North American Association of Floor Covering Distributors (NAFCD)
North American Association of Floor Covering Distributors (NAFCD) is a Chicago-based, non-profit trade association founded in 1973 that serves hundreds of floor covering wholesale distributors, suppliers, and service providers across North America through tiered membership, leadership development programs (EDL, UID), annual conventions, and economic research.
- Company typePrivate
- Founded1973
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What North American Association of Floor Covering Distributors (NAFCD) does
North American Association of Floor Covering Distributors (NAFCD) is a private non-profit trade association founded in 1973 and headquartered at 330 N. Wabash Ave., Suite 2000, Chicago, Illinois. The organization serves as the primary trade body for floor covering wholesale distributors, suppliers, and service providers across North America (United States and Canada), with 50+ years of continuous operation and hundreds of member companies. NAFCD operates with a lean staff of approximately five employees and is governed by a board rotating annually among member-company executives.
NAFCD's core offering is a tiered membership program with three categories — Distributor, Supplier, and Service Provider — bundled with a suite of programs and services. These include the Emerging Distribution Leaders (EDL) nine-month leadership development track (four cohorts completed), the University of Innovative Distribution (UID) four-day intensive hosted at Purdue University plus condensed "UID-in-a-Day" sessions, a Quarterly Sales Trend Report dashboard built on member data and analyzed by Cleveland Research Company, mid-year economic outlook webinars with ITR Economics, regional Distributor Forums, and the Hub & Spoke digital content platform. The signature event is the joint NAFCD + NBMDA Annual Convention (now in its 16th iteration), which drew 1,000+ attendees and 200+ exhibitors in 2025.
Revenue is generated through three streams: recurring membership dues (tiered, not publicly disclosed), event registration and exhibit fees for the annual convention and forums, and fees for education programs including EDL and UID. Distribution and supplier channels are direct to enterprise member companies via the nafcd.org website, the my.nafcd.org member portal, and in-person events. The 2026 Annual Convention is scheduled for Dallas, TX. NAFCD maintains an executive transition underway: Michael Wilbur succeeded Kevin Gammonley (30+ year tenure) as Executive Director on July 1, 2024, and Austin Starnes (BPI) was installed as 2025-26 President succeeding Brian Green (UCX).
North American Association of Floor Covering Distributors (NAFCD) firmographics
Firmographics- Name
- North American Association of Floor Covering Distributors (NAFCD)
- Legal name
- North American Association of Floor Covering Distributors
- Website
- https://nafcd.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- North American Association of Floor Covering Distributors (NAFCD) is a Chicago-based, non-profit trade association founded in 1973 that serves hundreds of floor covering wholesale distributors, suppliers, and service providers across North America through tiered membership, leadership development programs (EDL, UID), annual conventions, and economic research.
- Ownership category
- akta.pro rank
North American Association of Floor Covering Distributors (NAFCD) industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Retail & Wholesale Distribution Centers (Dry DCs) (TLALAAAD)
Keywords
Where North American Association of Floor Covering Distributors (NAFCD) is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North American Association of Floor Covering Distributors (NAFCD) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Membership Dues: NAFCD generates revenue through membership fees from floor covering distributors, suppliers, and service providers across North America. Three membership tiers exist: Distributor, Supplier, and Service Provider.
- Event Registration: Revenue from the annual NAFCD + NBMDA Annual Convention, distributor forums, and UID educational programs including registration fees for educational sessions and exhibit hall participation.
- Education Programs: Fees for the Emerging Distribution Leaders (EDL) program and University of Innovative Distribution (UID) training sessions, including UID-in-a-Day sessions held during conventions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
North American Association of Floor Covering Distributors (NAFCD) product offering
Product offeringCore offering
NAFCD is a non-profit trade association that delivers membership-based services to floor covering wholesale distributors, suppliers, and service providers across North America. Core offerings include tiered membership (Distributor, Supplier, Service Provider), the Emerging Distribution Leaders leadership program, University of Innovative Distribution workshops hosted by Purdue University, industry research (Quarterly Sales Trend Reports via Cleveland Research Company), economic forecasting partnerships with ITR Economics, an annual convention held jointly with NBMDA, regional distributor forums, and an online member directory.
Product overview
NAFCD is a trade association for floor covering wholesale distributors and suppliers in North America, offering membership-based services rather than a unified software product. The core offering is NAFCD Membership, which provides access to a suite of educational programs (Emerging Distribution Leaders, UID, Webinars), research resources (Research Center, Quarterly Sales Trends), networking events (Annual Convention, Distributor Forums), and industry publications (Hub & Spoke content platform, Press Releases). The association also facilitates industry recognition through its Awards Program and maintains a member directory. The portfolio functions as a comprehensive professional development and networking ecosystem rather than a traditional product platform.
Differentiator
Problem solved
Functional benefit
Brands
- Emerging Distribution Leaders (EDL): NAFCD's leadership development program designed to nurture up-and-coming talent in the floor covering distribution channel.
- University of Innovative Distribution (UID)
- NAFCD + NBMDA Annual Convention
Products and services
- NAFCD Membership
Quantifiable outcome
- Hundreds of member companies across North America engaged through member directory and networking programs
- +2 more outcomes
Companies that use North American Association of Floor Covering Distributors (NAFCD)
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
North American Association of Floor Covering Distributors (NAFCD) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
North American Association of Floor Covering Distributors (NAFCD) partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NBMDA (North American Building Material Distributors Association)coreJoint convention partnership for annual NAFCD + NBMDA Annual Convention. The two associations have staged the joint event 16 times, combining educational programming, exhibit halls, and networking for distributors and suppliers across floor covering and building material channels.
- Cleveland Research CompanycoreResearch partner providing analysis of quarterly sales trends in the floor covering distribution channel. Data for NAFCD's Quarterly Sales Trend Report dashboard is supplied by NAFCD members and analyzed by Cleveland Research Company.
- ITR EconomicscoreEconomic forecasting partner providing annual and mid-year economic trend updates for NAFCD members. ITR economists present at annual conventions and deliver virtual economic outlook sessions covering macroeconomic trends, housing markets, and tariff implications.
- Women In the Flooring Industry (WIFI)minorPartnership for women's leadership programming including Rise and Thrive Breakfast events at annual conventions. WIFI and NAFCD's women's group co-host in-person networking events for female industry participants.
- Purdue UniversitycoreEducational partnership hosting the University of Innovative Distribution (UID) - a four-day intensive training program. NAFCD Emerging Distribution Leaders program requires UID attendance as one of four graduation components.
- Mackay ResearchminorResearch partner contributing content and insights to NAFCD's Hub & Spoke resource platform and member publications.
- Affinity HRminorHR research partner contributing content to NAFCD's Hub & Spoke platform on topics including workforce planning, hiring practices, and employee retention.
- Indian River Consulting GroupminorConsulting partner providing research and education on AI applications in distribution through UID programming. J. Michael Marks presents on artificial intelligence in the building materials and flooring industries.
- Education Supporters (Shaw, Congoleum, Sika, Titebond, USG)minorCorporate sponsors providing financial support for NAFCD education programs. Listed supporters include Shaw, Congoleum Flooring, Sika, Titebond, and USG.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
North American Association of Floor Covering Distributors (NAFCD) competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
North American Association of Floor Covering Distributors (NAFCD) social profiles
Digital presenceNorth American Association of Floor Covering Distributors (NAFCD) financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Association of Floor Covering Distributors (NAFCD) leadership team
Management profileNumber of profiles
Profiles3 records
North American Association of Floor Covering Distributors (NAFCD) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Association of Floor Covering Distributors (NAFCD) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Association of Floor Covering Distributors (NAFCD)
What does North American Association of Floor Covering Distributors (NAFCD) do?
NAFCD is a non-profit trade association that delivers membership-based services to floor covering wholesale distributors, suppliers, and service providers across North America. Core offerings include tiered membership (Distributor, Supplier, Service Provider), the Emerging Distribution Leaders leadership program, University of Innovative Distribution workshops hosted by Purdue University, industry research (Quarterly Sales Trend Reports via Cleveland Research Company), economic forecasting partnerships with ITR Economics, an annual convention held jointly with NBMDA, regional distributor forums, and an online member directory.
Is North American Association of Floor Covering Distributors (NAFCD) a public or private company?
North American Association of Floor Covering Distributors (NAFCD) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was North American Association of Floor Covering Distributors (NAFCD) founded?
North American Association of Floor Covering Distributors (NAFCD) was founded in 1973. It employs 1 to 10 people.
Where is North American Association of Floor Covering Distributors (NAFCD) based?
North American Association of Floor Covering Distributors (NAFCD) is headquartered in Chicago, United States, in the North America region.
How does North American Association of Floor Covering Distributors (NAFCD) make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are event Registration and education Programs.
Does North American Association of Floor Covering Distributors (NAFCD) have an API?
No public API is recorded for North American Association of Floor Covering Distributors (NAFCD).
What industry is North American Association of Floor Covering Distributors (NAFCD) in?
North American Association of Floor Covering Distributors (NAFCD)'s product category is Trade Association Services. Its primary akta.pro industry code is TLALAAAD, Retail & Wholesale Distribution Centers (Dry DCs). Its NAICS code is 4251 and its SIC code is 5090.