New Albany School District

What New Albany School District does

New Albany School District is a public K-12 school district located in New Albany, Mississippi (Union County), serving students from Pre-K through 12th grade across five schools: NA Elementary (PK-5), NA Middle School (6-8), NA High School (9-12), New Albany CTE (Career & Technical Education), and NASTUC (an alternative school). The district is a government entity rather than a commercial enterprise, funded by Mississippi per-pupil allocations, federal Title programs, local tax revenues, USDA child nutrition reimbursements, and categorical grants. It charges no tuition and provides free public education to residents within district boundaries, with food services offered free or reduced-price based on income eligibility.

The district operates standard educational and administrative technology infrastructure procured from third-party vendors, including Clever for single sign-on, Mastery Connect for student assessment tracking, Active School/SAM for staff management, Active Parent and ParentSquare for family communication, and MySchoolBucks for online lunch payments. It holds no proprietary technology or patents. The district has earned an A-rating from the Mississippi Department of Education and Apple Distinguished School District recognition across Elementary, Middle, High, and CTE programs. It reports an 88.7% graduation rate, 42 hours of dual enrollment college credit at NA High School, and 150+ paid student internships annually, the latter driven largely by proximity to the Toyota manufacturing plant located 8 miles from the district.

The district's go-to-market is effectively zero-cost community-driven enrollment within geographic boundaries, with no commercial sales motion. Marketing occurs through the district website, a newsroom, ParentSquare, an athletics site, and showcasing college acceptance logos (Ole Miss, Mississippi State, LSU, Alabama, Southern Miss, Delta State, Alcorn State). Key strategic positioning centers on workforce readiness via the Toyota partnership pipeline, dual enrollment, and CTE programs. Recent activity in 2026 includes administrative hiring for the 2026-2027 school year and recognition through the MACTE Outstanding Administrator Award.

Name

New Albany School District

Legal name

New Albany School District

Website

https://nasd.ms

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Albany School District is a public K-12 government entity in New Albany, Mississippi, operating five schools (PK-12 plus CTE and alternative school) funded by state per-pupil allocations and federal grants. It serves district-resident students with no tuition, emphasizing workforce readiness tied to nearby Toyota manufacturing.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ), Alternative Schools (Behavioral/Disciplinary & Nontraditional Settings) (EDAJAEAC)

Keywords

• K-12 public education
• Career technical education
• Dual enrollment programs
• Special education services
• Child nutrition programs

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Public Education Funding: The district provides free public K-12 education funded by a combination of state per-pupil funding, federal Title programs and grants, local tax revenues, and categorical funding streams. No tuition or fees are charged for core educational services. Additional revenue comes from food services (USDA child nutrition programs) and grant-funded special programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New Albany School District is a public K-12 school system in New Albany, Mississippi that delivers free Pre-K through 12th grade education across five schools: NA Elementary (PK-5), NA Middle School (6-8), NA High School (9-12), New Albany CTE, and NASTUC alternative school. The district also provides career and technical education, dual enrollment college credit, paid student internships, gifted and special education services, child nutrition, and athletics programs. Education is funded by state and federal tax revenues and provided at no tuition to district residents.

Product overview

New Albany School District is a public school district offering a comprehensive PK-12 education across five schools: NA Elementary (PK-5), NA Middle School (6-8), NA High School (9-12), Career & Technical Education (CTE) program, and NASTUC alternative school. The district has been recognized as an Apple Distinguished School District and maintains an A-rating, serving students in northeast Mississippi with a focus on workforce readiness and dual enrollment opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• NA Elementary: Grades PK-5 elementary school serving the New Albany School District
• NA Middle School
• NA High School
• NA CTE
• NASTUC

Products and services

• NA Elementary Public elementary school serving students in grades PK-5 within the New Albany School District, recognized as an Apple Distinguished School.
• NA Middle School Public middle school serving students in grades 6-8 within the New Albany School District, recognized as an Apple Distinguished School.
• NA High School Public high school serving students in grades 9-12 within the New Albany School District, recognized as an Apple Distinguished School and offering 42 hours of dual enrollment college credit opportunities.
• New Albany CTE (Career & Technical Education) Career and technical education program recognized as an Apple Distinguished program, preparing students for workforce readiness with 150+ paid student internships curated annually.
• NASTUC (New Albany School Transition Unit Campus) Alternative school program within the district serving students requiring alternative educational pathways.
• Child Nutrition Program School meal program funded through USDA child nutrition programs, providing free and reduced-price lunches to eligible students and families.
• Special Education Services Special education services for students with disabilities, addressing diverse learning needs through individualized education plans and support services.
• Gifted Services Gifted education services providing enrichment and acceleration programs for academically advanced students.
• Student Transportation School bus transportation services for enrolled students residing within district boundaries.
• NA Bulldogs Athletics School athletics program offered through NA Bulldogs, providing interscholastic sports participation and competition for district students.

Quantifiable outcome

• 88.7% Graduation Rate
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Toyota Manufacturing Plant (near New Albany)coreOthersToyota manufacturing facility located 8 miles from New Albany School District. The proximity has ramped up attention and success of the town and district. Toyota has created economic development opportunities and is directly tied to the district's workforce readiness initiatives and student internship pipeline. The district explicitly references Toyota's presence as a catalyst for regional growth and educational investment.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tupelo Public School District: Larger public K-12 school district also located in Northeast Mississippi. Operates multiple schools across elementary, middle, and high school grades with comparable governance, funding model, and accountability framework under the Mississippi Department of Education.
• Corinth School District: Public K-12 school district in Alcorn County, Northeast Mississippi. Comparable in scale, rural-suburban profile, and reliance on state/federal funding with vocational and college-readiness pathways.
• Pontotoc City School District: Adjacent Northeast Mississippi public school district operating PK-12 schools under the same state accountability system. Comparable size, rural-suburban mix, and reliance on Mississippi per-pupil funding.
• Oxford School District: Public K-12 school district in neighboring Lafayette County, Mississippi, serving PK-12 students including dual enrollment and CTE pathways through proximity to the University of Mississippi. Comparable in mission, funding structure, and A-rated performance profile.
• Booneville School District: Small public K-12 school district in Prentiss County, Mississippi, directly adjacent to New Albany in Northeast Mississippi. Comparable district size, rural demographic, and state accountability structure.
• Saltillo School District: Public K-12 school district in Lee County, Mississippi, neighboring Tupelo in Northeast Mississippi. Comparable district structure, PK-12 portfolio, and CTE programming under the same Mississippi accountability framework.

Broad incumbents

• DeSoto County School District: Largest public school district in Mississippi, operating numerous PK-12 schools in the Memphis metro area. Comparable in accountability framework and program breadth, but operates at significantly greater scale and with a different demographic base.

Others

• Mississippi Department of Education: State-level education agency that sets accountability ratings, funds, and regulates Mississippi school districts including New Albany. Not a competitor, but the governing authority whose A-rating and compliance frameworks directly shape district operations and reputation.
• Apple Inc. (Education): Recognition-granting partner that designates New Albany as an Apple Distinguished School District. While not a peer in the traditional sense, Apple's education program shapes the technology stack, professional development, and external validation that underpin the district's differentiation.
• Toyota Motor Manufacturing Mississippi: Regional employer partner located 8 miles from the district; anchors the workforce readiness, internship, and CTE pipeline that is central to the district's differentiation. Not a competitor but a critical ecosystem partner whose strategic posture materially affects district positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newalbany

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Albany School District