National Allergy Supply, Inc.
National Allergy Supply is a privately held Duluth, Georgia D2C retailer, founded in 1988, that sells doctor-recommended allergy bedding, HEPA air purifiers, vacuums, humidifiers, and personal care products to US consumers and a small wholesale channel.
- Company typePrivate
- Founded1988
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What National Allergy Supply, Inc. does
National Allergy Supply, Inc. is a privately held US specialty retailer founded in 1988 and headquartered in Duluth, Georgia, that operates the direct-to-consumer e-commerce storefront natlallergy.com to sell allergy, asthma, and sinus relief products to individual consumers and a smaller set of institutional wholesale buyers. The company serves over 1.1 million cumulative customers since inception and reports that thousands of physicians recommend its products, positioning the brand as a doctor-trusted source for hypoallergenic home solutions.
The product catalog spans allergy-proof bedding (mattress, pillow, comforter, and box-spring encasements, plus organic and baby lines), HEPA-based air purifiers, HEPA-filtered vacuum cleaners, humidifiers and dehumidifiers, replacement filters, and a personal care assortment covering asthma, sinus, skin care, and supplements, with newer adjacencies in virus protection, steam cleaners, and water purification. The catalog is organized by allergen type (dust mites, pet dander, mold, pollen, wildfires, fragrances, asthma, bed bugs) and supported by a 60-day money-back guarantee, a low-price guarantee, and a free-shipping threshold of $79.
The revenue model is unit-based DTC e-commerce hardware sales to US consumers, supplemented by a wholesale/distributor channel supplying schools, healthcare facilities, and resellers including LAUSD and Mount Sinai Brookhaven. Marketing relies on physician referrals, SEO on allergen-condition category pages, email promotions, and earned media in outlets such as Health and Good Housekeeping, with operations executed by a 14-person team.
National Allergy Supply, Inc. firmographics
Firmographics- Name
- National Allergy Supply, Inc.
- Legal name
- National Allergy Supply, Inc.
- Website
- https://nationalallergy.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Allergy Supply is a privately held Duluth, Georgia D2C retailer, founded in 1988, that sells doctor-recommended allergy bedding, HEPA air purifiers, vacuums, humidifiers, and personal care products to US consumers and a small wholesale channel.
- Ownership category
- akta.pro rank
National Allergy Supply, Inc. industry classification
Industry- Product category
- Allergy Relief Products
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)
- akta.pro secondary industry
- Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)
Keywords
National Allergy Supply, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: National Allergy Supply generates revenue through direct-to-consumer online sales of allergy relief and hypoallergenic products including bedding, air purifiers, vacuums, humidifiers, dehumidifiers, personal care items, and replacement filters.
- Wholesale/Distributor Sales: The company also sells products through wholesale channels to institutional customers including schools, healthcare facilities, and other distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer direct pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
National Allergy Supply, Inc. product offering
Product offeringCore offering
National Allergy Supply is a direct-to-consumer e-commerce retailer that sells allergy relief and hypoallergenic products, including allergy-proof bedding, HEPA air purifiers, HEPA-filtered vacuums, humidifiers and dehumidifiers, replacement filters, home cleaning and laundry products, and personal care items for sinus, asthma, and skin relief. The company also operates a wholesale channel supplying institutional buyers such as schools and healthcare facilities. The entire proposition is anchored in a 37-year operating history, physician recommendations, and guarantees (low price, 60-day money-back).
Product overview
National Allergy Supply is a single unified e-commerce platform offering a comprehensive portfolio of allergy relief and hypoallergenic products. The core product categories include Allergy Bedding (pillows, mattress covers, comforters, organic bedding, baby/kids items), Air Purifiers (HEPA-based models for allergies, asthma, VOCs, pet dander, smoke), and Vacuums (HEPA-filtered canisters, uprights, handhelds, sticks). These are supported by complementary product lines: Replacement Filters for air purifiers, furnaces, humidifiers/dehumidifiers, vents, and windows; Humidifiers and Dehumidifiers for humidity control; Home Allergy Products including cleaning, laundry, dust mite treatments, mold solutions, and pet products; Personal Care items (asthma, sinus relief, skin care, supplements, masks); Virus Protection; Steam Cleaners; and Water Purification systems. The company positions itself as doctor-recommended with a focus on hypoallergenic solutions for dust mites, sensitive skin, mold, bacteria, pet dander, fragrances, pollen, asthma, bed bugs, and sinus issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Allergy Bedding Anti-allergen bedding including allergy pillows, pillow covers, mattress covers, comforter and duvet covers, box spring covers, complete sets, blankets, comforters, mattresses, sheets, mattress pads and toppers, organic bedding, and baby/kids options, designed for individuals seeking to reduce dust mite and allergen exposure in the bedroom.
- Air Purifiers HEPA-based air purification devices for removing allergens, asthma triggers, chemical VOCs, pet dander, and smoke from indoor air, including best-selling, allergy-specific, asthma-specific, chemical VOC, pet, smoke, and small/portable models.
- Replacement Filters Replacement filters for air purifiers, furnaces, humidifiers, dehumidifiers, vents, and windows to maintain air quality and humidity systems.
- Humidifiers and Dehumidifiers Climate control devices including cool mist, warm mist, ultrasonic, whole house, and steam humidifiers, and basement, commercial, crawl space, single room, and pump-equipped dehumidifiers.
- Vacuum Cleaners HEPA-filtered vacuum cleaners including canister, upright, handheld, stick, and bagless models, with associated replacement filters and bags.
- Home Allergy Products Cleaning products, laundry products, dust mite treatments, mold and mildew solutions, odor control, pet products, and accessories for maintaining an allergen-free home environment.
- Personal Care Health and wellness products including asthma products, bath and body items, masks, pain relief, sinus relief, skin care, sleep products, supplements, and travel products for consumers with allergies and sensitivities.
- Virus Protection Products designed to protect against viruses and pathogens in the home environment.
- Steam Cleaners Steam-based cleaning devices for chemical-free allergen removal from surfaces.
- Water Purification Water filtration and purification systems for removing contaminants and allergens from drinking water.
Quantifiable outcome
- Over 1.1 million satisfied customers served since 1988
Companies that use National Allergy Supply, Inc.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
National Allergy Supply, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
National Allergy Supply, Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- DH (Department of Health)minorWholesale partner ordering allergy relief products for institutional use.
- BCH (Medical Facility)minorWholesale partner ordering allergy relief products for healthcare facility use.
- LAUSD (Los Angeles Unified School District)minorWholesale partner - large public school district purchasing allergy products for school facilities.
- MSBI (Mount Sinai Brookhaven)minorWholesale partner - healthcare institution purchasing allergy relief products.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
National Allergy Supply, Inc. competitors and assessment
Company assessmentBroad incumbents
- Dyson: Premium vacuums, purifiers, and humidifiers sold DTC and through retail. Overlaps with NAS's vacuum and air purifier categories via a high-end consumer brand.
- Miele USA: Premium vacuum brand featured in National Allergy Supply's catalog. Comparable on HEPA-filtered canister and upright vacuums targeting allergy-sensitive consumers.
- Honeywell (Air Purifiers): Large incumbent manufacturer of HEPA air purifiers sold across mass retail, Amazon, and specialty channels. Competes with NAS on the same product category but as a broader portfolio brand.
Direct peers
- CleanAirPlus (formerly National Allergy and Air Purifiers / Clean Air Solutions): Specialty online retailer focused on air purifiers, filters, and allergy relief products. Direct overlap on core HEPA-purifier and filter categories sold by National Allergy Supply.
- AchooAllergy.com: DTC e-commerce retailer specializing in allergy and asthma products including bedding encasements, air purifiers, and dehumidifiers. Closely comparable assortment and target customer as National Allergy Supply.
- AllergyBuyersClub.com: Online specialty retailer of air purifiers, vacuums, bedding, and allergy relief products. Direct head-to-head competitor with a comparable DTC model, similar curated catalog of HEPA equipment and allergen-control bedding.
- Allershop (Allergy Asthma Technology): Long-running online allergy products retailer offering air purifiers, bedding, sinus care, and allergen control products. Comparable specialty-DTC positioning and customer base.
Emerging players
- Austin Air Systems: Manufacturer of HEPA air purifiers sold through National Allergy Supply's catalog. A brand-level comparable for the air purifier category and a key supplier relationship.
- Rabbit Air: Direct-to-consumer HEPA air purifier brand. Comparable on allergy/asthma-targeted air purification products and overlapping target buyer; sells DTC but also through specialty retailers like NAS.
- AllerEase (Americana Development): Allergen-barrier bedding brand sold through mass retail and online. Comparable on allergy bedding encasements, a core category for National Allergy Supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
National Allergy Supply, Inc. social profiles
Digital presenceNational Allergy Supply, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Allergy Supply, Inc. leadership team
Management profileNumber of profiles
National Allergy Supply, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Allergy Supply, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Allergy Supply, Inc.
What does National Allergy Supply, Inc. do?
National Allergy Supply is a direct-to-consumer e-commerce retailer that sells allergy relief and hypoallergenic products, including allergy-proof bedding, HEPA air purifiers, HEPA-filtered vacuums, humidifiers and dehumidifiers, replacement filters, home cleaning and laundry products, and personal care items for sinus, asthma, and skin relief. The company also operates a wholesale channel supplying institutional buyers such as schools and healthcare facilities. The entire proposition is anchored in a 37-year operating history, physician recommendations, and guarantees (low price, 60-day money-back).
Is National Allergy Supply, Inc. a public or private company?
National Allergy Supply, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Allergy Supply, Inc. founded?
National Allergy Supply, Inc. was founded in 1988. It employs 11 to 50 people.
How does National Allergy Supply, Inc. make money?
Two revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are wholesale/Distributor Sales.
Who are National Allergy Supply, Inc.'s main competitors?
Broad incumbents on record are Dyson, Miele USA and Honeywell (Air Purifiers). Direct peers are CleanAirPlus (formerly National Allergy and Air Purifiers / Clean Air Solutions), AchooAllergy.com, AllergyBuyersClub.com and Allershop (Allergy Asthma Technology). Emerging players are Austin Air Systems, Rabbit Air and AllerEase (Americana Development).
Does National Allergy Supply, Inc. have an API?
No public API is recorded for National Allergy Supply, Inc..
What industry is National Allergy Supply, Inc. in?
National Allergy Supply, Inc.'s product category is Allergy Relief Products. Its primary akta.pro industry code is HSAEAGAL, Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free), with a secondary code of CRADAMAD, Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges). Its NAICS code is 42385 and its SIC code is 5080.