McNear’s Mystic Theatre
- Company typePrivate
- Founded1911
- HeadquartersPetaluma, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
McNear’s Mystic Theatre firmographics
Firmographics- Name
- McNear’s Mystic Theatre
- Legal name
- Mystic Theatre
- Website
- https://mystictheatre.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
McNear’s Mystic Theatre industry classification
Industry- Product category
- Live Music Venue / Concert Hall
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Live Music Venues & Concert Bars (THAFAEAD), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
Keywords
Where McNear’s Mystic Theatre is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McNear’s Mystic Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: The venue generates revenue through ticket sales for live music concerts and events. Tickets are sold online through See Tickets/Eventim platform, in person at McNear's bar, and occasionally at the door. Pricing varies by event, ranging from $15 to $225.
- Bar Sales: The venue operates a full premium bar in the lobby, generating revenue from beverage sales during events. The bar is a key amenity for the 21+ audience.
- Venue Rental: The Mystic Theatre offers private event venue rentals for occasions such as wedding receptions, holiday parties, class reunions, meetings, expos, and promoter productions. Rental inquiries are directed to the events coordinator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission tickets for most shows |
| Unit Pricing | Pay-as-you-go | Fully Seated shows with section-based assignment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
McNear’s Mystic Theatre product offering
Product offeringCore offering
McNear's Mystic Theatre is a renovated 1911 vaudeville theater in Petaluma, California that operates as a live music and entertainment venue accommodating up to 500 guests. The venue hosts concerts across multiple genres (rock, blues, Americana, reggae, R&B, bluegrass), stand-up comedy, and tribute band performances, primarily for adult audiences aged 21 and over. Complementary offerings include a full premium bar, adjacent McNear's restaurant food service, and private venue rentals for weddings, corporate events, and receptions, with tickets sold online, at the adjacent bar, and at the door.
Product overview
McNear's Mystic Theatre operates as a single-venue live entertainment destination consisting of a renovated 1911 vaudeville theater. The core offering is the 300-capacity performance space (accommodating up to 500 guests) hosting live music concerts and comedy shows. Supporting services include a full premium bar in the venue lobby, adjacent McNear's restaurant for food service, and private venue rental for events. Ticketing is handled through See Tickets (Eventim) with QR code delivery and in-person purchase options. The venue primarily serves adults 21+ for evening performances featuring diverse genres including rock, blues, Americana, reggae, bluegrass, and R&B.
Differentiator
Problem solved
Functional benefit
Companies that use McNear’s Mystic Theatre
Customer profileSegments2 records
Ideal customer profiles2 records
McNear’s Mystic Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McNear’s Mystic Theatre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- McNear's Saloon & Dining HousecoreMcNear's restaurant is located in the same historic McNear Building as the Mystic Theatre. The restaurant provides take-out food service for theater patrons, who can bring food into the venue. There is a cross-venue policy where drinks purchased from one venue cannot be taken to the other. The two businesses operate collaboratively as part of the McNear Building complex, managed together by the building owners.
Scale indicators3 records
Recent moves7 records
Expansion highlights2 records
McNear’s Mystic Theatre competitors and assessment
Company assessmentDirect peers
- Hopmonk Tavern: Sonoma County live music venue with locations in Novato, Sebastopol, and Petaluma. Direct overlap in geography (Petaluma location in particular), capacity range, and genre mix, plus on-site restaurant/food service like Mystic.
- Moe's Alley: Santa Cruz live music venue of similar intimate capacity hosting rock, blues, reggae, and world music. Comparable regional independent venue operating model with similar genre mix.
- The Catalyst: Santa Cruz live music venue with comparable intimate capacity and multi-genre programming spanning rock, reggae, and indie. Similar regional independent venue operating model.
- The Chapel: San Francisco live music venue in the ~500-capacity range, featuring indie, folk, jazz, and Americana acts. Similar intimate venue positioning with restaurant-adjacent concept.
- Sweetwater Music Hall: Mill Valley-based live music venue in Marin County of similar intimate scale (capacity ~300) and programming style, serving a comparable North Bay audience with rock, folk, blues, and Americana acts. Most direct geographic and category peer.
- The New Parish: Oakland live music and events venue of similar capacity with comparable genre programming and bar-driven revenue model. Bay Area regional peer at similar scale.
- The Independent: San Francisco indie music venue with comparable capacity (~500) and similar programming across indie rock, folk, and emerging artists. Comparable operating model and target demographic.
- Cornerstone Berkeley: Berkeley music venue of similar capacity with comparable programming across indie, rock, and tribute acts. Comparable intimate Bay Area venue positioning.
Broad incumbents
- The Fillmore: Iconic, much larger San Francisco live music venue (1,150+ capacity) operated by Live Nation. Competes for some of the same touring acts but at meaningfully larger scale and broader genre coverage.
- Great American Music Hall: Larger historic San Francisco music venue (~600 capacity) with broader genre programming and longer operating history. Comparable historic-venue positioning but at larger scale and broader audience reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
McNear’s Mystic Theatre social profiles
Digital presenceMcNear’s Mystic Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
McNear’s Mystic Theatre leadership team
Management profileNumber of profiles
Profiles4 records
McNear’s Mystic Theatre subsidiaries and ownership
Company hierarchySubsidiaries1 record
McNear’s Mystic Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McNear’s Mystic Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McNear’s Mystic Theatre
What does McNear’s Mystic Theatre do?
McNear's Mystic Theatre is a renovated 1911 vaudeville theater in Petaluma, California that operates as a live music and entertainment venue accommodating up to 500 guests. The venue hosts concerts across multiple genres (rock, blues, Americana, reggae, R&B, bluegrass), stand-up comedy, and tribute band performances, primarily for adult audiences aged 21 and over. Complementary offerings include a full premium bar, adjacent McNear's restaurant food service, and private venue rentals for weddings, corporate events, and receptions, with tickets sold online, at the adjacent bar, and at the door.
Is McNear’s Mystic Theatre a public or private company?
McNear’s Mystic Theatre is a private company. It is classified as corporate owned and is currently operating.
When was McNear’s Mystic Theatre founded?
McNear’s Mystic Theatre was founded in 1911. It employs 1 to 10 people.
Where is McNear’s Mystic Theatre based?
McNear’s Mystic Theatre is headquartered in Petaluma, United States, in the North America region.
How does McNear’s Mystic Theatre make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are bar Sales and venue Rental.
Who are McNear’s Mystic Theatre's main competitors?
Direct peers on record are Hopmonk Tavern, Moe's Alley, The Catalyst, The Chapel, Sweetwater Music Hall, The New Parish, The Independent and Cornerstone Berkeley. Broad incumbents are The Fillmore and Great American Music Hall.
Does McNear’s Mystic Theatre have an API?
No public API is recorded for McNear’s Mystic Theatre.
What industry is McNear’s Mystic Theatre in?
McNear’s Mystic Theatre's product category is Live Music Venue / Concert Hall. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 71131 and its SIC code is 7990.