What Nammos does

Nammos is a Brazilian direct-to-consumer fashion brand specializing in women's resortwear and beachwear, headquartered in Belo Horizonte, Minas Gerais, Brazil. The company operates its own e-commerce storefront at nammos.com.br, built on the Mitienda Nuvem e-commerce platform, and maintains a physical store presence in Belo Horizonte. Nammos self-describes as the pioneer of the Resortwear concept in Brazil and claims to be the leading brand in the Brazilian resort-chic fashion segment. The brand emphasizes 'slow fashion' and handcrafted artisanal details, including richelieu embroidery, ikat prints, tassels, and lace finishes, across a product portfolio that spans swimwear (biquínis e maiôs), dresses, kaftans and cover-ups, pareos, kimonos and tunics, coordinated sets, blouses, tops, skirts, shorts, pants, jumpsuits, rompers, and outerwear. Offerings are organized into seasonal collections such as Euro Summer, Beachwear, Terra di sole, To the Sand, and Folk Whispers. Products are priced individually in Brazilian real, ranging from approximately R$259.90 for undergarments to R$3,479.90 for premium skirts and dresses, with 6x interest-free installment payments and a 5% Pix discount available.

The business model is one-time direct-to-consumer product sales with no subscription or recurring revenue component. Customer acquisition is driven primarily through organic social channels — Instagram (@nammosresortwear) and Pinterest — featuring customer-generated content and influencer imagery in vacation destinations such as Greece, Sardinia, and Santorini. Order support and sizing assistance are handled via WhatsApp. A dedicated 'Comercial Atacado' (wholesale) contact line ([email protected], (31) 99411-0878) indicates a nascent B2B channel alongside the DTC core. The company is privately held, employs 6 people, has no disclosed funding, and is LGPD-compliant. There is no proprietary technology, no mobile app, no API, and no AI/ML capability identified in the available data.

Name

Nammos

Legal name

Nammos

Website

https://nammos.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nammos is a Brazilian direct-to-consumer women's resortwear and beachwear brand, headquartered in Belo Horizonte, that pioneered the Resortwear concept in Brazil. It sells handcrafted, embroidered apparel — dresses, kaftans, swimwear, and coordinated sets — through its own e-commerce store and a physical boutique, targeting fashion-conscious Brazilian women seeking artisanal vacation clothing.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Nammos generates revenue through one-time product sales via its e-commerce platform. Products are sold at full retail price with installment payment options (up to 6x without interest) and occasional Pix discounts (5% off). The company does not appear to offer subscriptions or recurring revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nammos is a Brazilian resort wear brand that designs, produces, and sells handcrafted women's beach and resort clothing directly to consumers through its online store at nammos.com.br. Its catalog includes bikinis, swimsuits, dresses, kaftans, cover-ups, pareos, kimonos, tunics, coordinated sets, blouses, tops, skirts, shorts, pants, jumpsuits, rompers, and outerwear, organized into seasonal collections such as Euro Summer, Beachwear, Terra di sole, To the Sand, and Folk Whispers. Products are distinguished by artisanal richelieu embroidery, handcrafted tassels, ikat prints, and lace finishes, with retail prices from about R$259.90 to R$3,479.90, installment payments up to 6x without interest, 5% Pix discounts, and free express shipping for orders above R$2,000.

Product overview

Nammos is a Brazilian resortwear fashion brand that pioneered the Resortwear concept in Brazil. The brand offers handcrafted, artisanal women's clothing featuring unique authorial dresses with prominent embroidery work, valuing 'slow fashion'. The product portfolio includes swimwear (biquínis e maiôs), dresses, kaftans and cover-ups (vestidos, kaftans e saídas), pareos, kimonos and tunics (pareôs, kimonos e túnicas), coordinated sets (conjuntos), blouses and tops (blusas, camisas e top), skirts, shorts and pants (saias, shorts e calças), jumpsuits (macacão e macaquinho), and outerwear (casacos). The brand organizes its offerings into seasonal collections including Euro Summer, Beachwear, Terra di sole, To the Sand, and Folk Whispers. Products are characterized by artisanal embroidery techniques such as richelieu, handcrafted tassels (tassels), ikat prints, and lace detailing. The brand is headquartered in Belo Horizonte, Minas Gerais, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Saia Amira Skirt in satinized tricoline 100% cotton, rich in embroidery, with elastic waistband and tassels on the tie; part of Nammos's resort wear ready-to-wear assortment.
• Saia Maria Mullet skirt with interleaved ruffles of lace and exclusive embroidery, with lastex waistband for better fit.
• Saia Eva Long skirt in chiffon with fullness, fully embroidered, with mirrored parts, lined elastic waistband and bias finish with tassel.
• Conjunto Joice Set made in cotton with tulip embroidery in thread and golden touches; the blouse has Japanese-inspired high collar, peplum modeling and refined finish.
• Conjunto Drica Shirt and skirt set with overlap in cambraia linen, delicate embroidery, sleeve ties and applied tassels for an artisanal, sophisticated look.
• Blusa Mônica Blouse in linen cambraia with richelieu embroidery that values manual work and design authenticity.
• Vestido Lea Midi dress in light linen with side openings, puffy sleeves and high collar, accented with richelieu embroidery in contrasting thread at hem, sleeves and decorations.
• Vestido Yama Long dress in viscose crepe with exclusive ikat print mix and strategic cuts enhanced by contrasting color piping applied between seams.
• Vestido Maria Júlia Midi dress in linen cambraia with delicate richelieu embroidery revealing the brand's signature artisanal work.
• Vestido Karen Cotton dress with thread embroidery featuring a delicate tulip design; midi length with applied tassels for movement and charm.
• Vestido Viviane Short dress in viscose crepe with exclusive ikat print mix, marked bust with rounded cuts and bias finish.
• Conjunto Laure Set in light linen with wide-leg pants with side pockets and contrasting richelieu embroidery at the hem, paired with a wide-bar top with bell sleeve featuring the same embroidery.
• Saia Alissa Skirt in ikat print made in mini viscose, with pulls that allow adjusting the length from midi to short.
• Vestido Sol Midi dress with ethnic prints and embroidery in thread, revealing the artisanal charm that defines the piece.
• Vestido Alanis Long dress in viscose crepe with exclusive ikat print mix, high collar and drop neckline that highlights the décolletage with elegance.
• Body Belinda Body in exclusive ikat print mix, with tulle base that guarantees comfort and fit to the body.
• Calça Massala Pants made in linen cambraia, with richelieu embroidery that enhances artisanal and exclusive work.
• Top Tahira Top in 100% cotton with tie and embroidered application, finished with tassels on the tie ends.
• Camisa Ju Shirt in linen with applied embroidery on the back creating a patchwork of materials, with beads, embroidered mandala, threads and mirrors.
• Saída Jade Short cover-up in cotton with authorial embroidery in contrasting color threads, featuring honeycomb stitch detail on the sleeves.
• Saída Stephani Long cover-up in cotton with located embroidery in highlight color, adding design value and sophistication to the piece.
• Top Fernanda Top in mesh with light lurex shine, featuring a twisted pad in the center and bead embroidery of dark wood all around.
• Saída Livia Midi cover-up in embroidered screen of current cordon with 3D effect, fully finished with same-tone lace.
• Biquínis e Maiôs (Bikinis and Swimsuits) Beachwear category including bikinis and one-piece swimsuits, part of Nammos's resort wear collection.
• Pareôs, Kimonos e Túnicas Beach cover-ups including pareos, kimonos and tunics for resort style.
• Macacão e Macaquinho (Jumpsuits and Rompers) One-piece jumpsuits and rompers for resort and casual wear.
• Casacos (Coats and Jackets) Jackets and coats designed for layering over Nammos resort wear.
• Euro Summer Collection Seasonal resort wear collection featuring European-inspired summer designs.
• Beachwear Collection Beach-focused seasonal collection with swimwear and beach cover-ups.
• Terra di Sole Collection Resort wear collection inspired by sunny destinations, featuring artisanal embroidery.
• To the Sand Collection Beach-ready resort wear collection featuring handcrafted details.
• Folk Whispers Collection Folk-inspired resort wear collection with ethnic prints and artisanal embroidery.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Toteme: Swedish contemporary luxury brand with a significant resortwear offering and global DTC/wholesale presence. Comparable to Nammos as a premium-positioned DTC-first resortwear label serving a fashion-conscious, travel-oriented customer, though at a higher price tier and broader category scope.

Direct peers

• Salinas: Established Brazilian beachwear and swimwear brand with multi-channel retail and DTC operations. Comparable to Nammos as a Brazilian-headquartered competitor in the women's beachwear and resort category, serving a similar seasonal use case.
• Lisa Marie Fernandez: US-based luxury swimwear and resortwear designer known for embellished, artisanal beachwear and dresses. Comparable to Nammos in premium swimwear/kaftan category, handcrafted embellishment, and DTC-led distribution to a high-end resort-going customer.
• Cia. Marítima: Brazilian beachwear, swimwear and lingerie brand operating DTC and through multi-brand retail. Direct overlap with Nammos in swimwear and cover-ups, and in the Brazilian women's resortwear target market.
• Lenny Niemeyer: Iconic Brazilian luxury swimwear and resortwear brand with international wholesale distribution. Closely comparable to Nammos in product category (premium swimwear, kaftans, resort dresses), artisanal positioning, and aspirational Brazilian clientele.
• Johanna Ortiz: Colombian luxury resortwear designer renowned for artisanal embroidery, ikat prints and embellished kaftans. Directly comparable to Nammos in signature aesthetic (handcrafted embellishment, slow-fashion resortwear), premium pricing, and DTC-plus-wholesale go-to-market.
• Farm Rio: Leading Brazilian contemporary fashion brand with a strong DTC and physical retail footprint, known for colorful prints and a vacation-ready aesthetic. Highly comparable to Nammos in target customer (fashion-conscious Brazilian women), price tier, and Brazil-centric distribution.
• Fervore: Brazilian premium resortwear brand with a slow-fashion, artisanal-led positioning similar to Nammos. Closely comparable in product aesthetic (handcrafted embroidery, kaftans, cover-ups), price tier, and Brazilian DTC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nammosresortwear
• Pinterestpinterest.com/nammosresortwear
• LinkedInlinkedin.com/company/nammos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nammos