naow

What naow does

naow studio GmbH is a B2B digital agency founded in 2021 and headquartered in Grünwald, Bavaria, with a core team operating across Munich, Germany and Linz, Austria. The firm specializes in what it terms 'Digital Flagship Experiences' and corporate websites for 'Hidden Champions' — world-market-leading industrial and mid-sized companies (Mittelstand) whose digital presence lags their physical market position. Its stated client roster includes Rösler Oberflächentechnik (surface technology), ROTAX MAX Dome (e-karting), ROBART (home robotics), SAP (Industry 4.0 microsite), Linde Verlag (tax/legal publishing), and AM Solutions.

Its core products are immersive corporate websites and interactive web experiences built using Webflow, React-based programming, 3D design and animation, motion design, video production, and custom CMS integration (including SAP-facing CMS solutions). Notable technical components include scroll-based storytelling, 3D product visualization, React-based 3D web experiences (as demonstrated in the ROTAX MAX Dome racing tutorial), and integration of video with motion graphics to extend user dwell time.

Revenue is generated on a project-based professional services model: bespoke, scoped engagements for one-off or periodic redesign/development work. The go-to-market is sales-led and consultative, anchored on direct outreach, a portfolio of case studies, a 'Know-Haow' thought leadership blog, and a persistent 'Let's Talk Naow' call-to-action. Pricing is quote-based and not publicly disclosed. The firm is founder-managed (Jonas Friedrich as Geschäftsführer per imprint), with no disclosed institutional funding or external investors.

Name

naow

Legal name

naow studio GmbH

Website

https://naow.studio

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

naow studio is a DACH-based digital agency building 'Digital Flagship Experiences' and corporate websites for mid-sized industrial companies and B2B hidden champions using Webflow, React, 3D and motion design.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Corporate website design
• B2B web development
• Digital flagship experiences
• Motion design services
• 3D web experiences

Headquarters

HQ city

Grünwald

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency / Web Development Services: Project-based fees for designing and developing corporate websites, flagship web experiences, and interactive digital presentations for industrial and mid-sized B2B clients. Revenue is generated through custom project engagements, typically scoped as one-off or periodic redesign/development engagements. The agency serves as both a service provider and strategic partner for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

naow is a B2B digital agency that designs and develops "Digital Flagship Experiences" and corporate websites for mid-sized industrial "Hidden Champion" companies in the DACH region. The studio integrates marketing strategy, design, and programming into a single engagement and delivers immersive web experiences for clients including Rösler, Rotax, Robart, SAP, and Linde Verlag. Production capabilities span Webflow, React, custom CMS, 3D design, motion design, and video production.

Product overview

naow is a digital agency specializing in Digital Flagship Experiences for industry and mid-sized companies (Hidden Champions). Their core offerings consist of Digital Flagship Experiences — immersive, high-quality web experiences designed to create lasting brand impressions with extended user engagement — and Corporate Websites — professionally designed digital presences that serve as the core element of successful sales. The company combines marketing strategy, design, and programming competencies to deliver web experiences, digital presentations, and corporate websites that leave lasting impressions. Their portfolio includes specific web experiences such as the Rotax Maxdome Experience (virtual racing), SAP Industry 4.0 Experience (scrolling microsite), and Robart Web Experience (interactive presentation), as well as corporate websites for Rösler Oberflächentechnik and Linde Verlag.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Flagship Experiences A premium, integrated web offering that translates a client's physical flagship-store or market-leadership positioning into an immersive digital flagship experience. Combines marketing strategy, design, and programming with 3D, motion design, and video production for mid-sized industrial Hidden Champion firms in the DACH region.
• Corporate Websites Strategy, design, and build of premium corporate websites for B2B clients, delivered using Webflow, React, and custom CMS integration. Targeted at industrial and B2B technology companies seeking a high-production-value web presence.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CyberhouseminorImplementation/ SI/ Consulting Partnernaow studio partnered with Cyberhouse on the Rösler corporate website project. The Rösler client testimonial from Frank Schelhorn (Project Lead Marketing) specifically mentions both naow studio and the project partner Cyberhouse, indicating Cyberhouse was involved in the implementation alongside naow.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dept: Global digital agency with established DACH presence offering brand, digital experience, and technology services at scale. While much larger and broader than naow, Dept increasingly competes in the premium B2B flagship experience space that naow targets.
• SinnerSchrader (Accenture Song): Hamburg-based digital agency now part of Accenture Song. Operates at significantly greater scale than naow and offers broader end-to-end digital and brand capabilities, but overlaps on premium digital experience engagements for B2B clients in DACH.
• Jung von Matt: Major Hamburg-headquartered creative agency network with broad campaign, brand, and digital experience capabilities. Operates at significantly greater scale than naow but competes for the same premium B2B flagship experience mandates from German enterprise clients.

Direct peers

• Scholz & Volkmer: Berlin-based digital agency specializing in brand experiences and digital transformation for B2B clients. Comparable to naow in scope—combining brand, design, and technology—and in its focus on complex enterprise and Mittelstand engagements.
• pixelpark: Munich/Berlin-based digital agency with a long-standing B2B and enterprise client base and broad digital capabilities. Its German Mittelstand exposure and similar digital brand experience offering make it a direct comparable for naow.
• KMS Team: Munich-based brand consultancy with strong digital experience capabilities and a B2B enterprise focus. Its Munich location and blend of strategy, brand design, and digital delivery put it in direct competition with naow for premium Mittelstand flagship work.
• nexum: Cologne-based digital agency offering brand, marketing, and digital transformation services to B2B clients. Overlaps with naow on premium digital experience work for German enterprise and Mittelstand accounts.
• Kolle Rebbe: Hamburg-based independent creative and digital agency with comparable boutique scale and a strong B2B brand experience portfolio. Like naow, Kolle Rebbe combines brand strategy, design, and digital execution for premium clients and represents the closest direct competitor in the DACH boutique segment.
• denkwerk: Cologne-based full-service digital agency with brand experience, digital product, and platform capabilities. Serves enterprise and mid-market B2B clients with integrated digital work, comparable to naow's positioning as a one-stop brand-and-digital partner.
• TLGG: Berlin-based digital agency specializing in brand experience, communication, and digital transformation. Comparable boutique-plus scale with a focus on complex B2B and enterprise clients, putting it in direct competition with naow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naow-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about naow