Nando's Singapore

What Nando's Singapore does

Nando's Singapore, operating as Nando's Chickenland Singapore Pte Ltd, is a privately-held Singapore-incorporated casual dining chain that runs six restaurants across major malls in Singapore (Bugis Junction, Jurong Point, Plaza Singapura, Tampines Mall, Tanglin Mall, and The Star Vista). The company was founded in 2010 and employs approximately 79 people. Its core product is flame-grilled chicken marinated for 24 hours in its proprietary PERi-PERi sauce — an African bird's eye chilli-based recipe — with customizable spice levels ranging from 'Barely There' to 'Braveheart'. All menu items are Halal certified, which is a meaningful positioning point in Singapore's dining market.

The business generates revenue through three channels: dine-in at restaurant locations (operating daily 10am–10pm), takeaway and direct delivery via the Nando's Singapore mobile app on iOS and Android, and third-party delivery via GrabFood. A Chilli Points loyalty program (1 Chilli per SGD30 spent, capped at 1 per day, 3 Chillies = free Chicken Meal) drives repeat visits. Marketing is concentrated in organic social (Facebook, TikTok, Instagram, X/Twitter, YouTube) plus email and customer support. The company is privately held, shares governance signals with Nando's Chickenland Malaysia Sdn Bhd, and is PDPA (Singapore Personal Data Protection Act) compliant.

The product portfolio sits on the global Nando's franchise IP and includes PERi-PERi Chicken in on-the-bone and boneless formats, PERi-PERi Bowls, a Nandinos' kids' menu for under-10s, and sides (Garlic Bread, PERi-PERi Wedges, PERi-PERi Chips, Spiced Rice). No AI/ML, proprietary technology, patents, or enterprise integrations are evident; the technology stack is standard QSR ordering and loyalty tooling. No revenue, funding, or M&A activity is disclosed in the source material.

Name

Nando's Singapore

Legal name

Nando's Chickenland Singapore Pte Ltd

Website

https://nandos.com.sg

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Nando's Singapore is a privately-held casual dining chain operating six Halal-certified restaurants in Singapore malls, serving flame-grilled PERi-PERi chicken to individual consumers and families via dine-in, mobile app ordering, and GrabFood delivery.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Casual dining restaurants
• Flame-grilled chicken
• Halal certified food
• Food delivery service
• Restaurant loyalty programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining Sales: Revenue generated from customers dining in at Nando's restaurant locations across Singapore. Restaurants operate daily from 10am-10pm.
2. Takeaway and Delivery Orders: Revenue from takeaway orders placed via the Nando's app or website, as well as delivery orders through third-party platforms like GrabFood.
3. Loyalty Program: Chilli Points loyalty program where customers earn 1 Chilli for every SGD30 spent in a single receipt (max one Chilli per day), with 3 Chillies unlocking a free Chicken Meal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Nando's Singapore operates a chain of casual dining restaurants serving flame-grilled chicken marinated for 24 hours in its proprietary PERi-PERi sauce, available in customizable spice levels from 'Barely There' to 'Braveheart'. The offering extends beyond dine-in to takeaway, home delivery (via GrabFood), a kids' menu (Nandinos' Menu), and a Chilli Points loyalty rewards program. All six Singapore locations are Halal certified.

Product overview

Nando's Singapore operates a flame-grilled PERi-PERi chicken restaurant chain with a unified product offering centered on their signature marinated chicken. The core product portfolio includes PERi-PERi Chicken in various formats (on-the-bone and boneless), supported by sides like PERi-PERi Bowls, Garlic Bread, Wedges, Chips, and Spiced Rice. The digital ecosystem consists of a mobile ordering app enabling delivery (including GrabFood integration) and takeaway services, complemented by the Chilli Points loyalty program. The company also offers a dedicated kids' menu (Nandinos' Menu) and operates multiple restaurant locations across Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• PERi-PERi Chicken Flame-grilled chicken marinated for 24 hours in Nando's proprietary PERi-PERi sauce, served in customizable spice levels ranging from 'Barely There' to 'Braveheart'. Available on-the-bone (quarter, half, whole chicken, wings) and boneless (tenders, skewers, butterfly). Targeted at individual diners, families, and takeaway/delivery customers.
• Chilli Points Rewards Program Loyalty program where customers earn 1 Chilli Point per SGD30 spent in a single receipt (maximum one Chilli per day); collecting 3 Chillies automatically unlocks a free Chicken Meal. Designed to drive repeat visits and customer retention.
• PERi-PERi Bowls Wholesome meal bowls featuring PERi-PERi chicken as the main protein, designed for balanced dining occasions.
• Nandinos' Menu Dedicated kids' menu designed for children under 10, featuring tasty and balanced PERi-approved meals. Targeted at families dining with children.
• Nando's Singapore Mobile App Mobile application available on iOS and Android that enables customers to create accounts, place orders for takeaway and delivery, manage loyalty rewards (Chilli Points), and track their Chilli Points balance.
• Order Delivery Service Home delivery service enabling customers to receive PERi-PERi chicken and other menu items at their location, including via the third-party GrabFood platform integration.
• Order Pickup/Takeaway Service Takeaway service allowing customers to order ahead via the mobile app and pick up their PERi-PERi meals at selected restaurant locations across Singapore.

Quantifiable outcome

• 1 Chilli Point earned per SGD30 spent (max one Chilli per day)
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• GrabFoodcoreChannel Partner/ Reseller/ DistributorThird-party food delivery partner enabling Nando's Singapore customers to receive orders via the GrabFood platform. Customers can place delivery orders through GrabFood as mentioned in the FAQs section.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• The Chicken Rice Shop: A Southeast Asian casual chain built around chicken rice. It competes with Nando's for casual chicken-centric dining in Singapore, particularly at lower price points, though with a more local flavor profile.

Broad incumbents

• Chili's Singapore: Chili's Singapore is an American casual dining chain with a broad menu including chicken dishes. It competes with Nando's in the casual dine-in mall-anchored segment, though with a wider menu and bar positioning.
• McDonald's Singapore: McDonald's Singapore is a broad QSR incumbent with multi-category menus and a similar mall footprint. While not chicken-specialist, it competes with Nando's for family dining, kids' meals, and delivery occasions.
• A&W Singapore: A&W Singapore operates casual dining restaurants with a broad menu including chicken offerings. It competes with Nando's for the casual, family-friendly, mall-anchored dining occasions.

Direct peers

• Popeyes Singapore: Popeyes Louisiana Kitchen operates chicken-focused QSR outlets in Singapore, competing with Nando's for chicken occasion share including dine-in, delivery, and family meals.
• Jollibee Singapore: Jollibee is a Filipino-origin QSR chain with a strong chicken-focused menu (Chickenjoy) operating in Singapore. It directly competes with Nando's on family, casual, and delivery occasions at similar price points.
• 4 Fingers Singapore: 4 Fingers is a Singapore-headquartered chicken-focused QSR/casual dining chain specializing in Korean-style fried chicken. It competes head-to-head with Nando's on dine-in, takeaway, and delivery occasions.
• Texas Chicken Singapore: Texas Chicken (Church's Chicken) operates fried chicken QSR outlets in Singapore, directly competing with Nando's in the chicken-focused casual dining segment with a similar mall-based model.
• KFC Singapore: KFC Singapore is the dominant chicken-focused QSR chain in Singapore with a similarly broad mall and neighborhood footprint. It directly competes with Nando's for the same halal-friendly, family, and delivery occasions.

Emerging players

• Arnold's Fried Chicken: Arnold's Fried Chicken is a Singapore-based halal fried chicken chain that competes with Nando's on price-sensitive halal chicken occasions, particularly for takeaway and delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NandosSG
• YouTubeyoutube.com/user/NandosPPCSingapore
• Facebookfacebook.com/nandosSG
• Instagraminstagram.com/nandossg
• TikToktiktok.com/@nandossg?lang=en
• LinkedInlinkedin.com/company/nando-s-singapore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nando's Singapore