It's Nice That
It's Nice That is a London-based creative-industry media brand (founded 2007) that publishes editorial coverage, runs the Nicer Tuesdays event series across multiple cities, and operates events, newsletters, a research platform, and a paid subscription, serving creative professionals and brand clients as part of the Residence network.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What It's Nice That does
It's Nice That is a London-based creative-industry media company founded in 2007 that publishes editorial coverage across at least thirteen disciplines (advertising, animation, architecture, art, digital, events, fashion, film, graphic design, illustration, photography, product design, and publication) via its website, newsletters (including The Nice Feed), and social channels. The company operates a portfolio of branded properties: monthly live events under the Nicer Tuesdays series (held in London, New York, Los Angeles, and Cannes), an annual emerging-talent showcase called Ones to Watch, the Tiny Awards for independent creative projects, and the Visual Research Department, a research and insights platform. Since 2022, It's Nice That has operated as one of eight independent companies within the Residence creative network, the entity founded by the team behind BUCK that also serves Apple, Meta, and Google.
The company's business model is diversified across four revenue streams: advertising and brand partnerships (sold via a 'Work With Us' page on an inquiry basis), ticketed and sponsored events through Nicer Tuesdays and its international editions, recurring newsletter sponsorship, and a recently introduced paid subscription called Extra Nice that adds advanced search functionality. Its go-to-market is community-led — editorial content and events build audience reach among creative professionals, which is then monetized through brand partnerships and premium products. The core technology is a content management and editorial publishing platform with an integrated accessibility layer (Recite.me) and a target of WCAG 2.1 AA compliance by 2027, supported by a digital inclusion consultancy (With Not For).
The company serves two principal customer segments: creative professionals (designers, illustrators, photographers, animators, and other practitioners seeking inspiration, visibility, and career resources) as the primary audience, and brands and agencies seeking access to creative talent and storytelling opportunities as the monetizing segment. It's Nice That Limited is registered in England as a private limited company, headquartered at 3rd Floor, 140 Old Street, London, EC1V 9BJ, with a separately registered office address at Princes House, 37–39 Kingsway, WC2B 6TP.
It's Nice That firmographics
Firmographics- Name
- It's Nice That
- Legal name
- It's Nice That Limited
- Website
- https://itsnicethat.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- It's Nice That is a London-based creative-industry media brand (founded 2007) that publishes editorial coverage, runs the Nicer Tuesdays event series across multiple cities, and operates events, newsletters, a research platform, and a paid subscription, serving creative professionals and brand clients as part of the Residence network.
- Ownership category
- akta.pro rank
It's Nice That industry classification
Industry- Product category
- Creative Industry Media & Publishing
- NAICS
- Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Miscellaneous Publishing (2741), Services-Advertising (7310)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industries
- Long-Form Writing & Article Platforms (MPACAIAC), Creative, Content Production & Ad Ops Tools (BPAMALAK), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)
Keywords
Where It's Nice That is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
It's Nice That business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising & Brand Partnerships: Sponsored content and advertising opportunities offered to brands wanting to reach the creative industry audience
- Events: Ticketed events including Nicer Tuesdays, special editions and international events in Cannes and New York
- Newsletters: Newsletter subscriptions providing curated creative industry content
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
It's Nice That product offering
Product offeringCore offering
It's Nice That is a creative industry publication and content platform that publishes editorial coverage of creative work across multiple disciplines and operates the Nicer Tuesdays live event series, Ones to Watch talent showcase, Tiny Awards program, Visual Research Department insights tool, Extra Nice premium subscription, and curated newsletters. The platform serves creative professionals seeking inspiration and industry visibility, and monetizes its audience through advertising and brand partnerships with major clients including Apple, Meta, and Google.
Product overview
It's Nice That is a creative industry publication founded in 2007 that operates as a content platform featuring multiple editorial sections (Projects + Creatives, Insights + Opinion, Resources + Advice, Culture + Lifestyle) along with events (Nicer Tuesdays), awards (Tiny Awards), a talent showcase (Ones to Watch), and research tools (Visual Research Department/Insights). The company also offers a premium subscription service called Extra Nice and operates email newsletters. It is part of the Residence creative network.
Differentiator
Problem solved
Functional benefit
Brands
- Nicer Tuesdays: Monthly event series featuring creative presentations and networking
- Ones to Watch
- Visual Research Department
Products and services
- Nicer Tuesdays Monthly ticketed event series featuring creative presentations and networking opportunities, held in London with international editions in New York, Los Angeles, and Cannes, targeting creative professionals.
- Ones to Watch Annual showcase highlighting emerging creative talent and next-generation artists in the creative industry.
- Visual Research Department (Insights) Proprietary visual research database and insights platform providing creative industry research and analysis for creative professionals.
- Tiny Awards Annual awards program celebrating independent creative projects and small creative ventures across the creative industry.
- Extra Nice Premium subscription offering for the creative community including advanced search functionality across the It's Nice That content archive.
- Newsletters Curated email newsletters delivering creative industry news, features, and editorial content to subscribers.
Companies that use It's Nice That
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
It's Nice That technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
It's Nice That partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ResidencecoreIt's Nice That is one of eight independent creative companies in the Residence network, founded by the team behind BUCK. Residence positions itself as a 'third option' between large holding companies and standalone independent agencies, offering scale while preserving each member company's distinct identity.
- Creative Lives in ProgressminorFellow creative network entity within the Residence ecosystem, providing complementary coverage and community for creative professionals.
- If You Could JobsminorCreative industry job platform partnered with It's Nice That, featuring job opportunities and career resources for the creative community.
- With Not ForminorDigital inclusion consultancy engaged to improve accessibility across It's Nice That's content, events, and ways of working with collaborators as part of their WCAG 2.1 AA compliance goals.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
It's Nice That competitors and assessment
Company assessmentDirect peers
- Dezeen: Dezeen is the leading global architecture, design and interiors publication, operating editorial content, newsletters and events across multiple creative disciplines. It is the most direct competitor to It's Nice That in the creative-industry publication space and competes for the same brand-partnership revenue.
- Creative Boom: Creative Boom is a UK-based online magazine celebrating creativity across graphic design, illustration, photography and art. It overlaps directly with It's Nice That's editorial coverage and audience of creative professionals in the UK.
- Designboom: Designboom is a long-running international design and architecture magazine publishing daily editorial, jobs and events. Like It's Nice That, it monetizes through advertising, newsletters and a curated creative-professional audience.
- Creative Review: Creative Review is a UK-based publication covering advertising, design and the creative industries with editorial, awards and events. It is a direct competitor for both creative-industry readership and brand-partnership revenue.
- AIGA Eye on Design: Eye on Design is AIGA's editorial publication covering graphic design, branding and visual culture. It targets the same designer audience as It's Nice That and competes for sponsorship and editorial attention in the design category.
- Dazed: Dazed is a UK-based youth culture, fashion and creative publication with editorial, digital video and brand-partnership revenue. It overlaps with It's Nice That's culture and creative-professional coverage and competes for similar brand advertisers.
- It's Nice That (self-reference omitted): Omitted placeholder.
Broad incumbents
- Wallpaper*: Wallpaper* is an established global design, architecture and lifestyle magazine with a much larger commercial footprint. It is a broader incumbent operating adjacent editorial categories and competing for premium brand advertisers targeting design audiences.
- Behance: Behance, owned by Adobe, is the dominant online portfolio and creative-discovery platform used by the same designers and illustrators It's Nice That covers. It is a broader incumbent competing for creative-professional mindshare and a potential talent-discovery channel.
- The Drum: The Drum is a global media brand covering the marketing, advertising and creative industries. It is a broader incumbent with overlapping advertising, brand-partnership and editorial coverage of the same enterprise clients It's Nice That targets through Residence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
It's Nice That social profiles
Digital presenceIt's Nice That compliance and trust
Trust signalCompliance1 record
It's Nice That financial estimates
Financial estimateRevenue estimate
Valuation estimate
It's Nice That leadership team
Management profileNumber of profiles
Profiles7 records
It's Nice That funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
It's Nice That M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about It's Nice That
What does It's Nice That do?
It's Nice That is a creative industry publication and content platform that publishes editorial coverage of creative work across multiple disciplines and operates the Nicer Tuesdays live event series, Ones to Watch talent showcase, Tiny Awards program, Visual Research Department insights tool, Extra Nice premium subscription, and curated newsletters. The platform serves creative professionals seeking inspiration and industry visibility, and monetizes its audience through advertising and brand partnerships with major clients including Apple, Meta, and Google.
Is It's Nice That a public or private company?
It's Nice That is a private company. It is classified as corporate owned and is currently operating.
When was It's Nice That founded?
It's Nice That was founded in 2007. It employs 11 to 50 people.
Where is It's Nice That based?
It's Nice That is headquartered in London, United Kingdom, in the Europe region.
How does It's Nice That make money?
Three revenue lines are on record. Advertising & Brand Partnerships are the primary driver. The others are events and newsletters.
Who are It's Nice That's main competitors?
Direct peers on record are Dezeen, Creative Boom, Designboom, Creative Review, AIGA Eye on Design, Dazed and It's Nice That (self-reference omitted). Broad incumbents are Wallpaper*, Behance and The Drum.
Does It's Nice That have an API?
No public API is recorded for It's Nice That.
What industry is It's Nice That in?
It's Nice That's product category is Creative Industry Media & Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPACAIAC, Long-Form Writing & Article Platforms. Its NAICS code is 5418 and its SIC code is 2741.