Masia el Carmen
- Company typePrivate
- Founded2011
- HeadquartersBétera, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Masia el Carmen firmographics
Firmographics- Name
- Masia el Carmen
- Legal name
- MASIA EL CARMEN S.L.
- Website
- https://naranjasdelcarmen.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Masia el Carmen industry classification
Industry- Product category
- Citrus Agriculture
- NAICS
- Orange Groves (111310), Citrus (except Orange) Groves (111320), Noncitrus Fruit and Tree Nut Farming (11133)
- SIC
- Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)
- akta.pro secondary industry
- Fresh Fruit Wholesale (AFAIACAA)
Keywords
Where Masia el Carmen is headquartered
LocationHeadquarters
- HQ city
- Bétera
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Masia el Carmen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tree Adoption (Crowdfarming): One-time tree purchase fee plus annual maintenance fees. Customers adopt orange trees (80kg or 40kg capacity) for 80€ or 40€ respectively, with annual maintenance of 60€ or 35€. Logistics costs for harvest, packing, and shipping are paid per order.
- Fresh Produce Sales: Direct sales of seasonal fruits (oranges, clementines, lemons, grapefruits), vegetables, honey, and olive oil. Products are harvested to order and shipped directly to consumers without cold storage or post-harvest treatments.
- Hive Adoption: Customers can adopt beehives and receive personalized honey bottles. Annual maintenance fees apply with honey delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Orange Tree Adoption (80kg capacity) |
| One time/ perpetual license | Annual | Orange Tree Adoption (40kg capacity) |
| Subscription | Annual | Hive Adoption |
| Transaction based/ take rate | Pay-as-you-go | Fresh Produce Boxes |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Masia el Carmen product offering
Product offeringCore offering
Masia el Carmen (Naranjas del Carmen) grows, harvests, and ships seasonal fresh citrus (oranges, clementines, lemons, grapefruits), seasonal vegetables, extra virgin olive oil, and honey directly to European consumers from its family farms in Bétera and Jérica, Spain. The company pioneered the trademarked Crowdfarming® model, under which customers adopt individual orange trees, olive trees, or beehives and receive the harvest (or honey) directly, financing regenerative agricultural practices. All produce is harvested to order on the same day as shipment, with no cold storage or post-harvest chemical treatments.
Product overview
Naranjas del Carmen operates as a direct-to-consumer agricultural e-commerce platform built around a Crowdfarming® model, connecting consumers with seasonal farm produce from Valencia, Spain. The core offering consists of seasonal fresh produce (oranges, clementines, lemons, grapefruits, and seasonal vegetables) sourced from family-owned farms and shipped to order across Europe. The Crowdfarming program allows customers to adopt orange trees or olive trees, or beehives, receiving the harvest (or honey) directly. Complementary products include zero-waste jams, sauces, and juices made from imperfect produce, and extra virgin olive oil from Arbequina olives. The platform functions as a unified e-commerce site with no standalone API product or separate SaaS modules.
Differentiator
Problem solved
Functional benefit
Brands
- Crowdfarming: A trademarked adoption model where customers can adopt orange trees, olive trees, or beehives and receive harvests directly. This is both a brand concept and a farming model pioneered by the company.
Products and services
- Oranges (Naranjas) Juicy Valencia oranges cultivated in Bétera, Valencia, without pesticides or herbicides, harvested to order and shipped fresh directly from the tree without post-harvest treatments. Available January to May for European consumers.
- Clementines (Clementinas)
Quantifiable outcome
- 12+ million bees supported through hive adoption program (2016)
- +2 more outcomes
Companies that use Masia el Carmen
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Masia el Carmen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Masia el Carmen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Miguel Abad (Elaiologo)coreOlive oil expert who partnered with Naranjas del Carmen to initiate the olive cultivation project at El Campillo de Julia in 2020. Led the development of extra virgin olive oil production from century-old olive trees using cold centrifugation methods.
- Jose and Miguel Conchilla (Conchilla Brothers)coreBeekeeper brothers who helped place the first beehives at Naranjas del Carmen in 2013. Their partnership enabled the creation of an oasis for bees and the beginning of honey production (orange blossom honey and mountain honey). This relationship has grown into a collaboration increasing bee population by 12+ million through the Crowdfarming hive adoption program.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Masia el Carmen competitors and assessment
Company assessmentEmerging players
- Full Harvest: US B2B platform connecting farms with buyers for imperfect and surplus produce with related supply-chain positioning. Targets food waste reduction from the wholesale side rather than DTC, sharing the anti-food-waste mission.
- Karma: Swedish food surplus and rescue marketplace with overlapping zero-waste mission and Nordic/European footprint. Connects restaurants and retailers with consumers to rescue surplus food, sharing sustainability ethos but with a different product type.
- Imperfect Foods: US DTC imperfect produce subscription service with similar sustainability positioning and farm-direct supply. Competes for the same eco-conscious grocery shopper persona through a different mechanism (rescue produce vs. regenerative adoption).
- Misfits Market: US DTC imperfect produce delivery subscription with overlapping zero-waste philosophy and direct-from-farm sourcing. Targets similar environmentally conscious consumers but focused on cosmetically imperfect produce rather than regenerative whole-fruit adoption.
Others
- CrowdFarming: The trademarked platform that Masia el Carmen pioneered has since grown into a multi-farm marketplace where other European regenerative farms list tree adoptions. Functions as both an extension vector for the company and an adjacent ecosystem participant.
Broad incumbents
- HelloFresh: Global meal-kit and fresh produce DTC operator with overlapping customer segment (health-conscious Europeans receiving weekly food boxes at home), but a much broader product portfolio spanning recipes and full ingredients.
- Sunkist Growers: Large US-based citrus cooperative operating at massive scale in the same core product category (oranges and citrus). Operates through traditional retail channels rather than DTC, but directly competes on the underlying commodity the company grows.
- Wonderful Citrus: Large US-based citrus producer with overlapping orange and grapefruit product lines and vertically integrated operations. Competes for the same fresh citrus consumer but through supermarkets rather than direct farm-to-home channels.
Direct peers
- Abel & Cole: UK organic food delivery service with a comparable DTC organic positioning and weekly subscription box mechanics. Sources from named organic farms and ships directly to consumers, closely aligned in target market and sustainability messaging.
- Riverford Organic Farmers: UK-based organic farm box delivery service with a similar DTC farm-to-door subscription model serving European health-conscious consumers. Operates its own farms and delivers seasonal produce weekly, directly comparable in business model and target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Masia el Carmen social profiles
Digital presenceMasia el Carmen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masia el Carmen leadership team
Management profileNumber of profiles
Profiles4 records
Masia el Carmen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masia el Carmen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masia el Carmen
What does Masia el Carmen do?
Masia el Carmen (Naranjas del Carmen) grows, harvests, and ships seasonal fresh citrus (oranges, clementines, lemons, grapefruits), seasonal vegetables, extra virgin olive oil, and honey directly to European consumers from its family farms in Bétera and Jérica, Spain. The company pioneered the trademarked Crowdfarming® model, under which customers adopt individual orange trees, olive trees, or beehives and receive the harvest (or honey) directly, financing regenerative agricultural practices. All produce is harvested to order on the same day as shipment, with no cold storage or post-harvest chemical treatments.
Is Masia el Carmen a public or private company?
Masia el Carmen is a private company. It is classified as family owned and is currently operating.
When was Masia el Carmen founded?
Masia el Carmen was founded in 2011. It employs 11 to 50 people.
Where is Masia el Carmen based?
Masia el Carmen is headquartered in Bétera, Spain, in the Europe region.
How does Masia el Carmen make money?
Three revenue lines are on record. Tree Adoption (Crowdfarming) is the primary driver. The others are fresh Produce Sales and hive Adoption.
Who are Masia el Carmen's main competitors?
Emerging players on record are Full Harvest, Karma, Imperfect Foods and Misfits Market. CrowdFarming is listed as an others. Broad incumbents are HelloFresh, Sunkist Growers and Wonderful Citrus. Direct peers are Abel & Cole and Riverford Organic Farmers.
Does Masia el Carmen have an API?
No public API is recorded for Masia el Carmen.
What industry is Masia el Carmen in?
Masia el Carmen's product category is Citrus Agriculture. Its primary akta.pro industry code is AFAGACAA, Citrus Orchards (Oranges, Lemons, Limes, Grapefruit), with a secondary code of AFAIACAA, Fresh Fruit Wholesale. Its NAICS code is 111310 and its SIC code is 100.