Affinity Hr Group
Affinity HR Group (dba The Workplace Advisors) is a privately held US HR consulting firm serving small and mid-sized businesses and trade associations with recruiting, compliance, compensation, behavioral assessments, and employee development services, anchored by a subscription HR Support Plan.
- Company typePrivate
- Founded2010
- HeadquartersJamesville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Affinity Hr Group does
Affinity HR Group, doing business as The Workplace Advisors, is a privately held HR consulting firm founded in 2010 and headquartered in Jamesville, United States, with 1-10 employees. The firm targets small and mid-sized businesses that lack in-house HR infrastructure, as well as trade and business associations that bundle HR services for their member companies. Its positioning emphasizes hands-on practitioner support across recruiting, HR compliance, compensation, behavioral assessments, and employee engagement and professional development, anchored by CEO Claudia St. John as the public face of the firm and a published thought leadership platform (book, weekly 'HR Minutes' newsletter, YouTube series, and keynote circuit).
The product portfolio is built around the HR Support Plan, a subscription membership providing unlimited compliance consulting, customized employee handbooks, and members-only pricing on a broader services menu. This subscription is layered with a la carte consulting engagements in recruiting/placement, HR compliance, compensation, employee engagement, and behavioral assessments, plus ancillary keynote speaking and a job-posting platform. Distribution is direct-to-SMB via consulting sales and via partnerships with roughly nine industry associations across insurance, lumber, demolition, printing, vacation rental management, paper, packaging, and local business (e.g., PPAI, Big I NY, IIAV, Printing United Alliance, NAWL, NDA, VRMA, NAFCD, Manhattan Chamber of Commerce). Pricing is quote-based and not publicly disclosed; technology and proprietary systems are not publicly disclosed, no AI/ML capabilities are referenced, and there are no patents or proprietary software products.
The business model combines recurring subscription revenue (HR Support Plan annual memberships) with project-based professional services revenue (consulting engagements, keynotes), supporting a nationwide client footprint delivered remotely through a dedicated client portal. The company is independently owned, has no disclosed external funding, no parent company, and operates without institutional investors. It carries WBENC Women-Owned Business Enterprise certification as a reputational credential. Indicators of audience reach include a weekly newsletter distributed to 14,000+ professionals, though no revenue, headcount trend, or active customer count is disclosed in the available data.
Affinity Hr Group firmographics
Firmographics- Name
- Affinity Hr Group
- Legal name
- The Workplace Advisors
- Website
- https://affinityhrgroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Affinity HR Group (dba The Workplace Advisors) is a privately held US HR consulting firm serving small and mid-sized businesses and trade associations with recruiting, compliance, compensation, behavioral assessments, and employee development services, anchored by a subscription HR Support Plan.
- Ownership category
- akta.pro rank
Affinity Hr Group industry classification
Industry- Product category
- HR Consulting Services
- NAICS
- Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)
- SIC
- Services-Management Consulting Services (8742), Services-Employment Agencies (7361)
- akta.pro primary industry
- HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)
- akta.pro secondary industries
- Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC)
Keywords
Where Affinity Hr Group is headquartered
LocationHeadquarters
- HQ city
- Jamesville
- HQ country
- United States
- HQ region
- North America
Markets served
Affinity Hr Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- HR Support Plan Subscription: Membership-based subscription providing unlimited compliance consulting, customized employee handbooks, and member-only pricing on full range of HR services. Offered at rates below hourly consulting.
- Consulting Services: A la carte consulting engagements covering recruiting placement, HR compliance, compensation analysis, and employee engagement/professional development services.
- Keynote Speaking: CEO Claudia St. John delivers evidence-backed keynote presentations to help companies navigate talent acquisition and retention challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HR Support Plan - Unlimited compliance consulting membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Affinity Hr Group product offering
Product offeringCore offering
Affinity Hr Group (operating as The Workplace Advisors) is a private HR consulting firm that delivers outsourced human resources support, recruiting, compliance, compensation, and employee development services to small and mid-sized businesses. The company sells a subscription-based HR Support Plan that provides unlimited compliance consulting and a customized employee handbook, alongside specialized consulting engagements and keynote speaking services.
Product overview
Affinity Hr Group operates as The Workplace Advisors, offering an integrated HR consulting platform centered around the HR Support Plan as its core product. This comprehensive subscription provides unlimited compliance consulting and customized employee handbooks as foundational services. The company extends its offerings through specialized consulting services including Recruiting/Placement, HR Compliance, Compensation, Employee Engagement & Professional Development, and Behavioral Assessments. Additionally, the company provides thought leadership through Keynotes by CEO Claudia St. John, the 'Transforming Teams' book, the Advice Bites blog, HR Minutes video series, and a job posting platform. The portfolio enables businesses to address both recruitment and retention challenges through a coordinated suite of services.
Differentiator
Problem solved
Functional benefit
Brands
- HR Support Plan: Unlimited compliance consulting service with customized employee handbooks and members-only pricing on services.
Products and services
- HR Support Plan
- Recruiting and Placement
- HR Compliance Consulting
- Compensation Consulting
- Employee Engagement and Professional Development
- Behavioral Assessments
- Keynotes and Speaking Engagements
- Transforming Teams (Book)
Companies that use Affinity Hr Group
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Affinity Hr Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Affinity Hr Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Promotional Products Association InternationalminorAssociation partnership providing HR support services to member companies. Dale Denham, President & CEO, provides testimonial endorsement of The Workplace Advisors' HR expertise, recruiting, compliance, and workplace support services.
- Independent Insurance Agents of New York (Big I NY)minorAssociation partnership providing HR support services to member insurance agencies. Tim Dodge, Assistant Vice President of Information, provides testimonial for HR audit and employee handbook services.
- Independent Insurance Agents of VirginiaminorIndustry association partnership offering HR services to member insurance agencies in Virginia.
- Printing United AllianceminorIndustry association partnership providing HR support services to printing and graphics companies.
- North American Wholesale Lumber AssociationminorIndustry association partnership offering HR services to wholesale lumber members.
- National Demolition AssociationminorIndustry association partnership providing HR support to demolition industry members.
- Manhattan Chamber of CommerceminorLocal business association partnership supporting Manhattan area businesses with HR services.
- VRMA (Vacation Rental Management Association)minorIndustry association partnership offering HR services to vacation rental management companies.
- North American Floor Covering DistributorsminorIndustry association partnership providing HR support to floor covering distribution members.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Affinity Hr Group competitors and assessment
Company assessmentBroad incumbents
- Vensure Employer Services: PEO and HR outsourcing provider serving small and mid-sized businesses nationwide. Comparable to Affinity in its HR support, compliance, and benefits administration scope but operates at materially larger scale with a partner-driven delivery model.
- Insperity: Established PEO providing HR services, payroll, benefits, and workforce solutions to SMBs across the US. Comparable to Affinity's HR Support Plan subscription but with a much broader service stack, dedicated HRIS technology, and a national footprint.
- TriNet: Large PEO serving small and mid-sized businesses with bundled HR, payroll, benefits, and compliance. Competes with Affinity for the same SMB HR outsourcing wallet, but at significantly greater scale and with a technology-enabled delivery model.
- ADP TotalSource: PEO division of ADP offering co-employment HR outsourcing, benefits, payroll, and compliance to small and mid-sized employers. Functions as both a competitor and a potential alternative for clients Affinity would otherwise serve through its consulting model.
- OneDigital: National HR consulting, benefits brokerage, and PEO firm serving mid-sized employers. Directly comparable to Affinity across HR advisory, compliance, benefits, and workforce strategy, with significantly greater scale and geographic reach.
- Paychex: National provider of payroll, HR, and benefits services for SMBs. Overlaps with Affinity's HR compliance, recruiting, and HR support offerings but delivers them through a scaled, technology-enabled platform rather than bespoke consulting.
Emerging players
- Bambee: Tech-enabled HR service that assigns a dedicated HR manager to small businesses for a flat monthly fee. Closest direct comparability to Affinity's HR Support Plan subscription model, but with a software-augmented delivery model and lower-touch unit economics.
- Gusto: Cloud-based payroll, benefits, and HR platform serving very small businesses. Increasingly bundles HR advisory content and tools, directly competing for the same SMB HR budget that Affinity's consulting and HR Support Plan target.
- Justworks: Tech-forward PEO targeting small businesses with automated payroll, benefits, compliance, and HR support. Represents the software-enabled alternative to traditional consulting-led HR services like Affinity's HR Support Plan.
Direct peers
- DecisionPointHR: HR outsourcing and PEO provider focused on small and mid-sized businesses, offering HR support, compliance, payroll, and benefits administration. Closely comparable to Affinity in target market and service mix, with a comparable SMB subscription delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Affinity Hr Group social profiles
Digital presenceAffinity Hr Group compliance and trust
Trust signalCompliance1 record
Affinity Hr Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Hr Group leadership team
Management profileNumber of profiles
Profiles1 record
Affinity Hr Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Hr Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Hr Group
What does Affinity Hr Group do?
Affinity Hr Group (operating as The Workplace Advisors) is a private HR consulting firm that delivers outsourced human resources support, recruiting, compliance, compensation, and employee development services to small and mid-sized businesses. The company sells a subscription-based HR Support Plan that provides unlimited compliance consulting and a customized employee handbook, alongside specialized consulting engagements and keynote speaking services.
Is Affinity Hr Group a public or private company?
Affinity Hr Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affinity Hr Group founded?
Affinity Hr Group was founded in 2010. It employs 1 to 10 people.
Where is Affinity Hr Group based?
Affinity Hr Group is headquartered in Jamesville, United States, in the North America region.
How does Affinity Hr Group make money?
Three revenue lines are on record. HR Support Plan Subscription is the primary driver. The others are consulting Services and keynote Speaking.
Who are Affinity Hr Group's main competitors?
Broad incumbents on record are Vensure Employer Services, Insperity, TriNet, ADP TotalSource, OneDigital and Paychex. Emerging players are Bambee, Gusto and Justworks. DecisionPointHR is listed as a direct peer.
Does Affinity Hr Group have an API?
No public API is recorded for Affinity Hr Group.
What industry is Affinity Hr Group in?
Affinity Hr Group's product category is HR Consulting Services. Its primary akta.pro industry code is BPACAJAE, HR Service Delivery, Shared Services & HR Operating Model Advisory, with a secondary code of BPACAKAA, Comprehensive HRO (Multi-Process HR Outsourcing). Its NAICS code is 541612 and its SIC code is 8742.