North American Health & Fitness Trades Alliance (NAHFTA)

Name

North American Health & Fitness Trades Alliance (NAHFTA)

Legal name

North American Health & Fitness Trades Alliance

Website

https://nahfta.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Not explicitly stated

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Member Membership Fees: NAHFTA generates revenue through membership fees from Independent Service Providers (ISPs) and Vendor Partners. ISPs receive directory listing, exclusive discounts, professional resources, education & training, quarterly roundtables, and advocacy. Vendor Partners get marketplace listing and targeted access to service providers.
2. Vendor Marketplace Commission: The NAHFTA Vendor Marketplace allows vendor partners to list products and services for NAHFTA members. Each vendor account can feature up to 10 active listings, with pricing that must beat standard market pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NAHFTA is a membership trade alliance serving the fitness equipment service industry, offering a comprehensive Standards of Practice program covering manufacturer, service provider, retailer, and customer responsibilities. It operates a searchable Service Provider Directory connecting end customers with member ISPs, a Vendor Marketplace where vendor partners list parts, tools, and equipment for members, and delivers educational programs, peer group facilitation, manufacturer relations, and industry events such as the Annual Gathering in Las Vegas.

Product overview

NAHFTA (North American Health & Fitness Trades Alliance) is an industry alliance serving the fitness equipment service sector, established in 2024 by five founders with over 90+ years of combined industry experience. The organization offers a comprehensive portfolio centered on its Standards of Practice Program, which includes detailed responsibility guidelines for manufacturers, service providers, retailers, and customers. Key offerings include a Service Provider Directory for connecting customers with trusted providers, a Vendor Marketplace for parts and supplies, and membership benefits featuring directory listings, exclusive discounts, professional resources, educational programs, and quarterly roundtable discussions. Additional services encompass manufacturer relations facilitation, peer group formation, industry events including the annual NAHFTA Gathering, news and resource publications, and a community platform connecting professionals via Facebook and podcast channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Standards of Practice Program Comprehensive guidelines outlining expectations, responsibilities, and collaborative actions for manufacturers, service providers, retailers, and customers to ensure effective, professional fitness equipment service. Includes manufacturer responsibilities, service provider responsibilities, retailer responsibilities, customer responsibilities, and industry standards.
• Service Provider Directory A searchable directory featuring trusted local fitness equipment service providers. Members are committed to professionalism, ethical standards, and ongoing industry development.
• Vendor Marketplace A marketplace platform connecting third-party vendors with NAHFTA member service providers, offering parts, tools, supplies, and whole goods at exclusive NAHFTA member pricing.
• Membership Program NAHFTA membership offering directory listing, exclusive vendor discounts, professional resources, education and training, quarterly roundtables, advocacy, and community support for independent service providers and vendor partners.
• Industry Events & Gatherings Networking opportunities including the annual NAHFTA Service Provider Gathering in Las Vegas, roundtable meetings, manufacturer training, and Home Gym Con dinner meetups.
• Educational Programs Tailored educational programs specifically for the health and fitness service industry to elevate the knowledge and expertise of members.

Quantifiable outcome

• Over 500 years of combined experience represented at the 1st Annual Gathering

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Fix Your Gym PodcastminorGTM or Marketing Partner · 1 January 2024NAHFTA partners with the Fix Your Gym Podcast hosted by Adam Niffen, which discusses the fitness equipment and wellness industry with guests from around the world, helping to build community awareness and thought leadership.
• Fix Your Gym Facebook CommunityminorGTM or Marketing PartnerCommunity platform for fitness and wellness trades professionals to interact with colleagues from around the world, facilitated by NAHFTA.
• Core Health & FitnesscoreStrategic or Co-development PartnerCore Health & Fitness acquired Aktiv Solutions and stepped in to honor past-due invoices to independent service providers left unpaid after Aktiv's shutdown. Demonstrates industry accountability partnership in supporting the ISP network.
• Core Health & Fitness (Vancouver, WA)minorOthersCore Health & Fitness hosts manufacturer training sessions listed on NAHFTA events calendar in Vancouver, WA.
• Core Health & Fitness (Youngstown, OH)minorOthersCore Health & Fitness hosts manufacturer training sessions listed on NAHFTA events calendar in Youngstown, OH.
• iFIT Training (Logan, UT)minorOthersiFIT Training hosts manufacturer training sessions listed on NAHFTA events calendar in Logan, UT.
• Life Fitness Certification (Joliet, IL)minorOthersLife Fitness hosts certification training sessions listed on NAHFTA events calendar in Joliet, IL.
• Matrix / JHTNAminorOthersMatrix/JHTNA hosts manufacturer training sessions at multiple locations (Compton, CA; Cottage Grove, WI; Wilkes Barre, PA) listed on NAHFTA events calendar.
• Precor (Woodinville, WA)minorOthersPrecor hosts manufacturer training sessions listed on NAHFTA events calendar at their Woodinville Global Headquarters.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Health & Fitness Association (formerly IHRSA): The largest trade association for the fitness industry, serving health clubs, studios, and fitness operators. While its focus is on facility operators rather than equipment service providers, it operates the same membership-based trade association model in the same broader fitness industry that NAHFTA serves.
• Club Managers Association of America (CMAA): Professional association for managers of private, public, and resort clubs. Comparable to NAHFTA in offering membership, education, certification, and advocacy, with similar revenue mix and community-led GTM, though operating in the club management rather than equipment service niche.
• Association of Fitness Studios: Trade association serving the fitness studio industry. Comparable to NAHFTA as a membership-based trade body within the fitness industry, though focused on studio operators rather than equipment service providers.

Others

• ASAE (American Society of Association Executives): The professional association for association executives themselves. Comparable to NAHFTA as an umbrella organization serving other trade associations, useful as a benchmark for association governance, revenue models, and benchmarking, though not a direct competitor for NAHFTA's specific niche.

Direct peers

• NAFEM (North American Association of Food Equipment Manufacturers): Operates the same association model NAHFTA uses (membership dues, standards, events, member directories) but for the commercial food equipment service industry. Highly comparable structurally as a niche trade association representing manufacturers, dealers, and service providers in a specific equipment service vertical.
• Service Industry Association (SIA): A niche trade association serving the equipment service industry. Comparable to NAHFTA in operating a membership-based model for service providers and vendors, though it focuses on medical and scientific equipment service rather than fitness equipment.

Emerging players

• Athletic Business: Media, events, and community platform serving athletic and fitness facility operators. Comparable to NAHFTA's content marketing, news publishing, and event organization, though it does not focus on equipment service providers.

Regional players

• FIBO Global Fitness: The leading global fitness industry trade show and event platform, primarily European but expanding globally. Comparable to NAHFTA's Annual Gathering and event-driven community building, though it serves the broader fitness equipment and wellness industry rather than focusing specifically on service providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1167556887933804
• LinkedInlinkedin.com/company/nahfta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Health & Fitness Trades Alliance (NAHFTA)