The NASWA Resort

What The NASWA Resort does

The NASWA Resort is a privately held, family-owned lakeside hospitality property operating since 1935 on the western shore of Lake Winnipesaukee in Laconia, New Hampshire. The resort offers six accommodation categories — AquaVista Rooms, One and Two Bedroom Cottages, the Paugus Suite, Studio Suites, and Inn View Rooms — alongside two on-site dining venues (Blue Bistro for fine lakeside dining and NazBar & Grill for casual beachside fare), a private sandy beach claimed to be the largest on the lake, complimentary kayaks and paddleboards, S.S. NASWA scenic boat rides, Camp Naz children's programming, and a NazPups pet-friendly program. Group events and weddings for 10–300 guests are hosted through a dedicated events coordinator with a 24-hour RFP response process.

The business operates as a direct-to-consumer hospitality operator, generating revenue from lodging accommodations (quote-based, varying by season and room type), food and beverage, group events and celebrations, and gift cards priced from $50 to $2,000. The distribution model is centered on direct booking through the Cloudbeds reservation system at naswa.com and phone reservations at 888-55-NASWA, supplemented by email inquiries, with marketing delivered through content, email (Mailchimp and Constant Contact), organic and paid social (Facebook, Instagram, Twitter, Pinterest with Meta Pixel and Google Ads tracking), abandoned-booking recovery (CartStack), and guest advocacy (Flip.to). The resort holds an official designation as the hotel of Laconia Motorcycle Week and operates minor mutual partnerships with North Water Marine, Weirs Beach Jet Ski Rentals, and Tiki Hut Boats to extend the on-property experience.

Founded in 1934 by Greek immigrants Jim and Fannie Salta from Lesbos, the property began as the NASWA Spring Water Cabins (five one-room cabins) and was rebuilt after the 1938 hurricane with eleven modernized cottages; the family acquired a waterfront parcel in the 1940s that established the property as a true lakeside destination. Operations have been carried forward by four generations of the Makris family, with Hope Makris (daughter of the founders) and her husband Peter Makris central to the second-generation expansion; the brand narrative continues to lean on the Greek philoxenia tradition. The business serves a diversified leisure and small-group customer mix — families, couples, corporate retreats, wedding parties, and pet-owning travelers — primarily from the New England/Lakes Region market, with a roughly May–October operating season closing around Columbus Day.

Name

The NASWA Resort

Legal name

The NASWA Resort

Website

https://naswa.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

The NASWA Resort is a family-owned lakeside resort on Lake Winnipesaukee in Laconia, New Hampshire, offering cottages, suites, and inn rooms alongside two restaurants, a private beach, and group event services for leisure and corporate travelers.

Ownership category

akta.pro rank

Product category

Resort and Hospitality Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Beachfront & Waterfront Villas (THAMAEAE), Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• Lakeside resort hospitality
• Vacation lodging accommodations
• Waterfront event venues
• Pet-friendly hotel rooms
• Restaurant dining services

Headquarters

HQ city

Laconia, New Hampshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Lodging Accommodations: Revenue from room rentals including cottages (one-bedroom, two-bedroom), inn rooms, suites (Aquavista, Paugus Suite), and studio accommodations. Pricing varies by room type, season, and amenities.
2. Food and Beverage: Revenue from two on-site restaurants: Blue Bistro (elegant lakeside dining) and NazBar & Grill (casual beachside dining). Also includes bar service, cocktails, and private dining events.
3. Group Events and Celebrations: Revenue from hosting corporate retreats, weddings, family reunions, and other group events with venue rental, catering, and custom event planning services.
4. Gift Cards: Revenue from NASWA Resort gift cards available in denominations from $50 to $2,000, redeemable for lodging, dining, and other resort services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The NASWA Resort operates a multi-generational family-owned lakeside resort on the western shore of Lake Winnipesaukee in Laconia, New Hampshire, offering vacation lodging in six accommodation types (AquaVista Rooms, One- and Two-Bedroom Cottages, Studio Suites, Inn View Rooms, and the three-bedroom Paugus Suite), two on-site restaurants (Blue Bistro and NazBar & Grill), and event hosting services for corporate retreats, weddings, and family celebrations. The resort includes the claimed largest private sandy beach on Lake Winnipesaukee, complimentary kayaks, paddleboards, and S.S. NASWA boat rides, plus a children's Camp Naz activity program and pet-friendly lodging options.

Product overview

The NASWA Resort is a multi-generational family resort offering a diverse portfolio of lakeside accommodations and hospitality services on Lake Winnipesaukee in Laconia, NH. The core product is vacation lodging, available in six accommodation types: AquaVista Rooms, One Bedroom Cottages, Two Bedroom Cottages, Studio Suites, Inn View Rooms, and the three-bedroom Paugus Suite. Dining is centered around two distinct venues: the upscale Blue Bistro (fine dining with seafood and 'Hope Made' desserts) and the casual beachside NazBar & Grill (tropical cocktails and grilled fare). Recreational amenities include the largest private sandy beach on Lake Winnipesaukee, complimentary kayaks and paddleboards, S.S. NASWA scenic boat rides, and Camp Naz children's activities. The resort also offers group event and wedding hosting services with waterfront venues for 10-300 guests. Pet-friendly lodging options and gift cards round out the service portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Bistro: Award-winning lakeside dining restaurant offering fresh seafood, steaks, and 'Hope Made' desserts
• NazBar & Grill
• Camp Naz
• SS NASWA
• NazPups

Products and services

• AquaVista Rooms

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

Three partnerships are on record, tiered minor.

• North Water MarineminorGTM or Marketing PartnerFormerly Thurston's Marina, provides pontoon boat rentals and charters near The NASWA. Offers NASWA guests 10% off pontoon rentals and charters. Located less than 10 minutes from the resort.
• Weirs Beach Jet Ski RentalsminorGTM or Marketing PartnerJet ski rental company located on Weirs Beach Boardwalk offering NASWA guests 10% discount on personal watercraft rentals.
• Tiki Hut Boats of New HampshireminorGTM or Marketing PartnerFloating tiki bar boat charters departing from Weirs Beach Pier offering themed cruises for groups, girls' weekends, bachelorette parties, and celebrations.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• The Wentworth by the Sea: A historic waterfront hotel and resort in New Castle, New Hampshire, with lodging, dining, spa, and event facilities. It is comparable in premium hospitality, destination positioning, and group demand, although it is coastal rather than on Lake Winnipesaukee.
• Mohonk Mountain House: A historic destination resort in New York's Hudson Valley with lodging, dining, recreation, and extensive event facilities. It is a useful premium regional benchmark for legacy branding, experiential amenities, and group and celebration demand.
• Mountain View Grand Resort & Spa: A New Hampshire mountain resort with hotel rooms, dining, golf, spa, activities, and group-event capacity. It competes for New England leisure and group getaways with a broader destination-resort proposition rather than a pure lakefront stay.
• The Sagamore Resort: A historic Adirondack lakefront resort with rooms, dining, recreation, and group and event programming. It is comparable in waterfront differentiation, family leisure demand, and a broad resort service mix, though outside the immediate Lakes Region.
• Mirror Lake Inn Resort & Spa: A Lake Placid, New York lakefront resort with lodging, dining, spa, and event capabilities. It is a relevant regional benchmark for a destination resort monetizing scenic waterfront access, recreational amenities, and hospitality food and beverage.
• Basin Harbor: A family-oriented resort on Lake Champlain in Vermont offering lodging, dining, recreation, and events. It shares a destination-resort model built around water access, outdoor activities, and multigenerational guests.

Broad incumbents

• Omni Mount Washington Resort: A large established New Hampshire resort with lodging, dining, spa, golf, meetings, weddings, and leisure programming. It is a broad incumbent comparable on integrated hospitality and group and convention demand, though substantially larger and not lake-specific.

Direct peers

• The Margate Resort: A Lake Winnipesaukee-area resort in Laconia offering waterfront lodging, a private beach, dining, and group and event facilities. It is the closest direct analogue for NASWA's family, couple, and group demand and integrated hospitality model.
• The Wolfeboro Inn: A historic lakeside inn in Wolfeboro, New Hampshire, with guest rooms, dining, and event and wedding offerings. It serves the same New England lake-vacation customer and competes for leisure, family, and group bookings.
• Gunstock Inn & Resort: A Gilford, New Hampshire inn and resort with lodging, dining, and event capacity near Lake Winnipesaukee. It is a close regional analogue for a family-owned Lakes Region destination combining rooms, food and beverage, and group stays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/NaswaResort
• Facebookfacebook.com/NaswaResort
• Instagraminstagram.com/naswaresort
• LinkedInlinkedin.com/company/naswaresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The NASWA Resort