Pizzeria NAPL
Pizzeria NAPL, now operating as Bellie, is a single-site Mediterranean restaurant in central Lyon offering tapas, Neapolitan pizzas, and fine wines, serving individual diners, tourists, and private event clients with a staff of 20.
- Company typePrivate
- Founded-
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pizzeria NAPL does
Pizzeria NAPL, now operating under the Bellie brand, is a single-site Mediterranean restaurant located at 21 Rue du Garet in the 1st arrondissement of Lyon, France. The kitchen offers a sharing-style menu built around tapas, Neapolitan pizzas, and a curated wine list, and the venue includes a terrace and private event capability. The operator also maintains a separate establishment under the legacy Pizzeria NAPL name, indicating a small multi-unit hospitality footprint rather than a true single-unit business.
The business runs a direct-to-consumer model: revenue is generated through in-person dining covers, online and phone reservations, and private event hire. There is no disclosed pricing, no delivery or dark-kitchen channel, and no franchise or licensing structure. Distribution is concentrated on physical footfall in central Lyon, supplemented by earned media visibility in local press outlets (Petit Futé, Tribune de Lyon, Le Bonbon) and guide listings (Gault & Millau 10/20, Lonely Planet).
The 2026 rebranding from Pizzeria NAPL to Bellie represents the most significant recent strategic move, repositioning the venue around a broader Mediterranean concept rather than a purely Neapolitan pizza offering. The headcount of 20 employees is the only operational scale benchmark available; there are no disclosed funding rounds, investors, financial statements, or technology platform. Consequently, the company's competitive position is anchored almost entirely on its physical location, chef-driven menu, and local reputation rather than on any scalable or technology-enabled advantage.
Pizzeria NAPL firmographics
Firmographics- Name
- Pizzeria NAPL
- Legal name
- NAPL DEVIENT BELLIE
- Website
- https://napl.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pizzeria NAPL, now operating as Bellie, is a single-site Mediterranean restaurant in central Lyon offering tapas, Neapolitan pizzas, and fine wines, serving individual diners, tourists, and private event clients with a staff of 20.
- Ownership category
- akta.pro rank
Pizzeria NAPL industry classification
Industry- Product category
- Mediterranean Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Mediterranean & Middle Eastern Fast Casual (THAFABAD), Casual Dining Restaurants (THAFACAB)
Keywords
Where Pizzeria NAPL is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Pizzeria NAPL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food and beverage sales: Revenue from serving Mediterranean tapas, Neapolitan pizzas, and carefully selected wines directly to dine-in customers. Includes vegetarian and vegan menu options.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Pizzeria NAPL product offering
Product offeringCore offering
Pizzeria NAPL (now operating as Bellie / NAPL DEVIENT BELLIE) is a single-location Mediterranean restaurant in Lyon, France, serving Neapolitan pizzas, creative tapas, and a carefully selected wine list in a shareable bistronomy format. The restaurant offers dine-in service (with terrace seating, happy hour, and indoor dining), online and phone reservations, private event hosting, and vegetarian/vegan menu options.
Product overview
Bellie (formerly Pizzeria NAPL) is a Mediterranean restaurant in Lyon that reinvents bistronomy with simple, flavorful cuisine designed for sharing. The establishment offers creative tapas, Neapolitan pizzas, and carefully selected wines, organized into distinct menus including Napl's Cuisine Pimped by Bellie, Bellie's Mediterranean-Style Cuisine, and a Drinks menu. The restaurant also provides vegetarian and vegan options.
Differentiator
Problem solved
Functional benefit
Products and services
- Neapolitan Pizzas
- Creative Tapas
- Fine Wines and Drinks
- Private Events and Group Bookings
Companies that use Pizzeria NAPL
Customer profileSegments1 record
Ideal customer profiles2 records
Pizzeria NAPL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pizzeria NAPL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pizzeria NAPLminorRelated establishment. NAPL DEVIENT BELLIE appears to be a rebranding or evolution of the original Pizzeria NAPL. The website references Pizzeria NAPL (napl.fr) as 'our other establishment', suggesting they are related entities under the same ownership.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Pizzeria NAPL competitors and assessment
Company assessmentDirect peers
- Café Sillon: Lyon-based bistronomy restaurant in the Presqu'île district offering seasonal cuisine, shareable plates, and natural wines. Comparable Mediterranean-inspired bistro concept, similar Lyon neighborhood, and similar target segment of food-conscious diners.
Regional players
- Restaurant Daniel et Denise: Established Lyonnaise bouchon (traditional bistro) with multiple locations in Lyon, serving hearty regional cuisine and wines. Comparable as a Lyon-based casual full-service restaurant with bistro heritage and table-service dining model.
- La Mère Lyonnaise: Iconic Lyonnaise bouchon on Rue Mercière serving traditional regional cuisine with curated wines. Comparable Lyon full-service bistro with table service and curated wine list, though it leans more traditional than Mediterranean.
- Brasserie Georges: Historic Lyon brasserie established in 1836 serving traditional French cuisine, wine, and table service in a large dining room. Comparable as a Lyon-based full-service restaurant with curated wine program, though it operates at much larger scale and more traditional positioning.
- Le Café du Soleil: Established Lyon bistro in the Vieux Lyon district serving Mediterranean-influenced cuisine with terrace seating. Comparable casual full-service Mediterranean bistro in a high-tourism Lyon neighborhood.
- Têtedoie: Maison Têtedoie is a renowned Lyon restaurant with a Michelin-starred gastronomy venue and a more casual bistronomy bistro (Le Café Têtedoie). Comparable for the bistronomy concept, curated wines, and Mediterranean-influenced small plates in Lyon.
Broad incumbents
- Pizza Cosy: French Neapolitan-style pizza chain with multiple locations across France, founded in Lyon. Comparable for Neapolitan pizza focus and casual full-service dining model, though much larger and more price-accessible.
- Big Mamma Group: French restaurant group operating a portfolio of Italian/Mediterranean trattorias and pizzerias (e.g., East Mamma, Ober Mamma) with Neapolitan pizzas, shareable plates, and curated wines. Comparable for Mediterranean cuisine, sharing-style dining, and casual-yet-design-forward atmosphere, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Pizzeria NAPL social profiles
Digital presencePizzeria NAPL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizzeria NAPL leadership team
Management profileNumber of profiles
Pizzeria NAPL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizzeria NAPL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizzeria NAPL
What does Pizzeria NAPL do?
Pizzeria NAPL (now operating as Bellie / NAPL DEVIENT BELLIE) is a single-location Mediterranean restaurant in Lyon, France, serving Neapolitan pizzas, creative tapas, and a carefully selected wine list in a shareable bistronomy format. The restaurant offers dine-in service (with terrace seating, happy hour, and indoor dining), online and phone reservations, private event hosting, and vegetarian/vegan menu options.
Is Pizzeria NAPL a public or private company?
Pizzeria NAPL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pizzeria NAPL founded?
Pizzeria NAPL was founded in -1. It employs 11 to 50 people.
Where is Pizzeria NAPL based?
Pizzeria NAPL is headquartered in Lyon, France, in the Europe region.
How does Pizzeria NAPL make money?
One revenue line is on record: food and beverage sales.
Who are Pizzeria NAPL's main competitors?
Café Sillon is listed as a direct peer. Regional players are Restaurant Daniel et Denise, La Mère Lyonnaise, Brasserie Georges, Le Café du Soleil and Têtedoie. Broad incumbents are Pizza Cosy and Big Mamma Group.
Does Pizzeria NAPL have an API?
No public API is recorded for Pizzeria NAPL.
What industry is Pizzeria NAPL in?
Pizzeria NAPL's product category is Mediterranean Restaurant. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFABAD, Mediterranean & Middle Eastern Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.