What Oxford School District does

Oxford School District is a public K-12 school district headquartered at 200 Bolt Blvd., Oxford, Mississippi, operating seven schools spanning pre-kindergarten through 12th grade: Oxford Early Childhood Center, Bramlett Elementary, Della Davidson Elementary, Central Elementary, Oxford Intermediate School, Oxford Middle School, and Oxford High School. The district employs 251-500 staff, including 85 National Board Certified Teachers with 54% of faculty holding advanced degrees, and serves a culturally diverse student body speaking 43 languages. Academic outcomes include a 90.4% graduation rate, 102 students scoring 30+ on the ACT, 20 Advanced Placement courses, AVID program participation, and nine Career Technical Education pathways. Athletics comprises 28 high school teams and 15 middle school teams supporting 600+ student athletes; the district holds 78 MHSAA state championships and 17 Clarion-Ledger All-Sports Awards.

The district's technology foundation rests on a 1:1 device model established in 2017, integrated through Single Sign-On across a third-party EdTech stack: Schoology (LMS), PowerSchool (SIS), MySchoolBucks (meal payments), DragonFly Max (athletics), FMX (facilities), SchoolStatus (communication), Finalsite (website), and Qualtrics (surveys). Athletic tickets are sold exclusively via GoFan with no cash accepted, and events stream through Charger TV. Specialized programs span Special Education with Section 504 and Dyslexia support, Gifted Education, English Learner (Title III) services for 43 language groups, MJROTC, Dual Enrollment, and the Multi-Tiered System of Supports (MTSS) integrated with the Second Step SEL program. Compliance regimes include Cognia accreditation, FERPA, COPPA, Title I, Title IX, USDA civil rights, MHSAA concussion policy, NFHS coach certification, and Mississippi Literacy-Based Promotion Act.

The revenue model is tax-based: FY2026 budgeted revenues of $94,653,844.58 draw 60.4% from local sources (primarily ad valorem property taxes), 34.5% from Mississippi state appropriations, and 5.1% from federal sources, with an additional $14.95M in debt service local sources. Supplemental transactional revenue streams include paid school meals ($3.75 student lunch / $5.00 adult lunch), facility rentals ($250-$850/day with mandatory custodial, security, and cafeteria add-on fees at $20/hour), athletic event tickets sold via GoFan, and contributions from the Oxford School District Foundation and Athletic Booster Club. Distribution is exclusively domestic through seven physical campuses with a community-led go-to-market motion spanning the district website, mobile app, social media (Facebook, X, YouTube, Instagram, LinkedIn), Schoology, Charger TV, email, and PTO outreach. Governance rests with the publicly appointed Oxford School District Board of Trustees under Mississippi Department of Education oversight; in 2026 the Board announced Superintendent Bradley Roberson's retirement (effective June 30, 2026) and appointed Dr. Germain McConnell as Interim Superintendent effective July 1, 2026.

Name

Oxford School District

Legal name

Oxford School District

Website

https://oxfordsd.org

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Oxford School District is a public K-12 school district in Oxford, Mississippi operating seven schools from pre-K through grade 12, serving its local community with comprehensive academic, athletic, and student support programs funded primarily by local, state, and federal tax appropriations.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

Keywords

• Public K-12 education
• Pre-K through 12th grade
• College career readiness
• Child nutrition services
• Athletics activities program

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others, Marketing or Sales

Revenue model

1. Government Funding (Local, State, Federal): Primary revenue source through governmental fund types. FY2026 budget shows $57.18M from local sources (primarily property taxes and ad valorem), $32.67M from state sources, $4.81M from federal sources, plus debt service local sources of $14.95M. Total budgeted revenue of $94.65M.
2. School Meal Program Revenue: Revenue from paid school meals. Lunch priced at $3.75 for students, $0.40 for reduced-price eligible students, $5.00 for adults; extra milk $0.75; adult breakfast $3.00. Free breakfast for all students. Payments processed via MySchoolBucks online platform.
3. Athletic Event Tickets: Revenue from ticket sales for athletic and activity events sold exclusively online via GoFan platform. Pricing: Student Season Pass $40, Booster Club Season Pass $75, General Admission $6-$10, Reserved Seating $9-$11.
4. Facility Rental Revenue: Revenue from rental of school facilities. OMS Auditorium $850/day, OHS Gymnasium $500/day, OMS Gymnasium $300/day, Track/Stadium $500/day, Other Athletic Facilities $250/day, Other School Facilities $20/hour with $100 minimum. Required $150 damage deposit; required add-on fees for custodial ($20/hour), security ($20/hour), and cafeteria services ($20/hour).
5. Athletic Booster Club Contributions: Funds from membership sales, merchandise sales, and football program advertisements supporting all Oxford High School and Middle School athletics teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Oxford School District is a public K-12 school district that delivers Pre-K through 12th grade education across seven campuses in Oxford, Mississippi: Oxford Early Childhood Center, Bramlett Elementary, Della Davidson Elementary, Central Elementary, Oxford Intermediate School, Oxford Middle School, and Oxford High School. Core offerings include academic instruction, college and career readiness programs (AP, AVID, CTE, Dual Enrollment), athletics and activities, special education, gifted education, child nutrition, and transportation services. The district supplements classroom delivery with a 1:1 device program, integrated SIS/LMS (PowerSchool, Schoology), meal payments via MySchoolBucks, and event ticketing via GoFan.

Product overview

Oxford School District is a single unified public school district offering Pre-K through 12th grade education as its core product, supplemented by academic programs, athletics, and a portfolio of student support services. The core academic offering is delivered across seven campuses: Oxford Early Childhood Center, Bramlett Elementary School, Della Davidson Elementary School, Central Elementary School, Oxford Intermediate School, Oxford Middle School, and Oxford High School. Academic depth is provided by programs that sit on top of the core, including Advanced Placement (AP), AVID, Career Technical Education (CTE) with nine career pathways, Dual Enrollment, Scholastic Institute, MJROTC, Gifted Education, and the Early Childhood & Reading Development (Pre-K) program. These are wrapped by Special Education services, Child Nutrition Services, Transportation, and an Athletics & Activities Program with 28 OHS teams and 15 OMS teams (including Charger Intramurals for 4th-6th graders). Supporting digital products include the Schoology learning management system, the PowerSchool parent/student portal, the MySchoolBucks meal-payment platform, the GoFan ticketing platform for events, DragonFly Max for athletic registration, Charger TV (osdcharger.tv) for live event streaming, and the Paper online tutoring service. The portfolio is tied together operationally by the Oxford Early Childhood Center through Oxford High School, with district-wide athletics, nutrition, transportation, and SEL (Second Step) programs operating as cross-cutting services.

Differentiator

Problem solved

Functional benefit

Brands

• Oxford Charger Athletic Booster Club: Booster club supporting all Oxford High School and Middle School athletics teams through membership, merchandise, and football program advertising.
• Oxford School District Foundation (OSDF)
• Oxford Band
• Oxford Choir
• Oxford Orchestra

Products and services

• Oxford School District Educational Program (Pre-K through 12th grade) Comprehensive Pre-K through 12th grade public education delivered across seven campuses in Oxford, Mississippi, covering general academics, special education, gifted education, English learner services, Title I, and the Mississippi College Career Ready Standards.
• Advanced Placement (AP) Program College-level coursework at Oxford High School with 20 AP courses available district-wide, enabling students to earn college credit and demonstrate college readiness.
• AVID Program Advancement Via Individual Determination program supporting students with college and career readiness through structured tutorials, curriculum, and tutor support.
• Career Technical Education (CTE) Career and Technical Education program offering nine career pathways: Architecture & Construction; Arts/Audio-Video Technology/Communications; Business/Marketing/Finance; Computer Science & Engineering; Education & Social Sciences; Environmental & Biological Science; Hospitality & Entertainment; Medicine & Health Science; and Political Science & Human Services.
• Dual Enrollment & Dual Credits Program enabling OHS students to earn college credit while still enrolled in high school.
• Child Nutrition Services School meal service for free breakfast and paid lunch across all schools, including USDA National School Breakfast, Lunch, and Snack Programs; Free & Reduced-Price Meal Program; Special Dietary Needs; Summer Meal Program; and MySchoolBucks online payments.
• Athletics & Activities Program Athletics and activities program with 28 Oxford High School teams and 15 Oxford Middle School teams covering archery, band, baseball, basketball, bowling, cheer, choir, cross country, dance, esports, football, golf, JROTC, orchestra, powerlifting, soccer, softball, speech & debate, swimming, tennis, theatre, track & field, unified sports, volleyball, and wrestling; plus Charger Intramurals for grades 4-6.
• Special Education Services Special education services including Child Find, the Transition Program, Procedural Safeguards, support groups and services, SPED staff resources, and Section 504 and Dyslexia Support integrated with Student Services.
• Gifted Education Program Gifted education program following Mississippi Department of Education regulations, with a formal identification and appeals process, gifted curriculum materials, and family resources.
• Transportation Services School transportation services including bus routes, student identification procedures, bus rules and safety protocols, Here Comes the Bus tracking app, commercial driver's license programs, district boundaries, and parent safety tips.
• Early Childhood & Reading Development Program Early childhood and reading development program offering Pre-K (3-K and 4-K) registration and instructional support.
• MJROTC (Marine Corps JROTC) Marine Corps JROTC program offered at Oxford High School supporting leadership and citizenship education.
• Second Step Program (Social and Emotional Learning) Social and Emotional Learning (SEL) program implemented under the district's SEL Action Plan, integrated with the Multi-Tiered System of Supports (MTSS).
• Paper Online Tutoring Service Online tutoring service offered as a Family Resource, providing students with on-demand academic tutoring support.
• Charger TV Live Streaming Live and on-demand streaming platform for Oxford School District athletic and activity events, accessible at osdcharger.tv.

Quantifiable outcome

• 78 state championship titles in Charger history
• +5 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• GoFancoreTechnology or IntegrationGoFan is the exclusive online ticketing platform for all Oxford School District athletic and activity events. All tickets (general admission, reserved, season passes) must be purchased through gofan.co/app/school/MS19372, with no paper tickets or cash accepted at the gate.
• MySchoolBuckscoreTechnology or IntegrationMySchoolBucks (by Heartland School Solutions / Horizon Software) is the district's online meal payment service. Parents can pay for meals, monitor cafeteria purchases, and receive low-balance notifications. Mobile apps available for iOS, Android, and Windows Phone.
• PowerSchoolcoreTechnology or IntegrationPowerSchool serves as the district's Student Information System (SIS), enabling parent access to student records, attendance, and grade information.
• SchoologycoreTechnology or IntegrationSchoology is the district's Learning Management System (LMS), accessible via elearning.oxfordsd.org. Used for course content, assignments, and parent account creation guides.
• FinalsitecoreTechnology or IntegrationFinalsite powers the Oxford School District website (oxfordsd.org) and provides content management, communication tools, and digital accessibility infrastructure.
• DragonFly MaxcoreTechnology or IntegrationDragonFly Max is the district's athletic registration and communication platform (max.dragonflyathletics.com). Required for all students to participate in athletics or activities per MHSAA guidelines. Used by coaches/directors to communicate with students and parents.
• NFHS Learning CentercoreImplementation/ SI/ Consulting PartnerNFHS (National Federation of State High School Associations) Learning Center provides coach certification courses (Fundamentals of Coaching, Concussion in Sports, First Aid, Heat Illness Prevention, Sportsmanship, Heartsaver CPR/AED) required for all athletic volunteers and paraprofessionals in the district.
• Athletico Physical TherapyminorStrategic or Co-development PartnerPartnership to provide athletic training services supporting injury prevention, treatment, and recovery for Oxford School District student-athletes (announced February 2026).
• Mississippi Department of Education (MDE)coreStrategic or Co-development PartnerOversight body providing federal program administration (Title I, Title III, Title IX), Educator Licensure Renewal, Alternate Route Programs, and resources for parents. The MDE also invited Oxford High School's chamber choir to perform at the State Board of Education meeting (February 2026).
• CogniacoreStrategic or Co-development PartnerProvides accreditation services to Oxford School District, validating educational quality and continuous improvement.
• Mississippi High School Athletic Association (MHSAA)coreStrategic or Co-development PartnerGoverning body for interscholastic athletics and activities, providing rules, eligibility requirements, concussion policy framework, state championship organization, and All-Sports Award calculation. Oxford Chargers compete in MHSAA Class 5A.
• POWER PartnersminorGTM or Marketing PartnerCommunity business partnership program connecting local businesses with the school district for sponsorship and engagement opportunities.
• Oxford School District FoundationminorGTM or Marketing PartnerNon-profit foundation supporting teacher innovation grants, funded projects, membership programs, OSD car tags, and bylaws. Board members and members program documented on district website.
• Oxford Charger Athletic Booster ClubminorGTM or Marketing PartnerSupports all OHS and OMS athletic teams through equipment purchases, letterman jackets, championship rings, merchandise sales, and Booster Club Season Passes. Meets third Wednesday monthly at OMS Athletic Building.
• USDA (U.S. Department of Agriculture)coreStrategic or Co-development PartnerFederal partner administering the National School Lunch Program, School Breakfast Program, and Summer Meal Programs. Provides Free & Reduced-Price Meal Program support and Dietary Guidelines compliance.
• get2collegeminorStrategic or Co-development PartnerExternal college-readiness resource partner referenced under College & Career Readiness financial resources for students.
• Mississippi State Board of EducationminorStrategic or Co-development PartnerOHS Chamber Choir was selected to perform the National Anthem at the January Mississippi State Board of Education meeting (February 2026 announcement), highlighting partnership with state educational governance body.
• Parent Teacher Organizations (PTOs)minorGTM or Marketing PartnerParent-Teacher Organizations at each school support family engagement and school activities.

Scale indicators14 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rankin County School District: Larger Mississippi public district with comparable comprehensive K-12 programming, significant athletics footprint, and similar funding mix of local/state/federal sources — directly comparable as a larger Mississippi peer.
• DeSoto County School District: One of Mississippi's largest districts, with broad CTE programming, 1:1 technology initiatives, and diversified academic pathways comparable to Oxford's — relevant larger-scale peer operating under the same MDE oversight framework.
• Madison County Schools: High-performing suburban Mississippi district with strong academic outcomes, 1:1 technology programs, and broad extracurricular offerings — directly comparable on student outcome metrics and family-engagement model.
• Starkville Oktibbeha Consolidated School District: Mississippi public K-12 district serving a similar college-town profile (Mississippi State University), with comparable athletic prominence and academic programming breadth — operates with similar governance and funding structure.
• Tupelo Public School District: Mississippi public K-12 district of comparable scale serving a non-coastal college-town community with comprehensive athletics and AP programming — directly comparable as a fellow mid-sized MS district with strong athletics tradition.
• Petal School District: Mid-sized Mississippi district with strong athletics tradition and community-centered programming — comparable to Oxford on scale, athletics culture, and demographic profile.
• Clinton Public School District: Mid-sized Mississippi district with comparable academic offerings and similar community engagement model — comparable operating scale and program mix under shared MDE governance.
• Brandon School District: Mississippi district known for athletics and strong community engagement, with similar CTE and AP programming structure — directly comparable on extracurricular breadth and student-outcome orientation.

Broad incumbents

• Springfield Public Schools (MO): Larger public district operating comprehensive K-12 programming with similar CTE pathways, 1:1 technology initiatives, and integrated SIS/LMS stacks — relevant broader incumbent for cross-district operational benchmarking.

Emerging players

• KIPP Public Charter Schools: National charter network focused on college-prep outcomes for underserved students — comparable on the college/career readiness mission and outcome-oriented programming, though structurally distinct as a charter operator rather than traditional district.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/OxfordSD
• YouTubeyoutube.com/c/OxfordSchoolDistrict
• Facebookfacebook.com/OxfordSD
• LinkedInlinkedin.com/company/oxford-school-district
• Instagraminstagram.com/oxfordschooldistrict

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxford School District