NEW ATLANTIC INDEPENDENT BOOKSELLERS ASSOCIATION INC

What NEW ATLANTIC INDEPENDENT BOOKSELLERS ASSOCIATION INC does

New Atlantic Independent Booksellers Association Inc (NAIBA) is a regional trade association serving approximately 46 locally-owned independent bookstores across eight states and territories in the Mid-Atlantic and Northeast United States (New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington DC, northern Virginia, and West Virginia). Incorporated in Delaware with a mailing address in Westbury, NY, the organization is governed by a Board of Directors and operates with a small staff of around 5 employees led by Executive Administrator Kit Little. NAIBA's stated mission is to promote cooperation and mutual interest among booksellers and to advance their trade and commerce.

NAIBA's service portfolio spans a Member Services Center (powered by Novi AMS association management software), a portfolio of five regional awards programs (Book of the Year, Cohen Free Speech, Drabyak Handseller, Keith Sales Rep, Legacy), the seasonal RAMP catalog distribution program, Indie Bestsellers Lists, the weekly NAIBAhood News newsletter, the Publisher Advocate Program, and a Career Center and temp staffing listings. The flagship commercial activity is the annual New Voices New Rooms (NVNR) conference, co-hosted with the Southern Independent Booksellers Alliance (SIBA) and scheduled for August 2-5, 2026 in Baltimore, MD.

NAIBA's revenue model is built on three streams: recurring membership dues approved by the Board of Directors, transaction-based conference and event fees from attendees and exhibitors, and advertising sold to publishers through the website and event materials. The organization also maintains sponsorship relationships with major publishers (Macmillan, Hachette Book Group, Tyndale House Publishers, HarperCollins Focus) and digital distribution partners (Bookshop.org, Libro.fm). As a nonprofit membership organization, NAIBA has no external investors, no funding rounds, and no parent company, operating as a self-sustaining association within the broader American Booksellers Association (ABA) ecosystem.

Name

NEW ATLANTIC INDEPENDENT BOOKSELLERS ASSOCIATION INC

Legal name

New Atlantic Independent Booksellers Association

Website

https://naiba.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NAIBA is a regional nonprofit trade association serving approximately 46 independent bookstores across the Mid-Atlantic and Northeast US, providing advocacy, education, awards, and the annual NVNR conference co-hosted with SIBA.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Other Services (except Public Administration) (81), Newspaper, Periodical, Book, and Directory Publishers (5131), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYCRAOALAA

Book Trade Wholesale (Print Books)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

Keywords

• Independent booksellers association
• Regional trade association
• Bookstore industry advocacy
• Bookseller professional development
• Publisher-bookseller networking

Headquarters

HQ city

Westbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NAIBA operates as a regional trade association funded primarily through membership dues from independent bookstores. All membership applications must be approved by the Board of Directors.
2. Conference and Event Revenue: Annual conference attendee and exhibitor registrations generate revenue. The 2026 NVNR conference features exhibitor reservations, publisher/vendor participation, and bookseller registrations.
3. Advertising: The association offers advertising opportunities to publishers on their website and event materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NAIBA is a regional trade association serving locally-owned independent booksellers across eight Mid-Atlantic states (New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington DC, northern Virginia, and West Virginia). The organization delivers membership-based services including advocacy, education, networking, publisher promotions, awards programs, and the annual New Voices New Rooms (NVNR) conference co-hosted with SIBA.

Product overview

New Atlantic Independent Booksellers Association (NAIBA) operates as a regional trade association serving independent bookstores rather than offering a unified software product. The organization provides a suite of member services including an online Member Services Center for account management, event registration, and directory access. Its programmatic offerings include the annual New Voices New Rooms (NVNR) conference co-hosted with SIBA, the Book Buzz Season promotional program, Indie Bestsellers Lists, Awards Programs (Book of the Year, Cohen Free Speech Award, Drabyak Handseller Award, Keith Sales Rep Award, Legacy Award), Publisher Advocate Program, RAMP Catalogs, Scholarships and Rebates, Career Center, Temp Agency listings, and the weekly NAIBAhood News newsletter. The association also provides member resources such as Bookstore Publicity Kits and various educational programming including virtual book clubs and strategy sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• NAIBA Membership

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Southern Independent Booksellers Alliance (SIBA)flagshipStrategic or Co-development PartnerSIBA and NAIBA co-host the annual New Voices New Rooms (NVNR) conference, a major industry event focusing on publisher/vendor-bookseller connections, title discovery, and bookseller-to-bookseller networking. The partnership enables cross-regional collaboration and shared educational programming.
• American Booksellers Association (ABA)coreStrategic or Co-development PartnerABA provides national-level support including Winter Institute conferences, the Batch invoice payment system, professional development courses, and advocacy resources that complement NAIBA's regional programming.
• Professional Booksellers SchoolcoreStrategic or Co-development PartnerProfessional Booksellers School provides online courses including Basic Bookselling and Event Management, helping NAIBA members develop professional skills. NAIBA promotes these courses to member bookstores.
• Novi AMScoreTechnology or IntegrationNovi AMS provides association management software powering NAIBA's website, member directory, event registration, and online store functionality.
• Macmillan PublishersminorChannel Partner/ Reseller/ DistributorPublisher sponsor of NAIBA, supporting the association's programs and events.
• Hachette Book GroupminorChannel Partner/ Reseller/ DistributorPublisher sponsor of NAIBA, supporting the association's programs and events.
• Tyndale House PublishersminorChannel Partner/ Reseller/ DistributorPublisher sponsor of NAIBA, supporting the association's programs and events.
• HarperCollins FocusminorChannel Partner/ Reseller/ DistributorPublisher sponsor of NAIBA, supporting the association's programs and events.
• Bookshop.orgminorChannel Partner/ Reseller/ DistributorOnline bookstore platform that supports independent bookstores through its affiliate program. Listed as a sponsor of NAIBA.
• Libro.fmminorChannel Partner/ Reseller/ DistributorAudiobook platform that supports independent bookstores. Listed as a sponsor of NAIBA.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Great Lakes Independent Booksellers Association (GLIBA): Regional trade association for independent booksellers in the Great Lakes region. GLIBA offers overlapping programming (autumn trade show, awards, education) to a similar independent bookstore member base in a different US region.
• Southern Independent Booksellers Alliance (SIBA): Regional trade association serving independent bookstores in the Southern US. SIBA is NAIBA's closest direct peer — both are regional bookseller associations with similar membership models, programming, and the flagship NVNR co-hosted annual conference.
• Heartland Independent Booksellers Association: Regional trade association serving independent bookstores in the central US. Functions as a direct structural peer to NAIBA with comparable membership services and trade show programming for the indie bookstore channel.
• Pacific Northwest Booksellers Association (PNBA): Regional trade association representing independent bookstores in the Pacific Northwest. PNBA is structurally identical to NAIBA — a regional indie bookseller association offering trade shows, awards, education, and advocacy — making it a directly comparable peer.
• California Independent Booksellers Alliance (CALIBA): California-focused regional trade association for independent booksellers. CALIBA provides the same category of membership services, education, and advocacy for indie bookstores as NAIBA, differing only by geography.
• Mountains & Plains Independent Booksellers Association (MPIBA): Regional trade association for independent bookstores across the Mountain and Plains states. MPIBA mirrors NAIBA's structure and service mix (trade shows, awards, education, advocacy), serving a different region but the same customer segment.

Emerging players

• Bookshop.org: Online bookstore platform that channels a share of profits to independent bookstores. Bookshop.org is a listed NAIBA sponsor and an adjacent ecosystem participant addressing the same end market (book buyers supporting indie bookstores) via a digital channel rather than a trade-association model.

Others

• Libro.fm: Audiobook platform that supports independent bookstores through a revenue-share model. Listed as a NAIBA sponsor and an enabling ecosystem participant helping indie bookstores monetize digital audio sales rather than competing with NAIBA directly.
• Professional Booksellers School: Industry-funded online training school providing bookselling and event-management courses. Listed as a core NAIBA partner; while not a trade association, it is a comparable industry-support organization serving the same indie bookseller member base with education.

Broad incumbents

• American Booksellers Association: The national trade association for independent bookstores in the US. ABA is NAIBA's national umbrella partner and a direct functional peer — both organizations serve independent booksellers with advocacy, education, and networking — but ABA operates nationally across all 50 states rather than regionally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NAIBAbook
• Facebookfacebook.com/naibabooksellers
• Instagraminstagram.com/naibabooksellers
• LinkedInlinkedin.com/company/new-atlantic-independent-booksellers-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW ATLANTIC INDEPENDENT BOOKSELLERS ASSOCIATION INC