives, incubator programs, and ecosystem events.
• ISBA (Indian Startup and Business Incubator Association)coreStrategic or Co-development PartnerMy Startup TV is an official media partner for ISBACON, ISBA's annual conference which is India's largest gathering of startup incubators. Coverage includes sessions, speaker insights, and ecosystem discussions from the 2024 and 2025 conferences.
• IKP Eden / IKPcoreStrategic or Co-development PartnerMy Startup TV covers IKP's innovation programs including IKMC 2025 (Innovate Karnataka) and IKP 2025 Beyond the Blueprint events. Features startup interviews and coverage of IKP's incubated startups.
• SINE IIT BombaycoreStrategic or Co-development PartnerMy Startup TV features startups from SINE (Society for Innovation and Entrepreneurship) at IIT Bombay, conducting founder interviews and covering incubated startup stories.
• CII (Confederation of Indian Industry)majorGTM or Marketing PartnerMy Startup TV broadcasts CII Telangana events including the Union Budget 2026-27 Viewing Session, providing coverage of industry events and policy discussions.
• ASSOCHAMmajorGTM or Marketing PartnerMy Startup TV provides official coverage of ASSOCHAM Southern Region HR Summit 2026 in Hyderabad, capturing sessions on future of work, HR strategy, and workplace innovation.
• TiE HyderabadmajorGTM or Marketing PartnerMy Startup TV covers TiE50 Hyderabad events, featuring TiE50 startup competition winners and founder stories from the TiE ecosystem.
• Karnataka's IT and Innovation DepartmentmajorGTM or Marketing PartnerCoverage of Karnataka's startup ecosystem initiatives including Bengaluru Tech Summit 2025, featuring government ministers and innovation leadership panels.
• IIT GuwahatimajorStrategic or Co-development PartnerCoverage of ISBACON 2025 held at IIT Guwahati, India's largest incubator conference with 300+ delegates including investors, government officials, and industry experts.
• NIPER HyderabadminorStrategic or Co-development PartnerCoverage of Avishkaran Foundation Day celebrations and pharma innovation events at NIPER Hyderabad's Bio-Nest Incubator, supported by BIRAC.
• BIRACminorOthersBIRAC (Biotechnology Industry Research Assistance Council) supports startup ecosystem events covered by My Startup TV through organizations like Avishkaran Foundation and IKP.
• CSIR-CCMBminorStrategic or Co-development PartnerCoverage of AI Impact Summit 2026 pre-summit event 'AI Lagaan - Re-imagining Healthcare' hosted at PM Bhargava Auditorium, CSIR-CCMB, Hyderabad.
• Swaraksha MahotsavminorGTM or Marketing PartnerMy Startup TV collaboration with Swaraksha Mahotsav 2025 for the Swaraksha Show featuring women entrepreneurs in defence and space technology.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VCCircle Network: News Corp-owned Indian media platform covering startups, venture capital, and private companies. Competes for advertising and event coverage dollars from the same enabler and investor audience that My Startup TV serves.
• Inc42 Media: Leading Indian startup and tech media company covering funding, founder stories, and ecosystem events. Competes directly with My Startup TV across news, interviews, and event media partnerships in the same target audience.
• Storyboard18: Network18's digital media vertical focused on startup and entrepreneur storytelling, with video interviews, podcasts, and event coverage. Overlaps with My Startup TV's multi-format content approach targeting India's startup audience.
• YourStory Media: India's largest dedicated startup media platform producing founder interviews, news, and event coverage. Directly competes with My Startup TV for the same B2B enabler sponsorship dollars and founder interview inventory, with substantially larger scale and audience.
• Entrepreneur India: Global entrepreneur media brand with India edition covering founder stories, startup advice, and business events. Comparable in its focus on entrepreneurial content distribution via digital, video, and event channels.

Broad incumbents

• CNBC TV18: Major Indian business broadcaster producing startup coverage, event broadcasts, and panel discussions. Comparable in delivering video event coverage for B2B enabler partnerships, though focused on broader business news beyond startups.
• Moneycontrol / Network18: Large Indian business and financial news platform with broad coverage of startups, markets, and corporate India. Overlaps with My Startup TV in startup event coverage and B2B media partnerships, but operates at much larger scale across business news generally.

Emerging players

• Founders Park: Emerging Indian startup media and community platform focused on early-stage founder content. Overlaps with My Startup TV in serving the aspiring entrepreneur audience segment via digital content and community.
• Suno India Podcast: India-focused digital audio/podcast platform covering social impact, entrepreneurship, and innovation. Comparable as a podcast-distributed Indian media platform serving similar audience interests in founder and ecosystem storytelling.

Others

• T-Hub Media Programs: India's largest innovation hub and a partner of My Startup TV for content coverage. While primarily an incubator, T-Hub produces its own founder stories and event content, representing an adjacent content producer in the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/my-startup-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Startup TV