Naistenkartano ry

Name

Naistenkartano ry

Legal name

Naistenkartano ry

Website

https://naistenkartano.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Peer Support Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Women peer support
• Addiction prevention
• Womens empowerment
• Community mental health
• Social support services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. STEA Funding: Primary funding source from Finland's Slot Machine Association (STEA/RAY), supporting organizational operations, project development, and community services. The organization has received multi-year funding commitments for core programs.
2. Membership Fees: Annual membership fees providing access to member-exclusive events, early registration for groups, and organizational influence through annual meetings.
3. Donations: Individual donations through MobilePay (37371), supporting the organization's operations and mission.
4. Group Participation Fees: Some group activities have modest participation fees (e.g., dance-movement therapy group at 20€), while most peer support groups are free or low-cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Naistenkartano ry is a Finnish non-profit association that provides peer support groups (NOVAT/OlenNaiset) for women in various formats (5-, 12-, and 32-session programs), individual support via online message service (viestipalvelu), and special programs including Supernovat (for women in prisons, experiencing homelessness, or in addiction culture) and Työnimuun! (for young women under 36). Services are delivered through physical offices in Helsinki, Tampere, and Lappeenranta, plus online platforms, and are largely free or low-cost to ensure accessibility.

Product overview

Naistenkartano ry is a non-profit women's organization offering a range of peer support and professional support services for women. The organization's primary offerings include NOVAT/OlenNaiset peer support groups (available in various formats: 5-session, 12-session, and 32-session programs), individual support services (viestipalvelu/message service), workshops and educational events, webinars, a public lecture series, and various meeting place activities. The organization operates physical offices in Helsinki, Tampere, and Lappeenranta, with online/virtual offerings as well. Services are primarily facilitated through professional staff and trained volunteers, focusing on women's empowerment, well-being support, and substance abuse prevention.

Differentiator

Problem solved

Functional benefit

Products and services

• OlenNaiset 32-session self-knowledge group (NOVAT) The flagship 32-session peer support group based on the proprietary NOVAT/OlenNaiset methodology, designed for women seeking self-understanding, empowerment, and support for early-stage substance issues, burnout, or life challenges. Available in Helsinki, Tampere, Lappeenranta, and online.
• OlenNaiset 12-session self-knowledge group (NOVAT) A 12-session peer support group based on the NOVAT/OlenNaiset methodology for women seeking self-understanding and empowerment, offered as a shorter alternative to the 32-session program.
• OlenNaiset 5-session self-knowledge group (NOVAT) A 5-session introductory peer support group based on the NOVAT/OlenNaiset methodology for women seeking a low-threshold entry point to self-knowledge and empowerment programs.
• Nettikartano Online Individual Support (Viestipalvelu) Online individual support and guidance service for women, providing confidential messaging-based peer support and professional guidance. Active since 2009 and expanded nationwide through the NETTA project (2018-2020).
• Supernovat Peer Support Groups Specialized peer support initiative jointly operated with Vailla vakinaista asuntoa ry (VVA ry), providing peer support groups for women in prisons, experiencing homelessness, or in addiction culture contexts. Uses the Supernovat methodology developed specifically for these vulnerable populations.
• Työnimuun! Project for Young Women Three-year collaborative project with Maria Akatemia ry providing individual guidance and peer groups for young women under 36 at risk of exclusion from working life, aimed at preventing burnout and strengthening work ability.
• Public Lecture Series (Luentosarja) Free public lecture series organized in spring and autumn with varying themes related to women's well-being, providing educational content to broad audiences. Webinars have accommodated up to 1000 participants.
• NONT (Nainen on naiselle tuki) Volunteer Development Project STEA-funded three-year volunteer development project (2023-2026) enhancing women's wellbeing through peer support, participation, and empowerment, with approximately 20 active volunteers at project start and growing volunteer numbers across all locations.

Quantifiable outcome

• Research conducted by Helsinki University and others has demonstrated the effectiveness of NOVAT peer groups in supporting women's empowerment and preventing substance abuse escalation.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Maria Akatemia rycoreStrategic or Co-development Partner · 1 January 2023Three-year collaborative project Työnimuun! (2023-2025) aimed at preventing exclusion of young women under 36 from working life. Maria Akatemia coordinates the joint project while Naistenkartano provides peer support group activities. Also co-organizes professional seminars on women-specific work topics.
• Vailla vakinaista asuntoa ry (VVA ry)coreStrategic or Co-development PartnerJoint Supernovat initiative (2021-2023+) creating new peer support group activities for women in prisons, experiencing homelessness, or in addiction culture contexts. Shared goal of improving well-being and trust in personal survival and service systems.
• Naiserityisen työn verkostominorStrategic or Co-development PartnerInformal national network of 65 civil society organizations doing women-specific work. Aims to make women-specific work more visible and raise societal discussion on women-related themes.
• Romano Missio ry / Naisten KulmaminorOthersPartner in network activities related to cultural sensitivity and supporting women with diverse backgrounds.
• Rikoksettoman elämän tukisäätiö (RETS)minorStrategic or Co-development PartnerCo-organizer of professional webinars on women-specific topics, particularly related to women with criminal records and substance use issues.
• HoivatieminorStrategic or Co-development PartnerCollaborator in joint seminars on women-specific work topics, particularly related to substance use and violence prevention support.
• RISE (Criminal Sanctions Agency Finland)minorOthersCollaboration through Supernovat project involving prison staff and specialists from RISE in webinars and training on women-specific work in correctional settings.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HelsinkiMissio: Finnish non-profit supporting people facing homelessness, mental health challenges, and social exclusion, including women-specific services. Comparable as a peer-support organization serving vulnerable populations in the Helsinki metropolitan area.
• Vailla vakinaista asuntoa ry (VVA): Finnish non-profit supporting people experiencing homelessness, with a dedicated women's program. Directly comparable as a peer-support delivery model and as joint partner on the Supernovat initiative serving women in prisons, homelessness, and addiction contexts.
• Monika-Naiset liitto: Finnish NGO supporting immigrant and multicultural women through peer support, advocacy, and community work. Directly comparable as a Finnish women-specific non-profit delivering peer-based services to vulnerable populations.
• Maria Akatemia ry: Finnish non-profit foundation focused on women's personal growth, working life support, and empowerment. A direct peer in gender-specific methodology and a named co-development partner on the Työnimuun! project (2023-2025) targeting young women at risk of labor market exclusion.
• Romano Missio ry: Finnish NGO supporting the Roma community, including women-specific programming through Naisten Kulma. Comparable as a community-led peer-support organization serving vulnerable women in Finland and a stated network partner.
• Hoivatie: Finnish non-profit organization addressing substance use and violence, with women-specific programming. Comparable as a peer operating in adjacent women-specific social service work and a stated co-organizer of joint seminars with Naistenkartano.
• Rikoksettoman elämän tukisäätiö (RETS): Finnish foundation supporting the reintegration of people with criminal backgrounds, including women-specific programming. Comparable as a peer-support organization working with vulnerable women, and a named webinar co-organizer with Naistenkartano.
• Naisten Linja: Finnish national helpline and support service for women facing violence or crises. Comparable as a peer organization providing women-specific social support services in Finland, including crisis intervention and individual support.

Others

• Women for Sobriety: US-based non-profit founded by Jean Kirkpatrick whose New Life Program was the methodological basis for Naistenkartano's NOVAT/OlenNaiset program. Comparable as the originating methodology source and as a peer-support framework for women in early-stage substance recovery.

Broad incumbents

• Ensi- ja turvakotien liitto: Federation of Mother and Child Homes and Shelters in Finland, a larger established NGO providing shelter, family support, and violence prevention services. Comparable as a Finnish social services non-profit serving women and families but operating at broader organizational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSq7C2GcHE4ME2oLvPqbXoQ/featured?view_as=subscriber
• Facebookfacebook.com/naistenkartano
• Instagraminstagram.com/naistenkartano
• LinkedInlinkedin.com/company/naistenkartano

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Naistenkartano ry