N/A Magazine

What N/A Magazine does

N/A Magazine is an independent online publication that releases seasonal issues of creative writing, photography, essays, interviews, and social commentary targeting University of St Andrews students, alumni, and young adults interested in art and culture. The publication describes its editorial voice as "Bold. Authentic. Unapologetic." and positions itself as an unfiltered platform for cultural discourse, featuring work from a rotating roster of guest writers, many of whom are student contributors. It is led by founder Ana Sunjka, who serves as Founder and Creative Director.

The magazine's core products are its seasonal issues (Season 5 is the current cycle, with prior content extending back at least five seasons) plus two named photography sub-collections ("Nylon Shoreline" and "What Team Do You Cheer For?") and a Guest Writers Program that onboards external student contributors. The technology footprint is minimal: the entire publication runs on Squarespace, with no proprietary platform features, APIs, or applications. Distribution is purely digital via the na-magazine.com website, supplemented by a single Instagram account (@notapplicable.mag) and email correspondence through a Gmail contact address.

The business model is direct-to-consumer, monetizing through one-time sales of magazine issues and related products via a Squarespace-hosted shopping cart. There is no disclosed advertising, subscription tier, sponsorship, or institutional revenue stream, and the publication has raised no external funding, operating as a bootstrapped, founder-owned enterprise. Geographic scope is technically global via the digital website, but content and audience are anchored in St Andrews, Scotland, with an approximate team size of 15, likely composed substantially of volunteer or student contributors.

Name

N/A Magazine

Legal name

N/A Magazine

Website

https://na-magazine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

N/A Magazine is an independent online publication releasing seasonal issues of creative writing, photography, and social commentary for University of St Andrews students and young adults interested in art and culture. It monetizes through direct-to-consumer magazine sales via a Squarespace website and Instagram, operating as a bootstrapped founder-led enterprise with no external funding.

Ownership category

akta.pro rank

Product category

Online Publishing

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Independent online magazine
• Creative writing publication
• Student journalism
• Digital cultural commentary
• Photography editorial

Headquarters

HQ city

St Andrews

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Sales: The magazine publishes seasonal issues (Season 4 & 5) that are available through its website. The site includes a cart function indicating products are sold, likely including physical or digital magazine copies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

N/A Magazine is an independent digital-first publication that publishes seasonal issues of original creative writing, essays, interviews, poetry, and photography, targeting University of St Andrews students, alumni, and young adults interested in art, culture, and social commentary. The magazine also produces named photography collections and operates a guest writers program that sources content from student and external contributors. Issues and collections are made available through its website with cart-enabled sales of physical or digital copies.

Product overview

N/A Magazine is a publication operating as a platform-plus-content model, releasing seasonal issues (Season 1-5) that include creative writing, essays, interviews, poetry, and photography collections. The magazine's core offering consists of its seasonal issues, complemented by named photography collections (Nylon Shoreline, What Team Do You Cheer For?) and a Guest Writers Program that sources content from student contributors. Content spans art, culture, fashion, sports, social commentary, and personal narratives.

Differentiator

Problem solved

Functional benefit

Products and services

• N/A Magazine Seasonal Issues Seasonal digital and (optionally) physical issues of N/A Magazine featuring original creative writing, essays, interviews, poetry, and social commentary, targeted at University of St Andrews students, alumni, and young adults interested in art, culture, and contemporary issues.
• Nylon Shoreline (Photography Collection) A named photography collection published on N/A Magazine, featuring fashion and artistic imagery with creative direction, photography, and editing by Ayla Ahmed.
• What Team Do You Cheer For? (Photography Collection) A named photography collection published on N/A Magazine in collaboration with the St Andrews Cheerleading Club, featuring creative direction by Ana Sunjka and Ayla Ahmed, and photography by Ayla Ahmed and Tate Sedwick.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Buffalo Zine: Buffalo Zine is an independent arts, fashion, and culture publication. It is comparable to N/A Magazine as a small, independent magazine publishing themed issues of creative writing, photography, and cultural commentary.
• Dazed: Dazed is an independent magazine and digital publication covering fashion, art, film, music, and youth culture. It is directly comparable to N/A Magazine's mix of creative writing, photography, fashion features, and cultural commentary.
• The Tab: The Tab is a UK-based student-led digital news and culture publication network covering universities across Britain. It is directly comparable to N/A Magazine as a student-driven online magazine publishing editorial content targeting university audiences.
• Polyester Zine: Polyester Zine is an independent publication covering feminism, fashion, art, and culture from a youth perspective. It is directly comparable to N/A Magazine in its focus on culture, social commentary, and creative writing for a younger audience.
• The Saint (St Andrews student newspaper): The Saint is the official student newspaper of the University of St Andrews. It is directly comparable because it serves the same St Andrews student audience as N/A Magazine, publishing editorial and cultural content for that community.
• The Face: The Face is a digital-first culture and fashion magazine with a young, culturally engaged readership. It overlaps with N/A Magazine in its independent editorial positioning, fashion coverage, and social commentary aimed at younger audiences.
• i-D Magazine: i-D is an independent youth-focused magazine covering fashion, art, culture, and social commentary. It is comparable to N/A Magazine for its editorial focus on art, culture, fashion, and progressive social commentary aimed at a young audience.
• Riposte Magazine: Riposte is an independent magazine featuring interviews, photography, and essays with a focus on art, culture, and women's perspectives. It is comparable to N/A Magazine's interview-heavy, essay-and-photography format and independent cultural voice.

Emerging players

• It's Nice That: It's Nice That is an online publication championing creativity in art, design, and visual culture. It is comparable to N/A Magazine for its coverage of creative work, photography, and emerging cultural voices.

Broad incumbents

• Vogue (digital): Vogue is a globally established fashion, culture, and lifestyle magazine. It is comparable to N/A Magazine in its editorial coverage of fashion, lifestyle, and culture, but operates at vastly larger scale and broader audience scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/notapplicable.mag
• LinkedInlinkedin.com/company/notapplicablemag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N/A Magazine