Name Badges International
Name Badges International (Custom Genie) is a direct-to-consumer e-commerce retailer of custom name badges, stickers, and promotional pens, selling globally through customgenie.com with no setup fees and free shipping over $75.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Name Badges International does
Name Badges International operates a direct-to-consumer e-commerce storefront at customgenie.com, selling custom name badges, stickers, and promotional pens. The product catalog spans multiple badge materials (plastic, metal, wood, engraved, vinyl) and styles (Prestige, Executive, Standard, Reusable, Regal, Borderless, Oval/Circle), supported by a configurator that lets customers personalize and order online. The site is built on BigCommerce and presents a no-setup-fee, free-shipping-over-$75 pricing posture targeted at horizontal SMB and individual buyers across global shipping destinations.
The storefront is co-branded with World Emblem and Hero's Pride logos, indicating an affiliation with a broader branded-merchandise and emblem group that likely provides shared manufacturing and supply infrastructure. Beyond core badges, the company has extended into stickers (domed, matte, glossy, reflective, glow-in-the-dark, clear, metallic) and a full promotional pen line (Contour, Derby, Executive, Bamboo, Electra, etc.), plus consumables (perforated paper inserts, pin/magnet attachments) that enable repeat purchases from existing badge customers.
The business model is straightforward DTC e-commerce with one-time unit pricing on custom-printed items. The customer segment is horizont al: corporate and business buyers needing employee identification, event, and networking badges, alongside individual consumers. No enterprise contracts, API integrations, or AI capabilities are disclosed, and no headcount, funding, or revenue data is available in the source material.
Name Badges International firmographics
Firmographics- Name
- Name Badges International
- Website
- https://namebadgesinternational.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Name Badges International (Custom Genie) is a direct-to-consumer e-commerce retailer of custom name badges, stickers, and promotional pens, selling globally through customgenie.com with no setup fees and free shipping over $75.
- Ownership category
- akta.pro rank
Name Badges International industry classification
Industry- Product category
- Custom Name Badges and Promotional Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
Keywords
Name Badges International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of custom name tags, badges, stickers, and promotional pens through e-commerce. One-time purchase model for custom-printed items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Name Badges International product offering
Product offeringCore offering
Name Badges International manufactures and sells custom name badges, stickers, and promotional pens directly to end customers through its Custom Genie e-commerce site. Products are available in multiple materials (plastic, metal, wood) and styles (Prestige, Executive, Standard, Reusable, engraved, decorative), with online personalization options. Orders are fulfilled with no setup fees and shipped directly, with free shipping on orders over $75.
Product overview
Name Badges International operates as a custom name badge and promotional product company offering a unified product portfolio centered around customizable name badges in various materials (plastic, metal, wood) and styles (reusable, engraved, decorative), complemented by related products including stickers (domed, matte, glossy, reflective, glow-in-the-dark, clear, metallic) in various cuts (kiss cut, die cut) and promotional pens. The company positions itself around no setup fees and fast delivery, with products available through their Custom Genie platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Prestige Plastic Name Badge A premium plastic name badge offering marketed as a popular choice among customers for professional employee identification.
- Executive Metal Name Badge A high-end metal name badge designed for executive-level professionals, marked as a popular option.
- Standard Plastic Name Badge A standard plastic name badge suitable for everyday professional workplace use.
- Reusable Name Badges Name badges designed for repeated use with replaceable paper inserts, paired with perforated paper consumables.
- Hello My Name Is Vinyl Name Tags Classic vinyl name tags featuring the 'Hello My Name Is' design, sold as a 6-piece pack for events.
- Engraved Name Badges Name badges with engraved text for a permanent, professional appearance suitable for long-term identification.
- Regal Large Name Badge A larger-sized name badge with a regal design aesthetic for prominent identification.
- Borderless Plastic Name Badge A plastic name badge with a borderless design for a sleek, modern look.
- Oval & Circle Name Badges Name badges available in oval and circle shapes for distinctive shapes beyond the standard rectangular form.
- Wooden Name Badges Name badges made from wood material offering a natural, distinctive appearance.
- Custom Stickers (Domed, Matte, Glossy, Reflective, Glow-in-the-Dark, Clear, Metallic) Custom stickers available in multiple finishes including domed (3D), matte, glossy, reflective, glow-in-the-dark, clear, and metallic for branding, packaging, and promotional uses.
- Custom Printed Pens Promotional pens available in various styles including Contour, Derby, Value Stick, Sparta, Executive, Wooden Pencils, Bamboo, and Electra models, customized for branding and promotional use.
Companies that use Name Badges International
Customer profileSegments1 record
Ideal customer profiles1 record
Name Badges International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Name Badges International partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Name Badges International competitors and assessment
Company assessmentDirect peers
- Badgemaker: Specialist online retailer of custom name badges, magnetic badges, and related ID products. Closest head-to-head competitor given near-identical product focus and e-commerce-only DTC model.
- Discount Mugs: Online custom promotional products retailer with broad SKU coverage including pens, stickers, and name tags. Comparable DTC e-commerce model and SMB/corporate buyer overlap.
- Zazzle: Online marketplace for customizable products including badges, stickers, and stationery. Comparable online configurator experience and direct-to-consumer fulfillment model.
- 4AllPromos: E-commerce promotional products company offering custom pens, badges, stickers, and branded merchandise. Comparable breadth across the same promo SKU categories and SMB/corporate buyer base.
- Vistaprint (Cimpress): Operates a direct-to-consumer e-commerce platform for custom-printed products including name badges, signage, and promotional merchandise. Most directly comparable due to overlapping SKU mix, online configurator model, and SMB/corporate buyer targeting.
- Name Badge Land: Online retailer focused exclusively on custom printed and engraved name badges with rapid delivery. Directly competes for the same SMB and corporate identification-buyer segment.
Broad incumbents
- Staples Business Advantage: Large office-supply and contract stationery distributor offering custom printing services including badges and labels. Overlaps on corporate buyers but offers a much wider product portfolio rather than specializing in badges.
Others
- Hero's Pride: Manufacturer of public-safety and uniform badges/insignia whose logo appears on the Custom Genie storefront. Likely a brand partner or sister business with adjacent product capabilities in the badge category.
- World Emblem: Manufacturer of emblems, name badges, and patches whose logo appears prominently on the Custom Genie storefront. Potentially a parent, affiliate, or supplier—materially related ecosystem participant with direct product overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Name Badges International social profiles
Digital presenceName Badges International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Name Badges International leadership team
Management profileNumber of profiles
Name Badges International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Name Badges International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Name Badges International
What does Name Badges International do?
Name Badges International manufactures and sells custom name badges, stickers, and promotional pens directly to end customers through its Custom Genie e-commerce site. Products are available in multiple materials (plastic, metal, wood) and styles (Prestige, Executive, Standard, Reusable, engraved, decorative), with online personalization options. Orders are fulfilled with no setup fees and shipped directly, with free shipping on orders over $75.
When was Name Badges International founded?
Name Badges International was founded in -1. It employs 11 to 50 people.
How does Name Badges International make money?
One revenue line is on record: product Sales.
Who are Name Badges International's main competitors?
Direct peers on record are Badgemaker, Discount Mugs, Zazzle, 4AllPromos, Vistaprint (Cimpress) and Name Badge Land. Staples Business Advantage is listed as a broad incumbent. Others are Hero's Pride and World Emblem.
Does Name Badges International have an API?
No public API is recorded for Name Badges International.
What industry is Name Badges International in?
Name Badges International's product category is Custom Name Badges and Promotional Products. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts. Its NAICS code is 459420.