NAI Netherlands

What NAI Netherlands does

NAI Netherlands is a Dutch commercial real estate (CRE) brokerage and advisory firm operating as R&B Real Estate B.V., founded in June 2010 by Bas Alink and headquartered at Concertgebouwplein 15, Amsterdam. The firm is the Dutch affiliate of NAI Global, one of the world's largest owner-operated CRE networks with 325+ offices, 5,800+ professionals, and $20B+ in annual transactions across 55 countries. NAI Netherlands operates with a partner-led team of approximately 10 professionals, including senior partners Hugo van Wamel (ex-Colliers), Hans Bulthuis (former NVM Business board member), Jacques Boeve (ex-Cushman & Wakefield valuation head), and Cees Schekkerman.

The firm delivers three integrated service lines: Makelaardij (commercial brokerage covering acquisitions, disposals, lettings, and investment advisory); Taxaties & Advies (certified property valuations and consultancy compliant with RICS Redbook and NRVT standards across offices, industrial, retail, hotels, healthcare, and specialized assets); and Research en Publicaties (proprietary market research, including quarterly Dutch CRE reports and office/industrial market analyses, produced in collaboration with Drs. R.L. Bak Property Research & Consultancy).

The business model is transaction- and project-based, generating revenue through brokerage commissions, professional valuation fees, and advisory/consultancy engagements. The firm serves four primary client segments — institutional investors, national and international funds, corporations, and private investors — distributing services via direct enterprise sales, the NAI Global cross-border referral network, and listings on Funda in Business. Professional credentials (RICS Regulated Firm, NRVT registration, NVM membership) underpin institutional credibility and qualify the firm for regulated mandates.

Name

NAI Netherlands

Legal name

R&B Real Estate B.V.

Website

https://nainetherlands.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

NAI Netherlands is a partner-led Amsterdam-based commercial real estate brokerage and advisory firm offering acquisitions, disposals, lettings, valuations, and research services to institutional investors, funds, corporates, and private investors across the Dutch market.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Industrial & Logistics Real Estate Asset Management (BPAJAMAC)

Keywords

• Commercial real estate brokerage
• Property valuation services
• Real estate investment advisory
• Corporate real estate services
• Commercial property leasing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brokerage Commissions: NAI Netherlands earns transaction-based fees for commercial property sales and lettings (acquisitions/disposals). Commission structures typically follow industry standards for commercial real estate brokerage services.
2. Valuation and Appraisal Services: The firm provides professional valuation services for commercial real estate including offices, retail, industrial, hotels, healthcare real estate, and specialized properties. Services comply with RICS Redbook and NRVT standards.
3. Advisory and Consultancy: Corporate services including renegotiations, workspace and project management, and investment advisory for diverse client types from institutional investors to private individuals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NAI Netherlands is a commercial real estate brokerage and advisory firm operating as the Dutch affiliate of the NAI Global network. The firm provides commercial property brokerage (acquisition, disposal, and lettings), certified property valuations under RICS Redbook and NRVT standards, corporate real estate services (lease renegotiations, workspace and project management), investment advisory, and market research publications.

Product overview

NAI Netherlands offers a comprehensive commercial real estate services platform centered on three interconnected core offerings: Makelaardij (Bedrijfsmakelaardij) for commercial property brokerage including acquisition, sales, leasing, and investment advisory; Taxaties & Advies for certified property valuations and advisory services; and Research en Publicaties for market research and publications. Operating under a maatwerk (customization) philosophy, the company provides tailored solutions for each assignment, emphasizing that every property is unique. The services serve various property types including offices, industrial/logistics facilities, retail spaces, cultural centers, and specialized assets, supported by global network affiliation with NAI Global.

Differentiator

Problem solved

Functional benefit

Products and services

• Makelaardij (Bedrijfsmakelaardij) Commercial real estate brokerage covering acquisition, sales, leasing, and investment advisory. The service analyzes client preferences, financial capabilities, and identity to match tenants and buyers with suitable properties, and develops tailored marketing strategies, manages property viewings, and handles negotiations for landlords and sellers.
• Taxaties & Advies Certified commercial property valuation and advisory services performed by NRVT-registered appraisers. Valuations support purchase and sale transactions, financial statements, financing, IFRS reporting, IPD indices, due diligence, mergers and acquisitions, and fiscal purposes, covering offices, industrial facilities, retail spaces, residential complexes, hotels, and specialized assets. Reports comply with RICS Redbook standards and NRVT regulations.
• Research en Publicaties Commercial real estate market research and publication services analyzing Dutch property market dynamics. The firm collaborates with Drs. R.L. Bak Property Research & Consultancy to deliver continuous insights on the Dutch economy and market developments, including specific research on hold and sell/buy strategies and portfolio analysis. Recent publications include quarterly commercial real estate development reports, office market status reports, and industrial space market analyses.
• Corporate Services Corporate real estate services for occupiers including lease renegotiations (heronderhandelingen), workspace and project management, and corporate real estate optimization mandates. Tailored to clients needing to align commercial property decisions with operational and budgetary requirements.

Quantifiable outcome

• $20B+ in annual transactions across the global network
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• NAI GlobalflagshipStrategic or Co-development PartnerNAI Netherlands is part of NAI Global, one of the world's largest networks of commercial real estate professionals with 325+ offices, 5,800+ professionals across 55 countries. Unlike other international networks, NAI Global offices are locally owned and operated by local experts, providing unique combination of global reach with local market expertise. NAI Netherlands leverages this network for cross-border transactions and international client referrals.
• NVM (Nederlandse Vereniging van Makelaars)coreStrategic or Co-development PartnerNAI Netherlands is a member of NVM, the Dutch Real Estate Agents Association. This membership provides access to NVM's property listings, market data, and professional network. NVM membership also subjects the firm to NVM's ethical code and disciplinary procedures.
• RICS (Royal Institution of Chartered Surveyors)coreStrategic or Co-development PartnerNAI Netherlands is a RICS Regulated Firm, holding the 'Regulated by RICS' certification. This ensures compliance with RICS's strict behavioral code and professional standards. The firm and its taxateurs are subject to RICS disciplinary oversight and professional standards.
• NRVT (Nederlands Register Vastgoed Taxateurs)coreStrategic or Co-development PartnerNAI Netherlands taxateurs are registered with NRVT, the Dutch Register of Real Estate Valuers. This registration ensures compliance with Dutch professional valuation standards and ethical requirements.
• Drs. R.L. Bak Property Research & ConsultancyminorStrategic or Co-development PartnerNAI Netherlands collaborates with Drs. R.L. Bak Property Research & Consultancy for market research and publications. This partnership provides current market insights and analysis for client advisory services.
• Funda in BusinesscoreChannel Partner/ Reseller/ DistributorNAI Netherlands lists commercial properties on Funda in Business, the leading Dutch commercial real estate portal. This provides exposure to active property seekers in the Dutch market.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NAI Global: Parent network of 325+ commercial real estate offices globally. NAI Netherlands is a member; peer network members in other geographies effectively compete and collaborate on cross-border mandates.
• MVGM Vastgoedtaxaties: Dutch CRE services firm providing valuations, property management, and brokerage. Direct peer in Dutch market - NAI Netherlands team member Jelle Schellekens was previously a taxateur at MVGM.
• BNP Paribas Real Estate Netherlands: European CRE advisory firm with Dutch operations covering transactions, valuations, and consultancy. Closely comparable business model focused on institutional and corporate clients in the Netherlands.

Regional players

• Heeren Makelaars: Dutch commercial real estate brokerage serving similar mid-market institutional and corporate clients in the Netherlands. Competes for regional commercial property mandates in overlapping Dutch submarkets.

Broad incumbents

• Cushman & Wakefield Netherlands: Global CRE services firm with a major Dutch office providing brokerage, valuation, and advisory services. Directly comparable service offering (including valuation where former C&W partner Jacques Boeve now works at NAI Netherlands); competes head-to-head for institutional mandates in the Dutch market.
• Savills Netherlands: Global CRE advisor with Dutch operations spanning commercial agency, valuation, and investment advisory. Competes for the same mid-to-large Dutch CRE mandates.
• Knight Frank Netherlands: International CRE consultancy with a Dutch presence offering sales, leasing, and valuation services across commercial property types - directly comparable service mix to NAI Netherlands.
• CBRE Netherlands: World's largest CRE services firm with a sizable Dutch team. Offers competing brokerage, valuation, and advisory services across all major Dutch CRE asset classes that NAI Netherlands serves.
• JLL Netherlands: Global CRE and investment management firm with full-service Dutch operations including capital markets, valuation, and brokerage. Competes directly for institutional investor mandates in the Netherlands.
• Colliers International Netherlands: Global CRE firm with substantial Dutch operations spanning brokerage, valuation, and advisory. Multiple NAI Netherlands partners previously held senior roles at Colliers/Boer Hartog Hooft, making this a direct competitor for institutional clients and talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nai-netherlands

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI Netherlands