What Strasbourg Convention Bureau does

Strasbourg Convention Bureau is the meetings, incentives, conferences, and exhibitions (MICE) promotion arm of the Office Eurométropolitain de Tourisme, Loisirs & Congrès de Strasbourg (OTLC), a public-sector destination marketing organization headquartered in Strasbourg, France. Founded circa 2007-2008 and operating with approximately 8 staff, the bureau provides a free advisory service that connects event organizers — corporate planners, associations, and incentive travel agencies — with a curated network of more than 100 local service providers across the Strasbourg MICE value chain.

Its core offering is broker-style event coordination rather than a proprietary technology platform. The bureau's competitive basis is Strasbourg's destination infrastructure: 10,700+ hotel rooms, a 70,000m² events complex, and cross-border accessibility via TGV (1h45 from Paris) and ICE/TGV (under 2 hours from Frankfurt). It holds institutional memberships in ICCA, Atout France, and Initiatives Durables, and achieved a 65% score on the GDS-Movement Index, indicating mid-tier sustainability credentials. The organization does not book events, hold inventory, or generate transaction revenue; its measured outputs are event leads, delegate-night delivery, and member-provider pipeline contribution.

The business model is dual-revenue: recurring membership fees paid by local MICE providers to participate in the bureau's curated network, combined with public funding from OTLC and local government bodies. Outbound demand generation is conducted through dedicated FAM TRIPs, international trade show participation (notably IMEX Frankfurt and MICE Branchentreff Karlsruhe), and cross-border initiatives with regional counterparts. The bureau's economic exposure is therefore split between provider-side fee dependency and public-sector funding dependency, with the latter representing the larger and less diversified share.

Name

Strasbourg Convention Bureau

Legal name

OTLC - Strasbourg Convention Bureau

Website

https://mystrasbourg.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Strasbourg Convention Bureau is a public-sector destination marketing organization and free advisory service that connects event organizers with a curated network of 100+ local MICE providers in Strasbourg, funded by membership fees and public grants.

Ownership category

akta.pro rank

Product category

MICE Destination Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

Keywords

• Convention bureau services
• MICE destination marketing
• Event venue sourcing
• Business event advisory
• Trade show support

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees from provider network: The Convention Bureau is funded through membership fees from its network of service providers (hotels, venues, caterers, transport companies, event agencies) who pay to be listed and promoted through the SCB platform.
2. Public funding: As a service of OTLC (Office du Tourisme, Loisirs & Congrès de Strasbourg), the bureau receives public funding from the Eurometropolitan local government for destination promotion activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Strasbourg Convention Bureau (SCB) is the official destination marketing organization for Strasbourg, providing a free, impartial advisory service that helps event organizers identify and connect with local event service providers (hotels, venues, caterers, transport operators, team-building activities, and gift/shopping services) for congresses, conferences, seminars, incentive trips, and other professional events held in Strasbourg and the Alsace region.

Product overview

Strasbourg Convention Bureau operates as a destination marketing and event coordination organization, functioning as a centralized platform connecting international event planners with a curated network of over 100 local service providers across Strasbourg and Alsace. The offering is structured around a provider directory with search and map functionality, a free advisory consultation service offering impartial guidance, and a media/documentation library. The core product portfolio includes accommodation (hotels, apartment hotels, seminar venues), dining (restaurants, Michelin-starred establishments, caterers), transport (airport, transfers, public transit), event venues (meeting rooms, prestige locations, unusual spaces), hospitality services (including the Internationaux de Strasbourg WTA tennis tournament), team-building activities, discovery experiences, and technical event services. The platform differentiates through its impartial, single-point-of-contact approach offering customized event solutions at no charge to organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Provider Directory Search Online directory allowing event organizers to browse and search local event service providers in Strasbourg, including hotels, venues, caterers, transport operators, team-building activity providers, gift and shopping vendors, and visitor/discovery attractions.
• Interactive Map of Event Providers Geographic, interactive map presenting event service providers across Strasbourg and the surrounding area, designed to help event planners visualize locations and proximity of hotels, venues, and supporting services.
• Free Project Consultation Advisory Free, impartial advisory service providing event organizers with a single point of contact who helps plan congresses, conferences, seminars, and incentive trips, sourcing partners from the local event ecosystem.
• Documentation and Media Library Online library of brochures, photos, videos, and other documentation about Strasbourg as an event destination, providing event organizers with promotional and informational material.
• Transport and Mobility Coordination Coordination service helping event organizers arrange transportation and mobility solutions for delegates attending events in Strasbourg.
• Hospitality and Event Services Catalog (Internationaux de Strasbourg) Catalog of hospitality and ancillary services for international events held in Strasbourg, including catering, hostesses, and on-site services.
• Team-Building Activities Sourcing Curated offerings of team-building activities available to event groups in Strasbourg, sourced from local providers.
• Discovery and Visit Activities Catalog of leisure, cultural, and discovery activities available for accompanying persons and groups, intended to enhance event programs with local experiences.
• Gift and Shopping Services Curated list of gift and shopping service providers for corporate gifts and souvenirs for event attendees.
• Membership Program for Local Providers Membership program open to local event service providers (hotels, venues, caterers, agencies, etc.) that wish to be referenced and promoted by the bureau for incoming event business.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Atout FrancecoreStrategic or Co-development PartnerAtout France is France's official tourism development agency. The Strasbourg Convention Bureau works closely with Atout France USA on international promotion, including joint FAM TRIPs for North American event planners. Atout France provides the French pavilion presence at IMEX Frankfurt where SCB and local partners exhibit together.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development PartnerICCA is the global association for the international meetings industry. Strasbourg Convention Bureau maintains membership and participates in ICCA activities, leveraging the association's network and resources for international congress promotion.
• Initiatives Durables (Sustainable Initiatives)coreStrategic or Co-development PartnerInitiatives Durables is a sustainable tourism certification body. The Strasbourg Convention Bureau displays this certification as part of its commitment to sustainable event practices and responsible tourism.
• OTLC (Office du Tourisme, des Loisirs et Congrès de Strasbourg)coreStrategic or Co-development PartnerOTLC is the parent organization of the Strasbourg Convention Bureau. As the Eurometropolitan Office of Tourism, Leisure and Congress, OTLC oversees destination marketing and convention bureau activities for Strasbourg and the Eurometropolis.
• Westmont HospitalityminorGTM or Marketing PartnerWestmont Hospitality participated in the North American FAM TRIP organized by SCB in partnership with Atout France USA and Magnific Escapades following IMEX Frankfurt.
• Magnific EscapadesminorGTM or Marketing PartnerIncentive travel agency that partnered with SCB for the North American FAM TRIP, helping introduce Strasbourg's MICE offerings to US and Canadian event planners.
• Palais des Congrès & Parc des Expositions Strasbourg EventscoreStrategic or Co-development PartnerKey venue partner for large-scale congresses and exhibitions in Strasbourg. Part of the 70,000m² events complex and exhibited alongside SCB at IMEX Frankfurt.
• VDVO (Association of Event Organizers)minorStrategic or Co-development PartnerGerman association of event organizers with whom Strasbourg Convention Bureau cooperates, particularly in cross-border business tourism initiatives with Karlsruhe in the Upper Rhine region.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• visit.brussels: Brussels Convention & Visitors Bureau serves the Belgian capital and European Quarter. Shares Strasbourg's positioning as an EU institutional destination and competes for association and political congresses, with similar bilingual/multilingual service capabilities.
• Nice Convention Bureau: Nice Convention Bureau provides MICE advisory and provider coordination for the Côte d'Azur. Direct French competitor to SCB for European incentive and association events, with a stronger leisure-tourism overlay that influences MICE positioning.
• Frankfurt Tourism + Congress: Frankfurt's combined tourism and congress bureau offers MICE advisory for one of Germany's leading exhibition destinations. Direct competitor to SCB for cross-border Rhine-region events and EU/international congresses, with Messe Frankfurt's massive exhibition infrastructure as a key differentiator.
• Marseille Tourism & Convention Bureau: Marseille CVB serves the Provence-Alpes-Côte d'Azur region's MICE market. Operates the same advisory-and-provider-network model as SCB and competes for mid-tier French and Mediterranean European congresses.
• Paris je t'aime - Office du Tourisme et des Congrès: Paris Convention & Visitors Bureau is the largest French CVB and serves as the dominant national MICE destination. Directly comparable to SCB in function (free advisory, member provider network, government-backed) but operates at significantly greater scale and competes for the same international congress demand.
• Lyon Convention Bureau: Lyon CVB provides MICE advisory and provider coordination for the Auvergne-Rhône-Alpes region. Same operational model as SCB (public-backed CVB with member providers and free advisory), competing for similar mid-to-large French and European congress flows.
• Bordeaux Convention Bureau: Bordeaux CVB operates as a regional French MICE destination marketing organization, comparable to SCB in scale, governance structure (public-backed), and member-provider model. Competes for similar mid-tier European congress and incentive flows.
• Geneva Tourism & Congress Bureau: Geneva CVB coordinates MICE activity for one of Europe's principal international organizations hub. Comparable to SCB in serving a multilingual, international association market with strong TGV/rail connectivity and premium hotel infrastructure.

Others

• Atout France: France's national tourism development agency and SCB's core strategic partner. Not a peer in the competitive sense, but operates the upstream national-level promotion and trade-show presence (e.g., IMEX Frankfurt pavilion) that channels inbound demand to regional CVBs including SCB.
• ICCA (International Congress and Convention Association): Global membership association for the meetings industry in which SCB participates. Functions as an enabling ecosystem — its rankings, network, and benchmarking drive association congress flows that SCB and other CVBs compete to capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strasbourg-convention-bureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strasbourg Convention Bureau