Pizza Cosy
Pizza Cosy is a French franchised pizza restaurant chain founded in 2010, operating 72 dine-in, take-away, and delivery locations across metropolitan France under COSY DEVELOPPEMENT, serving individual consumers with a centralized franchise model for entrepreneur operators.
- Company typePrivate
- Founded2010
- HeadquartersSorbiers, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Pizza Cosy does
Pizza Cosy is a French pizza restaurant chain founded in 2010 and operated by COSY DEVELOPPEMENT, a privately held SAS incorporated in Saint-Étienne, France (RCS 834 118 317). The business runs a 72-unit franchise network across metropolitan France through two formats — Take Away and full-service Restaurant — offering dine-in, take-away, and home delivery of handcrafted pizzas plus antipasti, salads, Panuozzo, fresh gnocchi and pasta, desserts, and beverages. The proposition is positioned around ingredient transparency (French non-refined flour, Mozzarella fior di latte from Naples, Italian peeled tomatoes, seasonal vegetables) and a "lieux sincères" (sincere places) dining concept.
The technology stack consists of a WordPress-based website for ordering, a dedicated iOS and Android mobile application (published under "com.legrandfeu.pizzacosy"), a third-party loyalty platform at pizza-cosy.zerosix.com powering the CosyClub program (1 point per euro, 120 points = €10 voucher, with referral mechanics), and a delivery integration with Uber Eats for select locations. Ordering and account management are standard e-commerce functionality; no AI/ML, proprietary models, or advanced data capabilities are disclosed.
The business model is a classic franchise structure: COSY DEVELOPPEMENT acts as franchisor and brand owner, charging a one-time initial franchise fee, a 4% exploitation royalty, and a 2% communication royalty on franchisee sales, alongside pricing-side revenue (food and beverage sales) collected at the restaurant level by franchisees. Consumer pricing includes a €5 first-order promotion, a weekly €15/€5 all-you-can-eat pizza buffet on Tuesday evenings, and menu items priced per location. The two customer segments are end consumers (B2C) and franchise entrepreneurs (B2B/franchise sign-ups), with marketing conducted through Instagram, Facebook, LinkedIn, email, the mobile app, the loyalty program, and centralized franchise marketing support.
Pizza Cosy firmographics
Firmographics- Name
- Pizza Cosy
- Legal name
- COSY DEVELOPPEMENT
- Website
- https://pizzacosy.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pizza Cosy is a French franchised pizza restaurant chain founded in 2010, operating 72 dine-in, take-away, and delivery locations across metropolitan France under COSY DEVELOPPEMENT, serving individual consumers with a centralized franchise model for entrepreneur operators.
- Ownership category
- akta.pro rank
Pizza Cosy industry classification
Industry- Product category
- Casual Dining Pizza Restaurants
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Pizza Cosy is headquartered
LocationHeadquarters
- HQ city
- Sorbiers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Pizza Cosy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Restaurant Sales: Direct food and beverage sales through dine-in, take-away, and delivery orders at franchise restaurants. Customers can order via website, mobile app, phone, or Uber Eats.
- Franchise Royalties: Pizza Cosy generates revenue through franchise fees including 4% exploitation royalty and 2% communication royalty on franchisee sales.
- Franchise Fees: Initial franchise fees for new franchisees joining the Pizza Cosy network, including setup support and access to brand systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | First order promotion - 5€ discount |
| Transaction based/ take rate | Pay-as-you-go | All-you-can-eat pizza buffet |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Pizza Cosy product offering
Product offeringCore offering
Pizza Cosy is a French franchise restaurant chain that prepares and sells Italian-style handcrafted pizzas and complementary menu items (antipasti, salads, panuozzo, fresh gnocchi and pasta, desserts, beverages) to consumers through dine-in, take-away, and home delivery channels across 72 franchised locations in France. The company also licenses its brand to franchisees under a model that includes a 4% exploitation royalty and 2% communication royalty.
Product overview
PizzaCosy is a French pizza restaurant chain offering a unified service combining in-restaurant dining, take-away ordering, and home delivery. The core offering centers on handcrafted pizzas made with fresh seasonal vegetables, Mozza fior di latte from Naples, Italian peeled tomatoes, and French flour. The product portfolio extends beyond pizzas to include antipasti, salads, Panuozzo (Italian-style filled bread), fresh gnocchi and pasta, desserts, and beverages. PizzaCosy operates a mobile application for iOS and Android enabling direct ordering, and maintains a loyalty program called CosyClub. The franchise arm offers entrepreneurs two restaurant formats (Take Away and full Restaurant) with comprehensive support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizzas Handcrafted Italian-style pizzas made with Mozzarella fior di latte from Naples, Italian whole peeled tomatoes, French non-refined flour, and fresh seasonal vegetables. Varieties include Marguerite, Reine, Reine Calzone, 4 Fromages, Biquette, Chausson, Haute Savoyarde, Blue Burger, Carnivore, Formidable, Nordique, Mamma Rossa, Passion Terroir, L'Augustinienne, Truffée, Truffée Végétarienne, Curryeuse, Happy-Stache, and Lard de Vivre. Sold to consumers at franchise restaurants.
- Antipasti
- Salades Salad offerings including Italienne, Petite Salade, and Salades de Pâtes. Sold to consumers at franchise restaurants.
- Panuozzo Italian-style filled bread rolls including Mon Basque, Mon Vegan, Mon Jules, Mon Tartufo, Mon Tartrufo Végé, and Mon Italien. Sold to consumers at franchise restaurants.
- Gnocchi & Pâtes fraîches Fresh gnocchi and pasta dishes. Sold to consumers at franchise restaurants.
- Desserts Dessert menu featuring Crousti Noisettes, Crousti Pistaches, Glaces (ice cream), Cheesecake Pistache, Tiramisu Caramel, Choco Lover, Brownie Pistache, and Citron Meringué. Sold to consumers at franchise restaurants.
- Boissons Beverage selection including Spritz and other drinks. Sold to consumers at franchise restaurants.
- Sauces
- PizzaCosy Restaurant Dining In-restaurant sit-down dining service at PizzaCosy franchise locations, offering access to the full menu and the all-you-can-eat Tuesday pizza buffet (€15 adult / €5 child). Emphasizes the brand's "lieux sincères" (sincere places) atmosphere with quality ingredients prepared in-house.
- PizzaCosy Take Away Take-away service allowing customers to order pizzas and other menu items for collection at any Pizza Cosy franchise restaurant, with scheduled pickup times via the online ordering system.
- PizzaCosy Delivery Home delivery service for pizzas and menu items. Some locations offer direct delivery through Pizza Cosy while others route delivery orders through the Uber Eats platform.
- PizzaCosy Mobile Application Dedicated iOS and Android application that enables customers to place orders for delivery or take-away, manage their CosyClub loyalty account, and receive promotional offers from Pizza Cosy.
- CosyClub Loyalty Program Customer loyalty program where members earn 1 point per euro spent at Pizza Cosy restaurants. At 120 points, members receive a €10 voucher. The program includes referral bonuses and is managed through a dedicated online portal.
- PizzaCosy Franchise Franchise opportunity offering entrepreneurs the chance to open and operate PizzaCosy restaurants under two formats (Take Away and full Restaurant). Franchisees receive support including site selection, financing assistance, network animation, training, and centralized marketing support, in exchange for a 4% exploitation royalty and 2% communication royalty on sales.
Quantifiable outcome
- 120 points earned = €10 voucher through loyalty program
Companies that use Pizza Cosy
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Pizza Cosy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Pizza Cosy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Uber EatscoreUber Eats serves as a delivery partner for select Pizza Cosy restaurant locations, enabling customers to order pizzas for home delivery through the Uber Eats platform.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Pizza Cosy competitors and assessment
Company assessmentDirect peers
- Speed Rabbit Pizza: Established French pizza delivery/take-away franchise network. Direct competitor with a similar franchise model targeting small and mid-sized French cities.
- Domino's Pizza France: France's leading pizza delivery chain with 480+ stores. Directly competes with Pizza Cosy in the franchise-operated pizza QSR/delivery segment, sharing similar dine-in/limited dine-in/take-away/delivery channels and franchise unit economics.
- La Pizza de Nico: French pizza franchise chain focused on traditional Italian-style pizzas with multiple delivery/take-away locations. Comparable franchise unit structure and regional coverage.
- Pizza Sprint: French pizza delivery and take-away franchise. Directly comparable franchise model with similar target customer and unit-level economics.
- Bistro Pizza: French pizza-focused casual dining chain with dine-in and take-away service. Similar mid-market positioning with quality ingredients and neighborhood restaurant format.
- Papa John's France: US-headquartered pizza delivery franchise expanding in France. Competes head-to-head with Pizza Cosy in quality-ingredient positioning, delivery-led operations, and franchise growth model.
Broad incumbents
- Del Arte: Major French casual Italian restaurant chain (part of Naos/Groupe Bertrand) with sit-down dining and pizza-led menus. Competes with Pizza Cosy's dine-in casual segment on ambiance and family dining occasions.
- Pizza Hut France: Global pizza QSR/casual chain operating dine-in, take-away, and delivery across France. Overlaps with Pizza Cosy in pizza menu, delivery aggregation, and franchise/company-store mix, but operates as a broader incumbent with sit-down casual dining.
Emerging players
- Big Mamma Group: French restaurant group operating Italian-themed casual dining brands. Competes with Pizza Cosy on the premium-Italian-casual dining occasion and ingredient storytelling.
- O'Tacos: Fast-growing French franchise specializing in tacos (Mexican-inspired). Competes for the same young customer occasion and franchisee pool in France's casual delivery market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pizza Cosy social profiles
Digital presencePizza Cosy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizza Cosy leadership team
Management profileNumber of profiles
Pizza Cosy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizza Cosy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizza Cosy
What does Pizza Cosy do?
Pizza Cosy is a French franchise restaurant chain that prepares and sells Italian-style handcrafted pizzas and complementary menu items (antipasti, salads, panuozzo, fresh gnocchi and pasta, desserts, beverages) to consumers through dine-in, take-away, and home delivery channels across 72 franchised locations in France. The company also licenses its brand to franchisees under a model that includes a 4% exploitation royalty and 2% communication royalty.
Is Pizza Cosy a public or private company?
Pizza Cosy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pizza Cosy founded?
Pizza Cosy was founded in 2010. It employs 251 to 500 people.
Where is Pizza Cosy based?
Pizza Cosy is headquartered in Sorbiers, France, in the Europe region.
How does Pizza Cosy make money?
Three revenue lines are on record. Restaurant Sales are the primary driver. The others are franchise Royalties and franchise Fees.
Who are Pizza Cosy's main competitors?
Direct peers on record are Speed Rabbit Pizza, Domino's Pizza France, La Pizza de Nico, Pizza Sprint, Bistro Pizza and Papa John's France. Broad incumbents are Del Arte and Pizza Hut France. Emerging players are Big Mamma Group and O'Tacos.
Does Pizza Cosy have an API?
No public API is recorded for Pizza Cosy.
What industry is Pizza Cosy in?
Pizza Cosy's product category is Casual Dining Pizza Restaurants. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.