海南南国食品实业有限公司

What 海南南国食品实业有限公司 does

海南南国食品实业有限公司 (Hainan Nanguo Food Industry Co., Ltd.) is a privately held Chinese food manufacturer founded in 1992 by Chairman Liu Hanxi and headquartered in Haikou, Hainan. The company develops, produces, and sells coconut-based and Hainan tropical specialty food products across eight categories — solid beverages, liquid beverages, candy, dried fruits, snacks, condiments, raw materials, and gift boxes — totaling over 600 SKUs. Nanguo is recognized as the creator of China's first instant coconut powder and operates a multi-subsidiary group spanning food manufacturing, health/nutritional supplements, e-commerce, and cultural tourism, with 1,000+ employees, 60,000+ sqm of factory area, and 50,000+ tons of annual production capacity. The company is a National Key Agricultural Industrialization Leading Enterprise and a Hainan Time-Honored Brand.

Nanguo's core technology centers on coconut processing and tropical fruit nutrition preservation, protected by multiple national invention patents including low-temperature cold-brew lock-fresh technology (专利号 ZL201510269488.2), spray drying technology, cold-pressed coconut oil processes, ultra-low temperature extraction, and biological aldehyde inhibition. The company is the sole Hainan enterprise participating in drafting the Coconut Powder Local Standard. In 2012, Nanguo launched a strategic transformation into the broader health industry by investing over 300 million yuan in a smart nutrition industrial park and entering a 10-year R&D partnership with Third Military Medical University, which culminated in the 2023 launch of the Nanguo No.1 Active Multi-Vitamin and Active Peptide nutritional supplement line. The Health Industrial Park serves a National High-Tech Enterprise designation.

The revenue model operates across multiple channels: direct-to-consumer through e-commerce flagship stores on Tmall/Taobao and a dedicated live-streaming center; a regional distribution network of 300+ distributors and 20,000+ retail terminals across five Chinese sales regions; tourism retail at airports (Meilan, Phoenix), high-speed rail stations, and duty-free shops; a nationwide franchise system with 'nanny-style support' for entrepreneurs; and international exports to 20+ countries through distributors such as American Hengtong International Group (exclusive US agent since 2025). Pricing follows unit pricing per SKU with promotional bundling during major shopping festivals (Double 11, 618). A secondary revenue stream comes from cultural tourism operations centered on the Xinglong Bali Village 3A scenic area, which is being expanded with a 400 million yuan investment targeting AAAA-grade status.

Name

海南南国食品实业有限公司

Legal name

海南南国食品实业有限公司

Website

https://nanguo.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

海南南国食品实业有限公司 is a Hainan-based food manufacturer founded in 1992 that produces over 600 coconut and tropical specialty food SKUs for Chinese consumers, tourists, and international buyers, leveraging proprietary low-temperature processing patents and a multi-channel distribution network spanning 20,000+ retail endpoints and 20+ export countries.

Ownership category

akta.pro rank

Product category

Coconut and Tropical Specialty Foods

NAICS

Food Manufacturing (311), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

akta.pro secondary industries

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF), Fruit Snacks & Dried Fruit (CRADABAJ), Coconut Oil Processing (AFAKAEAD)

Keywords

• Coconut food products
• Tropical specialty foods
• Nutritional supplements
• Coconut processing technology
• Hainan specialty gifts

Headquarters

HQ city

海口

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 椰子食品及热带特产销售 (Coconut Food & Tropical Specialty Product Sales): Nanguo generates primary revenue from the sale of finished coconut and tropical food products across multiple categories: coconut powder and solid beverages (固体饮品), liquid beverages (液体饮料), candies (糖果系列), dried fruits (果干系列), snacks (休闲零食), condiments (调味品), raw material series (原料系列), and gift box sets (礼盒系列). Products include pure coconut powder, coconut milk, coconut candy, coconut flakes, coffee, coconut oil, chili sauce, mango dried fruit, and nutritional supplements. The company operates through direct sales to distributors, tourism retail, e-commerce, and franchise channels, with products sold across China and exported to 20+ countries.
2. 文化旅游服务 (Cultural Tourism Services): Revenue from tourism operations including the Xinglong Bali Village scenic area (兴隆巴厘村景区), which features Indonesian cultural experiences and serves as a tourist destination in Hainan. The group is also developing the Wenchang Coconut Breeze Rest Area (椰风海韵驿站) as part of its cultural tourism expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

海南南国食品实业有限公司 manufactures and sells coconut-based and Hainan tropical specialty food products including instant coconut powder, raw coconut milk, raw coconut latte, coconut candy, dried fruits, snacks, condiments, cold-pressed coconut oil, and charcoal-roasted coffee. The company also produces the Nanguo 1hao Active Multi-Vitamin and Active Peptide nutritional supplement line developed jointly with China's Third Military Medical University. Products are sold across 8 product categories totaling 600+ SKUs, distributed through e-commerce, direct retail, distributors, franchise, tourism retail, and export channels reaching 20+ countries.

Product overview

海南南国食品实业有限公司 is a food manufacturing company founded in 1992, specializing in coconut-based and Hainan tropical specialty foods. The company's portfolio spans solid beverages (coconut powder, coconut milk powder), liquid beverages (coconut water, raw coconut milk, coconut latte), candy, dried fruits, snacks, condiments (chili sauce, pepper), and gift boxes — totaling over 600 SKUs across 8 product categories. The core products are centered on coconut (纯椰子粉, 生椰拿铁, 生椰乳, 炭烧咖啡), supplemented by the 活性多维/活性多肽 nutritional supplement line developed with China's Third Military Medical University, and the cold-pressed coconut oil line with national patents. The company operates both B2C consumer packaged goods and B2B ingredient/supplement channels, distributing nationally through 300+ distributors and 20,000+ retail terminals, with exports to 20+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• 南国1号: 南国集团与中国第三军医大学历时十年共同研发的活性多维营养素和活性多肽营养素系列，属大健康营养补充产品线。
• 白小爷
• 巴厘村

Products and services

• Pure Coconut Powder (纯椰子粉) Flagship product developed in 1992 using low-temperature cold-brew lock-fresh technology. Made from 100% fresh old Hainan coconuts; spray-dried to retain natural coconut flavor and nutrition. No added sugar, artificial colors, or preservatives. Covered by National Invention Patent ZL201510269488.2. Targeted at consumers seeking natural, healthy coconut-based beverages and baking ingredients.
• Raw Coconut Latte (生椰拿铁) Combines fresh raw coconut milk with quality coffee beans. Uses low-temperature extraction and ultra-low temperature vacuum freeze-drying technology. Fine powder dissolves easily with rich aroma. One of the best-selling products since 2022, positioned as a popular ready-to-drink coconut coffee beverage for young consumers.
• Raw Coconut Milk (生椰乳) Coconut plant protein beverage launched in 1.5x and 3x concentrated variants to meet different consumer needs. Uses fresh coconut fruit with UHT instant sterilization. Targeted at health-conscious consumers seeking plant-based dairy alternatives.
• Charcoal-Roasted Coffee (炭烧咖啡) Uses Xinglong high-quality Hainan coffee beans processed with traditional Southeast Asian charcoal roasting technique. Rich aroma, smooth taste, neither bitter nor harsh. Targeted at coffee consumers seeking authentic Hainan regional coffee flavor.
• Nanguo 1hao Active Multi-Vitamin & Active Peptide Nutritional Supplements (南国1号活性多维营养素 & 活性多肽营养素) Nanguo No.1 nutrition products developed over 10 years with Third Military Medical University. Active Multi-Vitamin uses 30+ organic fruits and vegetables. Active Peptide uses deep-sea fish collagen peptides, sea cucumber peptide, oyster peptide and coconut powder. Targeted at sub-health and chronic disease populations seeking functional nutritional supplementation.
• 100% Coconut Water (100%椰子水) Selected from fresh young coconuts. Uses UHT high-temperature instant sterilization. No added water or artificial ingredients. Sterile cold-filled packaging preserves original taste. Refreshing, sweet, 0 cholesterol, 0 fat. Targeted at health-conscious beverage consumers.
• Extra-Concentrated Coconut Candy (特浓椰子糖) Selected from high-quality old Hainan coconuts. 16-step low-temperature slow-cooking process extracts fresh coconut milk. Rich coconut flavor, smooth texture. No artificial flavors, colors, or preservatives. Targeted at candy consumers and gift purchasers.
• Cold-Pressed Coconut Oil (冷榨椰子油) Award-winning product with two national invention patents. Cold-pressed from Hainan coconuts using special cold-pressing process that retains natural coconut oil nutrients. Used in baking as a healthy alternative to regular oil. Targeted at health-conscious cooking and baking consumers.
• Coconut Energy Bar (椰子能量棒) Coconut-based snack product launched in response to market consumer trends toward convenient, healthy snacking options. Targeted at on-the-go consumers and active lifestyle consumers.
• Coconut Crisp Pancake (椰香薄饼) Uses fresh coconut milk as raw material. Non-fried, low sweetness, low calorie. Crispy and delicious with natural coconut aroma. Featured in packaging redesign targeting younger consumers.
• Coconut Milk Oatmeal (椰奶麦片) Blends coconut milk with oatmeal. Suitable for breakfast or as a convenient meal replacement. Low calorie, nutritious. Targeted at health-conscious consumers seeking convenient breakfast options.
• Yellow Lantern Chili Sauce (黄灯笼辣椒酱) Selected Hainan Yellow Lantern chili peppers. Traditional method fermented for at least 20 days. No preservatives or artificial colors. Rich, spicy, flavorful. Targeted at cooking enthusiasts and consumers seeking authentic Hainan condiments.
• Coconut Cake/Gummy (椰子糕) Soft candy made from fresh red coconut juice. Processed through kneading, rubbing, patting, and tossing four steps for a sticky elastic texture. Natural coconut fragrance, smooth and refreshing. Targeted at traditional candy consumers.
• Cold-Brew Pure Coffee & Drip Coffee (冷萃纯咖啡 & 挂耳咖啡) Cold-Brew Pure Coffee uses a low-temperature slow-extraction process preserving original coffee aroma and rich taste. Drip Coffee offers convenience and freshness, can be quickly prepared with hot water. Both launched at the 2025 Hainan International Coffee Conference. Targeted at coffee enthusiasts and convenience-seeking consumers.
• Gift Box Series (礼盒系列) Curated gift boxes combining multiple coconut and tropical snack products, marketed for festivals, corporate gifting, and tourism souvenir occasions. Targeted at gift purchasers, tourists, and corporate gifting buyers seeking authentic Hainan specialty presents.
• Dried Fruit Series (果干系列) Includes dried pineapple, dried mango, crispy coconut chips, and other dried tropical fruit snacks. Targeted at healthy snack consumers and gift purchasers.
• Raw Material Series (原料系列) Raw coconut and other tropical ingredient inputs supplied for downstream production use. Targeted at food manufacturers and B2B ingredient buyers.

Quantifiable outcome

• 市场占有率：南国椰子粉已成为海南特产的代表产品，销往20多个国家和地区
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 美国亨通国际集团 (American Hengtong International Group)coreChannel Partner/ Reseller/ Distributor · 22 August 2025美国亨通国际集团与海南南国食品公司正式签署战略合作协议，成为南国食品在美国的独家代理商，助力南国优质产品走进美国市场。亨通国际集团董事长潘为湘先生早在几年前就已关注南国品牌，并将南国生椰拿铁产品带到美国与友人分享，获得一致好评，充分展现出该产品的市场潜力。此合作标志着南国正式开启美国市场的规模化拓展。
• 海南省委省政府 / 万宁市政府coreOthers · 4 June 2025海南省委书记冯飞、副省长谢京、省旅文厅厅长陈铁军、万宁市委书记盖文启等领导一行莅临南国集团旗下兴隆巴厘村景区调研指导。省委领导对景区发展提出重要指示，强调要打造网红打卡景点、做好美食与购物体验、加强景区宣传推荐。
• 全球精品（海口）免税城有限公司minorChannel Partner/ Reseller/ Distributor · 16 September 2023全球精品（海口）免税城有限公司作为2023中国消费经济高层论坛的赞助商之一，与南国集团共同参与此次论坛。南国作为总冠名单位在会上展示了品牌实力和产品矩阵，双方在论坛期间建立了良好的合作关系。
• 万宁丰收诺丽生物科技有限公司minorGTM or Marketing Partner · 16 September 2023万宁丰收诺丽生物科技有限公司为2023中国消费经济高层论坛提供诺丽酵素赞助支持，是论坛的重要合作伙伴之一。
• 印象南国电子商务公司coreChannel Partner/ Reseller/ Distributor · 16 September 2023印象南国电子商务公司是南国集团旗下负责电商运营的子公司，负责运营淘宝直播等电商渠道，代表南国与中国国际展览中心集团签署第二届链博会参展协议。印象南国徐国华董事长代表南国集团进行重要签约。
• 中国第三军医大学 (Third Military Medical University of China)coreStrategic or Co-development Partner · 1 January 2013从2013年起，南国健康公司与中国第三军医大学达成科研指导关系，共同研发一款能快速补充能量、修复细胞、适合亚健康人群使用的营养产品。经过十年配方的反复调整和优化，投入3亿多元，南国1号活性多维营养素和活性多肽营养素才最终问世。这标志着南国从传统食品向大健康产业转型升级的重要里程碑。

Scale indicators14 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• 椰树集团 (Coconut Palm Group): China's largest coconut beverage manufacturer, headquartered in Hainan, famous for its iconic bottled coconut milk. Direct competitor to Nanguo in plant-based coconut beverages with overlapping customer base across China.
• 承德露露 (Chengde Lolo): Specialist in plant-based protein beverages (almond milk, walnut milk) with similar shelf-stable beverage positioning. Comparable in the plant-based beverage category targeting health-conscious Chinese consumers.
• 欢乐家食品 (Huanjiele Food): Leading Chinese canned food and plant-based beverage company with strong coconut milk and canned porridge lines. Competes with Nanguo in coconut beverages and tropical canned fruit snacks through similar national distribution.
• 香飘飘 (Xiangpiaopiao): China's leading milk tea and instant beverage brand with similar solid beverage (coconut/powder) product positioning. Direct competitor in the ready-to-drink and powdered beverage segments with strong national distribution.
• 海南春光食品 (Chun Guang Food): Hainan-based coconut and tropical specialty food manufacturer with similar product portfolio (coconut candy, coconut powder, dried tropical fruits). Direct regional competitor with overlapping Hainan specialty/souvenir positioning.

Emerging players

• 来伊份 (Laiyifen): Chinese snack food retailer/brand with strong franchise and e-commerce presence. Comparable to Nanguo in dried fruit and coconut snack categories with similar target consumer and gift box product positioning.
• 良品铺子 (Bestore): Premium Chinese snack food brand with strong e-commerce presence. Comparable to Nanguo in the snack/dried fruit category with similar gifting (gift box) positioning and livestreaming-driven sales channels.

Broad incumbents

• 农夫山泉 (Nongfu Spring): China's largest bottled water and beverage company offering coconut-related plant-based products. Overlaps with Nanguo in coconut water, plant-based beverages, and tropical fruit drinks but with vastly larger scale and brand investment.
• Vita Coco: Global leader in branded coconut water with established international distribution. Comparable to Nanguo's raw coconut water and coconut milk lines in the plant-based beverage category, but at significantly larger global scale.
• 统一企业中国 (Uni-President China): Major Chinese CPG company with broad portfolio including coconut-based beverages and snacks. Comparable in the broader CPG manufacturer category but with significantly more diversified product lines and national scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%B5%B7%E5%8D%97%E5%8D%97%E5%9B%BD%E9%A3%9F%E5%93%81%E5%AE%9E%E4%B8%9A%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 海南南国食品实业有限公司