Miele USA
Miele USA, the Princeton, NJ-based US subsidiary of German family-owned Miele & Cie. KG, sells premium kitchen, laundry, and floor care appliances through authorized dealers, seven company-owned Experience Centers, and 24+ Innovation Centers, targeting high-net-worth residential consumers, design professionals, and small commercial buyers.
- Company typePrivate
- Founded1899
- HeadquartersPrinceton, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Miele USA does
Miele USA, legally Miele, Incorporated, is the US operating subsidiary of Miele & Cie. KG, a privately held, family-owned German appliance manufacturer founded in 1899 and headquartered in Princeton, New Jersey. The company sells a comprehensive portfolio of premium kitchen, laundry, and floor care appliances, including ranges, ovens, combi-steam ovens, cooktops, ventilation hoods, dishwashers, refrigerators (with the MasterCool sub-brand), wine units, coffee machines, washing machines, heat-pump dryers, ironing appliances, and canister and cordless vacuum cleaners, at price points ranging from approximately $399 for entry-level canister vacuums to $17,999 for 48-inch professional ranges.
The product line is underpinned by the Miele@home connected appliance platform, WiFi Conn@ct networking, the M Touch touchscreen interface, and proprietary automation features such as AutoDos (dishwashers), TwinDos (washing machines), MoisturePlus, DualSteam, and MotionReact. Miele tests most household appliance series for a 20-year service life, and the company holds an EcoVadis Gold Medal (2025), placing it in the top 2% of companies worldwide on sustainability assessment.
Miele USA distributes exclusively through authorized retail partners, augmented by seven company-owned Miele Experience Centers in Beverly Hills, Chicago, Coral Gables, Manhattan, Princeton, Seattle, and Tysons Corner, and 24+ Miele Innovation Centers operated as store-within-a-store retail experiences inside partner dealers. The company serves primarily high-net-worth residential consumers, with secondary demand from architects and interior designers, luxury real estate developers, and small professional/commercial buyers (via the Miele Professional and Miele Marine sub-brands). Major appliances are not sold direct-to-consumer online; accessories, consumables, and select vacuums are available through the Miele USA e-commerce storefront. US manufacturing is supported by a production facility in Opelika, Alabama.
Miele USA firmographics
Firmographics- Name
- Miele USA
- Legal name
- Miele, Incorporated
- Website
- https://mieleusa.com
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Miele USA, the Princeton, NJ-based US subsidiary of German family-owned Miele & Cie. KG, sells premium kitchen, laundry, and floor care appliances through authorized dealers, seven company-owned Experience Centers, and 24+ Innovation Centers, targeting high-net-worth residential consumers, design professionals, and small commercial buyers.
- Ownership category
- akta.pro rank
Miele USA industry classification
Industry- Product category
- Premium Home Appliances
- NAICS
- Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
- akta.pro secondary industries
- Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Smart Home, IoT & Home Security Distribution (CRAOACAF)
Keywords
Where Miele USA is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Miele USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Premium Appliance Sales: Miele's primary revenue stream from selling high-end household appliances including ranges, ovens, cooktops, refrigerators, dishwashers, washing machines, dryers, vacuum cleaners, and coffee machines. Products are priced at premium levels ($399-$17,999+) and sold exclusively through authorized retail partners.
- Accessories and Consumables: Revenue from accessories (kitchen accessories, refrigeration accessories, coffee accessories, laundry accessories, vacuum accessories) and consumables (laundry detergents, dishwasher detergents, cleaning products, coffee beans, appliance care products, vacuum bags and filters).
- Professional Appliances: Miele Professional division sells commercial-grade appliances for professional use, including ProfiLine and MasterLine dishwashers and professional laundry equipment.
- Installation and Extended Warranty Services: Revenue from installation services and extended warranty programs including 5-year complimentary warranties on select products and paid extended coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level appliances starting under $500 |
| One time/ perpetual license | Pay-as-you-go | Mid-range appliances $500-$3,000 |
| One time/ perpetual license | Pay-as-you-go | Premium appliances $5,000-$10,000 |
| One time/ perpetual license | Pay-as-you-go | Ultra-premium appliances over $10,000 |
| Unit Pricing | Pay-as-you-go | Promotional offers and rebates |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Miele USA product offering
Product offeringCore offering
Miele USA manufactures, markets, and sells premium household appliances under the Miele brand across the United States. The portfolio spans kitchen appliances (ranges, ovens, combi-steam ovens, cooktops, dishwashers, refrigerators, coffee machines), laundry equipment (washing machines, heat-pump dryers, ironers), and floor care products (canister and cordless stick vacuums). Products are sold through Miele Experience Centers, authorized dealer networks, and limited online channels, with support from the Miele@home smart home platform and consumables such as UltraPhase detergents and PowerDisk cartridges.
Product overview
Miele USA offers a comprehensive portfolio of premium home appliances organized into kitchen, laundry, and floor care categories. The kitchen category includes Ranges (All-Gas, Dual Fuel, Induction from 30-48 inches), Ovens (convection and speed ovens with M Touch controls), Combi-Steam Ovens (3-in-1 steam/convection/combi-steam functionality), Microwave Ovens, Cooktops (Gas, Electric, Induction), Ventilation Hoods, Vacuum-Sealing and Warming Drawers, Dishwashers (with AutoDos technology), Refrigerators and Freezers including the premium MasterCool sub-brand, Wine Units, and Coffee Machines. The laundry category features Washing Machines with TwinDos auto dosing, Heat Pump Dryers, and Ironing Appliances. Floor care includes Canister Vacuum Cleaners (bagged and bagless in Classic, Boost, Guard, Blizzard lines) and Cordless Stick Vacuums (Triflex, Duoflex, Guard series). Supporting the core appliances are consumables (UltraPhase detergents, PowerDisk cartridges), the Miele@home smart home platform for appliance connectivity, and the Miele App for remote control. Miele also offers Pro for the Home (professional-grade residential) and Miele Professional (commercial) product lines. Products are sold through Miele Experience Centers, authorized dealers, and online, with comprehensive warranty and service support.
Differentiator
Problem solved
Functional benefit
Brands
- Miele Professional: Professional-grade appliances for commercial and business use
- Miele Marine
- MasterCool
- Miele@home
Products and services
- Ranges Kitchen ranges in All-Gas, Dual Fuel, and Induction configurations (30-48 inches) with M Touch controls, MotionReact, and MoisturePlus features for premium residential cooking.
- Ovens Built-in convection and speed ovens featuring M Touch display panels, MoisturePlus technology, wireless precision probes, and Self Clean functionality for premium residential kitchens.
- Combi-Steam Ovens Combination steam ovens integrating convection, steam, and combi-steam modes with external steam generators, DualSteam inlets, and automatic menu cooking.
- Microwave Ovens Built-in 24-inch microwave ovens with stainless steel compartments, automatic programs, and capacities from 0.92 cu ft to 1.6 cu ft.
- Cooktops Gas, Electric, and Induction cooktops from 24 to 42 inches with various heating configurations including PowerFlex cooking areas.
- Ventilation Hoods Ventilation hoods including wall-mounted, island, built-in, and ceiling extractor models with LED lighting and touch controls.
- Vacuum-Sealing and Warming Drawers Gourmet warming drawers for preheating dishware and slow roasting, and vacuum-sealing drawers for food preservation and sous-vide preparation.
- Dishwashers Dishwashers featuring AutoDos automatic detergent dosing, AutoOpen drying, flexible baskets, and QuickIntenseWash technology at 44 dB noise level.
- Refrigerators and Freezers Cooling appliances including the MasterCool premium line, freestanding bottom mounts, built-in refrigerators and freezers, and wine units with precise temperature control.
- Wine Units Wine storage refrigerators with precise temperature control and refined design for proper wine preservation.
- Coffee Machines Countertop and built-in coffee machines featuring WiFi Conn@ct connectivity, milk containers, and specialty coffee preparation capabilities.
- Washing Machines Front-loading washing machines featuring TwinDos auto dosing system and tested for 20-year service life.
- Heat Pump Dryers Heat pump tumble dryers designed for energy efficiency and gentle fabric care.
- Ironing Appliances Professional-grade ironing systems including rotary ironers for efficient laundry care.
- Canister Vacuum Cleaners Bagged and bagless canister vacuum cleaners including Classic, Boost, Guard, and Blizzard product lines with various filtration levels.
- Cordless Stick Vacuum Cleaners Cordless stick vacuums including Triflex, Duoflex, and Guard series with up to 60-minute runtime and automatic power adjustment.
- MasterCool Premium refrigeration line featuring large-scale cooling with uncompromising quality and elegant design for high-end kitchen installations.
- Triflex HX2 Cordless Stick Vacuum Premium cordless stick vacuum with 3-in-1 design for exceptional flexibility, 60-minute runtime, and included pet hair brush.
- UltraPhase Detergents Specialized two-component laundry cleaning products designed for optimal performance in Miele washing machines with TwinDos auto dosing.
- PowerDisk Detergent Cartridges Automatic detergent cartridges for Miele dishwashers compatible with the AutoDos automatic dosing system.
- Miele@home Smart home platform enabling networked connectivity between Miele appliances with smartphone control, remote monitoring, and voice assistant integration.
- Miele App Mobile application for controlling Miele appliances, managing tasks, monitoring energy use, and accessing programs remotely.
- Pro for the Home Professional-grade appliances adapted for residential use including dishwashers and laundry equipment.
- Miele Professional Commercial-grade appliances for professional environments including restaurants, hotels, and healthcare facilities, including ProfiLine and MasterLine dishwashers and commercial laundry equipment.
Quantifiable outcome
- Top 2% worldwide in EcoVadis sustainability ranking with 84/100 points overall and 96/100 in environment category
- +2 more outcomes
Companies that use Miele USA
Customer profileSegments5 records
Ideal customer profiles4 records
Miele USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Miele USA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- 360insightsminor360insights serves as Miele's authorized rebate partner for cash back promotions, processing rebate claims and tracking rebate status for customers who purchase qualifying Miele appliances.
- Snyder DiamondcoreSnyder Diamond hosts a Miele Innovation Center, providing a store-within-a-store retail experience with Miele's full product line and trained expert product consultants.
- Airport AppliancecoreAirport Appliance hosts a Miele Innovation Center, providing a store-within-a-store retail experience with Miele's full product line and trained expert product consultants.
- Nordic Kitchens and BathscoreNordic Kitchens and Baths hosts a Miele Innovation Center, providing a store-within-a-store retail experience with Miele's full product line and trained expert product consultants.
- AJ MadisoncoreAJ Madison hosts a Miele Innovation Center, providing a store-within-a-store retail experience with Miele's full product line and trained expert product consultants.
- Yale AppliancecoreYale Appliance hosts a Miele Innovation Center, providing a store-within-a-store retail experience with Miele's full product line and trained expert product consultants.
- Pacific SalescorePacific Sales hosts Miele Innovation Centers (in Irvine and Torrance locations), providing store-within-a-store retail experiences with Miele's full product line and trained expert product consultants.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Miele USA competitors and assessment
Company assessmentDirect peers
- Dyson: Premium floor-care brand with canister, cordless stick, and robot vacuums sold DTC and through retailers. Directly comparable to Miele's vacuum cleaner category on premium positioning and floor-care innovation.
- Gaggenau: BSH-owned ultra-premium German kitchen brand with combi-steam ovens, cooking, and dishwashing. Highly comparable to Miele's premium positioning, German engineering heritage, and dealer-led U.S. distribution model.
- Thermador: BSH-owned premium U.S. appliance brand with a heavy kitchen-cooking focus (ranges, cooktops, ventilation, dishwashers). Competes head-to-head with Miele in the high-end built-in cooking and dealer-led showroom channel.
- Sub-Zero Group (Sub-Zero, Wolf, Cove): Premium refrigeration (Sub-Zero) and cooking (Wolf) brands sold through authorized dealers and designers in the same trade-channel structure as Miele. Direct competitor in luxury kitchen specifications and architect/designer projects.
- Viking Range (Middleby): Premium U.S. cooking brand owned by Middleby, focused on ranges, cooktops, and ventilation. Sells through kitchen designers and dealers — same channel and customer segment as Miele's cooking-appliance portfolio.
- JennAir (Whirlpool): Whirlpool-owned luxury appliance brand offering ranges, refrigeration, dishwashers, and ventilation aimed at the design-trade channel. Overlaps directly with Miele's kitchen portfolio and trade program distribution strategy.
- Bosch Home Appliances (BSH Hausgeräte): Premium and mass-premium appliance manufacturer owned by BSH, selling ranges, dishwashers, washers, and refrigerators through U.S. dealers. Directly comparable to Miele's kitchen, laundry, and floor-care portfolio with overlapping dealer channels.
Broad incumbents
- KitchenAid (Whirlpool): Iconic American kitchen brand owned by Whirlpool, with a wide range of major and small appliances. Competes with Miele at the upper end of its range (e.g., pro ranges, dishwashers) but with broader mass-market reach.
- Samsung Bespoke / Chef Collection: Samsung's premium appliance lines (Bespoke refrigerators, Chef Collection cooking) target affluent consumers with modular design and connected features. Broad incumbent competing for share of premium U.S. kitchen specification.
Emerging players
- LG Signature: Ultra-premium sub-brand of LG Electronics spanning refrigerators, washers, and ovens. Increasingly competing with Miele on connected appliances and design at premium price points, backed by LG's scale in components and displays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Miele USA social profiles
Digital presenceMiele USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miele USA leadership team
Management profileNumber of profiles
Profiles1 record
Miele USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miele USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miele USA
What does Miele USA do?
Miele USA manufactures, markets, and sells premium household appliances under the Miele brand across the United States. The portfolio spans kitchen appliances (ranges, ovens, combi-steam ovens, cooktops, dishwashers, refrigerators, coffee machines), laundry equipment (washing machines, heat-pump dryers, ironers), and floor care products (canister and cordless stick vacuums). Products are sold through Miele Experience Centers, authorized dealer networks, and limited online channels, with support from the Miele@home smart home platform and consumables such as UltraPhase detergents and PowerDisk cartridges.
Is Miele USA a public or private company?
Miele USA is a private company. It is classified as family owned and is currently operating.
When was Miele USA founded?
Miele USA was founded in 1899. It employs 101 to 250 people.
Where is Miele USA based?
Miele USA is headquartered in Princeton, United States, in the North America region.
How does Miele USA make money?
Four revenue lines are on record. Premium Appliance Sales are the primary driver. The others are accessories and Consumables, professional Appliances and installation and Extended Warranty Services.
Who are Miele USA's main competitors?
Direct peers on record are Dyson, Gaggenau, Thermador, Sub-Zero Group (Sub-Zero, Wolf, Cove), Viking Range (Middleby), JennAir (Whirlpool) and Bosch Home Appliances (BSH Hausgeräte). Broad incumbents are KitchenAid (Whirlpool) and Samsung Bespoke / Chef Collection. LG Signature is listed as an emerging player.
Does Miele USA have an API?
No public API is recorded for Miele USA.
What industry is Miele USA in?
Miele USA's product category is Premium Home Appliances. Its primary akta.pro industry code is CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves), with a secondary code of CRACACAJ, Appliance Parts, Accessories & Installation Kits Retail. Its NAICS code is 33522 and its SIC code is 3630.