Moe's Alley
Moe's Alley is a 21+ live music venue in Santa Cruz, California, operated by Championship Music, LLC, hosting approximately 100+ ticketed concerts annually across diverse genres, supported by a full bar, food service partner Taqueria Agave, and merchandise sales.
- Company typePrivate
- Founded2021
- HeadquartersSanta Cruz, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Moe's Alley does
Moe's Alley is a 21+ live music venue located at 1535 Commercial Way in Santa Cruz, California, operated by Championship Music, LLC, a privately held California LLC founded and run by Brian and Lisa. The venue runs an event-driven programming model, hosting approximately 100+ ticketed shows per year across diverse genres including blues, rock, reggae, Latin, Americana, folk, jazz-funk, and punk. Live music events are the core product, supported by a full bar, an outdoor patio, food service through a partnership with Taqueria Agave, and venue-branded merchandise sold via Shopify. The physical infrastructure centers on a 14' x 20' stage with professional-grade audio (Meyer Sound house speakers, a 32-channel Midas M32 mixing board with iPad remote mixing, and six monitor wedges with six monitor mixes), positioning the venue as a professionally equipped mid-sized room for touring and local acts.
Revenue is generated through five streams: ticket sales (advance and day-of-show via Ticketweb, typically $15–$45 per ticket), on-site bar sales, food sold by Taqueria Agave, merchandise (Shopify), and private venue rentals. Distribution is multi-channel: own website calendar, Facebook, Instagram, email newsletter, and Ticketweb for conversions, with co-presented events brought in by third-party promoters (((folkYEAH!)), 23Hrs Entertainment, Sessiontapes Live, Ay Que Linda). Recurring content franchises include the Western Wednesday series (#92 documented) and Tomboy Sessions, a performance series with its own YouTube channel. The venue operates exclusively in the Santa Cruz / Central Coast California market with no disclosed parent company, no external funding, and no independent AI/ML technology layer; it is a single-location, founder-operated hospitality and entertainment business.
Moe's Alley firmographics
Firmographics- Name
- Moe's Alley
- Legal name
- Championship Music, LLC
- Website
- https://moesalley.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moe's Alley is a 21+ live music venue in Santa Cruz, California, operated by Championship Music, LLC, hosting approximately 100+ ticketed concerts annually across diverse genres, supported by a full bar, food service partner Taqueria Agave, and merchandise sales.
- Ownership category
- akta.pro rank
Moe's Alley industry classification
Industry- Product category
- Live Music Venue / Entertainment Services
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Live Music Bars & Venues (CRANACAH)
- akta.pro secondary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where Moe's Alley is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moe's Alley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from advance and day-of-show ticket sales via Ticketweb integration. Ticket prices vary by event, typically ranging from $15-$45 for general admission.
- Bar Sales: Full bar service providing alcoholic beverages during events
- Food Service: Partnered with Taqueria Agave to serve food on the patio during shows
- Merchandise: Moe's Merch online store selling venue-branded merchandise through Shopify
- Venue Rental: Private event and party rentals available for corporate events or private functions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission Advance Tickets |
| Transaction based/ take rate | Pay-as-you-go | Day-of-Show Tickets |
| Transaction based/ take rate | Pay-as-you-go | Two-Night Pass (Special Events) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Moe's Alley product offering
Product offeringCore offering
Moe's Alley is a 21+ live music venue in Santa Cruz, CA that hosts ticketed concerts across blues, rock, reggae, Latin, Americana, folk, jazz, and punk genres, featuring a professional Meyer Sound-equipped stage and full bar. The venue also generates revenue through on-site bar sales, Taqueria Agave food service, venue-branded merchandise via Shopify, and private event/corporate venue rentals.
Product overview
Moe's Alley is a 21+ live music venue located in Santa Cruz, California, operating as a single-location venue rather than a platform. The core offering is live music events featuring diverse genres (blues, rock, reggae, Americana, Latin, jazz-funk, punk), with supporting services including Tomboy Sessions video content, Moe's Merch merchandise (via Shopify), venue rental for private events, and food service via Taqueria Agave partnership. The venue features a 14' deep x 20' wide stage with Meyer Sound house speakers, a 32-channel Midas M32 board, and a full bar with outdoor patio. Tickets are sold through Ticketweb.
Differentiator
Problem solved
Functional benefit
Brands
- Western Wednesday: A recurring weekly event series featuring country and western music performances, with Western Wednesday #92 documented as of July 2026.
- Tomboy Sessions
Products and services
- Live Music Events Ticketed live music concerts featuring diverse genres (blues, rock, reggae, Americana, folk, Latin, jazz-funk, punk) presented multiple nights weekly, with both headlining and supporting touring and local artists. Intended for adult audiences aged 21 and over.
- Venue Rental Private venue rental service for corporate events, private parties, and functions, providing access to the venue's stage, full bar, outdoor patio, and food service capabilities.
- Moe's Merch Online merchandise store selling venue-branded merchandise and artist-related goods through a Shopify storefront.
- Tomboy Sessions Music session and recording series featuring live performances by artists at the venue, distributed through a dedicated YouTube channel and Instagram presence.
- Food Service Limited food menu offered on the outdoor patio during shows, provided through a partnership with Taqueria Agave.
Companies that use Moe's Alley
Customer profileSegments3 records
Ideal customer profiles3 records
Moe's Alley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Moe's Alley partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Taqueria AgavecoreFood service partnership providing limited menu items for nearly all shows. Food is served on the patio beginning at door time. Venue notifies ticket holders if food will not be available for specific shows.
- TicketwebcorePrimary ticketing platform for all shows. Tickets available online through Ticketweb. The venue warns against purchasing from unauthorized third-party sites due to scammers.
- The Hook OutletminorSponsor of Moe's Alley, logo displayed on venue website
- (((folkYEAH!)))coreCo-presenter of multiple events including Earthless, Magic Sword, Rayland Baxter, The Mother Hips, Holy Wave, and Buck Meek shows. Brings additional marketing reach and curated programming to the venue.
- 23Hrs EntertainmentminorEvent presenter for shows like the cumbia night with Qiensave, Spaghetti Cumbia, and DJ Baby Dizzle.
- Ay Que LindaminorCo-presenter for Samory I & The Wise Dem Band event with Blakkamoore.
- Sessiontapes LiveminorEvent presenter for specific shows including the cumbia night event.
Scale indicators1 record
Recent moves6 records
Expansion highlights2 records
Moe's Alley competitors and assessment
Company assessmentDirect peers
- Belly Up Tavern: Legendary Solana Beach, CA live music venue with full bar, similar general admission format, and comparable mid-tier touring act programming. Highly comparable to Moe's Alley in scale, format, and California indie/roots touring circuit focus.
- Brooklyn Bowl: Music venue combining live concerts with a full bar and on-site food service. Comparable to Moe's Alley as a similarly diversified live music venue model where ticket sales, bar, and food are stacked revenue streams per show.
- Great American Music Hall: Historic San Francisco live music venue with full bar service and multi-genre programming. Comparable to Moe's Alley as a similarly operated mid-tier Bay Area indie venue with touring-act bookings and bar-driven revenue mix.
- The Independent: Iconic San Francisco live music club presenting touring indie, rock, and roots acts in a general admission standing-room format. Comparable to Moe's Alley in scale, format, and target audience of adult music enthusiasts.
- The Crocodile: Historic Seattle indie music club presenting touring acts in a general admission standing-room format with full bar. Comparable to Moe's Alley in scale, format, and mid-tier indie/roots touring circuit positioning.
- The Chapel: San Francisco indie music venue with full bar, restored historic interior, and similar mid-tier general admission format. Comparable to Moe's Alley in offering adult-focused live music programming with a curated, multi-genre booking approach.
- The Basement East: Independent Nashville live music venue with multi-genre programming and adult-focused bar service. Comparable to Moe's Alley in operating model, scale, and curatorial approach to booking indie touring acts.
- Sweetwater Music Hall: Independent live music venue in Mill Valley, CA with full bar service and multi-genre programming. Closely comparable to Moe's Alley in scale, audience (adult music enthusiasts), and Bay Area indie/roots touring circuit positioning.
- The Catalyst: Live music venue located in downtown Santa Cruz directly across the marketplace. Comparable to Moe's Alley as a similarly sized, multi-genre indie music club competing for the same local Santa Cruz audience and overlapping touring acts.
Broad incumbents
- The Fillmore: Iconic, larger-capacity San Francisco live music venue operated by Live Nation. Comparable to Moe's Alley as a Bay Area live music venue with bar service and touring-act programming, but sits at a meaningfully larger scale and broader institutional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Moe's Alley social profiles
Digital presenceMoe's Alley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moe's Alley leadership team
Management profileNumber of profiles
Profiles2 records
Moe's Alley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moe's Alley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moe's Alley
What does Moe's Alley do?
Moe's Alley is a 21+ live music venue in Santa Cruz, CA that hosts ticketed concerts across blues, rock, reggae, Latin, Americana, folk, jazz, and punk genres, featuring a professional Meyer Sound-equipped stage and full bar. The venue also generates revenue through on-site bar sales, Taqueria Agave food service, venue-branded merchandise via Shopify, and private event/corporate venue rentals.
Is Moe's Alley a public or private company?
Moe's Alley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moe's Alley founded?
Moe's Alley was founded in 2021. It employs 1 to 10 people.
Where is Moe's Alley based?
Moe's Alley is headquartered in Santa Cruz, United States, in the North America region.
How does Moe's Alley make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are bar Sales, food Service, merchandise and venue Rental.
Who are Moe's Alley's main competitors?
Direct peers on record are Belly Up Tavern, Brooklyn Bowl, Great American Music Hall, The Independent, The Crocodile, The Chapel, The Basement East, Sweetwater Music Hall and The Catalyst. The Fillmore is listed as a broad incumbent.
Does Moe's Alley have an API?
No public API is recorded for Moe's Alley.
What industry is Moe's Alley in?
Moe's Alley's product category is Live Music Venue / Entertainment Services. Its primary akta.pro industry code is CRANACAH, Live Music Bars & Venues, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 722410 and its SIC code is 7900.