What Nasiba | نسیبا does

Nasiba (نسیبا) is an Iranian Buy Now Pay Later (BNPL) platform founded in 2020 and operated by Rahbord Ideal Amin Holding (Ria.co.ir), headquartered in Tehran within Tarbiat Modares University's Science and Technology Park. The company operates a two-sided credit marketplace connecting three constituencies: Iranian consumers seeking installment purchasing power amid inflationary conditions, online and offline merchants wanting to offer credit sales without assuming non-payment risk, and partner banks (Bank Mellat, Bank Melli, Bank Ghadir, Bank Mehr Iran, BluBank, Saman) seeking digital distribution for consumer credit facilities. The platform's underlying technology combines electronic credit scoring, digital contract execution via electronic signatures, and a multi-rail merchant acceptance network spanning e-commerce platforms, offline POS terminals, and QR-code payments.

The core product suite includes proprietary Nasibai interest-free credit (up to 100 million Tomans, 1-12 month repayment), bank-partnered credit facilities (Bank Mellat up to 100M Tomans at 23% over 24 months; Bank Melli 50-200M Tomans), end-of-month deferred payment, an electronic promissory note ledger replacing paper-based merchant systems, a digital wallet, a payment gateway for merchant integration, and an organizational credit product for employee welfare programs. Revenue is generated through merchant transaction commissions on installment purchases, shared interest income from bank-distributed credit facilities, and implied volume-based arrangements with partner banks on organizational credit usage.

Nasiba serves approximately 20 employees and operates exclusively within Iran, with limited cross-border functionality through an Arbaeen pilgrimage credit product enabling Iranian consumers to make purchases in Iraq. The platform's named merchant portfolio spans Iran's largest e-commerce platforms (Digikala, Basalam, Technolive, Gooshi Shop), electronics and appliance brands (TCL, Xvision, Clever, NikSun, Hommex), and government-linked organizations (Iranian Presidency, Tarbiat Modares University, SAMA Schools, SATBA, Aban Tether Exchange). Distribution combines self-serve web/app channels, merchant point-of-sale referrals, bank partnership channels, and direct enterprise sales to organizations. The company holds Iran's e-Namad electronic trust seal certification (ID 246806).

Name

Nasiba | نسیبا

Legal name

شرکت راهبرد ایده‌آل امین

Website

https://nasiba.ir

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Nasiba (نسیبا) is an Iranian BNPL platform operating a two-sided marketplace connecting consumers, merchants, and partner banks for installment purchasing. Founded in 2020 in Tehran, it offers proprietary and bank-distributed credit up to 300 million Tomans across 1-36 month tenors.

Ownership category

akta.pro rank

Product category

Buy Now Pay Later (BNPL) / Consumer Credit Platform

NAICS

Sales Financing (52222), Sales Financing (522220), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)

akta.pro secondary industries

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA), In-Store / In-Person BNPL (POS) (FSAKACAB), BNPL Servicing, Billing & Collections (FSAKACAH)

Keywords

• BNPL platform
• Installment lending
• Consumer credit
• Digital payments
• Credit marketplace

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Merchant Commission / Transaction Fees: Nasiba charges merchants a fee for each installment transaction processed through the platform. Merchants receive full payment upfront while Nasiba collects installments from customers, earning a spread on the difference.
2. Interest Income from Bank Credit Facilities: When customers use bank credit lines (Bank Mellat, Melli, etc.) through the Nasiba platform, interest is charged on the credit extended, with Nasiba sharing in the revenue from these arrangements.
3. Organization/B2B Service Fees: While the service is marketed as free for organizations, Nasiba likely generates revenue through volume-based arrangements with partner banks when employee credit facilities are utilized.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nasiba (نسیبا) operates a Buy Now Pay Later (BNPL) credit marketplace in Iran that connects individual consumers, merchants, and partner banks to enable installment-based purchases. The platform offers multiple credit products (Nasiba credit, Bank Mellat credit, Bank Melli credit), end-of-month purchases, electronic promissory notes, cash purchases, organizational credit for employers, international credit, plus an integrated digital wallet and payment gateway.

Product overview

Nasiba (نسیبا) operates as a BNPL (Buy Now, Pay Later) platform providing a suite of installment purchasing and credit services. The core product portfolio includes: (1) خرید اقساطی (Installment Purchase) — the primary service for consumer credit-based purchasing from partner merchants; (2) خرید سر ماه (End-of-Month Purchase) — deferred payment until the 5th of the following month; (3) دفتر نسیه الکترونیک (Electronic Promissory Note) — a merchant-facing digital ledger replacing paper promissory note books; and (4) خرید نقدی (Cash Purchase) — QR code-based immediate payment with 72-hour seller settlement. Credit products are offered through three channels: اعتبار نسیبایی (Nasiba's own credit up to 100M Tomans/1-12 months), تسهیلات بانک ملت (Bank Mellat facilities up to 100M/24 months), and تسهیلات بانک ملی (Bank Melli facilities 50-200M). B2B extensions include اعتبار سازمانی (Organizational Credit) for employee welfare programs and نسیبا بین‌الملل (Nasiba International) for Arbaein pilgrims in Iraq. The درگاه پرداخت نسیبا (Payment Gateway) and کیف پول نسیبا (Wallet) round out the infrastructure layer.

Differentiator

Problem solved

Functional benefit

Products and services

• Installment Purchases (خرید اقساطی) Consumer BNPL product that lets Iranian shoppers purchase goods from partner merchants and pay the total cost in scheduled instalments, funded through Nasiba's or partner-bank credit facilities.
• End-of-Month Purchases (خرید پایان ماه) Allows consumers to buy now and pay the full amount at the end of the month, easing cash-flow around payroll dates.
• Electronic Promissory Notes (سفته الکترونیکی) Electronic, legally registered promissory notes issued through Nasiba to back consumer credit and facilitate recovery.
• Cash Purchases (خرید نقدی) Option for consumers to complete immediate cash purchases using the Nasiba platform integrated with their credit or wallet.
• Nasiba Credit (اعتباری نسیبا) Proprietary credit line issued by Nasiba that consumers can use to pay partner merchants, independent of partner-bank facilities.
• Bank Mellat Credit Consumer credit line funded by Bank Mellat and distributed to shoppers through the Nasiba platform.
• Bank Melli Credit Consumer credit line funded by Bank Melli and distributed to shoppers through the Nasiba platform.
• Organizational Credit (اعتبار سازمانی) B2B offering that lets Iranian employers and organizations provide employee credit benefits managed through the Nasiba platform.
• International Credit (اعتبار بین الملل) International credit product enabling consumers to make purchases beyond the domestic network using Nasiba credit facilities.
• Nasiba Payment Gateway (درگاه پرداخت) Internet payment gateway that merchants integrate to accept payments through the Nasiba platform.
• Nasiba Wallet (کیف پول) Digital wallet that holds consumer funds and links to Nasiba credit facilities for in-app and online purchases.

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Rahbord Ideal Amin Holding (شرکت راهبرد ایده‌آل امین)coreStrategic or Co-development PartnerParent company that created and operates Nasiba. Established in 1399 (2020 CE) focused on banking, payments, and fintech solutions. Mission includes creating international payment networks and facilitating banking services. Nasiba is its first major product in the BNPL space.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Klarna: Global BNPL leader offering pay-in-installments, pay-later, and merchant payment solutions. Direct analog to Nasiba's product breadth (interest-free installments, longer-tenor bank credit, merchant payment gateway).
• Affirm: Global BNPL incumbent offering installment lending at online and offline merchants with bank-style credit underwriting. Comparable to Nasiba in core product mechanics, though operating at a vastly larger scale and in developed markets.
• Afterpay: BNPL pioneer offering pay-in-4 installments at merchants. Comparable to Nasiba's installment purchase product and merchant-network business model.

Direct peers

• Tabby: MENA-region BNPL platform offering installment payments at online and offline merchants. Highly comparable to Nasiba in two-sided marketplace model and consumer credit underwriting, though operating at a different geographic scale and funding stage.
• Cashee: MENA BNPL platform targeting younger consumers and merchants with installment purchasing. Comparable to Nasiba in product-led onboarding and merchant-focused distribution.
• Tamara: Saudi-based BNPL platform serving merchants and consumers with installment plans. Comparable to Nasiba in product structure (pay-in-installments, merchant settlement) and in enabling bank-partnered credit products.
• valU: Egyptian BNPL and consumer finance platform offering installments across merchants with multiple bank-partnered products. Comparable to Nasiba in its dual credit offering model and emerging-market consumer positioning.

Regional players

• Zarinpal: Iran's leading payment gateway, increasingly expanding into credit and installment offerings. Comparable to Nasiba in serving Iranian merchants with payment acceptance, though primarily a processor rather than a credit underwriter.
• DigiPay: Iranian digital wallet and payment platform with credit and installment features. Comparable to Nasiba as a domestic Iranian fintech, though DigiPay is more focused on wallet/payments than dedicated BNPL.
• Snapp Pay: Iranian super-app payment and credit extension service embedded in the Snapp ride-hailing ecosystem. Comparable to Nasiba in offering digital consumer credit to Iranian users, though distributed via a ride-hailing platform rather than a merchant network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nasiba-ir
• Instagraminstagram.com/nasibairan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nasiba | نسیبا