What Hoivatie Oy does

Hoivatie Oy is a Finnish social enterprise formed in early 2022 through the merger of the service business operations of two non-profit organizations: Nuorten Ystävät ry (Friends of Youth) and Oulun Diakonissalaitoksen Säätiöitä (Oulu Deaconess Institute Foundation), each with over 100 years of operational history. Headquartered in Oulu, the company operates a national network of more than 60 service units across 10+ Finnish regions, delivering an integrated portfolio of social and healthcare services that includes disability services (24-hour supported living, work and day activities), child welfare (foster care, institutional care, first-infant units, aftercare), elderly services (24-hour housing, day activities, physiotherapy), open social services (mental health and substance abuse rehabilitation, family services), work life services (vocational rehabilitation, career guidance, change security, workplace coaching), and the Posio municipal social services contract. Service quality is differentiated by proprietary methodologies such as the RAI-ID functional capacity assessment framework for disability services, multidisciplinary IMO expert groups overseeing restriction of fundamental rights, and the Voimakehä® and Topaasia® workplace coaching tools.

The business operates under a sales-led, public-sector go-to-market model. All revenue is generated through contracts with Finnish welfare regions (hyvinvointialueet) and municipalities, commissioned via public procurement, direct service agreements, and service voucher (palveluseteli) arrangements. Pricing is not publicly disclosed; contracts are multi-year and funded from Finnish social welfare and healthcare budgets. The company holds ISO 9001 and ISO 14001 certifications and the Yhteiskunnallinen yritys (Social Enterprise) mark from Suomalaisen Työn Liitto. Customers include Finnish municipalities and welfare regions as the contracting entities, with end beneficiaries spanning children and families in child welfare, people with intellectual and developmental disabilities, elderly individuals requiring 24-hour care, job seekers in vocational rehabilitation, and mental health and substance abuse clients. Distribution is exclusively domestic (Finland), with no international operations.

Name

Hoivatie Oy

Legal name

Hoivatie Oy

Website

https://hoivatie.fi

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hoivatie Oy is a Finnish social enterprise formed in 2022 by merging the service operations of Nuorten Ystävät and Oulun Diakonissalaitos. It delivers child welfare, disability, elderly, mental health, and work life services through 60+ units nationwide, funded by municipal and welfare region contracts.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624), Child and Youth Services (62411), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Disability services
• Child welfare services
• Elderly care services
• Vocational rehabilitation
• Social enterprise services

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Publicly funded social services: Hoivatie generates revenue through contracts with Finnish municipalities and welfare regions (hyvinvointialueet) for social services. Services are commissioned through public procurement, direct service agreements, and service voucher (palveluseteli) arrangements. Revenue derives from government-funded social welfare and healthcare spending.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hoivatie Oy is a Finnish social enterprise that provides social and work-life services across Finland, including disability services, child welfare, elderly care, open services, vocational rehabilitation, and municipality-level social services. Services are delivered as contracted arrangements with Finnish welfare regions (hyvinvointialueet) and municipalities, operating from offices in multiple regions. The company was established in 2022 as a combination of two established Finnish non-profit social service organizations.

Product overview

Hoivatie Oy is a social enterprise providing comprehensive social services and work life services across Finland. The company operates as a unified service portfolio rather than a tech platform, offering disability services, child welfare, elderly care, open services, and work life services. The core offerings include 24/7 supported living, family care, vocational rehabilitation (Nuotti-valmennus, Resiina, Oma väylä), career guidance (Urakaista), workplace coaching, and change security services. The company was formed by combining Nuorten Ystävät and Oulun Diakonissalaitos service businesses in early 2022, and holds ISO 9001 and ISO 14001 certifications. Notable new developments include Selman Paakari nursing home (2026-2027) and nationwide delivery of services including Urakaista and workplace coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Disability Services (Vammaispalvelut) A service line providing housing, daily support, and specialist care for individuals with intellectual, physical, and developmental disabilities, delivered as contracted services for Finnish welfare regions and municipalities.
• Child Welfare Services (Lastensuojelu) Child welfare and child protection services including family-oriented support and residential care, delivered under contract for Finnish welfare regions and municipalities.
• Elderly Services (Ikääntyneiden palvelut) Care and housing services for older adults, provided as contracted services for Finnish welfare regions and municipalities.
• Open Services (Avopalvelut) Community-based open social services supporting individuals and families outside of residential care settings, delivered under contract for welfare regions and municipalities.
• Work Life Services (Työelämäpalvelut) Vocational rehabilitation and employment-support services aimed at improving work ability and supporting labour-market reintegration, delivered under contract for welfare regions, municipalities, and other public-sector commissioners.
• Posio Social Services (Posion sosiaalipalvelut) Municipality-level social services delivered for the Posio municipality, covering local social service responsibilities transferred under contract.

Quantifiable outcome

• Räätälöity valmennuspalvelu (Tailored Coaching Service) has achieved approximately 50% of clients finding their way back to working life with support from coaching

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nuorten Ystävät (Friends of Youth)coreStrategic or Co-development Partner · 1 January 2022One of Hoivatien's two founding owner organizations. Nuorten Ystävät has over 100 years of history in serving vulnerable children, youth and families in Finland. The organization contributed its service business operations to form Hoivatie.
• Oulun Diakonissalaitos (ODL, Oulu Deaconess Institute)coreStrategic or Co-development Partner · 1 January 2022One of Hoivatien's two founding owner organizations. ODL has over 100 years of history in social and healthcare services in Northern Finland. The organization contributed its service business operations to form Hoivatie.
• City of HelsinkicoreStrategic or Co-development Partner · 1 January 2020Partnership for Räätälöity valmennuspalvelu (Tailored Coaching Service) to support unemployed job seekers. Innovation partnership to achieve best possible outcomes for clients.
• Live Foundation (Live-säätiö)coreStrategic or Co-development Partner · 1 January 2020Partnership in the Räätälöity valmennuspalvelu (Tailored Coaching Service) innovation partnership with Hoivatie and City of Helsinki to support unemployed job seekers.
• Suomalaisen Työn Liitto (Association for Finnish Work)minorStrategic or Co-development PartnerAwards the Yhteiskunnallinen yritys (Social Enterprise) mark to Hoivatie, certifying the company's commitment to social, ecological, and economic responsibility.
• Oulun Diakonissalaitoksen Säätiötä (ODL Foundation)minorStrategic or Co-development PartnerProperty owner for Selman Paakari care home in Oulu Kastelli. Hoivatie values owners who are also property owners as this ensures long-term conditions for quality operations.
• WelCo OyminorStrategic or Co-development PartnerConstruction contractor for Selman Paakari care home building project in Oulu.
• Huovisen Leipomo (Huovinen Bakery)minorOthersBakery opening a café shop in connection with Selman Paakari care home, bringing openness, encounters, and delicious offerings for residents, relatives, and local community.
• Diakonia-ammattikorkeakoulu (Diak University of Applied Sciences)minorStrategic or Co-development PartnerAcademic partnership providing internship opportunities for social services students at Hoivatie units. Hoivatie hosts students from Diak for supervised practical training.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tukena: Finnish disability services provider (formerly Kehitysvammaliitto) offering housing, work, and day activities for people with intellectual disabilities. Directly competes with Hoivatie in disability segment tenders and shares a non-profit operating ethos.
• Mainio Vire: Finnish social and healthcare provider offering elderly care, disability services, child welfare, and home care across multiple welfare areas. Comparable mid-sized Finnish sote operator with a similar multi-segment service portfolio under public commissioning.
• Attendo: Nordic care provider with major Finnish operations in elderly care, disability services, and home care, contracted primarily by Finnish welfare areas and municipalities. Overlaps directly with Hoivatie's elderly and disability service offerings and competes for the same public tenders.
• Esperi Care: One of Finland's largest private social and healthcare service providers offering elderly care, disability services, mental health support, and home care across dozens of locations. Directly comparable to Hoivatie in service mix, public-sector commissioning model, and nationwide Finnish footprint.
• Folkhälsan: Finnish social and health non-profit providing disability services, elderly care, and child welfare across the Swedish-speaking regions of Finland. Comparable as a non-profit-owned Finnish sote operator with multiple service lines and heritage-based brand strength.
• Validia: Finnish provider of disability services including 24/7 housing, work and day activities, and supported employment, operating units across Finland under welfare-area commissioning. Closely comparable to Hoivatie's Vammaispalvelut service line in target population and delivery model.
• Rinnekoti: Non-profit Finnish disability services provider offering supported housing, work activities, and specialized care for people with intellectual disabilities. Directly comparable to Hoivatie's disability services segment in mission, methodology, and welfare-area contracting.

Broad incumbents

• Terveystalo: Major Finnish healthcare and occupational health provider expanding into public-sector commissioned services and rehabilitation. Comparable in commissioning relationships with welfare areas and in employment/vocational rehabilitation service lines where Hoivatie also operates.
• Mehiläinen: Finland's largest private healthcare and social services group, operating private clinics, occupational health, elderly care, and public-sector commissioned services. Broader than Hoivatie in healthcare delivery but competes in welfare-area commissioned care and rehabilitation tenders.

Others

• Live-säätiö: Finnish foundation and innovation partner in the Räätälöity valmennuspalvelu coaching service with City of Helsinki and Hoivatie. Thematically related as a Finnish employment-services non-profit operating in vocational rehabilitation and coaching — adjacent to Hoivatie's Work Life Services line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4DuMY2Or7r3HmFmYtiwZ4Q
• Facebookfacebook.com/Hoivatie
• LinkedInlinkedin.com/company/hoivatie
• Instagraminstagram.com/hoivatie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoivatie Oy