Naroon Hospitality
Naroon Hospitality Group is a privately held London-based independent restaurant group operating Persian-cuisine venues (Marylebone, Fitzrovia, Counter by Naroon) and a meal-kit delivery service (Naroon at Home), serving individual diners, event hosts, and home cooks in central London.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Naroon Hospitality does
Naroon Hospitality Group is a privately held, London-based independent restaurant group that operates Persian-cuisine venues under the Naroon brand. The group runs two full-service restaurants — Naroon Marylebone at 17 New Cavendish Street and Naroon Fitzrovia at 65 Great Titchfield Street — alongside a daytime takeaway and delivery concept, Counter by Naroon, at 63 Great Titchfield Street. The menu centres on slow-cooked stews, fragrant rice dishes, vibrant shared appetisers, and classic Persian kababs, positioned as an authentic but modernised take on Iranian dining.
The business sells through multiple channels: dine-in service, collection and delivery from each venue, private dining and event hire (covering birthdays, family gatherings, and team dinners), and Naroon at Home — a fresh meal-kit delivery service offered in three sizes feeding 2, 4, or up to 6. Distribution is direct-to-consumer: customers book tables, order online, or place meal-kit orders via website forms, email ([email protected]), or phone. The group markets through a unified brand across Instagram, TikTok, and Facebook (@naroonlondon), with its own website as the central booking and information hub.
There is no disclosed proprietary technology, no API or app, no AI/ML capability, no institutional funding, and no parent company. Operations are lean — only ~7 employees are referenced in the data, suggesting significant reliance on frontline hourly staff and outsourced functions. Ownership appears to be founder- or family-led, consistent with the company's self-description as a multicultural team rooted in Persian hospitality. Geographic footprint remains limited to central London, with the meal-kit service providing the only route to broader London-area reach.
Naroon Hospitality firmographics
Firmographics- Name
- Naroon Hospitality
- Legal name
- Naroon Hospitality Group
- Website
- https://naroon.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Naroon Hospitality Group is a privately held London-based independent restaurant group operating Persian-cuisine venues (Marylebone, Fitzrovia, Counter by Naroon) and a meal-kit delivery service (Naroon at Home), serving individual diners, event hosts, and home cooks in central London.
- Ownership category
- akta.pro rank
Naroon Hospitality industry classification
Industry- Product category
- Persian Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
Keywords
Where Naroon Hospitality is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Naroon Hospitality business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Revenue from dine-in services at three London locations (Marylebone, Fitzrovia, Counter by Naroon) offering Persian cuisine including slow-cooked stews, fragrant rice dishes, kebabs, and shared appetizers.
- Meal Kit Sales (Naroon at Home): Fresh meal kit delivery service offering small kits (feeds 2), medium kits (feeds 4), and family-size kits (feeds up to 6) featuring signature kebabs and Persian stews with cooking instructions.
- Private Dining Events: Revenue from hosting private events including birthdays, family gatherings, and team dinners in dedicated private dining spaces at restaurant locations.
- Takeaway and Delivery: Counter by Naroon location operates as a takeaway counter with online ordering for collection and delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in restaurant service |
| Unit Pricing | Pay-as-you-go | Naroon at Home meal kits - Small, Medium, Family |
| Other | Multi-year contract | Private dining events |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Naroon Hospitality product offering
Product offeringCore offering
Naroon Hospitality operates Persian-cuisine restaurants and food services in London. It runs two full-service restaurants (Marylebone and Fitzrovia), a dedicated takeaway counter (Counter by Naroon), a fresh meal kit delivery service (Naroon at Home) available in small, medium, and family sizes, and a private dining/events service for celebrations and corporate gatherings. The offering centres on authentic Persian dishes including slow-cooked stews, fragrant rice, shared appetisers, and classic Persian kababs.
Product overview
Naroon Hospitality operates a portfolio of Persian restaurant locations in London, including two full-service restaurants (Marylebone and Fitzrovia), one takeaway counter (Counter by Naroon), and a meal kit delivery service (Naroon at Home). The company also offers private dining and event hire services. All locations serve Persian cuisine featuring slow-cooked stews, fragrant rice dishes, shared appetizers, and classic Persian kebabs. The restaurants provide dine-in, collection, and delivery options across main menus, brunch menus, dessert menus, and drinks menus.
Differentiator
Problem solved
Functional benefit
Products and services
- Naroon Marylebone Full-service Persian restaurant located at 17 New Cavendish Street, London W1G 9UA. Offers dine-in service with a main menu, brunch menu, dessert menu, and drinks menu, along with options for collection and delivery. Open Mon–Fri 8:30 AM–10:30 PM and Sat–Sun 9:30 AM–10:30 PM.
- Naroon Fitzrovia Full-service Persian restaurant located at 65 Great Titchfield Street, London W1W 7PS. Offers dine-in service with a main menu, dessert menu, and drinks menu, with collection and delivery options. Open Mon 10:30 AM–4:30 PM, Tue–Thu 10:30 AM–10:30 PM, Fri–Sat 10:30 AM–11:00 PM, Sun 10:30 AM–10:30 PM.
- Counter by Naroon Takeaway counter located at 63 Great Titchfield Street, London W1W 7PR. Offers a main menu, brunch menu, and drinks menu for takeaway and delivery. Open Mon–Fri 8:30 AM–4:30 PM and Sat–Sun 9:30 AM–4:30 PM. Online ordering for collection and delivery available.
- Naroon at Home Fresh meal kit delivery service bringing Naroon's Persian flavours into customers' own kitchens. Offers three package sizes — Small (feeds 2), Medium (feeds 4), and Family (feeds up to 6) — featuring signature kababs and authentic Persian stews with cooking instructions. Orders placed via email ([email protected]) or phone (+44 7826 1507 11).
- Private Dining Private dining and event hire service available at Naroon's restaurant locations for celebrations including birthdays, family gatherings, and team dinners. Features an intimate atmosphere with tailored events and warm Persian hospitality. Bookings handled via enquiry form on the website.
Companies that use Naroon Hospitality
Customer profileSegments3 records
Ideal customer profiles3 records
Naroon Hospitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Naroon Hospitality partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Naroon Hospitality competitors and assessment
Company assessmentEmerging players
- HelloFresh: Largest UK meal kit subscription operator. Comparable to Naroon at Home as the scaled benchmark for the fresh meal kit delivery model Naroon is attempting to enter.
- Gousto: UK-based recipe and meal kit delivery company. Comparable as a competitor for the Naroon at Home meal kit channel with established logistics and e-commerce infrastructure.
- Mindful Chef: UK healthy meal kit brand with strong London customer base. Comparable as a premium-positioned UK meal kit operator competing for the same at-home cooking occasions.
Broad incumbents
- Comptoir Libanais: Established London-based chain of Middle Eastern/Mediterranean restaurants with a broader regional cuisine positioning. Comparable as a multi-location London Middle Eastern dining brand.
- Leon Restaurants: London-born fast casual chain with dine-in, takeaway, and delivery plus retail products. Comparable as a multi-format London restaurant brand that has expanded beyond pure restaurant dining.
- Dishoom: Multi-site London (and UK-wide) restaurant group with a strong narrative-driven ethnic cuisine concept. Comparable as an independent-style London restaurant group that has scaled through cultural storytelling and multiple formats.
- Gourmet Burger Kitchen: Established multi-site UK restaurant brand with dine-in, takeaway, and delivery channels. Comparable as a London-rooted multi-format restaurant group operating in adjacent casual dining.
Direct peers
- Berenjak: London-based Persian restaurant group specializing in Iranian cuisine with multiple central London sites. Most direct comparable to Naroon given shared cuisine, geography, and full-service format.
- The Palomar: Soho-based restaurant serving modern Israeli and broader Levantine/Middle Eastern cuisine. Comparable to Naroon as a central London destination restaurant in the adjacent Middle Eastern category.
- Arabica Bar & Kitchen: London Middle Eastern kitchen and bar concept with multiple sites serving Levantine food. Overlaps with Naroon on cuisine category and central London dining format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Naroon Hospitality social profiles
Digital presenceNaroon Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naroon Hospitality leadership team
Management profileNumber of profiles
Naroon Hospitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naroon Hospitality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naroon Hospitality
What does Naroon Hospitality do?
Naroon Hospitality operates Persian-cuisine restaurants and food services in London. It runs two full-service restaurants (Marylebone and Fitzrovia), a dedicated takeaway counter (Counter by Naroon), a fresh meal kit delivery service (Naroon at Home) available in small, medium, and family sizes, and a private dining/events service for celebrations and corporate gatherings. The offering centres on authentic Persian dishes including slow-cooked stews, fragrant rice, shared appetisers, and classic Persian kababs.
Is Naroon Hospitality a public or private company?
Naroon Hospitality is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naroon Hospitality founded?
Naroon Hospitality was founded in -1. It employs 1 to 10 people.
Where is Naroon Hospitality based?
Naroon Hospitality is headquartered in London, United Kingdom, in the Europe region.
How does Naroon Hospitality make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are meal Kit Sales (Naroon at Home), private Dining Events and takeaway and Delivery.
Who are Naroon Hospitality's main competitors?
Emerging players on record are HelloFresh, Gousto and Mindful Chef. Broad incumbents are Comptoir Libanais, Leon Restaurants, Dishoom and Gourmet Burger Kitchen. Direct peers are Berenjak, The Palomar and Arabica Bar & Kitchen.
Does Naroon Hospitality have an API?
No public API is recorded for Naroon Hospitality.
What industry is Naroon Hospitality in?
Naroon Hospitality's product category is Persian Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFABAD, Mediterranean & Middle Eastern Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.