Core Health & Fitness

What Core Health & Fitness does

Core Health & Fitness is a privately held, vertically integrated global manufacturer of commercial fitness equipment, operating as Core Health & Fitness, LLC and headquartered in Vancouver, Washington. The company distributes a portfolio of legacy and acquired brands — Nautilus (strength), StairMaster (stair climbing), Star Trac (cardio), Schwinn (indoor cycling), Throwdown (functional/HIIT), GymRax (functional training), and the Wexer digital fitness platform — across 176+ countries to commercial facility operators including fitness centers, hospitality, corporate wellness, municipalities, multi-unit housing, rehabilitation, military, YMCA, and collegiate athletic facilities.

The company's product architecture spans commercial-grade cardio (treadmills, ellipticals, bikes, climbers), strength (selectorized, plate-loaded, free weights, racks), functional and HIIT equipment, indoor cycling, and connected fitness consoles with digital integration. Wexer provides the software layer, delivering virtual training, on-demand content, and AI-powered personalized fitness experiences across over 25 million user sessions annually. Core Connect provides aftermarket service and support, and CoreFit Collective delivers instructor education and certification. The company also acquired Aktiv Solutions' assets in July 2025, adding functional-fitness facility design capability.

The revenue model is anchored by quote-based, multi-year commercial equipment sales through direct enterprise field sales, an e-commerce storefront (shop.corehandf.com), and a dealer/reseller network, supplemented by recurring after-sale services, instructor training programs (CoreFit Summit, CoreFit Collective), and used-equipment resale through a certified reseller program. Go-to-market is consultation-driven with a "Request a Consultation" sales process targeting enterprise and mid-market commercial operators.

Name

Core Health & Fitness

Legal name

Core Health & Fitness, LLC

Website

https://corehandf.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Commercial fitness equipment
• Cardio and strength machines
• Indoor cycling bikes
• Connected fitness consoles
• Virtual fitness platform

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Fitness Equipment Sales: Core Health & Fitness generates revenue primarily through the sale of commercial fitness equipment including cardio machines (treadmills, ellipticals, bikes, stair climbers), strength equipment (selectorized, plate-loaded, free weights), functional training systems, and indoor cycling bikes. Products are sold directly to commercial facilities including fitness centers, hotels, corporate gyms, and municipal facilities.
2. After-sale Services and Support: The company provides after-sale services including installation, maintenance support through Core Connect platform, and service training. This creates recurring service revenue opportunities.
3. Instructor Education Programs: Revenue generated through CoreFit Collective instructor education and training programs, CoreFit Summit events, and certification offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Core Health & Fitness is a vertically integrated global manufacturer of commercial fitness equipment. It sells cardio machines (treadmills, ellipticals, stair climbers, upright and recumbent bikes), strength training equipment (selectorized, plate-loaded, free weights, racks, benches), functional and HIIT systems, indoor cycling bikes, and the Wexer digital fitness platform to commercial facilities including fitness centers, hotels, corporate gyms, municipalities, military, multi-unit housing, YMCAs, and rehabilitation centers.

Product overview

Core Health & Fitness operates as a commercial fitness equipment conglomerate with a multi-brand portfolio strategy. The company distributes and supports equipment brands including Nautilus (strength), StairMaster (stair climbing), Star Trac (cardio), Schwinn (indoor cycling), Throwdown (functional/HIIT), and GymRax through commercial fitness channels. The Wexer digital platform provides virtual and AI-powered personalized fitness experiences. Connected Fitness consoles enable IoT integration across the equipment ecosystem. The portfolio serves diverse market segments from fitness centers and hospitality to government/military and corporate fitness through a global distribution network spanning 176+ countries with 100,230+ commercial facilities equipped. The company recently expanded through acquisition of Aktiv Solutions' assets in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• StairMaster: Stair climbing equipment and stepper machines - core brand of Core Health & Fitness.
• Schwinn
• Nautilus
• Star Trac
• Throwdown
• Wexer
• GymRax
• CoreFit Collective
• CoreFit Summit
• CoreFit App

Products and services

• StairMaster Stair Climbers Commercial stair-climbing cardio equipment line under the StairMaster brand, including the 10G stair climber featuring OverDrive Training Mode that simulates pushing, carrying, and climbing resistance. Designed for commercial fitness facilities, hotels, and high-traffic training environments requiring intense stair-climbing workouts.
• Nautilus Strength Equipment Commercial strength training equipment brand offering selectorized machines, plate-loaded equipment, free weights, and accessories across the Inspiration, Instinct, Impact, Leverage, and Plate Loaded lines, plus benches, racks and platforms, multi-stations, and rigs. Sold to commercial fitness centers, athletic facilities, and government/military training centers.
• Star Trac Cardio Equipment Commercial cardio equipment brand featuring treadmills, upright and recumbent bikes, ellipticals, and the FreeRunner 10TRx. Includes connected fitness consoles with virtual training and performance tracking for commercial fitness facilities.
• Schwinn Indoor Cycling Bikes Commercial indoor cycling and group cycling bikes under the Schwinn brand, designed for studio environments and group fitness classes. Includes bike accessories for commercial cycling studios.
• Throwdown HIIT and Functional Training Equipment Commercial HIIT and functional training equipment brand. Products include HIIT UBE, HIIT Line, HIITMill, HIIT Rower, HIIT Ski, HIIT Rope, Alpha XTC Functional Core Station, the Kevlar impact sports line, and BoxMaster. Designed for high-intensity training zones in commercial fitness facilities and functional fitness areas.
• Throwdown Impact Sports Equipment Throwdown impact sports line including the BoxMaster boxing station and Kevlar line bag racks and accessories for boxing, MMA, and combat-style training areas in commercial gyms.
• GymRax Functional Training Equipment Functional training equipment brand for commercial fitness facilities, complementing Throwdown's functional training portfolio with rigs, storage, and accessories for functional zones.
• Wexer Digital Fitness Platform Digital fitness platform delivering virtual and AI-powered personalized fitness experiences for commercial operators. Powers over 25 million fitness experiences annually through on-demand classes, virtual training content, and AI-driven personalization based on user behavior and performance data.
• Connected Fitness Consoles Cardio, cycling, and HIIT consoles with connected fitness features enabling digital integration, performance tracking, and virtual training across Core's equipment brands. Includes cardio consoles, cycling consoles, HIIT consoles, and personal viewing screens.
• CoreFit Collective Instructor Education and Certification Evidence-based instructor training and certification programs empowering instructors and facilities to elevate member experience through professional development, supplemented by the CoreFit Summit event and CoreFit App.
• Core Connect Service and Support Platform Customer support and service platform for managing commercial fitness equipment relationships, installation, and service requests, supported by a dedicated service training program.

Quantifiable outcome

• 100,230+ commercial facilities equipped globally
• +2 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered strategic acquisition, core, flagship, product extension and advisory.

• Aktiv Solutionsstrategic acquisitionStrategic or Co-development Partner · 17 July 2025Core Health & Fitness acquired the assets of Aktiv Solutions after the California-based functional fitness design and equipment provider was foreclosed on by its private equity backer Gaston Capital Partners. Aktiv Solutions operated for nearly 15 years as a major player in gym, hotel and corporate wellness facility design. Core Health & Fitness plans to work with Aktiv founder Bryan Green as a strategic advisor during the transition.
• WexercoreTechnology or IntegrationWexer, delivering over 25 million fitness experiences annually, is a digital fitness platform that is part of the Core Health & Fitness portfolio. The partnership enables AI-powered personalized fitness experiences and virtual training integration with Core's equipment. Bryan O'Rourke, CEO of Core Health & Fitness, is President of the Fitness Industry Technology Council and discusses Wexer as an example of AI-powered data creating personalized experiences.
• Everlast GymsflagshipStrategic or Co-development PartnerCore Health & Fitness served as the equipment supplier for Everlast Gyms+ Chiswick flagship in West London, a 27,000sq ft facility. The partnership integrated Core brands including Nautilus, StairMaster, Star Trac, and Throwdown throughout the facility to support strength training, functional movement, and cardio experiences. Everlast Gyms' Managing Director Dan Summerson highlighted the supplier relationship as essential to the company's growth strategy.
• GymRaxproduct extensionTechnology or IntegrationGymRax is a brand within the Core Health & Fitness portfolio, offering functional training equipment solutions. Listed alongside other Core brands including StairMaster, Schwinn, Nautilus, Star Trac, Throwdown, and Wexer.
• Bryan GreenadvisoryOthersBryan Green, founder of Aktiv Solutions, will serve as a strategic advisor to Core Health & Fitness during the transition following the acquisition of Aktiv Solutions' assets.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Life Fitness: Life Fitness is the closest direct competitor — a global manufacturer of commercial cardio and strength equipment sold to health clubs, hospitality, and corporate gyms. Its portfolio (including Hammer Strength, Cybex, and SCIFIT) directly overlaps Core's Nautilus, Star Trac, and Throwdown lines.
• Technogym: Technogym is an Italian-based global commercial fitness equipment manufacturer with a strong connected-fitness and wellness software platform. It competes head-to-head with Core's multi-brand strategy across cardio, strength, and digital ecosystems in premium clubs and hospitality.
• Precor: Precor, owned by Amer Sports, manufactures commercial cardio, strength, and networked fitness equipment for health clubs, hotels, and military customers. Its product breadth and commercial-channel focus make it one of the most direct comparables to Core Health & Fitness.
• Matrix Fitness: Matrix Fitness (Johnson Health Tech) is a global commercial cardio and strength equipment manufacturer serving health clubs, hospitality, and multi-unit housing. Its commercial console strategy and breadth of product lines closely parallel Core's portfolio approach.
• TRUE Fitness: TRUE Fitness manufactures commercial treadmills, ellipticals, bikes, and strength equipment sold through dealers to health clubs, corporate fitness, and military facilities. It competes directly with Core in mid-tier commercial segments.
• Cybex International: Cybex, owned by Life Fitness, makes commercial strength and cardio equipment including selectorized machines and arc trainers. Overlaps directly with Core's Nautilus selectorized strength lines and StairMaster cardio category.
• HOIST Fitness Systems: HOIST Fitness designs and manufactures commercial strength training equipment including selectorized and functional training systems. It competes directly with Core's Nautilus selectorized and Throwdown functional lines in commercial health clubs.

Emerging players

• Peloton Commercial: Peloton Commercial sells connected cardio (bike, tread) and content for hotels, multi-unit housing, and corporate wellness. It competes with Star Trac/Schwinn connected bikes and represents the connected-fitness threat to Core's traditional equipment base.
• EGYM: EGYM is a connected strength training platform serving commercial gyms with smart strength equipment and a member-engagement SaaS layer. It is an emerging competitor to Core's Nautilus selectorized lines on the digital integration front.

Others

• iFit: iFit (part of Icon Health & Fitness) provides connected content and software integrated into partner equipment brands. It is an ecosystem participant that competes with Core's Wexer platform for content/AI-personalization mindshare in commercial channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/CoreHealthFitness
• Facebookfacebook.com/TeamCoreHF
• LinkedInlinkedin.com/company/corehealthandfitness
• Instagraminstagram.com/corehandf
• TikToktiktok.com/@thecorehealthandfitness
• Xx.com/corehandf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Health & Fitness