NA Industriservice AB

What NA Industriservice AB does

NA Industriservice AB is a privately held Swedish field service company founded in 2015 by Niklas Liljenberg and Anders Brodin, headquartered in Lund, Skåne, and operating across southern Sweden with a team of approximately 11 employees. The company is a brand-independent service provider for the industrial laundry sector, meaning it services and supplies parts for machinery regardless of original manufacturer, and represents multiple machinery vendors as a regional sales channel. Its customer base consists of industrial laundry businesses running heterogeneous equipment fleets that need ongoing maintenance access not tied to any single OEM.

The company's offering is structured as six interconnected service lines rather than a unified software product: preventive maintenance visits on a recurring basis, spare parts supply across multiple brands, on-demand emergency repair, sales of new industrial laundry machinery through its manufacturer partnerships, remote support connectivity to machines where equipment software permits, and recurring service contracts that bundle maintenance with preferential response. The underlying technical capability is therefore service engineering depth and remote connectivity infrastructure rather than a proprietary software platform; pricing is quote-based per customer engagement, with subscription-style service contracts providing the only recurring revenue element. There is no disclosed AI/ML capability, no app, no API, and no integrations.

The go-to-market is direct enterprise field sales combined with manufacturer channel partnerships. Service engineers travel to customer sites, and new customer acquisition relies on the company website, direct phone/email contact, word-of-mouth within the small Swedish industrial laundry community, and visibility through the company's membership in the Swedish Laundry Association (Tväätteriförbundet). There is no social media presence or content marketing function. The company has no disclosed funding rounds, no parent company, no subsidiaries, and no M&A history; ownership and operations remain with the two co-founders. Revenue is not publicly disclosed, but the combination of 11 employees, a regional southern Sweden footprint, and a services-plus-parts-plus-machinery mix places the business in a small niche-operator band.

Name

NA Industriservice AB

Legal name

NA Industriservice AB

Website

https://naindustriservice.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

NA Industriservice AB is a privately held, brand-independent field service company in southern Sweden that provides preventive maintenance, emergency repair, spare parts, machinery sales, remote support, and service contracts to industrial laundry businesses operating heterogeneous equipment fleets.

Ownership category

akta.pro rank

Product category

Industrial Laundry Equipment Services

NAICS

Industrial Launderers (812332)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Uniform Laundry (Corporate/Facilities) (HSAJAEAE)

Keywords

• Industrial laundry service
• Preventive maintenance
• Equipment repair services
• Spare parts supply
• Laundry machinery sales

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Preventive Maintenance Services: Recurring scheduled maintenance visits to check machines and perform necessary upkeep, creating predictable service revenue through ongoing customer relationships.
2. Emergency Repair Services: On-demand repair services for unexpected breakdowns or malfunctions, including parameter recalibration and equipment repair to restore operations quickly.
3. Spare Parts Sales: Supply of various spare parts and accessories for multiple manufacturers' machines, sold as one-time or replenishment transactions.
4. Machinery Sales: Representation of multiple manufacturers and their industrial laundry solutions and machines, facilitating sales of new equipment to customers.
5. Service Contracts: Long-term service agreements that provide ongoing maintenance coverage, allowing customers to avoid unexpected expensive repairs through prepaid service arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

NA Industriservice AB is an independent field service company serving industrial laundry businesses in southern Sweden. It sells preventive maintenance visits, emergency repair services, spare parts for multiple manufacturers' machines, and new industrial laundry machinery from multiple represented brands. It also offers long-term service contracts and remote diagnostics support where supported by equipment software.

Product overview

NA Industriservice AB operates as an independent service provider for the industrial laundry sector, offering a comprehensive suite of service offerings rather than a unified software platform. The portfolio comprises six interconnected service offerings: Preventive Maintenance Service (recurring inspections to prevent breakdowns), Spare Parts Supply (parts for multiple manufacturers' machines), Emergency Repair Service (urgent repairs for unexpected failures), Industrial Laundry Machinery Sales (new equipment from multiple manufacturers), Remote Support Service (remote machine connectivity and troubleshooting), and Service Contracts (long-term maintenance agreements). These services are designed to work together to provide complete lifecycle support for industrial laundry operations regardless of machine brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Maintenance Service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Tvätteriförbundet (Swedish Laundry Association)minorOthersNA Industriservice is a listed member of the Swedish Laundry Association (Tvätteriförbundet), which provides industry credibility and visibility. The membership allows the company to be found in the association's member directory and signals legitimacy to potential customers seeking verified industrial laundry service providers.
• Multiple Industrial Laundry Machinery ManufacturerscoreChannel Partner/ Reseller/ DistributorNA Industriservice maintains relationships with several machinery manufacturers and suppliers in the industrial laundry sector, representing their different solutions and machines. This allows them to offer brand-agnostic service while also facilitating new equipment sales, creating a mutually beneficial distribution arrangement.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kannegiesser: German manufacturer of industrial laundry machinery with comprehensive in-house service capabilities. Comparable as both an OEM whose machines NA Industriservice services and a competitor in industrial laundry maintenance.
• Böwe Textile Cleaning: European manufacturer of textile cleaning and laundry equipment with service capabilities. Adjacent comparison as an OEM service provider in the broader industrial/commercial laundry market.
• IPSO (part of Alliance Laundry Systems): Manufacturer of commercial and industrial laundry equipment with service operations primarily in Europe. Direct comparison as an OEM service provider for industrial laundry operators.
• Girbau: Spanish-based industrial laundry equipment manufacturer with global service and distribution. Comparable in that the company operates an aftermarket service business for its own machines, competing for industrial laundry service contracts.
• Jensen Industrial Laundry Solutions: Manufacturer of industrial laundry equipment (washing, drying, ironing, finishing) with service operations across Europe. Directly relevant as both an OEM whose machines NA Industriservice services and as a potential competitor in the aftermarket service space.
• Electrolux Professional: Global manufacturer of industrial laundry equipment with a substantial in-house service network across Europe. Competes with NA Industriservice both as an OEM service provider and indirectly through its installed base of machines requiring third-party maintenance.
• Pellerin Milnor: U.S.-based manufacturer of industrial laundry washers and dryers with a global service network. Comparable as an OEM whose installed base requires third-party or in-house maintenance services similar to what NA Industriservice offers.
• Lavatec Laundry Technology: German manufacturer of industrial laundry equipment with service operations. Comparable as an OEM whose machines NA Industriservice maintains and as a competitor in industrial laundry service contracts.
• Miele Professional: Premium commercial and industrial laundry equipment manufacturer with an integrated service organization across Europe. Comparable to NA Industriservice as a service counterpart for industrial laundry operators, though operating at much larger scale.

Regional players

• Renzacci Industries: Italian manufacturer of industrial laundry and dry cleaning equipment with a strong Southern European service presence. Comparable as an OEM in the industrial laundry equipment space, though geographically focused in Mediterranean markets rather than Scandinavia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/na-industriservice-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NA Industriservice AB