National Amateur Fall Baseball Federation

What National Amateur Fall Baseball Federation does

National Amateur Fall Baseball Federation (NAFBF) is a U.S. nonprofit organization founded in 2016 by B. Colin Smith and headquartered in Las Vegas, Nevada (with an additional listed presence in Tucson, Arizona). The organization operates a franchise-style affiliate network of local baseball programs organized by 1-4 contiguous county territories, with State Presidents covering at least nine states (Florida, Illinois, Texas, North Carolina, Arizona, New England, Ohio, California, South Carolina). Its flagship activity is a fall baseball season of 10-20 games designed as spring training preparation, providing 30-60 additional at-bats for hitters and exposure to college coaches and pro scouts.

NAFBF's product portfolio centers on the "Complete" suite of leadership and development programs built around baseball participation. Core products include Complete Athlete (a self-paced, interactive leadership curriculum for high school student-athletes in grades 9-12, co-developed with Abilene Christian University's Sports Leadership & Learning Division and eligible for 8-16 college credits via ACE), Complete Coach (a certification program featuring Dr. Raidbard's 'Lead Like A Pro' book and training), Complete Student (leadership development for teens), the Fall Baseball Program, NAFBF Mentoring (weekly mentor meetings over an academic semester), and supporting services such as insurance coverage, background checks, and a Digital Player Evaluation Tool. The organization targets 45,000 student-athletes and leverages partnerships with PsychHub (mental health education), Saylor Academy (free professional skills courses), and Sports Recruits (college recruitment platform).

The business model is multi-stream: annual membership fees ($29.98 for the 2025/2026 season), unit-priced program fees (Complete Athlete at $399.99 retail with installment options), and affiliate program revenue (affiliates earn $75,000-$100,000 gross annually when following NAFBF training). Go-to-market is community-led and event-driven, combining a network of state presidents and local affiliates with an annual leadership development conference, website-driven enrollment, and a four-step onboarding funnel (Register, Enroll in Complete Athlete, Locate Affiliate, Participate). The digital platform runs on Stack Sports infrastructure (Sports Connect, Blue Sombrero).

Name

National Amateur Fall Baseball Federation

Legal name

National Amateur Fall Baseball Federation

Website

https://nafbf.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

NAFBF is a U.S. nonprofit that runs fall amateur baseball programs via a county-based affiliate network, serving high school student-athletes with leadership curricula, coach certifications, and mentoring across at least nine states.

Ownership category

akta.pro rank

Product category

Youth Amateur Baseball & Student-Athlete Leadership Development

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth fall baseball
• Amateur baseball federation
• Student-athlete leadership
• Youth sports programs
• Baseball affiliate network

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership required for all participants to be eligible for NAFBF offerings. 2025/2026 Adult membership priced at $29.98 for the season dates 01/01/2026 to 12/31/2026.
2. Complete Athlete Program: The Complete Athlete curriculum for high school student-athletes (grades 9-12) priced at $399.99 retail. Payment can be divided into four installments over six weeks.
3. Affiliate Program Revenue: Affiliates pay to join the organization and receive access to insurance coverage, evaluation tools, and the national infrastructure network. Affiliates can earn $75,000-$100,000 gross annually when following NAFBF training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

NAFBF is a nonprofit federation that organizes a national fall amateur baseball season (10-20 games per affiliate) paired with structured leadership development curricula for high school student-athletes, coaches, and teens. It delivers programming through a franchise-style network of local affiliates and sells individual memberships, the Complete Athlete leadership curriculum, and coach/student certification programs.

Product overview

National Amateur Fall Baseball Federation operates as a multi-product platform centered on developing the complete student-athlete through baseball competition combined with comprehensive leadership development. The core offerings include the Complete Athlete curriculum (a 45,000-student leadership program developed in partnership with Abilene Christian University), Complete Coach certification (featuring the 'Lead Like A Pro' program by Dr. Raidbard), and Complete Student leadership development. The organization also runs the Fall Baseball Program as its flagship competitive season (10-20 games), supplemented by the NAFBF Mentoring program, an Affiliate Program providing insurance and evaluation tools, insurance services, background checks, and annual membership. These products are interconnected: membership is required for participation, Complete Athlete enrollment is Step Two of the onboarding process, and affiliates gain access to bundled services including Sports Recruits, evaluation tools, and insurance coverage. The organization leverages partnerships with Saylor Academy for professional skills training and PsychHub for mental health resources.

Differentiator

Problem solved

Functional benefit

Brands

• Complete Athlete: A leadership curriculum program for student-athletes providing self-paced, interactive training modules covering self-awareness in leadership, active listening, conflict resolution, and time management.
• Complete Coach
• Complete Student
• NAFBF Mentoring

Products and services

• Complete Athlete
• Complete Coach

Quantifiable outcome

• Student-athletes gain access to college credit recommendations through ACE (8-16 general credits depending on institution)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Saylor AcademycoreStrategic or Co-development Partner · 1 November 2024Saylor Academy partnered with NAFBF to offer flexible, free online learning opportunities for NAFBF communities. Saylor provides self-paced, free courses teaching leadership and professional skills, earning certificates students can display on LinkedIn or portfolios. Both organizations recognize that people face complex barriers to education including time and financial resources.
• Abilene Christian University (ACU)coreStrategic or Co-development Partner · 1 January 2024ACU's Sports Leadership & Learning Division partnered with NAFBF to develop The Complete Athlete Leadership Curriculum, providing 45,000 high school student-athletes with learning development training focused on leadership, communication and personal growth. The program offers self-paced, interactive training modules covering self-awareness in leadership, active listening, conflict resolution and time management. This partnership enables students to earn 8-16 college credits through ACE Credit for Prior Learning.
• PsychHubminorGTM or Marketing PartnerPsychHub is the world's largest mental health education platform with over 1,000 proprietary educational assets including courses, videos, podcasts, and text-based content. Available to every NAFBF member at no additional cost, providing mental health education support.
• Kane County CougarsminorOthersProfessional Minor League Baseball team (MiLB Partner League, American Association of Professional Baseball) shown as sponsor on NAFBF website. Dr. Bob Froelich, Chairman/CEO/President of Kane County Cougars Baseball Club, serves on NAFBF Board of Directors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AAU (Amateur Athletic Union): The largest multi-sport amateur organization in the US, running national baseball programming including fall events. NAFBF's founder B. Colin Smith served as a National VP at AAU, and AAU is the most direct comparable in national amateur baseball governance.
• AABC (American Amateur Baseball Congress): Long-running national amateur baseball organization running regional and national championships. Founder B. Colin Smith served as an AABC officer, making it a direct competitor with overlapping affiliate and tournament models.
• NABF (National Amateur Baseball Federation): Direct national amateur baseball federation competing for the same high school and youth player pool. Founder B. Colin Smith was an administrator at NABF prior to founding NAFBF, making it both a peer and a hiring-ground analog.

Emerging players

• Baseball Factory: Player development and showcase operator that combines training, evaluation, and college placement. Comparable to NAFBF's Complete Athlete + fall-season scouting positioning, with a more recruitment-focused go-to-market.

Others

• USA Baseball: National governing body for amateur baseball in the US, recognized by the USOPC. Not a direct competitor but the most authoritative amateur baseball body, and a potential partner, regulator, or pipeline endpoint for NAFBF-affiliated athletes.

Broad incumbents

• Babe Ruth League: Established national youth baseball organization covering Cal Ripken, Babe Ruth, and Bambino divisions. Targets the same youth and adolescent demographic as NAFBF through a more traditional league-and-tournament format.
• Prep Baseball Report (PBR): National high school baseball scouting and media company with state-level coverage, showcases, and player development events. Overlaps with NAFBF's stated path to college coaches and pro scouts.
• USSSA (United States Specialty Sports Association): Multi-sport amateur organization with strong baseball and softball divisions operating national tournaments and showcases. Broader portfolio than NAFBF but directly competitive in the amateur baseball tournament and league space.
• Perfect Game: Largest youth baseball showcase and scouting media organization in the US, running showcase events, rankings, and player development programming. Competes with NAFBF for the same fall-season and college-recruitment niches but at much larger scale with for-profit backing.
• Little League Baseball: The most recognized youth baseball organization globally, with a community-league model. While primarily serving younger players, it represents the dominant grassroots brand NAFBF competes against for affiliate organizers and parents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/national-amateur-fall-baseball-federation

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Amateur Fall Baseball Federation