NAMI ORANGE COUNTY - National Alliance on Mental Illness

What NAMI ORANGE COUNTY - National Alliance on Mental Illness does

NAMI Orange County is a 501(c)(3) nonprofit charitable organization operating as a local affiliate of the National Alliance on Mental Illness, serving residents of Orange County, California from its base in Fountain Valley. The organization delivers community-based mental health support through peer-led programming, including the WarmLine (a non-clinical peer-support phone service operating since 2010), facilitated support groups, structured 12-week mentoring (NAMI By Your Side) and companionship (Community Companions) programs, education classes, and digital content via the "It's Okay to Feel" and "Anxiety Sucks" podcasts. Services are delivered bilingually in English and Spanish, with explicit focus on adolescents and Hispanic/Latino communities that are historically underserved by clinical mental health channels.

The organization's underlying technology footprint is modest and primarily operational: a public-facing website with the UserWay accessibility widget, podcast hosting/distribution, and standard nonprofit CRM and event-management tooling. There is no evidence of proprietary technology platforms, data products, or AI/ML-driven service delivery; the core offering is fundamentally human-delivered peer support.

Revenue is generated through a diversified nonprofit mix of institutional grants (including OCHCA-administered CARES Act funding for podcast production), individual donations, and community fundraising events such as NAMIWalks and Tour de NAMI. Institutional partnerships with CalOptima Health (Orange County's Medi-Cal managed care plan) and the Orange County Health Care Agency provide both referral pipeline and contracted funding. The customer base is the Orange County community at large, with no fee-for-service pricing model; counterparties are grant-makers and referral partners rather than paying customers.

Name

NAMI ORANGE COUNTY - National Alliance on Mental Illness

Legal name

NAMI Orange County

Website

https://namioc.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

NAMI Orange County is a 501(c)(3) nonprofit affiliate of the National Alliance on Mental Illness, providing bilingual peer-led mental health support — including WarmLine, support groups, and structured mentoring — to Orange County, California residents.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health support
• Peer support groups
• Mental health education
• Crisis warmline
• Mental health advocacy

Headquarters

HQ city

Fountain Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants and Contracts: NAMI Orange County is funded through grants and contracts from government agencies and healthcare organizations. Funding sources include CalOptima Health for mentoring programs and the Orange County Health Care Agency (OCHCA) for podcast programming (funded by Behavioral Health Services and CARES Act).
2. Individual Donations: The organization accepts tax-deductible donations from community members to support mental health programs and services. Donations can be made online via their Squarespace checkout system or by check to their administrative office.
3. Fundraising Events: Annual fundraising events including NAMIWalks Orange County, Tour de NAMI, and Giving Days (Imagining Mental Wellness, GivingTuesday) generate revenue through participant fundraising and donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NAMI Orange County provides free, peer-led mental health support services to Orange County, California residents. Its core offerings include educational signature classes (Family-to-Family for caregivers, Peer-to-Peer for individuals with mental health conditions), one-on-one peer mentoring programs (NAMI By Your Side and Community Companions), family and peer support groups, the NAMI OC WarmLine telephone/text emotional support service, crisis resource navigation, and mental wellness podcasts. All programs are offered at no cost in English and Spanish.

Product overview

NAMI Orange County offers a multi-faceted mental health support ecosystem consisting of Signature Classes (Family-to-Family, Peer-to-Peer), Peer Mentoring Programs (NAMI By Your Side, Community Companions), NAMI OC WarmLine telephone support service, peer and family Support Groups, two podcasts (It's Okay to Feel, Anxiety Sucks), crisis intervention resources, advocacy programs, and the annual NAMIWalks fundraising event. All programs and classes are provided at no cost to participants.

Differentiator

Problem solved

Functional benefit

Brands

• NAMI OC WarmLine: A free and confidential telephone service providing emotional support and resources to Orange County residents, available 12 PM - 12 AM, 7 days a week.
• NAMI By Your Side
• Community Companions
• It's Okay to Feel Podcast
• Anxiety Sucks Podcast

Products and services

• Signature Classes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• NAMI (National Alliance on Mental Illness): NAMI is the national parent organization of which NAMI Orange County is a local affiliate. Operates the same peer-led support group, education, and advocacy model with local chapters nationwide, directly comparable operating structure and mission.
• Crisis Text Line: National nonprofit providing free, confidential text-based crisis support 24/7. Directly comparable to NAMI OC's WarmLine in providing free, volunteer-staffed emotional support and crisis resource navigation, though at national scale.
• NAMI California: State-level NAMI affiliate providing advocacy, education, and support programs across California. Directly comparable as a peer NAMI chapter with similar support groups, classes, and WarmLine-style services.

Broad incumbents

• Mental Health America: National nonprofit focused on mental health advocacy, education, and screening. Overlaps with NAMI OC's mission around mental health awareness and peer support but operates at a broader national scale rather than a single county.
• 988 Suicide & Crisis Lifeline: National network of local crisis centers providing 24/7 free emotional support via call and text. Direct comparable to NAMI OC's WarmLine but federally funded and operating at national scale with 24/7 coverage.

Regional players

• Telecare Corporation: California-based mental health services provider operating residential and outpatient behavioral health programs. Comparable in serving mental health populations in California with peer support and recovery services, though more clinically focused.
• Didi Hirsch Mental Health Services: Southern California-based nonprofit providing suicide prevention, mental health, and substance use services including crisis lines. Comparable nonprofit mental health service provider with a similar crisis line model, though LA-based.
• Pacific Clinics: California's largest community-based nonprofit behavioral health provider offering mental health, substance use, and supportive services. Comparable in size and mission to NAMI OC but operates across Northern and Southern California with clinical services.
• NAMI Los Angeles County: Sibling NAMI affiliate serving Los Angeles County with similar peer-led support groups, family education, and community outreach. Operates the same model but in a different Southern California geography.
• NAMI San Diego: Sibling NAMI affiliate serving San Diego County with peer support, family education, and advocacy programs. Same operating model as NAMI OC but in a different Southern California geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nami_oc
• Instagraminstagram.com/nami_oc/?hl=en
• LinkedInlinkedin.com/company/nami-orange-county

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMI ORANGE COUNTY - National Alliance on Mental Illness