NACCAP

What NACCAP does

NACCAP (North American Coalition for Christian Admissions Professionals) is a membership-based nonprofit association founded in 1970 and headquartered in Huntington, Indiana. The organization serves nearly 400 member institutions spanning Christian K-12 schools, undergraduate colleges and universities, seminaries, and graduate programs, collectively reaching more than 2,500 admissions professionals and enrolling more than 400,000 students. Its core function is to connect Christian education institutions with prospective students and to advance the professional development of admissions staff through a portfolio of fairs, publications, certifications, scholarships, and research products.

NACCAP's product portfolio centers on the Christian College Fairs™ circuit—nearly 160 in-person fairs annually across the US, operated through five regional coordinators—with scanner-enabled lead capture and a College Matchmaking® feature delivered via the GoToCollegeFairs technology partnership. Supporting products include the FindYourChristianCollege.com and ChristianGradSchools.com student-facing websites, THE Guide to Christian Colleges and Universities publication (42,000+ copies distributed), the College Counselor Certification Program (delivered in partnership with ACSI and Southeastern University for graduate credit), Counselor Boot Camp, the New Admissions Counselor Training microcourse series (launched January 2026), the Enrollment Research Project, the International Recruiting Tour, Fly-In/Drive-In events, and four named scholarship and grant programs. A member portal at portal.naccap.org and a dedicated Christian College Fair mobile app (iOS and Android) anchor the digital infrastructure.

The business model combines recurring membership dues from K-12 schools, colleges, universities, seminaries, and associate members (five membership tiers) with transaction-based revenue from fair registration fees, certification program tuition ($2,400 for members, $2,700 for non-members), annual conference registration, publication profile fees in THE Guide, and auxiliary webinar and event revenue. Distribution is community-led: growth depends on expanding member institutions and word-of-mouth within the Christian education community, amplified through Gold- and Silver-tier strategic partnerships with providers such as Clark Higher Ed, enrollmentFUEL, DegreeSight, and Classic Learning Test.

Name

NACCAP

Legal name

North American Coalition for Christian Admissions Professionals

Website

https://naccap.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

NACCAP is a 55-year-old nonprofit membership association serving nearly 400 Christian K-12 and higher education institutions with admissions fairs, publications, certification programs, scholarships, and enrollment research.

Ownership category

akta.pro rank

Product category

Education Professional Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Christian education association
• College admissions services
• Professional development programs
• College fair organization
• Educational membership services

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NACCAP generates revenue through annual membership dues from K-12 schools, colleges, universities, seminaries, and associate members. Five unique membership options are available.
2. College Fair Registration Fees: Colleges and universities pay fees to participate in Christian College Fairs. Fees vary by fair and are detailed in the member portal.
3. Professional Development Programs: Revenue from certification programs, counselor training, and professional development courses including the College Counselor Certification Program ($2,400 for members, $2,700 for non-members).
4. Annual Conference Registration: Conference fees for the annual NACCAP conference which provides professional development and networking opportunities.
5. THE Guide Publication: Revenue from colleges purchasing profiles in THE Guide to Christian Colleges and Universities publication, distributed to students and counselors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NACCAP (North American Coalition for Christian Admissions Professionals) is a nonprofit membership association serving nearly 400 Christian K-12 schools, colleges, universities, seminaries, and degree completion institutions, along with 2,500+ professional staff. The organization provides annual Christian College Fairs (160+ events), professional development certification programs, member publications (THE Guide), student-facing college search websites (FindYourChristianCollege.com and ChristianGradSchools.com), enrollment research, scholarships, and an annual conference for the Christian education community.

Product overview

NACCAP (North American Coalition for Christian Admissions Professionals) is a membership organization serving nearly 400 Christian K-12 and higher education institutions with over 2,500 professional staff. The organization provides a portfolio of interconnected products and services centered on advancing Christian education through professional development, student recruitment, and research. Key offerings include: the Christian College Fairs™ event program (nearly 160 fairs annually), FindYourChristianCollege.com and ChristianGradSchools.com student-facing websites, THE Guide publication (print and digital), professional development programs (College Counselor Certification Program, Counselor Boot Camp, New Admissions Counselor Training, LDEP, GAP SNAC), the Enrollment Research Project, International Recruiting Tour, Fly-In/Drive-In events, and scholarship programs (Chant Thompson Legacy Scholarship, Christian Grad School Scholarship, Tim Fuller Research Grant, Ron & Deb Moss Kingdom Builders Scholarship). The organization operates a member portal at portal.naccap.org.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian College Fairs
• College Counselor Certification Program
• Counselor Boot Camp
• New Admissions Counselor Training
• THE Guide to Christian Colleges and Universities
• FindYourChristianCollege.com
• ChristianGradSchools.com
• Enrollment Research Project
• International Recruiting Tour
• Fly-In/Drive-In Events
• Enrollment Leadership Training (LDEP)
• GAP SNAC
• Chant Thompson Legacy Scholarship
• NACCAP Institutional Membership
• NACCAP Annual Conference

Quantifiable outcome

• 42,000+ physical copies of THE Guide distributed annually to students and counselors
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

17 partnerships are on record, tiered minor, core, gold level and silver level.

• CareerEcominorGTM or Marketing Partner · 1 January 2026Technology partner for virtual graduate and degree completion college fairs. Hosts two virtual events annually for NACCAP member institutions.
• Barna GroupminorStrategic or Co-development Partner · 1 January 2026NACCAP sponsoring Barna Next Gen Collab - research and insights platform for understanding next generation. NACCAP members receive 25% off registration.
• Council for Christian Colleges & Universities (CCCU)coreStrategic or Co-development Partner · 1 January 2025Co-commissioned landmark 2025 market research study examining perceptions of Christian higher education. Building on studies from 1986, 2000, and 2009.
• GoToCollegeFairscoreTechnology or IntegrationTechnology partner providing scanner technology and College Matchmaking feature for Christian College Fairs. Provides mobile scanning app and matched leads platform for participating colleges.
• CampusEDUgold levelGTM or Marketing PartnerGold level strategic partner - digital learning platform providing resources and support for member institutions.
• Caylor Solutionsgold levelGTM or Marketing PartnerGold level strategic partner - branding, marketing, and web services for K-12 and higher education institutions. Offers 15% discount to NACCAP members.
• Clark Higher Edgold levelGTM or Marketing PartnerGold level strategic partner - enrollment marketing firm offering student search, digital marketing, and omni-channel campaigns. Offers 15% discount to NACCAP members.
• Classic Learning Test (CLT)gold levelGTM or Marketing PartnerGold level strategic partner - assessment provider for grades 3-12. Offers 50% discounts on in-school assessments and 25% family discounts for fair attendees.
• Direct Developmentgold levelGTM or Marketing PartnerGold level strategic partner - inbound enrollment marketing agency. Offers 15% discount on retainer and SEO services plus free discovery session.
• Legacy Higher Edgold levelImplementation/ SI/ Consulting PartnerGold level strategic partner - consulting firm dedicated to helping Christian institutions thrive in new student enrollment. Specializes in enrollment assessments, training, and leadership coaching.
• ACSI (Association of Christian Schools International)silver levelStrategic or Co-development PartnerSilver level strategic partner - Christian schools organization. Partnership enables ACSI certification credit for NACCAP counselor certification program completers.
• DegreeSightsilver levelTechnology or IntegrationSilver level strategic partner - AI-powered transfer credit evaluation software backed by ROI guarantee. Offers services to help enrollment teams increase transfer enrollment.
• enrollmentFUELsilver levelImplementation/ SI/ Consulting PartnerSilver level strategic partner - holistic enrollment solutions including student search, digital marketing, financial aid strategy, and temporary staffing.
• JM Partner Solutionssilver levelStrategic or Co-development PartnerSilver level strategic partner - boutique consulting firm specializing in enrollment challenges. Conducted 2025 NACCAP/CCCU market research study.
• The Christian Connectorsilver levelGTM or Marketing PartnerSilver level strategic partner - marketing platform partnering with approximately 150 Christian colleges/universities annually to reach students.
• ZeeMeesilver levelGTM or Marketing PartnerSilver level strategic partner - #1 community app for students heading to college. Partnered with NACCAP for student recruitment through the market research study.
• Southeastern UniversitycoreStrategic or Co-development PartnerAcademic partnership enabling NACCAP certification program participants to earn 9 graduate credits toward master's degrees. No cost for credit hours.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• NAFSA: Association of International Educators: Membership association for international educators and international student advisors. Comparable in professional development and conference programming, and partially overlaps with NACCAP's international recruiting tour focus.
• EAB (formerly The Advisory Board Company): Education services firm providing enrollment research, benchmarking, and consulting to colleges and universities, including faith-based institutions. Comparable in the data/analytics offering NACCAP is building through its Enrollment Research Project, but operates as a commercial services firm rather than a member association.

Regional players

• Southern Association for College Admission Counseling (SACAC): One of the NACAC regional affiliates providing college fairs, professional development, and member services to admissions counselors in the US Southeast. Comparable in service model but operates regionally rather than nationally and is secular in scope.
• Pennsylvania Association for College Admission Counseling (PACAC): Another NACAC-affiliated regional association running college fairs and counselor training in Pennsylvania. Operates with the same membership-plus-events model as NACCAP but at sub-national scale and without the faith-based specialization.

Broad incumbents

• College Board: Large-scale nonprofit operating the SAT, AP, and college planning tools widely used by high school counselors. Comparable in mission of connecting students to postsecondary opportunities and serving the K-12 counselor audience, but at vastly larger scale and through testing rather than fairs.
• National Association of Independent Schools (NAIS): Membership association for US independent (private) pre-K-12 schools, providing conferences, research, and professional development. Comparable membership-based service model targeting private schools, though NAIS does not focus specifically on the faith-based segment or on college admissions.
• National Association for College Admission Counseling (NACAC): The premier US association for college admissions professionals, operating college fairs and providing professional development across all institutional types. Directly comparable to NACCAP in mission and programming, but serves the broader secular higher-education market rather than the Christian niche.
• American Association of Collegiate Registrars and Admissions Officers (AACRAO): Long-standing professional association serving admissions and registrar professionals across higher education. Comparable in offering professional development, conferences, and publications to its member institutions, but at much larger scale and broader scope.

Direct peers

• Association of Catholic Colleges and Universities (ACCU): Membership association serving Catholic higher education institutions in North America. Mirrors NACCAP's faith-based admissions focus but for the Catholic tradition; institutional members and programmatic offerings overlap with NACCAP's Christian college constituency.
• Council for Christian Colleges and Universities (CCCU): Membership organization representing 150+ Christian institutions, with whom NACCAP co-commissioned the 2025 market research study. Operates in the same faith-based higher-ed ecosystem with overlapping institutional members and complementary programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/naccap

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about NACCAP