N7 Global Group

What N7 Global Group does

N7 Global Group is a K-beauty distribution and brand management company founded in 2020 in Hanam-Si, South Korea. The company specializes in representing Korean beauty brands across Southeast Asian markets, currently operating in Singapore and Malaysia with a portfolio of approximately 10 brands including Beauty of Joseon (flagship), Needly, Tirtir, Celimax, House of Hur, Too Cool For School, SKIN1004, Centellian24+, iUNIK, and Round Lab. Its end-to-end service stack spans Brand Access, Brand Control, Channel Management, Customer Support, Inventory Management, and Warehousing & Fulfillment, delivered through 23+ retail and e-commerce channels including Watsons, Guardian, BHG, Shopee, Lazada, and Vipshop.

Operationally, N7 runs on a proprietary just-in-time retail system paired with in-house tools for multi-channel data aggregation, customer support management, and returns/refunds compliance, allowing it to operate three-country distribution with only 9 employees. The business model is brand-representation revenue: N7 acts as authorized importer/distributor for Korean principals and earns through wholesale distribution margins plus value-added brand management services such as localized marketing, channel development, and offline activations (e.g., K-Beauty Street at Artbox Singapore 2026).

N7's go-to-market combines offline retail penetration — exemplified by the expansion of Beauty of Joseon from 22 to 40+ Watsons stores in Singapore — with e-commerce channel build-out and event-led consumer engagement. The company has received the KITA Export Tower, Gyeonggi Export Frontier, and SME 500 awards, and has actively expanded its footprint in 2025 with a new Malaysia office (April 2025) and a dedicated Singapore marketing office (May 2025), signaling a transition from a pure distributor toward a brand-management partner for Korean principals in SEA.

Name

N7 Global Group

Legal name

N7 Global Group

Website

https://n7globalgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

N7 Global Group is a K-beauty distribution and brand management company that helps Korean beauty brands enter and scale across Southeast Asia through authorized importer/distributor services across retail and e-commerce channels in Singapore and Malaysia.

Ownership category

akta.pro rank

Product category

Beauty & Personal Care Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro industry

PRIMARYCRAOAEAN

K-Beauty/J-Beauty & Imported Beauty Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

SECONDARYCRAFAJAB

International DTC & Brand.com (Global Shipping)

Consumer Products & Retail/E-commerce & Marketplaces/Cross-border & International E-commerce

Keywords

• K-beauty distribution
• Brand management services
• Beauty product importing
• Multi-channel distribution
• Southeast Asia retail

Headquarters

HQ city

Hanam-Si

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Distribution and Import/Export: N7 Global Group earns revenue as the authorized importer and distributor for various Asian and Western K-beauty brands in Singapore and Malaysia, generating margins on product sales through retail and e-commerce channels.
2. Brand Management Services: Provides comprehensive services including brand access, brand control, channel management, customer support, inventory management, and warehousing & fulfillment for brand owners, likely earning service fees or margin-based compensation.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

N7 Global Group is an authorized importer and distributor for Korean beauty and health & wellness brands across Singapore and Malaysia. The company provides end-to-end brand management services including brand access, brand control, channel management, customer support, inventory management, warehousing, and fulfillment for K-beauty brands seeking Southeast Asian market entry. It distributes products from 10+ Korean brands across 23+ online and offline retail channels.

Product overview

N7 Global Group is a K-beauty and Health & Beauty (H&B) category distribution company that operates as a strategic selling partner across Singapore and Malaysia, delivering best-in-class solutions to drive sales, expand distribution, and elevate brand image. The company manages a portfolio of distributed K-beauty brands including Beauty of Joseon, TIRTIR, NEEDLY, Celimax, House of Hur, Too Cool For School, SKIN1004, Centellian24+, iUNIK, and Round Lab. These brands span skincare, cosmetics, and derma-cosmetic categories. In addition to brand distribution, the company offers a suite of operational services including Brand Access (market entry facilitation), Brand Control (pricing compliance), Channel Management, Customer Support, Inventory Management, and Warehousing & Fulfillment. The company operates across multiple eCommerce channels including Shopee, Lazada, and Vipshop, as well as traditional retail channels including Watsons, Guardian, and BHG.

Differentiator

Problem solved

Functional benefit

Brands

• N7 Global Group: Dynamic distributor and brand builder specializing in Korean beauty, wellness, and lifestyle brands
• Beauty of Joseon
• TIRTIR
• NEEDLY
• Celimax
• House of Hur
• Too Cool For School
• SKIN1004
• Centellian24+
• iUNIK
• Round Lab

Products and services

• Brand Access Service that allows brands to scale regionally fast and reduce barriers of entry using established channels for swift market entry across Shopee, Lazada, Offline Retail, and Quickcommerce. Available to K-beauty and health & beauty brand owners seeking entry into Singapore and Malaysia.
• Brand Control Service that addresses underpricing, mispricing, and regulatory issues through dedicated account managers providing customized reporting on price adherence and tracking offending leaks. Available to brand owners operating in the Singapore and Malaysia markets.
• Channel Management End-to-end management service for brand owners to help brands grow in market share and channel depth across multiple retail and e-commerce channels. Available to K-beauty and health & beauty brand partners.
• Customer Support Round-the-clock multi-channel customer support service with dedicated customer service managers ensuring quick response time and strict compliance on returns and refunds. Available to brand partners across Southeast Asian markets.
• Inventory Management Service that helps with inventory planning, replenishment, and warehouse operations optimization to capitalize on growth spurts. Available to brand partners in the Singapore and Malaysia markets.
• Warehousing & Fulfillment Fulfillment service undertaken for brands and merchants that prefer to retain their brand rights. Available to K-beauty and health & beauty brand partners in Singapore and Malaysia.
• Just In Time Retail Service that maximizes profit through accurate forecasting and minimization of on-hand stocks, reducing capital required and enabling more cash flow for business growth. Designed for markets with high land and labor costs like Singapore.
• Beauty of Joseon Korean skincare brand dedicated to creating clean and effective skincare products using traditional Korean Hanbang ingredients. Products are developed without animal testing. Distributed by N7 Global Group in Singapore and Malaysia under official sole distributorship secured November 2023.
• NEEDLY Korean skincare brand using key ingredients to create essential products with clean, reliable formulas. Pursues clean beauty for the earth, people, and everyone with environmentally considerate packaging. Distributed by N7 Global Group in Singapore under exclusive sole distributorship secured January 2024.
• Celimax Korean skincare brand providing solutions to different skin types through customized skincare lines that address different concerns. Creates dependable products for healthier skin journey. Distributed by N7 Global Group in Singapore.
• House of Hur Korean beauty brand dedicated to building a community celebrating individuality. Committed to sustainability, ethical practices, cruelty-free development, and eco-friendly ingredients. Redefining K-beauty to be accessible for all. Distributed by N7 Global Group in Southeast Asia.
• Too Cool For School Korean cosmetics brand famous for its playful and innovative approach to beauty. Created for creative minds and fashion lovers with eclectic range of make-up and skincare products with unique packaging and original concepts. Distributed by N7 Global Group in Singapore.
• TIRTIR Leading Korean skincare brand embodying the belief that everyone deserves beautiful skin with eternal brilliance. Offers 100% Korean-made products from face and body care to cosmetics. Distributed by N7 Global Group in Singapore.
• SKIN1004 Award-winning hypoallergenic and natural skincare brand from Korea using CENTELLA ASIATICA from Madagascar. Products are mild, soothing, extra-light, and non-comedogenic for breathable, non-sticky, and soft finish. Distributed by N7 Global Group.
• Centellian24+ South Korean derma-cosmetic skincare brand developed by Dongkook Pharmaceutical with over 50 years of dermatology experience since 1968. Provides pharmaceutical-grade, high-performance skincare bridging daily beauty products and clinical treatments. Distributed by N7 Global Group.
• iUNIK South Korean skincare brand known for minimalist, natural, and effective formulations catering to sensitive and troubled skin. Name stands for Ideal, Unique, Natural, Ingredients, and Knowhow with focus on gentle, safe ingredients like Tea Tree, Centella Asiatica, and Beta-Glucan. Distributed by N7 Global Group.
• Round Lab Korean skincare brand included in N7 Global Group's distributed brand portfolio. Distributed by N7 Global Group in Southeast Asian markets.

Quantifiable outcome

• Reached 700k combined online and offline consumers at K-Beauty Street 2025, covering ~70% of Singaporeans aged 16-34
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• KOTRA Singapore (Korea Trade-Investment Promotion Agency)coreStrategic or Co-development PartnerKOTRA Singapore organized the 2026 ASEAN Gwangju & Gyeongnam Trade Mission, inviting N7 Global Group to participate in bilateral B2B meetings connecting South Korean regional manufacturers with Singapore's business landscape. N7 was officially invited to this trade mission, highlighting its growing influence as a trusted partner in global distribution and brand management.
• VipshopminorChannel Partner/ Reseller/ DistributorN7 Global Group partnered with Vipshop for online retail sales of its cosmetics and skincare products in Singapore. Vipshop brings its expertise as the 3rd largest e-commerce player in China to the Singapore market. N7 offers exclusive product ranges and special promotions through this channel.
• Watsons MalaysiacoreChannel Partner/ Reseller/ DistributorWatsons Malaysia (over 700 stores nationwide) serves as the primary retail partner for NEEDLY's official launch in Malaysia, with the brand debut celebrated at Watsons K-Beauty Festa 2026. N7 Global Group powers brand presence and marketing activations at Watsons Malaysia.
• Watsons SingaporecoreChannel Partner/ Reseller/ DistributorWatsons Singapore is a major retail partner for Beauty of Joseon, with the brand debuting at 22 Watsons branches across Singapore and expanding to 40 stores. Beauty of Joseon was featured as a key pillar of growth in Watsons' 'Winning Through Trend Leadership' strategy for 2026.
• Guardian SingaporecoreChannel Partner/ Reseller/ DistributorGuardian Singapore serves as the retail partner for Celimax's official launch in Singapore, with products available at 26 Guardian stores islandwide and through Guardian's e-commerce network. N7 Global Group manages the launch and ongoing marketing for the brand.
• Shopee SingaporecoreChannel Partner/ Reseller/ DistributorN7 Global Group manages official Shopee Mall stores for brands including House of Hur and Too Cool For School, leveraging Shopee's strong e-commerce ecosystem and loyal beauty customer base for brand growth in Singapore.
• Beauty of JoseoncoreChannel Partner/ Reseller/ DistributorN7 Global Group holds official sole distributorship for Beauty of Joseon in Singapore since November 2023, managing both online and offline retail distribution including Watsons, Shopee, and other channels.
• NeedlycoreChannel Partner/ Reseller/ DistributorN7 Global Group secured exclusive sole distributorship for Needly in Singapore in January 2024, introducing the complete range including popular toner pads and expanding to Watsons Malaysia in April 2025.
• LazadaminorChannel Partner/ Reseller/ DistributorLazada serves as one of the e-commerce channels for N7 Global Group's distributed brands, as part of their multi-channel strategy across Southeast Asian marketplaces.
• Korea International Trade Association (KITA)minorStrategic or Co-development PartnerKITA organized the koreaTrade Matching Day 2024 event which N7 Global Group attended as a registered participant, connecting with industry leaders worldwide and learning about international trading opportunities.
• Korea Brand and Entertainment Expo (KBEE) MalaysiaminorStrategic or Co-development PartnerN7 Global Group attended KBEE Malaysia 2026 as a representative, thanks to invitation from KOTRA Singapore. Engaged with representatives from JBSARA, Chaewun, and Kaine Inc. to explore K-Beauty trends and consumer expectations.
• House of HurcoreChannel Partner/ Reseller/ DistributorN7 Global Group powers House of Hur's expansion into Southeast Asia, including the official Shopee Singapore launch in April 2025 and offline retail expansion into Malaysia, managing the brand's go-to-market strategy.
• Too Cool For SchoolcoreChannel Partner/ Reseller/ DistributorN7 Global Group serves as the official distributor for Too Cool For School's regional growth, launching the brand on Shopee Singapore in May 2025 with influencer collaborations, curated product bundles, and exclusive Shopee promotions.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Social Bella (Sociolla): Indonesia-focused beauty omni-channel retailer and distributor carrying international and K-beauty brands. Comparable in distributing Korean beauty to SEA consumers, but concentrated in Indonesia rather than SG/MY.

Direct peers

• H2 Cosmetics: Singapore-headquartered K-beauty distributor and brand manager with comparable go-to-market: bringing Korean beauty brands into SEA retail and e-commerce channels. Closest functional peer given similar SG base, brand-portfolio model, and channel stack.
• Althea: SEA-focused K-beauty e-commerce platform (Singapore-founded) that curates and distributes Korean beauty brands across the region. Comparable customer (Korean indie brands seeking SEA reach) and overlapping channel mix (Shopee/Lazada + own D2C).

Broad incumbents

• AmorePacific: South Korean beauty conglomerate (Sulwhasoo, Innisfree, Laneige, Etude, etc.) with own regional distribution. Comparable as a K-beauty export heavyweight and a potential principal/supplier partner for N7's distribution model.
• LG Household & Health Care: Korean conglomerate owning The Face Shop, Su:m37, and OHUI. Comparable as a major K-beauty principal with own regional distribution; competes and partners with independent distributors like N7 across SEA.
• Sa Sa International Holdings: Hong Kong-listed omni-channel beauty retailer/wholesaler with regional distribution and own-brand operations across Asia. Comparable as an established beauty distribution incumbent with multi-market footprint, though broader than K-beauty alone.
• Sephora (LVMH): Global multi-brand beauty retailer with SEA stores and e-commerce. Comparable as a major retail channel where K-beauty brands compete for shelf space; competes with N7-enabled brands for consumer mindshare in SG/MY.

Others

• Watsons Asia (A.S. Watson Group): N7's largest retail channel partner in SG/MY (40+ stores SG, 700+ MY). Comparable as the distribution venue that ultimately delivers N7's brand portfolio to consumers, and a potential competitive threat if it in-houses K-beauty distribution.
• Guardian (Dairy Farm Group): Key retail channel partner for N7 (26 SG stores for Celimax launch). Comparable as a health-and-beauty retailer that could either expand or insource K-beauty brand distribution.

Emerging players

• Bellabox: Singapore-based beauty discovery/sample e-commerce platform. Comparable as an SG-based beauty consumer-brand intermediary serving K-beauty and broader beauty brands to SEA consumers; smaller scale than N7's wholesale model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/n7-global-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N7 Global Group