naavagreen

What naavagreen does

Naavagreen, legally registered as PT PESONA NATASHA GEMILANG, is a privately held Indonesian beauty clinic chain providing professional dermatological and aesthetic treatments that combine natural botanical ingredients with modern medical aesthetics technology. The company's service portfolio spans more than 30 treatments organized into six concern-based categories — Acne, Bright & Glow, Slow Aging, Sensitive Skin, Hair, and Body — and includes facials (Natural Skin Facial, Jet Oxy), laser procedures (Laser CO2, ND-Yag, Pico Laser, Laser Carbon), micro-needling (Dermapen, Dermaroller), mesotherapy (Naavagreen Meso), injectables (Botox, Filler, Skin Booster, PRP), IPL, LAT, thread lift, and supplementary skincare products. The clinic operates multiple branches across Indonesia, primarily serves Indonesian women from teenagers through young adults, and runs a sub-brand called Naavagreen Plus for extended product and service offerings.\n\nThe business model is a direct-to-consumer services operation centered on physical clinic visits, supplemented by online booking via the CRS Hepta platform, WhatsApp (0811 2988 099), and a national hotline (150 333). Revenue is generated per treatment session with prices ranging from Rp60,000 for entry-level facials to Rp1,500,000 for premium skin boosters, plus ancillary skincare product sales (sunscreen, toners, cleansers, serums, day/night creams). Free doctor consultations are used as a customer acquisition lever, and pricing is publicly listed with student discounts (10% with student card), birthday promotions, and competitor-switcher offers (20% off via Skin Journey Restart) used to broaden the funnel. Payment integrations include major Indonesian banks (BCA, BNI, Mandiri) and QRIS.\n\nThe company's go-to-market combines organic social (Instagram @naavagreen, TikTok @naavagreen.id), content marketing (1,444+ blog articles on skincare education), and event-driven promotional campaigns tied to seasonal moments such as Ramadan and back-to-school. The operating geography is Indonesia only, with no disclosed international expansion, no external funding rounds, no M&A activity, and no franchises or third-party reseller distribution. The company self-describes as the pioneer and largest trusted natural beauty clinic in Indonesia, though this positioning is not verified by third-party rankings or awards in the available data.

Name

naavagreen

Legal name

PT PESONA NATASHA GEMILANG

Website

https://naavagreen.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Naavagreen is a privately held Indonesian beauty clinic chain that delivers 30+ natural botanical and medical aesthetic treatments across multiple branches, targeting Indonesian women from teenagers through young adults with affordable per-session pricing and a direct-to-consumer clinic model.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Clinic Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Brightening & Hyperpigmentation Treatments (HSALADAE)

Keywords

• Medical aesthetic clinic
• Skincare treatments
• Beauty clinic chain
• Dermatology services
• Natural skincare products

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Clinical Skincare Treatments: Professional skincare and beauty treatments performed at clinic locations including facials, laser treatments, skin boosters, peelings, and other medical aesthetic procedures. Revenue generated through per-treatment sessions with pricing from Rp60,000 to Rp1,500,000 depending on treatment type.
2. Skincare Products: Sale of skincare products including sunscreen, toners, milk cleansers, serums, day/night creams recommended by doctors for home care routines. Products sold through clinic locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Naavagreen operates a chain of beauty clinics across Indonesia offering professional medical aesthetic and dermatological treatments including facials, laser therapies, micro-needling, mesotherapy, skin boosters, Botox, and filler injections, combined with a line of doctor-recommended skincare products for home use. The clinic combines natural botanical ingredients with modern aesthetic technology, targeting Indonesian women from teenagers to young adults with affordable treatments priced from Rp60,000 to Rp1,500,000 per session.

Product overview

Naavagreen is a natural skincare and beauty clinic chain in Indonesia offering a comprehensive portfolio of dermatological and aesthetic treatments. The clinic provides over 30 distinct treatment services organized into skin solution categories: Acne, Bright & Glow, Slow Aging, Sensitive Skin, Hair, and Body. Core treatments include Natural Skin Facial, Bio Light Therapy, Botanical Peeling, Jet Oxy oxygen facials, Naavagreen Laser (Laser CO2, ND-Yag, Pico Laser), Dermapen micro-needling, Meso therapy, Thread Lift (Tanam Benang), PRP, Botox, Filler, IPL, and Skin Booster injections. The clinic operates on a natural skincare philosophy using botanical ingredients combined with modern medical technology, targeting primarily teenagers and young adults in Indonesia with affordable pricing. Naavagreen also offers a sub-brand called Naavagreen Plus for additional services.

Differentiator

Problem solved

Functional benefit

Brands

• Naavagreen Plus: A separate brand/website operated by Naavagreen offering additional beauty services and products.

Products and services

• Natural Skin Facial Basic facial treatment using natural botanical ingredients designed for face relaxation, improved blood circulation, pore cleansing, and natural moisturizing. Suitable for oily skin types and serves as an entry-level professional skincare service for Indonesian consumers.
• Bio Light Therapy Light therapy treatment using 630nm wavelength light for skin rejuvenation, offered in Blue light variant for acne treatment and Red light variant for anti-aging applications. A non-invasive skin treatment using colored light wavelengths.
• Botanical Peeling Facial peeling treatment using slow-release natural botanical ingredients that are gentle on skin. Includes Yellow Peel (Light), Bright Peel, Anti-Aging Peel, and Acne Peel variants for different skin concerns.
• Jet Oxy (Natural Skin Facial Jet Oxy) Oxygen facial treatment using natural oxygen for skin relaxation. Includes Jet Oxy Acne for acne-prone skin, Jet Oxy Brightening for brightening, and Jet Oxy Anti Aging for anti-aging. Uses pressurized oxygen at 200m/s.
• Naavagreen Laser Treatments Medical laser procedures including Laser Peel Brightening Underarm, Melasma Spot Laser, Laser CO2, Laser ND-Yag, Laser Glow Peel, and Laser Pink Lip. Targets various skin pigmentation, rejuvenation, and aesthetic concerns.
• Naavagreen Dermapen Micro-needling treatment using brightening serum to stimulate collagen formation. Includes Derma Bright, Derma with DNA Salmon, Derma Glow Salmon, and Derma Salmon-tox variants for different skin rejuvenation goals.
• Naavagreen Meso (Mesotherapy) Mesotherapy treatment using mesogun device to deliver glowing botanical solution into skin for rejuvenation. Includes Mesobody Fat Loss, Mesotherapy Non-Needle, Mesowon Glow, Mesowon Melasma, Mesotherapy Needle, Meso Glow, and Mesomelasma variants.
• Tanam Benang (Thread Lift) Thread lifting procedure inserting threads into skin tissue for skin tightening, face contouring, and skin rejuvenation. A non-surgical facial lifting treatment.
• Platelet Rich Plasma (PRP) Treatment injecting platelet-rich plasma from patient's own blood, rich in growth factors. Effective for anti-aging including reducing fine wrinkles, scars, and hair loss.
• Botox Treatment reducing dynamic wrinkles caused by excessive muscle contraction, typically around eyes, forehead, and between eyebrows. Also reduces excessive underarm sweating and narrows cheeks.
• Filler Hyaluronic Acid (HA) injection treatment adding volume to address smile lines, deep wrinkles, under-eye wrinkles, reduced cheek volume, and chin augmentation.
• Intense Pulsed Light (IPL) Modern treatment using light spectrum at 450-1500nm wavelengths converted to heat energy targeting specific facial areas. Treats acne, facial pigmentation, and fine hair.
• Skin Booster Skin injection treatment delivering Hyaluronic Acid, vitamins, and nutrients directly into dermis layer for deep hydration, improved elasticity, and natural glowing effect. Priced from Rp500,000 to Rp1,500,000 per session with optimal results typically requiring 2-3 sessions. Focuses on skin quality rather than volume.
• Laser Carbon Laser treatment for deep pore cleansing, reducing excess oil, and providing smoother, glowing skin appearance. Suitable for dull skin and oily-prone individuals. Originally priced at Rp750,000, with promotional pricing at Rp400,000 for the New Experience promotion.
• Pico Laser Advanced laser treatment for achieving glass skin results, targeting skin rejuvenation and pigmentation issues. Starting price of Rp250,000.
• Salmon DNA Skin Booster Salmon DNA-based skin booster treatment for skin repair and regeneration, effective for acne scars and rough skin texture improvement.
• Naavagreen Plus Skincare Products Sub-brand line of skincare products including sunscreen, toners, milk cleansers, serums, and day/night creams recommended by doctors for home care routines. Sold through the Naavagreen Plus e-commerce platform (naavagreenplus.com).

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Erha Clinic: Indonesian dermatology and aesthetic clinic chain offering skin treatments, laser procedures, and cosmetic injectables. Operates a multi-branch model very similar to Naavagreen's, targeting similar middle-class urban demographics.
• Miracle Aesthetic Clinic: Indonesian aesthetic clinic chain providing skin, body, and beauty treatments including injectables and laser services. Comparable multi-branch footprint and similar treatment menu targeting Indonesian women.
• Zoe Aesthetic Center: Indonesian aesthetic clinic offering skin treatments, laser therapy, and injectables. Overlapping service portfolio and customer segment with Naavagreen, particularly in the acne and brightening treatment categories.
• Natasha Skin Care: Indonesia's largest beauty clinic chain and the most direct competitor to Naavagreen, offering similar Botox, filler, laser, and facial treatments targeting Indonesian women with comparable mid-market pricing.

Others

• Allergan Aesthetics (AbbVie): Global manufacturer of Botox and Juvederm fillers — products Naavagreen explicitly administers. Acts as an upstream product supplier to Indonesian aesthetic clinics, with strategic relevance to Naavagreen's injectable service offering.
• Galderma (Aesthetic & Corrective Skincare): Global pharmaceutical company whose products (e.g., Restylane fillers, Sculptra) are commonly used by aesthetic clinics including Naavagreen. Functions as an enabling supplier in the value chain rather than a direct competitor.

Broad incumbents

• Prodia: Indonesia's largest clinical laboratory network with an expanding aesthetic and skincare clinic arm. As an established healthcare incumbent, it competes in the dermatology/aesthetics space with broader medical infrastructure than Naavagreen.
• Siloam Hospitals Aesthetic Center: Large Indonesian hospital group operating dedicated aesthetic and dermatology centres as part of its broader healthcare portfolio. Represents a higher-end, medically-credentialed competitive threat to standalone clinics like Naavagreen.

Emerging players

• Clique Clinic: Indonesian aesthetic clinic offering premium skin and body treatments with a smaller branch footprint. Targets a slightly more affluent segment but competes directly in laser and injectable categories.
• Bimma Skin & Body Clinic: Smaller Indonesian beauty clinic offering facials, laser treatments, and skin boosters. Comparable service offering but more limited branch network, positioning it as a niche/emerging player relative to Naavagreen's scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/naavagreen
• TikToktiktok.com/@naavagreen.id
• LinkedInlinkedin.com/company/naavagreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about naavagreen