National Association of Senior & Specialty Move Managers

What National Association of Senior & Specialty Move Managers does

NASMM is a nonprofit professional membership association founded in 2002 and headquartered in Lexington, Kentucky, with 6 staff and 1,000+ members across North America. It is the only nonprofit trade body exclusively dedicated to Senior & Specialty Move Management, serving professionals who help adults aged 55 and older organize, declutter, downsize, relocate, or age in place. The association's core function is professional credentialing and industry standards-setting, anchored by the registered service mark "Senior Move Manager" and the only nationally recognized certification in the field, the SMM~C designation, which requires advanced coursework and proof of 40 invoiced projects.

NASMM operates a platform-plus-resources model. Members join through an online application portal and pay annual dues — $549 for Provisional membership, with upgrade to Professional status upon completing Cornerstone Courses, securing liability insurance, and maintaining a live website. Beyond dues, the association monetizes through a layered product portfolio: bundled training (Cornerstone Courses at $189, FrontDoor Training, the NASMM Navigator Operations Manual at $2,199 with coaching hours included), advanced credentials (SMM~C, NASMM A+ Accreditation, NASMM@Home Specialist), the New Member Bundle at $2,699 (a 40% discount versus à la carte), an annual conference and expo, and two vendor partnership tiers (Industry Partner at $795 and Industry Partner + Expo at $2,495, plus Local Connect at $595 for regional vendors).

Revenue mechanics combine recurring subscription (membership dues, partner fees) with one-time/transactional revenue (training products, manual licenses, coaching sessions) and event-driven sales (annual conference). The go-to-market motion is community-led: consumer-facing "Find a Move Manager" directory drives bottom-of-funnel referrals to member businesses, while top-of-funnel demand is generated through media coverage in 12+ tier-1 publications, multi-channel social media, and content marketing. The value proposition rests on three pillars: (1) exclusive category ownership as the sole credentialing body, (2) comprehensive training and operational resources unavailable elsewhere, and (3) a national referral channel connecting certified professionals with families seeking transition support.

Name

National Association of Senior & Specialty Move Managers

Legal name

National Association of Senior Move Managers

Website

https://nasmm.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NASMM is a nonprofit professional association and the sole credentialing body for Senior & Specialty Move Managers in North America, serving 1,000+ member professionals who help adults 55+ organize, downsize, relocate, and age in place through certified training, ethics standards, and a national consumer directory.

Ownership category

akta.pro rank

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues provide primary recurring revenue. Provisional membership at $549 annually with option to upgrade to full General membership upon completing certification requirements.
2. Education and Training Programs: Training programs including Cornerstone Courses ($189 members), FrontDoor Training, and the NASMM Navigator Operations Manual ($2,199 members). New Member Bundle packages multiple programs for $2,699.
3. Industry Partner Memberships: Industry Partner membership at $795 annually provides vendor partners access to NASMM's 1,000+ member network. Higher tier includes Annual Conference expo booth for $2,495.
4. Local Connect Vendor Memberships: Local Connect membership at $595 annually for regional vendors to market products and services to NASMM members on a local level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NASMM is a nonprofit professional membership association that supports Senior & Specialty Move Managers through annual memberships, a nationally recognized SMM~C certification, training programs (Cornerstone Courses, FrontDoor Training), a customizable operations manual, and a public online directory that connects older adults and their families with certified move managers. Its commercial activity revolves around tiered membership dues, fee-based educational programs, the annual conference and expo, and industry/vendor partner memberships.

Product overview

NASMM is a membership-based professional organization offering a platform-plus-resources model. The core offering is membership providing access to the national directory, Code of Ethics, and Standards of Practice. Members can add specialized training modules including Cornerstone Courses (mandatory for professional status), FrontDoor Training (self-paced onboarding), and the NASMM Navigator Operations Manual (comprehensive business playbook). Professional advancement is available through certifications like SMM~C and NASMM A+ Accreditation. The organization also hosts an Annual Conference & Expo and offers vendor partnership programs (Local Connect and Industry Partner Memberships) for complementary service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• NASMM Membership (Provisional & Professional)
• Cornerstone Courses Bundle
• FrontDoor Training
• NASMM Navigator Operations Manual
• Senior Move Manager Certified (SMM~C) Designation
• NASMM A+ Accreditation
• NASMM@Home Specialist
• Welcome to Senior Move Personal Coaching Appointment
• New Member Bundle
• NASMM Annual Conference & Expo
• Local Connect Membership
• Industry Partner Membership (with optional Expo Package)

Quantifiable outcome

• 40% savings for new members purchasing the New Member Bundle ($2,699) versus individual component purchases ($4,376 retail value)
• +1 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Insurance ProvidersminorOthersNASMM recommends several general business liability insurance companies to members. Members without existing insurance receive contact information from NASMM-recommended providers after submitting their membership application.
• Moving Matters NewslettercoreGTM or Marketing PartnerNASMM's monthly newsletter featuring industry news, member spotlights, and partner announcements. Industry Partners receive a complimentary subscription and welcome spotlight featured in the publication.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/nasmm
• YouTubeyoutube.com/user/NASMM
• Facebookfacebook.com/SeniorMoveManagers
• LinkedInlinkedin.com/company/national-association-of-senior-move-managers
• Instagraminstagram.com/seniormovemanagers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of Senior & Specialty Move Managers