National Allergy Supply, Inc.

What National Allergy Supply, Inc. does

National Allergy Supply, Inc. is a privately held US specialty retailer founded in 1988 and headquartered in Duluth, Georgia, that operates the direct-to-consumer e-commerce storefront natlallergy.com to sell allergy, asthma, and sinus relief products to individual consumers and a smaller set of institutional wholesale buyers. The company serves over 1.1 million cumulative customers since inception and reports that thousands of physicians recommend its products, positioning the brand as a doctor-trusted source for hypoallergenic home solutions.

The product catalog spans allergy-proof bedding (mattress, pillow, comforter, and box-spring encasements, plus organic and baby lines), HEPA-based air purifiers, HEPA-filtered vacuum cleaners, humidifiers and dehumidifiers, replacement filters, and a personal care assortment covering asthma, sinus, skin care, and supplements, with newer adjacencies in virus protection, steam cleaners, and water purification. The catalog is organized by allergen type (dust mites, pet dander, mold, pollen, wildfires, fragrances, asthma, bed bugs) and supported by a 60-day money-back guarantee, a low-price guarantee, and a free-shipping threshold of $79.

The revenue model is unit-based DTC e-commerce hardware sales to US consumers, supplemented by a wholesale/distributor channel supplying schools, healthcare facilities, and resellers including LAUSD and Mount Sinai Brookhaven. Marketing relies on physician referrals, SEO on allergen-condition category pages, email promotions, and earned media in outlets such as Health and Good Housekeeping, with operations executed by a 14-person team.

Name

National Allergy Supply, Inc.

Legal name

National Allergy Supply, Inc.

Website

https://nationalallergy.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

National Allergy Supply is a privately held Duluth, Georgia D2C retailer, founded in 1988, that sells doctor-recommended allergy bedding, HEPA air purifiers, vacuums, humidifiers, and personal care products to US consumers and a small wholesale channel.

Ownership category

akta.pro rank

Product category

Allergy Relief Products

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)

akta.pro secondary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Allergy relief products
• Hypoallergenic bedding
• HEPA air purifiers
• Allergy control supplies
• Respiratory health products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: National Allergy Supply generates revenue through direct-to-consumer online sales of allergy relief and hypoallergenic products including bedding, air purifiers, vacuums, humidifiers, dehumidifiers, personal care items, and replacement filters.
2. Wholesale/Distributor Sales: The company also sells products through wholesale channels to institutional customers including schools, healthcare facilities, and other distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

National Allergy Supply is a direct-to-consumer e-commerce retailer that sells allergy relief and hypoallergenic products, including allergy-proof bedding, HEPA air purifiers, HEPA-filtered vacuums, humidifiers and dehumidifiers, replacement filters, home cleaning and laundry products, and personal care items for sinus, asthma, and skin relief. The company also operates a wholesale channel supplying institutional buyers such as schools and healthcare facilities. The entire proposition is anchored in a 37-year operating history, physician recommendations, and guarantees (low price, 60-day money-back).

Product overview

National Allergy Supply is a single unified e-commerce platform offering a comprehensive portfolio of allergy relief and hypoallergenic products. The core product categories include Allergy Bedding (pillows, mattress covers, comforters, organic bedding, baby/kids items), Air Purifiers (HEPA-based models for allergies, asthma, VOCs, pet dander, smoke), and Vacuums (HEPA-filtered canisters, uprights, handhelds, sticks). These are supported by complementary product lines: Replacement Filters for air purifiers, furnaces, humidifiers/dehumidifiers, vents, and windows; Humidifiers and Dehumidifiers for humidity control; Home Allergy Products including cleaning, laundry, dust mite treatments, mold solutions, and pet products; Personal Care items (asthma, sinus relief, skin care, supplements, masks); Virus Protection; Steam Cleaners; and Water Purification systems. The company positions itself as doctor-recommended with a focus on hypoallergenic solutions for dust mites, sensitive skin, mold, bacteria, pet dander, fragrances, pollen, asthma, bed bugs, and sinus issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Allergy Bedding Anti-allergen bedding including allergy pillows, pillow covers, mattress covers, comforter and duvet covers, box spring covers, complete sets, blankets, comforters, mattresses, sheets, mattress pads and toppers, organic bedding, and baby/kids options, designed for individuals seeking to reduce dust mite and allergen exposure in the bedroom.
• Air Purifiers HEPA-based air purification devices for removing allergens, asthma triggers, chemical VOCs, pet dander, and smoke from indoor air, including best-selling, allergy-specific, asthma-specific, chemical VOC, pet, smoke, and small/portable models.
• Replacement Filters Replacement filters for air purifiers, furnaces, humidifiers, dehumidifiers, vents, and windows to maintain air quality and humidity systems.
• Humidifiers and Dehumidifiers Climate control devices including cool mist, warm mist, ultrasonic, whole house, and steam humidifiers, and basement, commercial, crawl space, single room, and pump-equipped dehumidifiers.
• Vacuum Cleaners HEPA-filtered vacuum cleaners including canister, upright, handheld, stick, and bagless models, with associated replacement filters and bags.
• Home Allergy Products Cleaning products, laundry products, dust mite treatments, mold and mildew solutions, odor control, pet products, and accessories for maintaining an allergen-free home environment.
• Personal Care Health and wellness products including asthma products, bath and body items, masks, pain relief, sinus relief, skin care, sleep products, supplements, and travel products for consumers with allergies and sensitivities.
• Virus Protection Products designed to protect against viruses and pathogens in the home environment.
• Steam Cleaners Steam-based cleaning devices for chemical-free allergen removal from surfaces.
• Water Purification Water filtration and purification systems for removing contaminants and allergens from drinking water.

Quantifiable outcome

• Over 1.1 million satisfied customers served since 1988

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• DH (Department of Health)minorChannel Partner/ Reseller/ DistributorWholesale partner ordering allergy relief products for institutional use.
• BCH (Medical Facility)minorChannel Partner/ Reseller/ DistributorWholesale partner ordering allergy relief products for healthcare facility use.
• LAUSD (Los Angeles Unified School District)minorChannel Partner/ Reseller/ DistributorWholesale partner - large public school district purchasing allergy products for school facilities.
• MSBI (Mount Sinai Brookhaven)minorChannel Partner/ Reseller/ DistributorWholesale partner - healthcare institution purchasing allergy relief products.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Dyson: Premium vacuums, purifiers, and humidifiers sold DTC and through retail. Overlaps with NAS's vacuum and air purifier categories via a high-end consumer brand.
• Miele USA: Premium vacuum brand featured in National Allergy Supply's catalog. Comparable on HEPA-filtered canister and upright vacuums targeting allergy-sensitive consumers.
• Honeywell (Air Purifiers): Large incumbent manufacturer of HEPA air purifiers sold across mass retail, Amazon, and specialty channels. Competes with NAS on the same product category but as a broader portfolio brand.

Direct peers

• CleanAirPlus (formerly National Allergy and Air Purifiers / Clean Air Solutions): Specialty online retailer focused on air purifiers, filters, and allergy relief products. Direct overlap on core HEPA-purifier and filter categories sold by National Allergy Supply.
• AchooAllergy.com: DTC e-commerce retailer specializing in allergy and asthma products including bedding encasements, air purifiers, and dehumidifiers. Closely comparable assortment and target customer as National Allergy Supply.
• AllergyBuyersClub.com: Online specialty retailer of air purifiers, vacuums, bedding, and allergy relief products. Direct head-to-head competitor with a comparable DTC model, similar curated catalog of HEPA equipment and allergen-control bedding.
• Allershop (Allergy Asthma Technology): Long-running online allergy products retailer offering air purifiers, bedding, sinus care, and allergen control products. Comparable specialty-DTC positioning and customer base.

Emerging players

• Austin Air Systems: Manufacturer of HEPA air purifiers sold through National Allergy Supply's catalog. A brand-level comparable for the air purifier category and a key supplier relationship.
• Rabbit Air: Direct-to-consumer HEPA air purifier brand. Comparable on allergy/asthma-targeted air purification products and overlapping target buyer; sells DTC but also through specialty retailers like NAS.
• AllerEase (Americana Development): Allergen-barrier bedding brand sold through mass retail and online. Comparable on allergy bedding encasements, a core category for National Allergy Supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-allergy-supply-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Allergy Supply, Inc.