Fundacja Nasza Ziemia/ Our Earth Foundation

What Fundacja Nasza Ziemia/ Our Earth Foundation does

Fundacja Nasza Ziemia (Our Earth Foundation) is a privately established Polish non-profit foundation founded in 1994 by Mira Stanisławska-Meysztowicz, headquartered in Warsaw with a correspondence office in Wrocław and a 12-person staff. The foundation operates two statutory programs: Akcja Sprzątanie świata – Polska, the largest coordinated environmental cleanup campaign in Poland (running its 33rd edition in 2026, with 24 million cumulative participants since inception), and Ekoedukacja, an environmental education portfolio for children and youth that includes Lekcja Nieśmiecenia (waste segregation, with Henkel Polska), Czysta Ziemia (climate education, with Procter & Gamble), Uczniowskie Ekonawyki, EKOdetektywi, and the newer Zielona Matematyka (Green Mathematics, with mBank Fundacja). It also runs Zostań Bohaterem NASZEJ ZIEMI, a structured corporate volunteering program in partnership with Fundacja Leroy Merlin since 2021, which has produced 321 actions, 7,461 volunteers, and over 101 tons of waste collected.

The foundation's business model is donation- and partnership-driven rather than commercial. Revenue streams comprise (1) individual donations (one-time and recurring via PayU, with suggested tiers from PLN 20 to PLN 1,000), (2) the Polish 1.5% personal income tax allocation available to OPP-status organizations, and (3) corporate partnership contributions — both financial sponsorship of specific programs and in-kind or volunteer co-investment by brands including Leroy Merlin, Henkel, P&G, mBank, T-Mobile, Alior Bank, Lidl, and OMODA & JAECOO. The foundation does not sell products or charge fees; its pricing model is non-applicable. Distribution is self-serve via the sprzatanieswiata.pl volunteer registration portal, direct engagement with schools through curriculum-aligned educational programs, and amplification through corporate partner communication channels.

The foundation's technology footprint is intentionally minimal and not a differentiator — there is no proprietary platform, app, or AI capability. Its competitive position rests on three decades of accumulated brand equity, a self-organized national volunteer network spanning three generations of Poles, and deep curriculum integration in Polish schools. Leadership consists of Beata Butwicka (President of the Board), Grzegorz Mikosza (Główny Koordynator of Akcja Sprzątanie świata since 2020), and founder Mira Stanisławska-Meysztowicz. Operating geography is exclusively Poland.

Name

Fundacja Nasza Ziemia/ Our Earth Foundation

Legal name

Fundacja Nasza Ziemia

Website

https://naszaziemia.pl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundacja Nasza Ziemia is a 12-person Polish non-profit foundation founded in 1994 that coordinates Akcja Sprzątanie świata, Poland's largest annual environmental cleanup campaign (24 million cumulative participants), and a portfolio of school-based environmental education programs funded by individual donations, 1.5% tax allocations, and corporate CSR partnerships with brands such as Leroy Merlin, Henkel, Procter & Gamble, and mBank.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Refuse Systems (4953)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Pollution Prevention & Toxics Reduction (BPAGAGAJ), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)

Keywords

• Environmental education programs
• Community cleanup campaigns
• Corporate volunteering partnerships
• School waste management
• Ecological awareness initiatives

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donacje od osób fizycznych: One-time and recurring monetary donations from individuals, facilitated via online payment gateway (PayU). Suggested denominations include 20 zł, 50 zł, 100 zł, 200 zł, 500 zł, 1000 zł or custom amounts.
2. Przekaz 1.5% podatku: Polish tax payers can donate 1.5% of their income tax to the foundation as a non-profit organization (OPP status).
3. Współpraca z biznesem / Corporate partnerships: Corporate partners sponsor specific programs and events (e.g., Henkel sponsors Lekcja Nieśmiecenia, Leroy Merlin sponsors Zostań Bohaterem NASZEJ ZIEMI, mBank Fundacja sponsors Zielona matematyka, Procter & Gamble sponsors Czysta Ziemia). Partnerships include financial support, in-kind donations, and employee volunteering programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fundacja Nasza Ziemia coordinates Akcja Sprzątanie świata – Polska, Poland's largest nationwide environmental cleanup campaign organized annually since 1994, engaging millions of volunteers. The foundation also runs Ekoedukacja, a portfolio of environmental education programs for children, youth, and adults, including school-based waste segregation and ecological literacy projects delivered through partnerships with Henkel Polska, Procter & Gamble, mBank Foundation, and T-Mobile.

Product overview

Fundacja Nasza Ziemia operates two main statutory programs: Akcja Sprzątanie świata – Polska (the flagship cleanup campaign coordinated since 1994) and Ekoedukacja (environmental education). The foundation offers a portfolio of educational programs including Lekcja Nieśmiecenia (waste segregation education with Henkel Polska), Czysta Ziemia (climate education with Procter & Gamble), Zielona Matematyka (math-ecology with mBank Foundation), Uczniowskie Ekonawyki, and EKOdetektywi. Additionally, the Zostań Bohaterem NASZEJ ZIEMI corporate volunteering program engages business partners. The foundation also runs competitions like the Konkurs na Lidera for schools. These programs are primarily educational and campaign-based rather than technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Akcja Sprzątanie świata – Polska: The foundation's flagship annual nationwide cleanup action, the largest ecological initiative in Poland, coordinated since 1994.
• Ekoedukacja
• Lekcja Nieśmiecenia
• Czysta Ziemia
• Uczniowskie Ekonawyki
• EKOdetektywi na tropie domowych nawyków
• Planeta ma Znaczenie!

Products and services

• Akcja Sprzątanie świata – Polska (World Cleanup – Poland) The foundation's flagship annual nationwide cleanup program coordinated since 1994, mobilizing registered volunteer teams (sztaby) via sprzatanieswiata.pl to clean natural areas across Poland and promote anti-littering behavior; designed for Polish citizens, schools, municipalities, and corporate volunteer groups.
• Ekoedukacja (Eco-education) Portfolio of environmental education programs for children, youth, and adults, comprising multiple sub-projects (Lekcja Nieśmiecenia, Czysta Ziemia, Uczniowskie Ekonawyki, EKOdetektywi, Zielona Matematyka), competitions, and teaching materials aligned with the Polish national curriculum.
• Lekcja Nieśmiecenia (Litter Lesson) School-based waste segregation and environmental awareness program, offering competitions, free educational materials, and prizes (including practical waste-sorting educational stations) for Polish primary schools; delivered in partnership with Henkel Polska.
• Czysta Ziemia (Clean Earth) Environmental education project providing free educational materials for primary schools and kindergartens, with grant competitions for eco-friendly school climate projects; co-created with Procter & Gamble.
• Zielona Matematyka (Green Mathematics) Interdisciplinary school competition combining mathematics with environmental education, implemented in cooperation with mBank Foundation; targets students and educators with ecological-mathematical challenges.
• Uczniowskie Ekonawyki (Student Eco-habits) Educational program for primary school students in grades I–VI teaching daily ecological habits regarding water conservation, energy savings, and waste management through presentations and free educational materials.
• EKOdetektywi na tropie domowych nawyków (Eco-detectives on the trail of household habits) Educational package for grades VII–VIII students containing lesson scenarios and worksheets that investigate household energy usage, water management, and waste-segregation habits; developed in partnership with Procter & Gamble.
• Zostań Bohaterem NASZEJ ZIEMI (Become a Hero of OUR EARTH) Largest corporate volunteering campaign tied to Akcja Sprzątanie świata – Polska, mobilizing employees of partner companies (flagship: Leroy Merlin) to clean natural areas across Poland; delivered in cooperation with Fundacja Leroy Merlin since 2021.
• Konkurs na Lidera Akcji Sprzątanie świata (Leader of World Cleanup Competition) Annual competition awarding the 'Leader' title to the best participating educational institution, rewarding the winning school with a PLN 10,000 financial grant for ecological purposes.

Quantifiable outcome

• 24 million cumulative participants in Akcja Sprzątanie świata – Polska since 1994
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Fundacja Leroy MerlinflagshipStrategic or Co-development Partner · 1 January 2021Since 2021, Fundacja Leroy Merlin has partnered with Fundacja Nasza Ziemia on the 'Zostań Bohaterem NASZEJ ZIEMI' corporate volunteering campaign — the largest employee volunteer initiative of Akcja Sprzątanie świata – Polska. Leroy Merlin stores across Poland (nearly 90) participate annually. Results: 321 actions, 7,461 participants, 101+ tons of waste collected, 97 illegal dumpsites eliminated. The 5th jubilee edition launched in April 2026. The partnership is described as a flagship, long-term strategic collaboration.
• Henkel PolskacoreStrategic or Co-development PartnerHenkel Polska has been a partner of the 'Lekcja Nieśmiecenia' educational project since its launch in 2020. The partnership delivers environmental education materials to schools, including a competition with educational stations for practical waste sorting training. Over 5 editions, 100 stations have been delivered to schools. Henkel also supports related school competitions with grants.
• Procter & GamblecoreStrategic or Co-development PartnerProcter & Gamble partners with Fundacja Nasza Ziemia on the 'Czysta Ziemia' educational project, which includes the 'Uczniowskie Ekonawyki' and 'EKOdetektywi na tropie domowych nawyków' programs for primary and middle school students. The partnership provides free educational materials and grants for school climate projects. Grants of PLN 2,000–3,000 are awarded to winning schools.
• Fundacja mBankucoreStrategic or Co-development PartnerFundacja mBanku (mBank Foundation) partners with Fundacja Nasza Ziemia on the 'Zielona matematyka' (Green Mathematics) interdisciplinary competition, combining environmental education with mathematics for school students.
• OMODA & JAECOO PolskaminorGTM or Marketing PartnerOMODA & JAECOO Polska serves as the logistics partner (Partner logistyczny) for Fundacja Nasza Ziemia, providing logistical support for Akcja Sprzątanie świata – Polska events.
• Lidl PolskaminorGTM or Marketing PartnerLidl Polska is a partner of the 'WARTA warta posprzątania' event, supporting the foundation's environmental campaigns.
• Alior BankminorGTM or Marketing PartnerAlior Bank has partnered with Fundacja Nasza Ziemia for two consecutive years (2025–2026) for employee volunteering. Bank employees organized cleanups in Kraków, Warsaw, and Gdańsk as part of Akcja Sprzątanie świata – Polska.
• Fundacja Razem na GreeniecoreStrategic or Co-development PartnerFundacja Razem na Greenie co-organized the inauguration of the 33rd Akcja Sprzątanie świata – Polska at the Golf Field Dwa Stawy in Trzciana (Podkarpacie region). The foundation also gifted a golf lesson voucher to the winners of the Lider 32. Akcji competition.
• T-Mobile PolskaminorStrategic or Co-development PartnerT-Mobile partnered with the foundation on the 'Planeta ma Znaczenie!' (Planet Matters!) campaign to collect used electronic devices (including mobile phones) across all T-Mobile stores in Poland. Collected devices support the foundation's mission financially.
• Rzeczpospolita / Klimat RPminorGTM or Marketing PartnerRzeczpospolita newspaper and its climate portal Klimat RP are listed as media partners supporting the foundation's environmental campaigns.
• Onet / zielony.onet.plminorGTM or Marketing PartnerOnet.pl, Poland's major internet portal, and its green vertical zielony.onet.pl are media partners supporting the foundation's environmental campaigns.
• Perfect DiverminorGTM or Marketing PartnerPerfect Diver supports underwater cleanup actions within Akcja Sprzątanie świata – Polska, providing diving expertise for underwater waste collection.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Federacja Zielonych (Polish Green Party Federation): Polish green political federation and social movement. Adjacent to the foundation's environmental mission but operates through policy advocacy and electoral politics rather than direct citizen action and education programs.

Regional players

• Keep Sweden Tidy (Håll Sverige Rent): Swedish environmental nonprofit coordinating Sweden's national cleanup campaign since 1965. Direct functional peer as the Swedish equivalent of Akcja Sprzątanie świata, with a comparable national volunteer event model and school engagement program.

Direct peers

• Fundacja Arka (Ekologiczna Arka): Polish environmental foundation focused on ecological education, community engagement, and waste reduction programs. Closely comparable in scale (small-team Polish NGO) and mission (environmental education + citizen action).
• Fundacja MARE: Polish environmental foundation focused on marine and coastal conservation, including underwater cleanups. Comparable as a small Polish environmental NGO working on citizen engagement and water-pollution themes.
• Fundacja BOŚ (Bank Ochrony Środowiska Foundation): Environmental foundation affiliated with Poland's environmental bank. Comparable as a Polish foundation using corporate parent funding to finance environmental education and community programs, with similar school and citizen engagement focus.
• Clean Up the World (International): International nonprofit founded in 1993 that organizes the global Clean Up the World campaign — the parent program that Akcja Sprzątanie świata is Poland's national affiliate of. Direct peer given the foundation's role as the Polish national coordinator.
• Greenpeace Polska: Polish branch of Greenpeace, focused on environmental advocacy and campaigns. Overlaps with Fundacja Nasza Ziemia on environmental education and citizen mobilization, though Greenpeace's advocacy-led model differs from the foundation's cleanup-and-education focus.
• Fundacja WWF Polska: Polish affiliate of WWF, one of the world's largest environmental NGOs. Directly comparable as a Polish environmental foundation coordinating public-facing conservation campaigns, school programs, and corporate partnerships, though with significantly larger international funding and brand reach.

Emerging players

• Fundacja PlasticsEurope Polska: Polish arm of the European plastics industry association, operating foundation-style education programs on plastics recycling and waste management. Adjacent given overlap on waste-segregation education themes, though from an industry rather than independent NGO perspective.
• Stowarzyszenie Zero Waste Poland: Polish civic organization promoting zero-waste lifestyle and waste reduction. Adjacent to the foundation's waste-segregation education programs (Lekcja Nieśmiecenia, Czysta Ziemia) but focused more on citizen lifestyle than school-based education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FundacjaNaszaZiemia
• Facebookfacebook.com/naszaziemia
• LinkedInlinkedin.com/company/fundacja-nasza-ziemia-our-earth-foundation
• Instagraminstagram.com/naszaziemia
• TikToktiktok.com/@fundacjanaszaziemia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundacja Nasza Ziemia/ Our Earth Foundation