Nadine Njeim Beauty

Name

Nadine Njeim Beauty

Legal name

Nadine Njeim Beauty Trading DWC-LLC

Website

https://nadinenjeim.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Clean Vegan Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)

Keywords

• Clean vegan cosmetics
• Hybrid beauty products
• Direct-to-consumer makeup
• Natural-origin skincare-makeup
• Professional makeup brushes

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct E-commerce Retail: Direct-to-consumer online sales of beauty and cosmetics products through Shopify-powered website. One-time product purchases at fixed retail prices with global shipping. No physical retail locations.
2. Wholesale Orders: B2B wholesale orders available for retailers and distributors. Contact required for wholesale inquiries via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Nadine Njeim Beauty designs, formulates, and sells a clean, vegan color cosmetics line spanning lip products, face products, eye products, professional-grade brushes, and curated look bundles. The brand sells exclusively through its own direct-to-consumer Shopify storefront with worldwide shipping, supported by an on-site Virtual Try-On AR tool for shade matching and WhatsApp-based beauty consultations. The portfolio emphasizes hybrid beauty—long-wear, humidity-resistant makeup with natural-origin and skincare-grade ingredients—targeted at Middle Eastern and international consumers.

Product overview

Nadine Njeim Beauty is a clean beauty brand offering a comprehensive cosmetics and makeup tool portfolio centered around vegan, natural-ingredient products. The core product lineup includes lip products (matte lipsticks, lip liners, lip glosses, tinted lip balms, lip oils), face products (cream blushes, powder blushes, highlighters, bronzers), eye products (eyeshadow palettes, eyeliners, mascaras, brow products), and professional-grade brushes. The brand operates on a Shopify e-commerce platform with a Virtual Try-On AR feature. Products are organized by category (Face, Lips, Eyes, Brushes) and skin tone compatibility, with curated bundle collections like the Momken Episode series offering themed product combinations. The brand emphasizes clean beauty principles with cruelty-free, vegan formulations free from parabens, silicones, and harmful additives.

Differentiator

Problem solved

Functional benefit

Products and services

• Allure Velvet Glow Lip to Cheek Cream Blush Silky-satin cream blush that transforms from cream to velvety powder, blurring imperfections with long-lasting, humidity-resistant color; available in shades organized by skin tone.
• Cashmere Touch Silky Blurring Blush Powder Blurring powder blush with 3.4% Shea butter and raspberry stem cells, medium buildable coverage with a soft-focus radiant finish in four shades.
• Blushberry Tint Lip and Cheek Luminous Stain Buildable luminous stain for lips and cheeks featuring Hyaluronic Acid and Green Tea Water in Cranberry and Raspberry shades.
• Glow Liquid Highlighter Liquid highlighter delivering a luminous glow in Gold Champagne from the Glow collection.
• Glow Satin Illuminator Prep and prime face serum in Pink Pearl shade from the Glow collection.
• Spotlight Multi-Use Pearlescent Highlighter Multi-use pearlescent highlighter in three shades (Red Carpet, Golden Hour, FAME) with buildable coverage from soft natural to high-impact shine.
• Sun-Kissed Glow Bronzer Bronzing powder offering warm, sun-kissed glow in Desert Queen, Sunrise, and Long Weekend shades.
• Matte Velvet Lipstick (Velvet Couture) Velvet Couture matte lipstick with intense color payoff, velvety finish, moisturizing ingredients, and antioxidant Acai sterols in 8 shades.
• IRRESISTIBLE 24H Hydratint Lip Balm 3-in-1 tinted lip balm combining lipstick, balm, and gloss with 96% natural-origin ingredients and 24-hour hydration in Layla, Sama, Zahra, and Samra shades.
• Lip Definition Waterproof Lipliner Waterproof lipliner with creamy velvety finish, intense color payoff, and vitamin E plus Maxi Lip for nourishment in 8 shades.
• 3D Shine Lip Gloss 3D shine lip gloss with multi-dimensional shine in Chocolate, Ruby Shine, Perfect Nude, Gold Champagne, and Mauvewood shades.
• Lip Glow Gloss Hydracool Lip Gloss Hydracool lip gloss that delivers hydration and shine across multiple shades including Heaven, Pink Peony, and Rose de Sable.
• Color Flush Lip Oil Lip oil with pH adaptive formula, 99.5% natural ingredients, cranberry and Camelina oils, available in Pink Opal and Celestial Blue with multi-reflective pearls.
• Bloom Renaissance 18-Shade Eye Shadow Palette Haute texture 18-shade eye shadow palette with 7 matte and 11 creamy-powder glossy metallics delivering intense color payoff with no fall-out.
• PRISM DE FLEURS Quattro Eye Shadow Palette Limited edition four-shade eye shadow palette inspired by nature (Diamond Mint, Diamond Pink, Nude Pink, Nude Brown) free from parabens, silicones, and nano materials.
• Le Crayon Riche Eye Liner Pencil Eye liner pencil infused with Argan Oil, up to 16-hour wear that is waterproof, smudge-proof, and transfer-proof, available in six shades.
• Stylo Artistic Felt Eyeliner Waterproof stylo artistic felt eyeliner with 69% natural-origin ingredients, 24-hour wear, smudge-proof and transfer-proof performance.
• Unbreakable Mascara 3-in-1 volumizing, lengthening, and nourishing mascara with ultra-black 16-hour finish, tree-shaped brush, and warm-water washability in Very Noir, Cacao, and Bordeaux.
• Micro-Ink Brow High Precision Eyebrow Pen High precision eyebrow pen with ultra-thin felt-tip that delivers a microblading effect in a water, heat, and sweat-proof formula across four shades.
• Laminate-Fix Brow Styling Gel Instant brow lamination gel with zero white cast, maximum hold, no stiffness or residue, and Panthenol and Erythritol for brow health.
• Powder Brush Professional-grade powder brush designed for flawless, radiant powder application, made in France.
• Blending Face Brush Ultra-soft, angled, and dense face brush designed to evenly blend and apply liquid and cream makeup.
• Eye Shadow Brush Double-ended eye shadow brush with a fluffy side for matte application and a dense flat side for blending metallic shadows.
• Mini Stippling Brush Mini brush with a gold metal handle and synthetic bristles for effortless application and on-the-go blending, made in France.
• Beauty Essentials Rectangular Pouch Water-repellent polyester makeup pouch with spacious interior, oversized zipper, custom logo puller, and spill-proof design.
• Momken Collection Bundles Curated limited edition makeup look bundles inspired by TV show looks, with each episode containing complementary products for a specific makeup look.
• Wholesale Orders B2B wholesale supply of the brand's cosmetics portfolio to retailers and distributors, accessed by contacting the brand via email for pricing and terms.

Quantifiable outcome

• 24-hour hydration claims for IRRESISTIBLE lip balm with 96% natural-origin ingredients
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting the online store. Provides the Shopify platform enabling product sales, checkout, customer accounts, and order management.
• StripecoreTechnology or IntegrationSecured online payment gateway handling all credit/debit card transactions. Provides encrypted, secure payment processing for customer transactions.
• DHLcoreImplementation/ SI/ Consulting PartnerInternational shipping partner for worldwide order delivery. Handles logistics and shipping for international orders.
• AramexcoreImplementation/ SI/ Consulting PartnerRegional shipping partner for Middle East and Gulf region deliveries. Provides express shipping services within the region.
• MastercardcoreTechnology or IntegrationPayment method accepted at checkout for customer purchases.
• VisacoreTechnology or IntegrationPayment method accepted at checkout for customer purchases.
• American ExpresscoreTechnology or IntegrationPayment method accepted at checkout for customer purchases.
• Apple PaycoreTechnology or IntegrationDigital wallet payment method accepted at checkout for customer purchases.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Kosas: Clean, skincare-makeup hybrid color cosmetics brand with a strong direct-to-consumer and Sephora presence. Comparable on clean positioning, hybrid skincare-makeup formulas, and lip/face product emphasis.

Broad incumbents

• Honest Beauty: Clean beauty brand spanning color cosmetics, skincare, and baby care, originally celebrity-founded (Jessica Alba). Comparable on the clean/vegan formulation positioning and broad face/lips/eyes portfolio, though now owned by a strategic parent.
• Charlotte Tilbury: Celebrity-founded prestige color cosmetics brand with a comprehensive face/lips/eyes portfolio and global department-store and Sephora distribution. Comparable on full-category color cosmetics depth and celebrity-founder positioning, though at a significantly larger scale and price point.
• Pat McGrath Labs: Founder-led prestige color cosmetics brand with a focus on high-pigment eyeshadow palettes, lips, and complexion. Comparable on palette-led merchandising and prestige positioning, though at higher price points and more limited category breadth.

Direct peers

• ILIA Beauty: Clean, vegan color cosmetics and skincare-makeup hybrid brand sold DTC and via Sephora. Directly comparable on the clean/vegan positioning, natural-origin ingredient claims, and hybrid skincare-makeup product architecture.
• Tower 28 Beauty: Clean, vegan color cosmetics brand focused on sensitive-skin-friendly formulations, sold DTC and via Sephora. Comparable on clean-beauty positioning, face and lip product mix, and millennial/Gen-Z digital-first GTM.
• Rare Beauty: Celebrity-founded (Selena Gomez) color cosmetics and complexion brand built on emotional resonance, clean-ish formulations, and DTC plus Sephora distribution. Comparable on founder-led storytelling, lip and complexion focus, and digital-first GTM.
• Kylie Cosmetics: Celebrity-founded (Kylie Jenner) color cosmetics brand launched DTC and known for lip kits before expanding into face and eye. Comparable archetype of a single-founder-led, social-first cosmetics brand with DTC as the primary channel.
• Fenty Beauty: Celebrity-founded (Rihanna) color cosmetics brand built on inclusive shade ranges, hybrid formulas, and global prestige retail. Comparable in founder-driven storytelling, broad product portfolio (face, lips, eyes), and emphasis on long-wear performance claims.
• Huda Beauty: Celebrity-founded (Huda Kattan) color cosmetics brand originating from the MENA region with global DTC and retail distribution. Directly comparable as a Middle East-rooted, founder-led makeup brand that scaled from influencer content into a multi-category global business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nadinenjeim
• LinkedInlinkedin.com/company/nadine-njeim-beauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nadine Njeim Beauty