Nanager
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Victoria, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Nanager firmographics
Firmographics- Name
- Nanager
- Legal name
- Nanager Pty Ltd
- Website
- https://nanager.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nanager industry classification
Industry- Product category
- Nanny Placement Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Full-Time Nanny Placement Agencies (HSAAALAB)
- akta.pro secondary industries
- Nanny Agency / Placement Services (HSAAABAN), Full-Time Nanny Services (HSAAABAC), Part-Time Nanny Services (HSAAABAD), Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO)
Keywords
Where Nanager is headquartered
LocationHeadquarters
- HQ city
- Melbourne, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Nanager business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- We Find - Full Recruitment Service: Nanager manages the entire nanny recruitment process for families — advertising, interviewing, reference checking, negotiating, and setting up the role. Families pay a one-off placement fee or an ongoing hourly rate. Either the family employs the Nanager independently or Nanager employs on their behalf.
- You Find - DIY Digital Course: Nanager offers a digital resource (online course) empowering families to find and hire their own nanny independently. Three short modules provide exclusive resources, downloadable tools, and advice.
- Babysitting Service: One-off joining fee of $200 + GST for access to the occasional care service (first booking free). Subsequent bookings charged at $40 + GST per shift for filled bookings. If Nanager employs the babysitter, an hourly fee of $60+ plus GST applies.
- Temp Nanny Service: Joining fee of $200 + GST for occasional care access. Booking fees of $40-60 + GST per shift for filled bookings. Temp nanny rates $40-50/hour. If Nanager employs the temp nanny, an hourly rate of $60+ plus GST applies.
- Corporate / Nanager Initiative: Nanager works with companies to offer the Nanager solution as an employee benefit — a diversity inclusion program supporting working parents. Revenue likely derived from placement and/or ongoing service fees paid by corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | We Find - Full Recruitment Service |
| One time/ perpetual license | One time/ perpetual license | You Find - DIY Digital Course |
| Unit Pricing | Pay-as-you-go | Babysitting Service |
| Unit Pricing | Pay-as-you-go | Temp Nanny Service |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Nanager product offering
Product offeringCore offering
Nanager is an Australian nanny agency that recruits, screens, and places nannies and household managers with families. Its core offering is a full-service nanny recruitment product ("We Find") in which the agency handles advertising, interviews, reference checks, negotiations, and employment setup; the agency complements this with a DIY digital recruitment course ("You Find"), an occasional/temporary care service (Babysitters and Temp Nannies), and a corporate employee-benefit program (The Nanager Initiative) that supports working parents through partner companies.
Product overview
Nanager is a boutique Australian nanny agency offering three distinct service tiers: (1) We Find – a full-service recruitment package where the agency handles advertising, screening, shortlisting, and placement of nannies; (2) You Find – a DIY digital course for families who prefer to recruit independently; and (3) Babysitters and Temp Nannies – an occasional care service for last-minute or short-term needs. The agency also provides a Nanny Noticeboard blog and recommends affiliated payroll services through partner NannyPay for ongoing employment management.
Differentiator
Problem solved
Functional benefit
Brands
- Boss Nanny: A sister company providing training and resources for the nanny industry, including employment templates and professional development.
- Boss Nanny
Products and services
- We Find - Full Recruitment Service Full-service nanny and household manager recruitment in which Nanager manages advertising, interviewing, reference checks, negotiation, and employment setup for families; families can employ the Nanager independently or have Nanager employ on their behalf. Pricing is a one-off placement fee or an ongoing hourly rate.
- You Find - DIY Nanny Recruitment Course Three-module online course that empowers families to find and hire their own nanny independently, with downloadable tools, templates, and advice. Sold as a one-time perpetual license and positioned as the lowest-cost entry point in the Nanager lineup.
- Babysitters and Temp Nannies (Occasional / Temporary Care Service) Flexible in-home care service for families needing short-term or one-off childcare, including babysitting for date nights, temp nannies for sick-leave coverage, and respite care. Pricing includes a $200 + GST joining fee (first booking free) plus $40-$60 + GST per shift, and $60+/hour + GST if Nanager employs the caregiver on its books.
- The Nanager Initiative (Corporate Employee Benefit Program) Enterprise offering that provides companies with access to vetted Nanager nanny and household support for their working parent employees, with tailored advice and workshops; revenue is derived from placement and/or ongoing service fees paid by corporate clients.
Quantifiable outcome
- Over 100 nanagers placed with families since founding in 2017
- +2 more outcomes
Companies that use Nanager
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Nanager technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nanager partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NannyPaycoreNannyPay is a payroll solution partner recommended by Nanager for families employing nannies. Nanager directs families to NannyPay for setting up proper employment including payroll processing, superannuation, and compliance. NannyPay is also owned/associated with the same founder (Lauren Brown) and addresses the broader industry problem of illegal cash-in-hand payments.
- Boss NannyminorBoss Nanny is a sister company providing training, employment templates, and resources for the nanny industry. Nanager promotes Boss Nanny's employment contract templates (built by nannies and lawyers) and references the company as part of the broader ecosystem supporting professional nanny careers.
- Australian Nanny Association (ANA)minorNanager is a proud member and supporter of the Australian Nanny Association. Founder Lauren Brown serves as President of the ANA, participating in stakeholder meetings with the ATO, Fair Work Ombudsman, and Australian Government to represent and advance the nanny industry.
- ShebahminorNanager's blog references Shebah, Australia's all-female rideshare service, as a transportation option for families and nannies needing help with children's travel logistics. Recommended as a safe ride-sharing solution for families.
Scale indicators6 records
Nanager competitors and assessment
Company assessmentDirect peers
- Jovie (formerly College Nannies + Sitters): US-based nanny and sitter placement agency with full-service recruitment, sitting, and household management offerings. Directly comparable in business model (recruiter-led screening, family placements, recurring care), though operating in a different geography.
- Nannies on Call: Established Australian nanny placement agency operating across Melbourne, Sydney, and other major cities. Directly comparable as a domestic nanny recruitment and household-staffing competitor with overlapping service tiers and target customers.
- Aussie Nannies: Australian nanny and household staffing agency providing permanent, temporary, and live-in nanny placements. Comparable to Nanager in service mix and family target market within the same domestic geography.
Emerging players
- UrbanSitter: US-based online marketplace connecting parents with sitters and nannies. Comparable as a tech-enabled two-sided childcare matching platform, though differentiated by an app-first marketplace model versus Nanager's high-touch agency approach.
- Sittercity: US-based online platform for finding nannies, sitters, and household staff. Compares as a technology-driven childcare matching service addressing the same family demand, but in a different geography and with a self-serve rather than full-service positioning.
- Nanny Louenna: Australian parenting and nanny-content brand offering nanny-related resources and household support content. Compares as an adjacent Australian childcare media and services brand with overlapping audience of parents and nannies.
Broad incumbents
- Care for Kids: Larger Australian childcare directory and information platform covering daycare, nannies, and early learning services. Overlaps as a referral channel for nanny services and has publicly recommended Nanager, but operates more broadly across all childcare categories.
- Home Instead (Australia): Established in-home care franchise in Australia focused on aged care but with comparable home-care staffing and matching model. Overlaps operationally (caregiver recruitment, screening, ongoing placement) though targeting seniors rather than children.
Regional players
- Bubble (formerly Bubble London/Sitters.co): UK-based childcare booking app for nannies, sitters, and babysitters. Comparable two-sided marketplace model for in-home childcare services, but operates primarily in the UK rather than Australia.
Others
- Australian Nanny Association: Industry association of which Nanager's founder is President. Not a direct competitor but an ecosystem participant setting standards and advocating for the nanny industry in Australia — closely tied to Nanager's brand and policy positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Nanager social profiles
Digital presenceNanager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nanager leadership team
Management profileNumber of profiles
Profiles2 records
Nanager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nanager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nanager
What does Nanager do?
Nanager is an Australian nanny agency that recruits, screens, and places nannies and household managers with families. Its core offering is a full-service nanny recruitment product ("We Find") in which the agency handles advertising, interviews, reference checks, negotiations, and employment setup; the agency complements this with a DIY digital recruitment course ("You Find"), an occasional/temporary care service (Babysitters and Temp Nannies), and a corporate employee-benefit program (The Nanager Initiative) that supports working parents through partner companies.
Is Nanager a public or private company?
Nanager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nanager founded?
Nanager was founded in 2017. It employs 11 to 50 people.
Where is Nanager based?
Nanager is headquartered in Melbourne, Victoria, Australia, in the Oceania region.
How does Nanager make money?
Five revenue lines are on record. We Find - Full Recruitment Service is the primary driver. The others are you Find - DIY Digital Course, babysitting Service, temp Nanny Service and corporate / Nanager Initiative.
Who are Nanager's main competitors?
Direct peers on record are Jovie (formerly College Nannies + Sitters), Nannies on Call and Aussie Nannies. Emerging players are UrbanSitter, Sittercity and Nanny Louenna. Broad incumbents are Care for Kids and Home Instead (Australia). Bubble (formerly Bubble London/Sitters.co) is listed as a regional player. Australian Nanny Association is listed as an others.
Does Nanager have an API?
No public API is recorded for Nanager.
What industry is Nanager in?
Nanager's product category is Nanny Placement Services. Its primary akta.pro industry code is HSAAALAB, Full-Time Nanny Placement Agencies, with a secondary code of HSAAABAN, Nanny Agency / Placement Services. Its NAICS code is 62441 and its SIC code is 8351.