National Association for Media Literacy Education

What National Association for Media Literacy Education does

The National Association for Media Literacy Education (NAMLE) is a 501(c)(3) nonprofit organization incorporated on October 1, 2002 (Federal Tax ID 84-1482241), serving as the primary national membership association dedicated to media literacy education in the United States. The organization unites K-12 educators, librarians, higher-education faculty, parents, students, and institutional partners around curriculum resources, professional development, and policy advocacy for media literacy. NAMLE operates a distributed programmatic portfolio that includes the peer-reviewed Journal of Media Literacy Education (JMLE), the annual U.S. Media Literacy Week (held in conjunction with UNESCO's Global Media Literacy Week), the CommUnity Hub online community platform, the Youth Advisory Council, and the National Media Literacy Alliance that NAMLE convenes with leading U.S. educator associations.

The organization's product surface spans educational resource libraries (Core Principles, Key Questions for Analyzing Media, Media Literacy Basics, Raising Tech-Ready Kids), video series and initiatives on AI literacy and digital wellness, and partnership-driven content with corporates such as Roblox. NAMLE's underlying technology footprint is lightweight and non-proprietary — built on standard content management for namle.org, a community platform (community.namle.net), an online journal publication system, and event registration tooling. The organization has suspended its annual NAMLE Conference and is repositioning around year-round virtual programming, monthly webinars, and community conversations.

NAMLE's business model is a hybrid nonprofit funding model: free individual membership (freemium entry point), recurring organizational partnership dues from institutional members, charitable contributions from individuals, foundations, and corporations, and event sponsorships. The organization operates under a funding diversification policy that limits contributions from any single source to no greater than 30% of its annual budget. Headquartered in Branchburg, New Jersey (per conference materials), the organization operates with approximately 25 employees and has no parent company, subsidiaries, or public ticker.

Name

National Association for Media Literacy Education

Legal name

The National Association for Media Literacy Education

Website

https://namle.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

NAMLE is a 501(c)(3) nonprofit membership association that serves as the primary national hub for media literacy education in the United States, providing curriculum resources, professional development, the Journal of Media Literacy Education, and convening the National Media Literacy Alliance for K-12 educators, parents, students, and institutional partners.

Ownership category

akta.pro rank

Product category

Media Literacy Education

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Information & Media Literacy (Evaluate Sources, Misinformation) (EDAAAAAI)

akta.pro secondary industries

Digital Literacy & Media Literacy (Reading/Writing Online) (EDAMAJAN), Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF)

Keywords

• Media literacy education
• Educational advocacy
• Curriculum resources
• Professional development
• Academic publishing

Headquarters

HQ city

Branchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Membership Dues: NAMLE offers free individual membership, providing access to resources, community engagement, and member benefits through the website.
2. Organizational Partnership Dues: Organizations pay dues to become organizational partners, entitling them to specific benefits as outlined on NAMLE's website. This constitutes a recurring revenue stream from institutional members.
3. Charitable Contributions and Donations: As a 501(c)(3) nonprofit, NAMLE is dependent on charitable contributions from individuals, foundations, and corporations to advance its mission. NAMLE actively seeks to diversify its funding sources and limits contributions from any single source to not greater than 30% of annual budget.
4. Event Sponsorships: NAMLE accepts sponsorships for events, programs, resources, and publications. Sponsors may feature corporate names, logos, and products, with NAMLE encouraging sponsors to include messages of support for media literacy education.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

NAMLE is a 501(c)(3) nonprofit organization that serves as the national hub for media literacy education in the United States. It provides educators, students, parents, and institutions with a free membership program, peer-reviewed academic publishing through the Journal of Media Literacy Education, curriculum resources, professional development via webinars and events, and coordinates the annual U.S. Media Literacy Week in conjunction with UNESCO's Global Media Literacy Week.

Product overview

NAMLE (National Association for Media Literacy Education) is a 501(c)(3) nonprofit organization that serves as a central hub for media literacy education in the United States. The organization operates a multi-faceted portfolio including annual events (U.S. Media Literacy Week, NAMLE Conference), academic publications (Journal of Media Literacy Education), community platforms (CommUnity Hub), and educational resources developed by its Youth Advisory Council. Key initiatives include AI Literacy Initiative, AI Awareness Project, and various Roblox partnership resources. NAMLE offers free membership and provides curriculum resources, lesson plans, and professional development materials for educators across K-12, higher education, libraries, and community settings.

Differentiator

Problem solved

Functional benefit

Brands

• U.S. Media Literacy Week: An annual celebration of Media Literacy across the United States, held in conjunction with UNESCO's Global Media Literacy Week.

Products and services

• U.S. Media Literacy Week Annual celebration of media literacy across the United States held in conjunction with UNESCO's Global Media Literacy Week, featuring events, resources, and activities to amplify awareness of media literacy education.
• Journal of Media Literacy Education (JMLE) Peer-reviewed academic journal focused on media literacy education research, publishing scholarly articles and studies to advance the field.
• CommUnity Hub Online community platform connecting educators, practitioners, and media literacy advocates to engage in discussions, share resources, and collaborate.
• Media Literacy Basics / Your Media, Your Choice Youth-led campaign designed to help young people understand and practice media literacy, created by NAMLE's Youth Advisory Council.
• AI Awareness Project Video series exploring how young people understand and engage with AI through man-on-the-street interviews with youth and expert conversations, promoting AI and media literacy education.
• AI Literacy Initiative Program focused on preparing young people to navigate an AI-driven world and understand AI's role in education and society.
• Ready, Set, Game Free resource developed in partnership with Roblox to help parents and caregivers guide children, tweens, and teens toward safe, balanced, and meaningful gaming experiences with age-specific guides.
• Media Literacy in Action Video series created in partnership with Roblox's Youth Advisory Council highlighting how media literacy skills can help keep young people safe and empowered online.
• Digital Health and Wellness Video Series Video series by NAMLE's Youth Advisory Council examining how media impacts young people and how to incorporate wellness into media habits, addressing filter bubbles, algorithm-driven content, misinformation, and mental health.
• Raising Tech-Ready Kids Resource helping families navigate technology with confidence, focusing on control, communication, content, community, and consciousness in digital literacy.
• Youth Advisory Council Advisory group of young people providing youth perspectives on media literacy, AI, digital wellness, and technology-related topics, contributing to NAMLE's initiatives and content creation.
• Media Literacy Week Resource Showcase Curated showcase of classroom-ready, research-informed resources for middle and upper grades demonstrating how media literacy can be embedded across academic subjects.
• Membership Program Free individual membership providing access to resources, community engagement, event participation, and professional networking in media literacy education.
• Organizational Partnership Program Institutional partnership program for organizations seeking to advance media literacy education, with paid dues providing access to membership in the organizational partners directory and partnership benefits.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major, supporting and core.

• RobloxmajorStrategic or Co-development PartnerNAMLE's Youth Advisory Council partnered with Roblox's Youth Advisory Council to create a series of short videos highlighting how media literacy skills can help keep young people safe and empowered on Roblox. The collaboration included the 'Ready, Set, Game' resource for parents and 'Media Literacy in Action' video series addressing topics such as protecting personal information, staying on platform, and mindful friending.
• aiEDUsupportingStrategic or Co-development PartnerChristian Pinedo, VP of External Affairs & Advocacy at aiEDU, was featured as an expert in NAMLE's AI Awareness Project. aiEDU works to convene stakeholders, inform systemic change, and amplify the organization's voice in the national AI education landscape, working closely with school districts, NGOs, and policymakers.
• AI for EducationsupportingStrategic or Co-development PartnerAmanda Bickerstaff, Co-Founder and CEO of AI for Education, was featured as an expert in NAMLE's AI Awareness Project. AI for Education is dedicated to helping schools and teachers maximize their potential through ethical and equitable adoption of AI.
• Media Literacy NowcoreGTM or Marketing PartnerMedia Literacy Now is described as NAMLE's ally and is the leading national advocacy organization pushing for media literacy education policy. The organization works to change the way people think about media and literacy through building public awareness and influencing policy, empowering grassroots groups of parents, and providing policy and advocacy information.
• National Media Literacy AlliancecoreStrategic or Co-development PartnerNAMLE has joined in partnership with leading educator associations within the U.S. to form the National Media Literacy Alliance. Each Alliance member appoints a senior staff person to represent their organization. NAMLE is the organizing entity for the Alliance and works to facilitate collaboration amongst members.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stanford History Education Group: Stanford History Education Group produces the Civic Online Reasoning curriculum for evaluating digital sources—directly comparable to NAMLE's Key Questions for Analyzing Media and Core Principles. It is a leading academic peer in evaluating-source pedagogy.
• News Literacy Project: The News Literacy Project is a national nonprofit that equips educators and students with tools to evaluate news and information, closely aligned with NAMLE's core mission. It runs the Checkology platform and operates the RumorGuard initiative—direct functional overlaps with NAMLE's educator resources.
• CyberWise: CyberWise is a digital literacy education nonprofit serving parents and educators, focused on helping adults guide young people's use of digital media. It overlaps directly with NAMLE's parent/family and educator-facing programming.
• Media Literacy Now: Media Literacy Now is NAMLE's stated ally and the leading national advocacy organization pushing for media literacy education policy. It targets the same policy and legislative outcomes as NAMLE's advocacy work, making it a directly comparable peer in the field.

Broad incumbents

• Sesame Workshop: Sesame Workshop is a large educational nonprofit producing research-backed content on health, emotions, and digital wellness for young children. It overlaps thematically with NAMLE's digital wellness initiatives but operates at substantially larger scale and broader scope.
• PBS Kids: PBS Kids is a major educational media brand that produces trusted children's programming and digital literacy-adjacent content. As a broad incumbent, it reaches the same parent/educator audience as NAMLE but through media production rather than curriculum and advocacy.
• Common Sense Media: Common Sense Media is a larger, well-funded nonprofit providing media ratings, reviews, and digital literacy curricula for families and schools. It overlaps directly with NAMLE's mission of media and digital literacy education but operates at materially greater scale with broader scope.
• EVERFI: EVERFI is a large digital education company offering K–12 curricula on digital wellness, citizenship, and financial literacy. It serves the same educator and student segments as NAMLE but as part of a broader commercial product portfolio rather than a media-literacy-only mission.

Emerging players

• AI for Education: AI for Education is a nonprofit dedicated to helping schools and teachers adopt AI ethically and equitably. It is a NAMLE partner and operates in the AI literacy space that NAMLE is expanding into via its AI Literacy Initiative.
• iCivics: iCivics is a nonprofit providing civics and media-related curricula for K–12 students, with overlapping educator audiences. It is adjacent rather than fully overlapping—focused on civics more than media literacy—but competes for the same classroom time and teacher attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCGTEPxuoolm2DgbT98X-w2w
• Facebookfacebook.com/MediaLiteracyEd
• LinkedInlinkedin.com/company/medialiteracyed
• Instagraminstagram.com/medialiteracyed
• TikToktiktok.com/@medialiteracyed
• Pinterestpinterest.com/medialiteracyed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association for Media Literacy Education