Nagairo Sushi
Nagairô Sushi is a privately-held Japanese gastronomy restaurant chain founded in 2015 in São Paulo, Brazil, operating 11 dine-in locations plus iFood delivery and an exclusive Allianz Parque event camarote for premium casual diners, families, and event-goers.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nagairo Sushi does
Nagairô Sushi is a privately-held Japanese gastronomy restaurant chain founded in 2015 in Alphaville, São Paulo, Brazil, operating 11 physical locations across the São Paulo metropolitan area and Vila Velha (Espírito Santo). The chain offers a multi-format dining model spanning premium all-you-can-eat rodízio tiers (Especial R$230.90, Executivo R$179.90, Vegetariano R$130.90), an omakase-style chef's counter experience (Nagairô Balcão, including a Premium tier), quick-service capsule menus (Nagairô Express), executive lunch combos, takeout (ToGo), and home delivery via the iFood marketplace.
Revenue mechanics combine per-cover dine-in pricing across multiple shopping-center locations (Shopping D&D, Mooca Plaza, Golden Square, West Plaza, Paseo Alto das Nações, among others) with per-ticket event packages at the exclusive Allianz Parque camarote (R$300–R$2,200, combining sushi buffet with concert or Palmeiras match admission). Distribution is regional, concentrated in the São Paulo metro region with a single Espírito Santo unit, supported by digital channels including the company website, Instagram (@nagairosushi), Facebook (/nagairo), and the iFood marketplace. The core technology is a content-and-information website with no disclosed API, mobile app, or proprietary software platform; operations rely on conventional restaurant systems. The company's customer base consists of premium casual dining consumers, families and groups, event-goers, and time-pressed professionals, with no institutional or B2B anchor clients visible in the data.
Nagairo Sushi firmographics
Firmographics- Name
- Nagairo Sushi
- Legal name
- Nagairô Sushi
- Website
- https://nagairo.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nagairô Sushi is a privately-held Japanese gastronomy restaurant chain founded in 2015 in São Paulo, Brazil, operating 11 dine-in locations plus iFood delivery and an exclusive Allianz Parque event camarote for premium casual diners, families, and event-goers.
- Ownership category
- akta.pro rank
Nagairo Sushi industry classification
Industry- Product category
- Japanese Restaurant (Sushi Rodízio)
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where Nagairo Sushi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices11 records
Markets served
Nagairo Sushi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in Restaurant Services: Revenue from multiple dining formats including rodízio (all-you-can-eat), à la carte, executive combos, and premium counter experiences. Served across 11 locations in São Paulo and Vila Velha.
- iFood Delivery: Delivery orders placed through iFood marketplace platform, bringing restaurant-quality Japanese cuisine to customers' homes.
- Event Hosting (Allianz Parque): Exclusive camarote experiences at Allianz Parque stadium hosting concerts and football matches, combining dining with event admission tickets.
- Nagairô ToGo: Takeaway service for customers seeking Nagairô experience for consumption outside the restaurant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rodízio Executivo - Weekday lunch all-you-can-eat |
| Unit Pricing | Pay-as-you-go | Nagairô Especial - Full service dinner and weekend rodízio |
| Unit Pricing | Pay-as-you-go | Rodízio Vegetariano - Vegetarian all-you-can-eat |
| Unit Pricing | Pay-as-you-go | Combo Executivo - Pre-fixed lunch combinations |
| Unit Pricing | Pay-as-you-go | Nagairô Express - Quick service menu at West Plaza and Catarina |
| Unit Pricing | Pay-as-you-go | Event Packages - Allianz Parque camarote experiences |
| Unit Pricing | Pay-as-you-go | À La Carte Menu |
Go-to-market motion1 record
Distribution channels12 records
Marketing channels5 records
Nagairo Sushi product offering
Product offeringCore offering
Nagairo Sushi operates a multi-location Japanese restaurant chain offering rodízio (all-you-can-eat), chef's counter omakase (Balcão and Balcão Premium), executive lunch combos, à la carte dining, fast-casual express menus, takeaway (ToGo), and delivery via iFood. The chain also operates an exclusive camarote at Allianz Parque stadium, hosting premium dining experiences combined with concerts and football matches. The business is built around fresh, carefully selected ingredients and diversified service formats to capture different price points and dining occasions.
Product overview
Nagairô Sushi is a Japanese gastronomy restaurant chain with 11 locations across São Paulo and Vila Velha (ES), Brazil. Founded in 2015, the company operates on a multi-format model offering: Rodízio (all-you-can-eat) experiences in three tiers (Especial at R$230.90, Executivo at R$179.90, and Vegetariano at R$130.90); Nagairô Balcão (counter service) including a Premium tier; Nagairô Express (fast-casual capsule menu); Nagairô Executivo (lunch combos); À La Carte dining; Nagairô ToGo (takeout); and Delivery via iFood. The company also operates event spaces (Nagairô Eventos) hosting concerts, shows, and sports match camarotes at Allianz Parque stadium.
Differentiator
Problem solved
Functional benefit
Products and services
- Rodízio Nagairô
Quantifiable outcome
- 11 restaurant locations across São Paulo metropolitan area and Vila Velha
Companies that use Nagairo Sushi
Customer profileSegments4 records
Ideal customer profiles4 records
Nagairo Sushi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nagairo Sushi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iFoodcoreDelivery partnership enabling customers to order Nagairô Sushi directly through the iFood platform. Available at multiple locations including Shopping D&D, Allianz Parque, Mooca Plaza, Golden Square, and Parque da Cidade. The partnership extends the restaurant's reach to home delivery customers.
- Allianz Parque StadiumcoreExclusive camarote partnership at Allianz Parque stadium, one of the largest stages in the world. Nagairô operates an exclusive restaurant space with panoramic field views, hosting football matches (Palmeiras games) and major concerts. In 2026, hosting events including Xuxa show, Palmeiras matches, Maroon 5, Iron Maiden, Ed Sheeran, and Mariah Carey.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Nagairo Sushi competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nagairo Sushi social profiles
Digital presenceNagairo Sushi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nagairo Sushi leadership team
Management profileNumber of profiles
Nagairo Sushi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nagairo Sushi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nagairo Sushi
What does Nagairo Sushi do?
Nagairo Sushi operates a multi-location Japanese restaurant chain offering rodízio (all-you-can-eat), chef's counter omakase (Balcão and Balcão Premium), executive lunch combos, à la carte dining, fast-casual express menus, takeaway (ToGo), and delivery via iFood. The chain also operates an exclusive camarote at Allianz Parque stadium, hosting premium dining experiences combined with concerts and football matches. The business is built around fresh, carefully selected ingredients and diversified service formats to capture different price points and dining occasions.
Is Nagairo Sushi a public or private company?
Nagairo Sushi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nagairo Sushi founded?
Nagairo Sushi was founded in 2015. It employs 11 to 50 people.
Where is Nagairo Sushi based?
Nagairo Sushi is headquartered in São Paulo, Brazil, in the Latin America region.
How does Nagairo Sushi make money?
Four revenue lines are on record. Dine-in Restaurant Services are the primary driver. The others are iFood Delivery, event Hosting (Allianz Parque) and nagairô ToGo.
Does Nagairo Sushi have an API?
No public API is recorded for Nagairo Sushi.
What industry is Nagairo Sushi in?
Nagairo Sushi's product category is Japanese Restaurant (Sushi Rodízio). Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus). Its NAICS code is 72251 and its SIC code is 5812.