Nassima Tower Hotel Apartments

What Nassima Tower Hotel Apartments does

Nassima Tower Hotel Apartments is a privately held 5-star serviced apartment property located on Sheikh Zayed Road in Dubai, UAE, operating with 37 employees. The property offers six apartment categories ranging from Standard One Bedroom (80 sqm) to Deluxe Three Bedroom (163 sqm) and Duplex Suites, complemented by a multi-venue F&B portfolio including Celsius Restaurant, Window's Bar on the 49th floor, O Lounge on the 50th floor, Amaara Restaurant, Alhan Restaurant, and a Pool Bar, plus wellness amenities (spa, fitness studio, meditation studio, swimming pool) and meeting facilities.

The business model derives revenue from accommodation (nightly stays at AED 500-1,500, monthly long-stay at AED 8,700), F&B operations, ancillary services (spa, fitness, meeting rooms, laundry), and the Nassima Loyalty Club program with Silver, Gold, and Platinum tiers. Distribution is direct-to-consumer via company website, phone, and email, with secondary exposure through OTAs including TripAdvisor. Pricing carries a 10% service charge, 7% municipality fee, and 5% VAT. Technology stack is conventional, with Mirai integration for booking and no disclosed proprietary systems.

The property serves leisure travelers, business travelers attending DWTC/DIFC events, long-stay residents, and families seeking apartment-style accommodations with hotel services. A core partnership with Voco Hotel Dubai extends reciprocal amenity access, and a cluster management structure with Radisson Blu Resort Fujairah suggests portfolio-level operational synergies under a shared General Manager (Rami Al-Bawab).

Name

Nassima Tower Hotel Apartments

Legal name

Hospitality

Website

https://nassimatower.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nassima Tower Hotel Apartments is a privately held 5-star serviced apartment property on Sheikh Zayed Road in Dubai, UAE, offering six apartment categories, multi-venue F&B, wellness, and meeting facilities to leisure, business, long-stay, and family travellers.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Hotel Apartments

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Serviced Residences (THAGAEAJ)

akta.pro secondary industries

Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Executive Apartments (Corporate Housing) (THAGAEAD), Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• Serviced apartments
• Hotel apartments
• Luxury accommodation
• Extended stay hospitality
• Hotel dining venues

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Revenue: Primary revenue from nightly and monthly hotel apartment rentals. Rooms range from Standard One Bedroom to Duplex Suites, with pricing from AED 500-1,500 per night for standard rooms and AED 8,700 per month for long stays. Additional revenue from upselling to premium categories and room upgrades.
2. Food & Beverage: Revenue from on-site dining venues including Celsius Restaurant (all-day dining), Window's Bar (49th floor), The Lounge café, O Lounge (50th floor nightlife), Amaara Restaurant, and Alhan Restaurant. Room service also available.
3. Ancillary Services: Revenue from spa treatments, fitness services, meeting/event space rentals, and laundry services. Guests receive various discounts at Voco Hotel Dubai facilities.
4. Loyalty Program: Nassima Loyalty Club generates repeat bookings with tiered benefits (Silver, Gold, Platinum) offering 10-20% discounts on bookings, merchandise, spa, upselling, F&B, and premium welcome amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Nassima Tower Hotel Apartments operates a 5-star serviced apartment property on Sheikh Zayed Road, Dubai, renting fully furnished studio, one-, two-, and three-bedroom apartments plus Duplex Suites on nightly and monthly bases. The offering combines apartment-style amenities (full kitchens, laundry, separate living areas) with hotel services including multiple dining venues, spa, fitness studio, swimming pool, meeting rooms, and 24/7 concierge. Targeted at leisure travelers, business travelers, families, and long-stay guests seeking central Dubai accommodations.

Product overview

Nassima Tower Hotel Apartments is a 5-star hotel apartment complex located on Sheikh Zayed Road in Dubai, UAE. The property offers a portfolio of spacious serviced apartments including Standard and Deluxe One, Two, and Three Bedroom units, plus Duplex Suites. Dining is provided through multiple venues: Celsius Restaurant (all-day international dining), Window's Bar (49th floor cocktail bar), The Lounge (café), and O Lounge (50th floor nightlife venue). Additional offerings include meeting and event spaces, a fitness studio, spa, meditation studio, swimming pool, and the Nassima Loyalty Club rewards program. The property also markets promotional packages including the Long Stay Luxury Way monthly package, Website Exclusive Weekly Offers, and seasonal Summer Retreat promotions. Room rates range from AED 500 to AED 1,500 per night, with monthly stays starting from AED 8,700.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard One Bedroom Apartment An 80 sqm one-bedroom standard suite featuring a fully equipped kitchen and elegant furnishings, designed for individual travelers or couples seeking apartment-style flexibility with hotel services in Dubai.
• Standard Two Bedroom Apartment A 109 sqm two-bedroom standard suite offering spacious living areas and modern amenities for families or small groups visiting Dubai.
• Standard Three Bedroom Apartment A 163 sqm three-bedroom standard suite designed for larger groups or families requiring extra space, multiple bedrooms, and full apartment amenities.
• Deluxe One Bedroom Apartment A 90 sqm one-bedroom deluxe suite with enhanced furnishings and premium amenities for a luxury stay experience.
• Deluxe Two Bedroom Apartment A 155 sqm two-bedroom deluxe suite with maximum occupancy, offering upscale accommodations with city views of Sheikh Zayed Road.
• Duplex Suite An elegant two-story duplex suite with multi-level living spaces providing a premium and spacious stay option in Dubai.
• Celsius Restaurant An all-day dining restaurant on M Floor offering international buffet-style cuisine for breakfast, lunch, and dinner, serving both hotel guests and walk-in diners.
• Window's Bar A cocktail bar on the 49th floor of Voco Hotel Dubai with panoramic city views, open daily from 12:00 PM to 03:00 AM, accessible to Nassima Tower guests.
• The Lounge A café lounge celebrating culinary influences from across the world, offering sharing plates and classic favourites in stylish surroundings.
• O Lounge A nightlife venue on the 50th floor of Voco Hotel Dubai offering a luxury nightlife experience with views over Sheikh Zayed Road, accessible to Nassima Tower guests.
• Meeting Rooms and Event Spaces Spacious and well-equipped business meeting rooms and event spaces at Nassima Tower designed for corporate gatherings, conferences, and celebrations, with a dedicated events planning team.
• Long Stay, Luxury Way! A monthly stay package starting from AED 8,700 that includes a 20% discount on spa treatments and F&B at Voco Hotel Dubai, designed for extended-stay guests.
• Summer Retreat Package A seasonal summer promotional package with rates starting from AED 380 per night for Standard One Bedroom Apartments, including spa discounts and complimentary amenities.
• Nassima Loyalty Club A tiered hotel loyalty program (Silver, Gold, Platinum) offering 10–20% discounts on bookings, merchandise, spa services, upsells, food and beverage, and premium welcome amenities for repeat guests.

Quantifiable outcome

• Website Exclusive 10% discount available for direct bookings
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Voco Hotel DubaicoreStrategic or Co-development PartnerNassima Tower guests enjoy access to Voco Hotel Dubai facilities including rooftop pool, fitness center, spa treatments (20% discount), F&B venues (20% discount, extended to 25% for long-term residents). O Lounge located on 50th floor and Window's Bar on 49th floor of Voco Hotel Dubai. This cross-property access enhances guest amenities without duplicate facilities.
• Emirates Red CrescentminorStrategic or Co-development PartnerNassima Tower Hotel Apartments and Radisson Blu Resort Fujairah partner with Emirates Red Crescent for Zayed Humanitarian Day charitable initiatives. The partnership focuses on community giving, food aid programs, and social responsibility activities honoring Sheikh Zayed bin Sultan Al Nahyan's legacy.
• Radisson Blu Resort FujairahcoreStrategic or Co-development PartnerSister property under same cluster management with shared Cluster General Manager Mr. Rami Al-Bawab. Properties collaborate on leadership recognitions, charitable initiatives, and cross-promotional activities. Radisson Blu Resort Fujairah recognized for Best View and nominated for Hospitality Awards 2025.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Voco Hotel Dubai: Operates in the same physical complex under a mutual partnership; Nassima Tower guests access Voco's rooftop pool, fitness, spa, and 49th/50th-floor F&B venues. Directly comparable as a Dubai luxury accommodation provider targeting overlapping business and leisure segments on Sheikh Zayed Road.
• Marriott Executive Apartments Dubai: Global brand of upscale serviced apartments with full kitchens and hotel services; directly competes for the same long-stay executive and family segment in Dubai with similar apartment configurations and amenity sets.
• Staybridge Suites Dubai: Extended-stay apartment-style hotel competing in the same Dubai serviced-apartment category with full kitchens, separate living areas, and weekly/monthly rates — directly comparable product offering for long-stay corporate and family travelers.
• Citadines Metro Central Dubai: Aparthotel operator in Dubai offering studio-to-two-bedroom serviced apartments with kitchenettes; directly competes in the urban serviced-apartment category targeting both corporate and leisure travelers.
• Adagio Premium Dubai Al Barsha: Premium aparthotel brand in Dubai offering apartment-style units with hotel services; closely comparable business model targeting extended-stay business and leisure guests in the UAE.

Broad incumbents

• Burj Al Arab Jumeirah: Iconic Dubai luxury hotel on the same Sheikh Zayed Road corridor; competes for ultra-luxury and high-end business travelers with broader amenities and stronger global brand recognition.
• Atlantis The Palm: Destination luxury resort in Dubai offering extensive leisure amenities; competing incumbent in the Dubai luxury accommodation market though with a different leisure-resort positioning.
• The Westin Dubai Mina Seyahi: Luxury hotel in Dubai targeting both business and leisure travelers with extensive meeting and event facilities; broader incumbent with overlapping group-booking and corporate-travel demand on Nassima Tower.
• Jumeirah Beach Hotel: Established Dubai luxury hotel competing for high-end leisure and family travelers; broader portfolio incumbent with destination positioning versus Nassima Tower's urban-apartment model.

Regional players

• Radisson Blu Resort Fujairah: Sister property under the same Cluster General Manager (Rami Al-Bawab); shares leadership, award recognitions, and charitable partnerships with Nassima Tower — comparable in service standards though operating as a beach resort in a different UAE emirate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61554160659481
• LinkedInlinkedin.com/company/nassima-tower-hotel-apartments
• Instagraminstagram.com/nassimatowerdubai/?igsh=OXA3cGtyMnpmdjdt&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nassima Tower Hotel Apartments